Pentaho
Pentaho is a big data integration and analytics platform
- Company typePrivate
- Founded2004
- HeadquartersOrlando, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Pentaho does
Built from an open source heritage, Pentaho’s unified data integration and analytics platform is comprehensive, completely embeddable and delivers governed analytics with any data in any environment. Our mission is to help organizations across multiple industries harness the value from all their data, including big data, allowing them to find new revenue streams, operate more efficiently, deliver outstanding service and minimize risk. Over 1,200 Enterprise customers such as Luftansa, Halliburton, NASDAQ, ABN-Amro Marketo, and EMC turn to Pentaho for analytics that work. For a free evaluation, download Pentaho Business Analytics at pentaho.com/get-started. * Recognized leader in big data, business analytics & data integration * Subscription-based business model * Critical mass achieved: * Over 1,200 commercial customers * Over 10,000 production deployments * Over 185 countries * Stewardship of most important open source analytics projects such as Kettle, Weka and Mondrian
Pentaho firmographics
Firmographics- Name
- Pentaho
- Legal name
- Pentaho Corporation
- Website
- http://www.pentaho.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pentaho is a big data integration and analytics platform
- Ownership category
- akta.pro rank
Pentaho industry classification
Industry- Product category
- Enterprise Data Integration & Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
- akta.pro secondary industries
- Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD), OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB)
Keywords
Where Pentaho is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pentaho business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Enterprise Software Licensing: Perpetual and subscription-based licensing for Pentaho Data Integration and Business Analytics across Starter, Standard, Premium, and Enterprise tiers. Additional modules for Data Catalog and Data Optimizer available through custom enterprise licensing.
- Plugin and Add-on Extensions: Additional paid licenses for specialized plugins including SAP Connector, GenAI Plugins, and advanced integration connectors. Limited availability plugins require separate licensing.
- OEM Embedded Licensing: Server-based or user-based licensing models for SaaS vendors and software companies embedding Pentaho analytics. Flexible monetization options including bundled, tiered, or standalone revenue models.
- Professional Services: Strategic guidance, implementation services, workshops, mentorship, and customer success programs. Includes Data Fit Activation Program, Generative AI Readiness Assessment, and POV Services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Smart start for essential data needs with core integration tools and limited support |
| Subscription | Multi-year contract | Scalable integration with flexible support and room to grow |
| Subscription | Multi-year contract | Advanced features for growing complexity with 24/7 support |
| Subscription | Multi-year contract | Full-scale integration for large-scale, high-impact data environments |
| Freemium | Monthly | Free evaluation period for Pentaho Data Integration |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Pentaho product offering
Product offeringCore offering
Pentaho provides an enterprise-grade, modular data integration and intelligence platform comprising four core products: Pentaho Data Integration (ETL/ELT and codeless data orchestration), Pentaho Data Catalog (AI-driven metadata management and governance), Pentaho Data Optimizer (intelligent data lifecycle and storage cost reduction), and Pentaho Business Analytics (no-code visualization and reporting). It supports on-premises, cloud, and hybrid deployments and is extended through plugins, OEM embedded analytics, and professional services for Fortune 100 enterprises and regulated industries.
Product overview
Pentaho is a modular, enterprise-grade data intelligence and integration platform offered by Hitachi Vantara. The platform comprises four core integrated products: Pentaho Data Integration (ETL and data orchestration), Pentaho Data Catalog (AI-driven governance and metadata management), Pentaho Data Optimizer (intelligent data lifecycle and storage optimization), and Pentaho Business Analytics (no-code visualization and reporting). These core modules work together as a unified platform with shared governance, automation, and lineage capabilities. The platform is extensible through a robust plugins ecosystem including the GenAI Plugin Suite for LLM connectivity and AI workflows, specialized connectors (SAP, Salesforce, Kafka, ElasticSearch, Google Analytics), and limited availability plugins for Azure Event Hubs, Jira, Zendesk, Sharepoint, and Tableau. Additional offerings include OEM Embedded Analytics for SaaS vendors, industry-specific solutions for Financial Services, Insurance, Healthcare, and Manufacturing, and Professional Services for implementation and enablement. Pentaho serves enterprises across hybrid, multi-cloud, and on-premises environments, with API-driven architecture enabling deep integration into existing ecosystems.
