Pentaho

What Pentaho does

Built from an open source heritage, Pentaho’s unified data integration and analytics platform is comprehensive, completely embeddable and delivers governed analytics with any data in any environment. Our mission is to help organizations across multiple industries harness the value from all their data, including big data, allowing them to find new revenue streams, operate more efficiently, deliver outstanding service and minimize risk. Over 1,200 Enterprise customers such as Luftansa, Halliburton, NASDAQ, ABN-Amro Marketo, and EMC turn to Pentaho for analytics that work. For a free evaluation, download Pentaho Business Analytics at pentaho.com/get-started. * Recognized leader in big data, business analytics & data integration * Subscription-based business model * Critical mass achieved: * Over 1,200 commercial customers * Over 10,000 production deployments * Over 185 countries * Stewardship of most important open source analytics projects such as Kettle, Weka and Mondrian

Name

Pentaho

Legal name

Pentaho Corporation

Website

http://www.pentaho.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Pentaho is a big data integration and analytics platform

Ownership category

akta.pro rank

Product category

Enterprise Data Integration & Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

akta.pro secondary industries

Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD), OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB)

Keywords

• Data integration platform
• ETL data orchestration
• Data catalog governance
• Enterprise business analytics
• Embedded analytics OEM

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise Software Licensing: Perpetual and subscription-based licensing for Pentaho Data Integration and Business Analytics across Starter, Standard, Premium, and Enterprise tiers. Additional modules for Data Catalog and Data Optimizer available through custom enterprise licensing.
2. Plugin and Add-on Extensions: Additional paid licenses for specialized plugins including SAP Connector, GenAI Plugins, and advanced integration connectors. Limited availability plugins require separate licensing.
3. OEM Embedded Licensing: Server-based or user-based licensing models for SaaS vendors and software companies embedding Pentaho analytics. Flexible monetization options including bundled, tiered, or standalone revenue models.
4. Professional Services: Strategic guidance, implementation services, workshops, mentorship, and customer success programs. Includes Data Fit Activation Program, Generative AI Readiness Assessment, and POV Services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Pentaho provides an enterprise-grade, modular data integration and intelligence platform comprising four core products: Pentaho Data Integration (ETL/ELT and codeless data orchestration), Pentaho Data Catalog (AI-driven metadata management and governance), Pentaho Data Optimizer (intelligent data lifecycle and storage cost reduction), and Pentaho Business Analytics (no-code visualization and reporting). It supports on-premises, cloud, and hybrid deployments and is extended through plugins, OEM embedded analytics, and professional services for Fortune 100 enterprises and regulated industries.

Product overview

Pentaho is a modular, enterprise-grade data intelligence and integration platform offered by Hitachi Vantara. The platform comprises four core integrated products: Pentaho Data Integration (ETL and data orchestration), Pentaho Data Catalog (AI-driven governance and metadata management), Pentaho Data Optimizer (intelligent data lifecycle and storage optimization), and Pentaho Business Analytics (no-code visualization and reporting). These core modules work together as a unified platform with shared governance, automation, and lineage capabilities. The platform is extensible through a robust plugins ecosystem including the GenAI Plugin Suite for LLM connectivity and AI workflows, specialized connectors (SAP, Salesforce, Kafka, ElasticSearch, Google Analytics), and limited availability plugins for Azure Event Hubs, Jira, Zendesk, Sharepoint, and Tableau. Additional offerings include OEM Embedded Analytics for SaaS vendors, industry-specific solutions for Financial Services, Insurance, Healthcare, and Manufacturing, and Professional Services for implementation and enablement. Pentaho serves enterprises across hybrid, multi-cloud, and on-premises environments, with API-driven architecture enabling deep integration into existing ecosystems.

Differentiator

Problem solved

Functional benefit

Brands

• Pentaho Data Integration: Enterprise data integration and ETL platform for ingesting, blending, orchestrating, and transforming data.
• Pentaho Data Catalog
• Pentaho Data Optimizer
• Pentaho Business Analytics

Products and services

• Pentaho Data Integration Enterprise-grade ETL/ELT and data orchestration platform enabling codeless data blending from diverse sources into a single source of truth. Features a browser-based Pipeline Designer, supports hybrid cloud environments, and provides automated workflows with reported 40-80% efficiency gains.
• Pentaho Data Catalog AI-driven data governance platform providing automated discovery, classification, and metadata management. Creates a unified metadata layer across business domains with ML-driven business glossary, data lineage tracking, and a natural language-powered data marketplace for AI-ready data products.
• Pentaho Data Optimizer Intelligent data lifecycle management solution that identifies and eliminates ROT (Redundant, Obsolete, Trivial) data and enables intelligent storage tiering. Works across Hadoop, file servers, document stores, RDBMS, data warehouses, and cloud platforms to reduce storage costs while maintaining data compliance.
• Pentaho Business Analytics No-code data visualization and reporting platform that empowers users to explore data, create reports, and build dashboards without IT dependency. Features Analyzer for dynamic data slicing, Dashboard Designer for drag-and-drop dashboard creation, and operational reporting capabilities with OIDC/OAuth integration.
• Pentaho Embedded Analytics (OEM Edition) Enterprise-grade embedded analytics solution designed for SaaS vendors and software companies requiring deep integration, white-label control, and scalable governance. Supports multi-tenancy, tenant isolation, and API-driven integration with flexible OEM licensing models.
• Pentaho Professional Services Strategic guidance, expert delivery, and enablement services including Data Fit Activation Program, Generative AI Readiness Assessment, POV Services, hands-on workshops, mentorship programs, customer success services, and technical/strategic support.

