Racefox
Racefox is a Stockholm-based digital skiing coach founded in 2013 that analyzes skier movements to identify performance potential and help users refine technique. The platform serves amateur and developing skiers seeking data-driven coaching feedback, and the company has raised approximately $5.3 million across three rounds from 2016 to 2019.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Racefox does
Racefox is a Stockholm, Sweden-based digital skiing coach founded in 2013 that analyzes skier movements to identify performance potential and help users take their skiing to the next level. The company operates in the consumer sports-technology vertical with a headcount of 11-50 employees, and its offering is positioned as a digital coaching platform rather than traditional in-person ski instruction. The functional premise — applying motion analysis to skiing technique — implies the use of sensor data, video, or other movement capture inputs feeding into a coaching feedback loop, though the underlying technology stack is not disclosed in available source material.
The company's business model is consumer-facing, monetizing a digital skiing product to skiers seeking data-driven technique improvement. Racefox has raised approximately $5.3 million across three disclosed funding rounds between 2016 and 2019, with investors including Swedish sportstech-focused Spintop Ventures, Swedish early-stage investor Almi Invest, Walerud Ventures, and European institutional funder EISMEA. The company remains privately held under a four-founder leadership team comprising Bernhard Hirschauer (founder and CEO), Magnus Jonsson (founder and CEO), Christer Norstrom (founder), and Claes Kalderén (co-founder, Head of Sales and Marketing).
Note on data conflict: the firmographic record describes Racefox as a digital skiing coach, while the Atom.com listing presents RaceFox.com as a premium domain for sale at $35,000. These appear to reflect different commercial contexts — the Atom.com listing is a third-party marketplace posting, not a description of the company itself. The skiing-coach positioning is grounded in the firmographic metadata.
Racefox firmographics
Firmographics- Name
- Racefox
- Website
- https://racefox.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Racefox is a Stockholm-based digital skiing coach founded in 2013 that analyzes skier movements to identify performance potential and help users refine technique. The platform serves amateur and developing skiers seeking data-driven coaching feedback, and the company has raised approximately $5.3 million across three rounds from 2016 to 2019.
- Ownership category
- akta.pro rank
Racefox industry classification
Industry- Product category
- Sports Performance Analytics
- NAICS
- Sports and Recreation Instruction (61162), Skiing Facilities (71392)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industries
- Endurance & Running/Cycling Training (HSADAAAG), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where Racefox is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Racefox business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time purchase of RaceFox.com domain |
| Transaction based/ take rate | Monthly | Lease-to-own installment plan for RaceFox.com |
Distribution channels1 record
Marketing channels1 record
Racefox product offering
Product offeringCore offering
Racefox is a digital skiing coach that analyzes user movements, identifies individual potential, and helps skiers improve their performance. The platform applies motion analysis technology to provide accessible coaching feedback without requiring in-person ski instruction.
Differentiator
Problem solved
Functional benefit
Products and services
- Racefox Digital Skiing Coach Digital coaching platform for skiers that analyzes movements, identifies individual potential, and delivers personalized feedback to help users take their skiing performance to the next level.
Companies that use Racefox
Customer profileSegments2 records
Ideal customer profiles1 record
Racefox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Racefox partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Racefox competitors and assessment
Company assessmentEmerging players
- Kinexon: Kinexon delivers real-time sports tracking and analytics for teams, leagues, and broadcasters using UWB/RFID sensors. It is comparable to Racefox's motion-analysis technology on the B2B/professional performance side.
- Arccos Golf: Arccos offers AI-powered shot-tracking and analytics for golfers via sensors and an app, and is frequently cited as a model for vertical sports performance analytics. Comparable business model to a vertical sport-specific AI coach.
- STRYD: STRYD provides power-based running wearables and coaching analytics to performance runners. While focused on running rather than skiing, it shares the same vertical-sport, AI-coaching, hardware-plus-subscription model.
- Zepp / Amazfit: Zepp (now part of Amazfit) offers multi-sport wearables with AI-driven analytics and coaching apps. It is an adjacent player that overlaps with Racefox on AI motion analysis for sport.
Broad incumbents
- Catapult Sports: Catapult provides athlete-monitoring wearables and analytics platforms to professional teams and federations. It is a broader incumbent in sports performance tracking that overlaps with Racefox's athlete-development use cases.
- Garmin Connect: Garmin's connected fitness platform combines wearables with sport-specific analytics across running, cycling, and outdoor sports. It is a broad incumbent that increasingly encroaches on vertical sport-coaching niches like Racefox's.
- Whoop: Whoop delivers a subscription-based recovery, strain, and sleep analytics platform used by performance-oriented athletes. It competes for the same premium-coaching consumer wallet with generalist but high-quality analytics.
- Strava: Strava is a leading consumer fitness-tracking platform with social and coaching features across many sports. It is a broad incumbent that has expanded into sport-specific coaching content relevant to Racefox's audience.
Direct peers
- Carv: Carv is a digital ski coach that uses an in-boot insert and app to analyze technique and provide real-time coaching. It is the most direct competitor to Racefox in the AI-powered ski-coaching category.
- PIQ (PIQ Sport): PIQ builds multi-sport AI motion sensors and analytics platforms used in ski, MMA, and other sports. It overlaps with Racefox on AI-driven ski motion analysis and connected coaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Racefox social profiles
Digital presenceRacefox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racefox leadership team
Management profileNumber of profiles
Profiles4 records
Racefox funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racefox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racefox
What does Racefox do?
Racefox is a digital skiing coach that analyzes user movements, identifies individual potential, and helps skiers improve their performance. The platform applies motion analysis technology to provide accessible coaching feedback without requiring in-person ski instruction.
When was Racefox founded?
Racefox was founded in 2013. It employs 11 to 50 people.
Where is Racefox based?
Racefox is headquartered in Stockholm, Sweden, in the Europe region.
Who are Racefox's main competitors?
Emerging players on record are Kinexon, Arccos Golf, STRYD and Zepp / Amazfit. Broad incumbents are Catapult Sports, Garmin Connect, Whoop and Strava. Direct peers are Carv and PIQ (PIQ Sport).
Does Racefox have an API?
No public API is recorded for Racefox.
What industry is Racefox in?
Racefox's product category is Sports Performance Analytics. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of HSADAAAG, Endurance & Running/Cycling Training. Its NAICS code is 61162 and its SIC code is 7997.