Differentiator
Problem solved
Functional benefit
Brands
- Pentaho Data Integration: Enterprise data integration and ETL platform for ingesting, blending, orchestrating, and transforming data.
- Pentaho Data Catalog
- Pentaho Data Optimizer
- Pentaho Business Analytics
Products and services
- Pentaho Data Integration Enterprise-grade ETL/ELT and data orchestration platform enabling codeless data blending from diverse sources into a single source of truth. Features a browser-based Pipeline Designer, supports hybrid cloud environments, and provides automated workflows with reported 40-80% efficiency gains.
- Pentaho Data Catalog AI-driven data governance platform providing automated discovery, classification, and metadata management. Creates a unified metadata layer across business domains with ML-driven business glossary, data lineage tracking, and a natural language-powered data marketplace for AI-ready data products.
- Pentaho Data Optimizer Intelligent data lifecycle management solution that identifies and eliminates ROT (Redundant, Obsolete, Trivial) data and enables intelligent storage tiering. Works across Hadoop, file servers, document stores, RDBMS, data warehouses, and cloud platforms to reduce storage costs while maintaining data compliance.
- Pentaho Business Analytics No-code data visualization and reporting platform that empowers users to explore data, create reports, and build dashboards without IT dependency. Features Analyzer for dynamic data slicing, Dashboard Designer for drag-and-drop dashboard creation, and operational reporting capabilities with OIDC/OAuth integration.
- Pentaho Embedded Analytics (OEM Edition) Enterprise-grade embedded analytics solution designed for SaaS vendors and software companies requiring deep integration, white-label control, and scalable governance. Supports multi-tenancy, tenant isolation, and API-driven integration with flexible OEM licensing models.
- Pentaho Professional Services Strategic guidance, expert delivery, and enablement services including Data Fit Activation Program, Generative AI Readiness Assessment, POV Services, hands-on workshops, mentorship programs, customer success services, and technical/strategic support.
Quantifiable outcome
- 40-80% efficiency gains through built-in automated workflows
- +7 more outcomes
Companies that use Pentaho
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles6 records
Pentaho technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability8 records
Feature9 records
Pentaho partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- it-novumcoreLong-standing partner (10+ years) specializing in SAP integration. Provides Pentaho SAP Connector plugin and implementation services. Collaborated on customer solutions including VNG Handel & Vertrieb energy services deployment.
- BoxxeminorUK-based technology partner providing implementation and support services for Pentaho deployments.
- CDWminorTechnology solutions provider offering Pentaho implementation and resale services.
- ComputacenterminorEuropean technology integrator providing Pentaho implementation and consulting services.
- ArmediacoreAchieved FedRAMP authorization for ArkCase case management platform leveraging embedded Pentaho Data Integration and Business Analytics for U.S. government agencies. Co-developed government-focused solution.
- Bial-XminorPartner in the Pentaho network providing implementation and integration services.
- BNOVAminorItalian technology partner providing Pentaho services.
- CognusminorPentaho partner providing implementation and training services.
- EdnonminorPartner providing Pentaho implementation and consulting services.
- GaragetechminorPartner providing technology integration services for Pentaho.
- SofintechminorBrazilian partner providing Pentaho implementation services.
- VinkosminorPartner providing Pentaho implementation and support services.
- MatrixBusinessminorPartner providing Pentaho solutions and services.
- Hitachi VantaracorePentaho operates as an independent business unit of Hitachi Vantara. Benefits from Hitachi's enterprise relationships, R&D resources, and go-to-market infrastructure while maintaining product independence.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Pentaho competitors and assessment
Company assessmentDirect peers
- Informatica: Informatica is the leading direct competitor in enterprise data integration, offering Intelligent Data Management Cloud with similar ETL, data quality, catalog, and governance capabilities. Both target Fortune 100 enterprises with regulated, hybrid-cloud data environments and emphasize AI-readiness.
- Talend (Qlik): Talend, now part of Qlik, provides data integration and governance with strong open-source heritage similar to Pentaho's roots. Competes head-to-head in ETL, data quality, and catalog use cases for mid-market and enterprise.