Quantifiable outcome

• 40-80% efficiency gains through built-in automated workflows
• +7 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability8 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core and minor.

• it-novumcoreChannel Partner/ Reseller/ DistributorLong-standing partner (10+ years) specializing in SAP integration. Provides Pentaho SAP Connector plugin and implementation services. Collaborated on customer solutions including VNG Handel & Vertrieb energy services deployment.
• BoxxeminorChannel Partner/ Reseller/ DistributorUK-based technology partner providing implementation and support services for Pentaho deployments.
• CDWminorChannel Partner/ Reseller/ DistributorTechnology solutions provider offering Pentaho implementation and resale services.
• ComputacenterminorChannel Partner/ Reseller/ DistributorEuropean technology integrator providing Pentaho implementation and consulting services.
• ArmediacoreStrategic or Co-development PartnerAchieved FedRAMP authorization for ArkCase case management platform leveraging embedded Pentaho Data Integration and Business Analytics for U.S. government agencies. Co-developed government-focused solution.
• Bial-XminorChannel Partner/ Reseller/ DistributorPartner in the Pentaho network providing implementation and integration services.
• BNOVAminorChannel Partner/ Reseller/ DistributorItalian technology partner providing Pentaho services.
• CognusminorChannel Partner/ Reseller/ DistributorPentaho partner providing implementation and training services.
• EdnonminorChannel Partner/ Reseller/ DistributorPartner providing Pentaho implementation and consulting services.
• GaragetechminorChannel Partner/ Reseller/ DistributorPartner providing technology integration services for Pentaho.
• SofintechminorChannel Partner/ Reseller/ DistributorBrazilian partner providing Pentaho implementation services.
• VinkosminorChannel Partner/ Reseller/ DistributorPartner providing Pentaho implementation and support services.
• MatrixBusinessminorChannel Partner/ Reseller/ DistributorPartner providing Pentaho solutions and services.
• Hitachi VantaracoreStrategic or Co-development PartnerPentaho operates as an independent business unit of Hitachi Vantara. Benefits from Hitachi's enterprise relationships, R&D resources, and go-to-market infrastructure while maintaining product independence.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Informatica: Informatica is the leading direct competitor in enterprise data integration, offering Intelligent Data Management Cloud with similar ETL, data quality, catalog, and governance capabilities. Both target Fortune 100 enterprises with regulated, hybrid-cloud data environments and emphasize AI-readiness.
• Talend (Qlik): Talend, now part of Qlik, provides data integration and governance with strong open-source heritage similar to Pentaho's roots. Competes head-to-head in ETL, data quality, and catalog use cases for mid-market and enterprise.
• Informatica Data Quality: Note: covered under Informatica; flagged as a sub-product relevant for direct overlap in data quality and governance modules that compete with Pentaho Data Catalog.

Broad incumbents

• IBM InfoSphere Information Server: IBM's flagship enterprise data integration and governance suite, competing for the same large regulated customers as Pentaho. Part of a broader hybrid cloud and AI platform stack (watsonx), giving it reach but with greater complexity.
• Microsoft SQL Server Integration Services (SSIS) / Azure Data Factory: Microsoft's enterprise ETL/integration offerings span on-prem SSIS to cloud-native Azure Data Factory and Synapse/Fabric pipelines. A frequent incumbent or competitor for Pentaho in Microsoft-centric enterprises, with the advantage of native Azure integration.
• SAP Data Intelligence: SAP's data integration and orchestration platform that competes for SAP-centric enterprises where Pentaho's SAP Connector (via it-novum) is also sold. Bundling with S/4HANA and SAP BTP makes it a powerful incumbent.

Emerging players

• Fivetran: Cloud-native ELT leader focused on automated, managed connectors from SaaS apps and databases into cloud warehouses. Does not cover Pentaho's breadth in on-prem ETL or governance, but represents the modern architecture Pentaho is repositioning against.
• Matillion: Cloud-native data integration platform built for Snowflake, Databricks, BigQuery, and Redshift. Competes for cloud-first enterprises where Pentaho is increasingly pitching hybrid cloud capabilities.
• Alteryx: Self-service data preparation, blending, and analytics platform competing for analytics-user mindshare against Pentaho Business Analytics. Weaker in heavy enterprise ETL but a credible threat in mid-market.
• Collibra: Enterprise data catalog and governance platform overlapping with Pentaho Data Catalog. Stronger brand in data governance but typically complemented by integration tooling from Informatica/Pentaho rather than competing head-on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pentaho
• YouTubeyoutube.com/@pentahoplatform
• Facebookfacebook.com/pentaho
• LinkedInlinkedin.com/company/pentaho

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentaho