MindRight

MindRight is a privately held, Newark-based nutritional platform founded in 2020 that has positioned itself around "Good Mood" nutrition via a DTC e-commerce channel. The company is at founder-stage scale and currently shows its Shopify storefront offline.

Company typePrivate
Founded2020
HeadquartersNewark, United States
Headcount1–10
GTM typeB2C
OfferingHardware or Manufacturing

MindRight firmographics

Firmographics

Name: MindRight
Website: https://getmindright.com
Company type: Private
Founded year: 2020
Headcount range: 1–10 employees
Short description: MindRight is a privately held, Newark-based nutritional platform founded in 2020 that has positioned itself around "Good Mood" nutrition via a DTC e-commerce channel. The company is at founder-stage scale and currently shows its Shopify storefront offline.
Ownership category
akta.pro rank

MindRight industry classification

Industry

Product category: Nutritional Supplements
NAICS: Food (Health) Supplement Retailers (456191)
SIC: Retail-Drug Stores And Proprietary Stores (5912)
akta.pro primary industry: Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

Mood nutrition
Nutritional supplements
Mental wellness products
Good mood foods
Mood support supplements

Where MindRight is headquartered

Location

Headquarters

HQ city: Newark
HQ country: United States
HQ region: North America

Markets served

MindRight business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Personnel, Operations

MindRight product offering

Product offering

Core offering

MindRight is a nutritional platform that develops and sells mood-focused nutritional products directly to consumers. The company positions itself as the world's first "Good Mood focused nutritional platform," offering nutritional supplements and related products designed to support mood and mental wellness. Products are sold through the company's Shopify-based e-commerce store at getmindright.com, which is currently showing a "Store unavailable" notice.

Differentiator

Problem solved

Functional benefit

Companies that use MindRight

Customer profile

Ideal customer profiles1 record

MindRight technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

MindRight competitors and assessment

Company assessment

Direct peers

Olly: Olly is a D2C supplement brand best known for gummy vitamins targeting mood, sleep, and stress — the same 'feel-good' sub-categories MindRight is pursuing, making it the closest direct peer in positioning and channel.
Care/of: Care/of sells personalized daily vitamin packs via a quiz-driven D2C experience — a structural analog to MindRight's 'platform' framing around customized nutrition for mood and overall well-being.
Ritual: Ritual is a venture-backed DTC essentials/nutrition brand with a strong digital storytelling playbook; it overlaps with MindRight on subscription-based nutritional SKUs and millennial/Gen-Z target demographics.
Moon Juice: Moon Juice is a premium functional nutrition brand built around adaptogens, mood, and beauty-from-within claims, overlapping directly with MindRight's holistic mood-and-nutrition positioning.
Athletic Greens (AG1): AG1 sells a subscription greens/nutrition product with strong branding around daily energy and mood support, representing a scaled example of the D2C nutrition subscription model MindRight is aiming for.
Heights: Heights is a D2C brain-care supplement brand explicitly built around cognitive and mood outcomes, sharing MindRight's positioning at the intersection of mental wellness and nutrition.

Emerging players

Onnit: Onnit is a wellness and nootropics-focused supplement brand with category leadership in mood/mental-performance products, making it a comparable emerging-to-mid-stage peer serving overlapping consumer interests.

Broad incumbents

Thorne: Thorne is an established, science-led supplement brand offering mood, sleep and stress SKUs through both D2C and practitioner channels — a benchmark for the clinically positioned nutritional player MindRight would need to differentiate against.
Calm: Calm is a mass-market mental wellness subscription app expanding into adjacent products (sleep aids, beverages); it represents the lifestyle/mental-wellness brand destination MindRight also competes for in consumer mindshare.
Hims & Hers Health: Hims & Hers is a scaled telehealth and wellness platform that has expanded into nutritional supplements for sleep, stress and mood; it serves as the broad incumbent benchmark MindRight would compete against for the same consumer dollars.

Market position

Customer concentration

MindRight financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MindRight leadership team

Management profile

Number of profiles

Profiles1 record

MindRight funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MindRight M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindRight

What does MindRight do?

When was MindRight founded?

MindRight was founded in 2020. It employs 1 to 10 people.

Where is MindRight based?

MindRight is headquartered in Newark, United States, in the North America region.

Who are MindRight's main competitors?

Direct peers on record are Olly, Care/of, Ritual, Moon Juice, Athletic Greens (AG1) and Heights. Onnit is listed as an emerging player. Broad incumbents are Thorne, Calm and Hims & Hers Health.

Does MindRight have an API?

No public API is recorded for MindRight.

What industry is MindRight in?

MindRight's product category is Nutritional Supplements. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative). Its NAICS code is 456191 and its SIC code is 5912.