- Informatica Data Quality: Note: covered under Informatica; flagged as a sub-product relevant for direct overlap in data quality and governance modules that compete with Pentaho Data Catalog.
Broad incumbents
- IBM InfoSphere Information Server: IBM's flagship enterprise data integration and governance suite, competing for the same large regulated customers as Pentaho. Part of a broader hybrid cloud and AI platform stack (watsonx), giving it reach but with greater complexity.
- Microsoft SQL Server Integration Services (SSIS) / Azure Data Factory: Microsoft's enterprise ETL/integration offerings span on-prem SSIS to cloud-native Azure Data Factory and Synapse/Fabric pipelines. A frequent incumbent or competitor for Pentaho in Microsoft-centric enterprises, with the advantage of native Azure integration.
- SAP Data Intelligence: SAP's data integration and orchestration platform that competes for SAP-centric enterprises where Pentaho's SAP Connector (via it-novum) is also sold. Bundling with S/4HANA and SAP BTP makes it a powerful incumbent.
Emerging players
- Fivetran: Cloud-native ELT leader focused on automated, managed connectors from SaaS apps and databases into cloud warehouses. Does not cover Pentaho's breadth in on-prem ETL or governance, but represents the modern architecture Pentaho is repositioning against.
- Matillion: Cloud-native data integration platform built for Snowflake, Databricks, BigQuery, and Redshift. Competes for cloud-first enterprises where Pentaho is increasingly pitching hybrid cloud capabilities.
- Alteryx: Self-service data preparation, blending, and analytics platform competing for analytics-user mindshare against Pentaho Business Analytics. Weaker in heavy enterprise ETL but a credible threat in mid-market.
- Collibra: Enterprise data catalog and governance platform overlapping with Pentaho Data Catalog. Stronger brand in data governance but typically complemented by integration tooling from Informatica/Pentaho rather than competing head-on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pentaho social profiles
Digital presencePentaho compliance and trust
Trust signalCompliance1 record
Pentaho financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pentaho leadership team
Management profileNumber of profiles
Profiles3 records
Pentaho funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pentaho M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pentaho
What does Pentaho do?
Pentaho provides an enterprise-grade, modular data integration and intelligence platform comprising four core products: Pentaho Data Integration (ETL/ELT and codeless data orchestration), Pentaho Data Catalog (AI-driven metadata management and governance), Pentaho Data Optimizer (intelligent data lifecycle and storage cost reduction), and Pentaho Business Analytics (no-code visualization and reporting). It supports on-premises, cloud, and hybrid deployments and is extended through plugins, OEM embedded analytics, and professional services for Fortune 100 enterprises and regulated industries.
Is Pentaho a public or private company?
Pentaho is a private company. It is classified as corporate owned and is currently operating.
When was Pentaho founded?
Pentaho was founded in 2004. It employs 251 to 500 people.
Where is Pentaho based?
Pentaho is headquartered in Orlando, United States, in the North America region.
How does Pentaho make money?
Four revenue lines are on record. Enterprise Software Licensing is the primary driver. The others are plugin and Add-on Extensions, OEM Embedded Licensing and professional Services.
Who are Pentaho's main competitors?
Direct peers on record are Informatica, Talend (Qlik) and Informatica Data Quality. Broad incumbents are IBM InfoSphere Information Server, Microsoft SQL Server Integration Services (SSIS) / Azure Data Factory and SAP Data Intelligence. Emerging players are Fivetran, Matillion, Alteryx and Collibra.
Does Pentaho have an API?
Yes. Pentaho provides API-powered integrations, particularly for Pentaho Data Catalog which offers API access for interoperability with NetApp, SAP HANA, S3, and SQL views. The platform supports API-driven integration for embedded analytics OEM Edition, enabling SaaS vendors to deeply integrate analytics into their applications. Developer documentation is at docs.pentaho.com.
What industry is Pentaho in?
Pentaho's product category is Enterprise Data Integration & Analytics. Its primary akta.pro industry code is HDAEAHAC, Intelligent Document Processing (IDP) & OCR Automation, with a secondary code of HDAEAGAD, Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP). Its NAICS code is 5182 and its SIC code is 7372.