What Gourika Marketing does

GOURICA Co., Ltd. (formerly Gourica Marketing Co., Ltd., rebranding effective 2026-04-01) is a Tokyo-headquartered marketing-DX firm that builds and operates an integrated platform under the GOALY SERIES brand for Japanese enterprises. The company's heritage product, Go Insight, uses ceiling-mounted AI cameras and posture-based image analysis to capture shelf-front shopper behavior — dwell time, product contact, contact-basket composition, and conversion — and pairs that with POS/ID-POS and Quuppa indoor-positioning data to deliver A/B tests of POP, shelf layout, and signage. The product portfolio has expanded to Go Works (digital asset management / PIM for marketers), MagonoteDX (a kintone-based DX problem-solving service for large enterprises launched full-scale on 2025-08-19), and magonoteHR (a recruitment-operations product formally released on 2025-10-01), all unified under the GOALY SERIES / Magonote platform umbrella.

The business model blends project-based professional services (shopper research, A/B testing, category-management consulting) with managed DX deployments and recurring subscriptions to Go Insight, Go Works, MagonoteDX, and the GOALY AI/HR modules. Pricing is quote-based and not publicly disclosed; lead generation runs through SEO-driven column content, whitepaper downloads, recurring webinars, and trade-show presence. Customer concentration sits with large Japanese consumer-goods manufacturers and retailers (Yakult, Kirin, Morinaga, Asahi Beverages, Ajinomoto AGF, Danone Japan, Lion, Imuraya, DARIYA, Bourbon), with growing forays into pharmaceutical marketing and HR. The company is privately held, raised approximately $6.6M on 2025-06-30 from BOT Lease, MUFG Bank, Sumitomo Mitsui Banking Corporation, and The Hokkoku Bank, and operates a Tokyo head office in Shibuya plus an expanded Kansai branch in the JAM BASE facility.

Name

Gourika Marketing

Legal name

ゴウリカマーケティング株式会社 (Gourica Marketing Co., Ltd.) — to be renamed GOURICA株式会社 (GOURICA Co., Ltd.) effective April 1, 2026

Website

https://gourica.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

GOURICA Co., Ltd. (formerly Gourika Marketing) is a Tokyo-based marketing-DX firm that uses AI-camera shopper analytics, digital asset management, and kintone-based enterprise DX deployments to serve large Japanese CPG, retail, pharmaceutical, and HR clients.

Ownership category

akta.pro rank

Product category

Marketing Technology Services

NAICS

Marketing Research and Public Opinion Polling (541910), Direct Mail Advertising (54186)

SIC

Services-Advertising (7310)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• Shopper behavior analytics
• Marketing technology services
• In-store retail analytics
• Digital asset management
• Enterprise DX consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B consulting and shopper research services: Project-based consulting engagements, including shopper-behavior research, A/B testing of POP and shelf layout, category-management analysis, and store-DX advisory delivered to consumer-goods manufacturers and retailers.
2. Subscription / recurring SaaS-style analytics engagements: Recurring deployments and ongoing usage of Go Insight, Go Works, MagonoteDX, and GOALY AI/HR; recurring revenue supported by whitepaper and case-study lead generation.
3. Managed DX services (MagonoteDX): End-to-end kintone-based DX deployment plus proprietary kintone education programs packaged as managed services for large enterprises.
4. Insight-driven research and content monetization: Aggregated shopper-behavior data feeds syndicated research (e.g., a 1,020-business-person survey on AI/DX burden reduction) and SEO content used to support marketing-qualified lead generation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Gourika Marketing (GOURICA Co., Ltd.) is a Japanese marketing-DX firm that sells AI-camera-based in-store shopper analytics (Go Insight), digital asset management (Go Works), a marketing platform (GOALY MARKETING/Magonote), a kintone-based AI productivity platform (GOALY AI/MagonoteDX), and an HR/recruitment operations platform (GOALY HR/MagonoteHR) to large consumer goods manufacturers, pharmaceutical companies, and retailers.

Product overview

GOURICA Co., Ltd. (rebranding from Gourika Marketing Co., Ltd. effective April 1, 2026) is a marketing-DX company whose product portfolio is organized as a platform-plus-modules architecture under the GOALY SERIES brand. The portfolio is anchored by three core products: GOALY MARKETING (Magonote), the marketer-facing workflow foundation; GO WORKS, a sales-support DX solution covering digital asset management, content utilization, and PIM-related consulting; and GO INSIGHT, a shopper-data analysis consulting service that uses AI cameras to quantify in-store behavior. Built on top of the MagonoteDX platform, two additional modules extend the offering into adjacent white-collar productivity domains: GOALY AI (MagonoteDX) for AI-driven workplace productivity, including the kintone problem-solving service for large enterprises; and GOALY HR (MagonoteHR) for HR/recruiting operations. The company's purpose ("人に寄りそう合理化で、世界をもっと⾃由に、もっとゆたかに") frames the portfolio as humane rationalization of white-collar work.

