Amy
- Company typePrivate
- Founded2015
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Amy firmographics
Firmographics- Name
- Amy
- Legal name
- Jaipuna Ltd.
- Website
- https://amy.app
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Amy industry classification
Industry- Product category
- AI Tutoring Software
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- akta.pro primary industry
- AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)
- akta.pro secondary industries
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), AI/ML Learning Platforms for Students (EDAFANAE)
Keywords
Where Amy is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Amy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based access: Amy provides its AI-based private tutoring service on a subscription basis. Users can access a Demo Version for free during a trial period, with paid subscription required following the Demo Period. Fees are charged on a monthly or yearly basis as agreed, and exclude GST.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Demo/Trial version |
| Subscription | Monthly | Full subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Amy product offering
Product offeringCore offering
Amy is an AI-based private math tutor delivered as a software platform that provides personalized math instruction by detecting individual knowledge gaps and delivering targeted remediation feedback. The product offers access to over 1.1 million unique math questions and integrates with Learning Management Systems for institutional deployment. It serves both self-directed student learners and classroom environments where teachers authorize and manage student access.
Product overview
Amy is a single, unified AI-powered math tutoring platform delivered as a web-based service. It provides personalized math instruction by automatically identifying student mistakes, understanding the underlying knowledge gaps, and delivering targeted feedback and lessons to fill those gaps. The product is designed for students (serving as their AI tutor) and teachers (as a dynamic teaching tool), and operates as the sole product offering from Jaipuna Ltd., a New Zealand-based company.
Differentiator
Problem solved
Functional benefit
Products and services
- Amy — AI Math Tutor An AI-based private math tutor delivered as a subscription software platform, providing personalized math practice and targeted remediation to K-12 students. The system uses adaptive AI, natural language processing, and knowledge gap detection to deliver individualized feedback across a library of more than 1.1 million unique math questions. It serves both individual self-serve learners and school-deployed classrooms through LMS integration.
Quantifiable outcome
- Improved course completion rates with students finishing courses and progressing to advanced courses
- +1 more outcomes
Companies that use Amy
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Amy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Amy partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Amy competitors and assessment
Company assessmentDirect peers
- Photomath: AI math problem-solver app (acquired by Google) offering step-by-step solutions and tutoring in mathematics. Closest pure-math comparable to Amy, with significantly larger user base and brand recognition.
- Carnegie Learning: Math learning platform combining adaptive software with tutoring and curriculum, serving K-12 schools. Comparable to Amy on math focus, school distribution, and personalized instruction.
- DreamBox Learning: Adaptive K-8 math platform that personalizes instruction based on each student's strategy and pace. Directly comparable to Amy on personalized, adaptive math tutoring with school-distribution focus.
- Wolfram Alpha: Computational knowledge engine that solves and explains math problems at multiple levels. Comparable to Amy as a math-specialist reasoning tool with subscription tier and step-by-step explanatory guidance.
- Symbolab: AI math solver providing step-by-step solutions and explanations across algebra, calculus, and beyond. Directly comparable to Amy as a math-focused tutoring/study assistant with subscription monetization.
- Khanmigo (Khan Academy): AI-powered tutor from Khan Academy that guides students through problems step-by-step, including math. Direct competitor to Amy in the AI tutoring category with broader subject coverage but similar conversational guidance mechanism.
- Querium: AI-powered math tutoring and STEM skill-building platform marketed to schools and students. Directly comparable to Amy as a math-specialist adaptive tutor targeting similar K-12/higher-ed segments.
- Squirrel AI: Adaptive AI tutoring platform with strong math coverage and large-scale school deployments in Asia. Directly comparable to Amy on adaptive, gap-filling math instruction delivered through B2B2C school channels.
- Mathway: Long-standing math problem-solver with step-by-step solutions across a broad math curriculum, now part of Chegg. Directly comparable to Amy in math-specific AI tutoring and subscription access.
Emerging players
- Mathpresso: AI math question-solver (QANDA) popular among K-12 students in Asia. Emerging player comparable to Amy on math-specific tutoring via mobile/web with step-by-step AI explanations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amy social profiles
Digital presenceAmy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amy leadership team
Management profileNumber of profiles
Profiles2 records
Amy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amy
What does Amy do?
Amy is an AI-based private math tutor delivered as a software platform that provides personalized math instruction by detecting individual knowledge gaps and delivering targeted remediation feedback. The product offers access to over 1.1 million unique math questions and integrates with Learning Management Systems for institutional deployment. It serves both self-directed student learners and classroom environments where teachers authorize and manage student access.
Is Amy a public or private company?
Amy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Amy founded?
Amy was founded in 2015. It employs 11 to 50 people.
Where is Amy based?
Amy is headquartered in Auckland, New Zealand, in the Oceania region.
How does Amy make money?
One revenue line is on record: subscription-based access.
Who are Amy's main competitors?
Direct peers on record are Photomath, Carnegie Learning, DreamBox Learning, Wolfram Alpha, Symbolab, Khanmigo (Khan Academy), Querium, Squirrel AI and Mathway. Mathpresso is listed as an emerging player.
Does Amy have an API?
No public API is recorded for Amy.
What industry is Amy in?
Amy's product category is AI Tutoring Software. Its primary akta.pro industry code is EDAFAFAC, AI Tutoring Systems (Conversational Tutors, Homework Helpers), with a secondary code of EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms. Its NAICS code is 611691.