Differentiator

Problem solved

Functional benefit

Brands

• GOALY MARKETING: Magonote-based marketing platform — described as "a mechanism to realize what marketers want to do" (マーケターのやりたいを実現する仕組み). URL: /service/magonote/
• GO WORKS
• GO INSIGHT (also rendered as GO ANALYTICS)
• GOALY AI
• GOALY HR
• MagonoteDX (マゴノテDX)
• magonoteHR

Products and services

• GOALY MARKETING (Magonote) Marketing platform offered to enterprise customers for managing and executing marketing operations, including campaigns and marketing workflow support.
• Go Works
• Go Insight AI camera-based in-store shopper behavior analytics service that analyzes customer movement and engagement inside physical retail locations for consumer goods manufacturers, pharmaceutical firms, and retailers.
• GOALY AI (MagonoteDX)
• GOALY HR (MagonoteHR)

Quantifiable outcome

• +40.7% product-contact frequency from shelf-layout change at a major daily-goods manufacturer (Kanto drugstore A/B study)
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability13 records

Feature6 records

Partnerships

17 partnerships are on record, tiered pharma-vertical co-presenter at industry conference, recurring conference co-presenter, flagship reference partnership for the 'specialized routine task' reduction narrative and 2026 rebranding event, core strategic partner for store-dx and digital signage integration, core technology partner for combined movement + shelf-front analytics, core platform partner underlying magonotedx service, heritage technology partner; gourica's product line was originally developed inside konica minolta marketing service (kmms), co-development partner for cashless/amazon go-style pilot, co-development partner for retail-technology pilot site, co-development partner; pilot retailer for go insight deployment, senior advisor and recurring co-presenter, recurring co-presenter at retail seminars, recurring co-presenter for research-driven webinars, recurring co-host for in-store and digital promotion webinars, joint research partner for ism-indicator shelf research, recurring webinar co-presenter and academic advisor and recurring co-presenter.

• Asahi Kasei Therapeutics Co., Ltd. (旭化成セラピューティクス株式会社)pharma-vertical co-presenter at industry conferenceGTM or Marketing Partner · 20 May 2026Uratani Ippei of Asahi Kasei Therapeutics co-presented with GOURICA's Masuse at Medinew DIGITAL MARKETING DAY 2026, signaling pharma-vertical partnership.
• Kracie Pharmaceutical Co., Ltd. (クラシエ株式会社 薬品カンパニー)recurring conference co-presenterGTM or Marketing Partner · 4 March 2026Sawada of Kracie Pharmaceutical co-presented with GOURICA's Masuse at Brand Summit Spring 2026, supporting joint thought leadership.
• Bourbon Co., Ltd. (株式会社ブルボン)flagship reference partnership for the 'specialized routine task' reduction narrative and 2026 rebranding eventStrategic or Co-development Partner · 20 February 2026Executive Director Ide of Bourbon appeared in a strategic discussion at GOURICA's 2026 rebranding announcement event, presenting results of the joint reduction of 'specialized routine tasks' (専門的定型業務). Bourbon is positioned as a flagship reference customer for the rebrand narrative.
• Dai Nippon Printing Co., Ltd. (大日本印刷株式会社 / DNP)core strategic partner for store-dx and digital signage integrationStrategic or Co-development PartnerDNP participated as a Store-DX co-presenter and is documented as integrating Go Insight data with its EDGE digital-shelf signage, Beacon, and ID-POS data for retail-media pilots, including at boxsta next-generation showrooms.
• SATO Corporation (株式会社サトー)core technology partner for combined movement + shelf-front analyticsTechnology or IntegrationSATO's Quuppa high-precision indoor-positioning system is combined with Go Insight shelf-front data to enable store-trajectory plus shelf-touch analytics, demonstrated in joint webinars and case studies with retailer executives.
• Cybozu, Inc. (サイボウズ株式会社) — kintone platformcore platform partner underlying magonotedx serviceTechnology or Integrationkintone is the foundational low-code platform of GOURICA's MagonoteDX (マゴノテDX) offering; GOURICA provides structured kintone deployment, proprietary education, and problem-solving services for large enterprises that have stalled kintone rollouts.
• Konica Minolta (コニカミノルタ) — origin technology and IP heritageheritage technology partner; gourica's product line was originally developed inside konica minolta marketing service (kmms)Strategic or Co-development PartnerGOURICA's Go Insight and Go Works product lines originated within Konica Minolta Marketing Service (KMMS); Konica Minolta co-developed the technology and is referenced in webinars and columns as the originating company.
• Classmethod, Inc. (クラスメソッド株式会社)co-development partner for cashless/amazon go-style pilotStrategic or Co-development PartnerCo-developed Japan-Amazon Go-style cashierless store pilots at Showa Women's University with Daiei, leveraging Classmethod's Developers.IO CAFE blueprint.
• Showa Women's University (昭和女子大学)co-development partner for retail-technology pilot siteStrategic or Co-development PartnerHosted the limited-period unmanned-store pilot at the on-campus experimental store, with student operators handling registration, replenishment, and sales operations.
• Daiei (株式会社ダイエー)co-development partner; pilot retailer for go insight deploymentStrategic or Co-development PartnerOperated the Higashi-Gotanda store pilot using Go Insight in combination with the SIRU+ ID-POS app and EDGE digital-shelf signage; Daiei's digital strategy lead (Yoshioka Motonari) was a featured guest in the Amazon Go special-dialogue series.
• Store ICT Utilization Lab (店舗のICT活用研究所) — represented by Gunji Noborusenior advisor and recurring co-presenterGTM or Marketing PartnerRepresentative Gunji Noboru serves as an advisor to GOURICA and is a recurring moderator/co-speaker at GOURICA's US/EU retail-trend seminars and webinars, lending CPG/retail ICT expertise.
• CaT Lab Co., Ltd. (株式会社CaTラボ) — represented by Henmi Kojirorecurring co-presenter at retail seminarsGTM or Marketing PartnerHenmi, representative director and director of the Japan Omnichannel Association, is a recurring co-speaker at GOURICA's retail-trend seminars, contributing omnichannel and EC expertise.
• Japan Marketing Agency Co., Ltd. (株式会社ジャパン・マーケティング・エージェンシー / JMA)recurring co-presenter for research-driven webinarsGTM or Marketing PartnerJMA's Ushido Masafumi has co-presented multiple Go Insight webinars, contributing consumer-research and eye-tracking expertise.
• Creators Match Co., Ltd. (株式会社クリエイターズマッチ)recurring co-host for in-store and digital promotion webinarsGTM or Marketing PartnerCo-hosted webinar on real (in-store) and digital (EC/web) promotion effectiveness verification, including creative-effectiveness analysis tools.
• Kasumi Co., Ltd. (株式会社カスミ) and Distribution Economics Research Institute (流通経済研究所)joint research partner for ism-indicator shelf researchStrategic or Co-development PartnerCo-launched a 'shelf-front behavior research project' using ISM indicators and Go Insight data to inform optimal shelf design.
• Loco Guide Co., Ltd. (株式会社ロコガイド)recurring webinar co-presenterGTM or Marketing PartnerTakeshita Koichiro (Retail Guide editor) is a recurring webinar co-presenter, contributing supermarket-industry post-COVID commentary.
• Waseda University — Prof. Moriguchi Takeshi (早稲田大学 守口剛教授)academic advisor and recurring co-presenterGTM or Marketing PartnerProf. Moriguchi, a leading academic on shopper-insight research, has been a featured academic co-presenter at GOURICA webinars.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Intage Inc. Leading Japanese market-research and shopper-insight firm (SRI+, SCI, S+). Directly comparable to GOURICA's Go Insight shopper-behavior analytics, with overlapping enterprise buyers in Japanese CPG and retail.
• Video Research Ltd. Established Japanese consumer/media research firm with a long track record of audience measurement. Comparable to GOURICA's shopper-data analytics consulting service for large Japanese advertisers and retailers.
• Cross Marketing Inc. Japanese marketing-research firm offering consumer insight, panel research, and digital marketing services. Comparable to GOURICA's mix of professional services and recurring research engagements for large Japanese enterprises.
• Macromill Inc. Tokyo-headquartered digital market-research and online-panel firm. Overlaps with GOURICA's shopper-research and digital-asset content marketing services targeting Japanese CPG marketers.

Broad incumbents

• Dunnhumby: Global shopper-data science firm (Tesco heritage) operating in Japan via major retailer partnerships. Comparable to GOURICA's enterprise shopper-analytics and category-management offerings, with a broader international footprint.
• NielsenIQ (Japan): Global retail-measurement and shopper-insight giant with established Japan operations. Comparable in buyer profile and category-management analytics, but operates as a broad incumbent with packaged syndicated data.

Others

• Dai Nippon Printing Co., Ltd. (DNP): Existing GOURICA strategic partner for store-DX and EDGE digital-shelf signage, with established retail-media infrastructure across Japanese GMS and drugstore chains. A potential both-competitor-and-channel-partner depending on how Go Insight data is integrated.

Emerging players

• BrainPad Inc. Tokyo-listed data-analytics and marketing-DX firm. Comparable in providing AI/data-platform services and DX consulting to large Japanese enterprises, partially overlapping with GOURICA's MagonoteDX and GOALY AI offerings.
• Plugsight / RetailNext Japan: Global in-store traffic and shopper-behavior analytics vendor. Comparable to GOURICA's Go Insight ceiling-mounted camera analytics for retailers and CPG brands, primarily at the store-traffic layer.
• AIdot Inc. (formerly Asobism): Japan-based retail-AI and digital-storefront vendor. Comparable in using computer-vision analytics for Japanese retail and CPG, and overlapping with GOURICA's MagonoteDX positioning around AI productivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Gourica_jp
• Facebookfacebook.com/konicaminolta.marketingservices

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gourika Marketing