NewsMatch
- Company typePrivate
- Founded2017
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
NewsMatch firmographics
Firmographics- Name
- NewsMatch
- Legal name
- NewsMatch
- Website
- https://newsmatch.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
NewsMatch industry classification
Industry- Product category
- Nonprofit Journalism Fundraising
- NAICS
- Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132)
- akta.pro primary industry
- Public Media Fundraising & Membership (Pledge Drives, Major Gifts) (MPABADAJ)
- akta.pro secondary industries
- Investigative & Nonprofit News Organizations (MPAJADAF), Public Charities & Grantmaking Intermediaries (BPAGAKAE)
Keywords
Where NewsMatch is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NewsMatch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Philanthropic Fundraising: NewsMatch generates value through philanthropic investment rather than traditional revenue. The program mobilizes individual donations to nonprofit newsrooms through matching campaigns, with pooled funding from national and regional foundations. The model amplifies small individual contributions by matching them with foundation dollars, creating a multiplier effect for local philanthropy.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
NewsMatch product offering
Product offeringCore offering
NewsMatch is an annual grassroots fundraising campaign run by the Institute for Nonprofit News that pools philanthropic match dollars from foundations and major donors and deploys them as matches for small-dollar gifts made by individual readers to participating nonprofit newsrooms. Outside the annual campaign, the program also operates Special Interest Funds and supplementary giving campaigns, and provides participating newsrooms with training, technical assistance, and tools to build sustainable reader revenue.
Product overview
NewsMatch is a single, unified program operated by the Institute for Nonprofit News (INN). It combines three core components: (1) a matching-gift campaign that inspires individual giving to nonprofit newsrooms in the INN Network, (2) tools, training, and resources to build long-term fundraising capabilities within news organizations, and (3) an awareness campaign to promote the value of independent, nonprofit newsrooms in the U.S. The program has facilitated $394 million in donations since 2017, with 407 newsroom participants in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- NewsMatch Annual Matching Gift Campaign An annual pooled matching-gift campaign that matches grassroots reader donations to participating nonprofit newsrooms, supported by contributions from foundations and major donors. Designed for eligible US nonprofit news outlets and the individual readers who fund them.
- NewsMatch Special Interest Funds Designated sub-funds within the broader NewsMatch effort that target matching dollars to specific subject areas or under-served communities. For participating nonprofit newsrooms and the donors who wish to direct their matching support to a particular beat or population.
- findyournews.org A free public directory and donation portal run by NewsMatch / INN that lets individual readers discover participating nonprofit newsrooms across the United States and donate to them. For individual readers seeking to support nonprofit journalism.
- NewsMatch Year-Round and Supplementary Campaigns Year-round fundraising campaigns and donor drives beyond the annual flagship, enabling ongoing reader support and additional matching opportunities for participating newsrooms. For participating nonprofit newsrooms and individual donors.
- NewsMatch Training and Resources for Newsrooms Training, technical assistance, peer learning cohorts, and operational resources offered to participating nonprofit newsrooms to build sustainable reader-revenue and donor engagement capacity. For participating nonprofit newsrooms.
Quantifiable outcome
- Nearly 600,000 first-time donors brought to the nonprofit news field since 2017
- +2 more outcomes
Companies that use NewsMatch
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
NewsMatch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NewsMatch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Institute for Nonprofit News (INN)flagshipNewsMatch is a program of the Institute for Nonprofit News. INN provides the organizational infrastructure, network of 500+ member newsrooms, and operational support for the NewsMatch campaign. The relationship is foundational to NewsMatch's existence and scale.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
NewsMatch competitors and assessment
Company assessmentBroad incumbents
- Google News Initiative: Google's global journalism funding and training program supporting newsroom sustainability and digital transformation. Comparable as a much larger incumbent funder competing for the same journalism-philanthropy dollars.
- Knight Foundation: Major journalism philanthropy funder and NewsMatch's largest disclosed single backer ($3.5M over three years). Comparable as a broader incumbent funder of the journalism sustainability space whose strategic priorities shape NewsMatch's funding.
Others
- Pulitzer Center: Nonprofit that funds and promotes in-depth global journalism and education programs. Comparable as an adjacent nonprofit that supports journalism sustainability and reporting capacity.
- Solutions Journalism Network: Nonprofit that trains and supports journalists in solutions-focused reporting. Comparable as an adjacent capacity-building organization serving the same nonprofit newsroom audience.
- Institute for Nonprofit News (INN): Parent organization of NewsMatch, supporting 500+ independent nonprofit newsrooms. Comparable as the network operator whose membership is the underlying asset NewsMatch leverages, rather than as a competing program.
Direct peers
- Press Forward: Coalition of funders pooling philanthropic capital to support local news. Directly comparable pooled-funding model, and an active NewsMatch funder — a key adjacent coalition NewsMatch must coordinate with.
- LION Publishers: Membership organization for local independent online news publishers that provides training, resources, and sustainability programs. Highly comparable as a network-and-capacity-building peer supporting local independent journalism.
- Lenfest Institute for Journalism: Funds and supports the Philadelphia Inquirer and broader local news sustainability initiatives. Comparable mission of building durable revenue and capacity for local news organizations through philanthropic investment.
- American Journalism Project: Venture-style philanthropy that funds and builds local nonprofit newsrooms. Directly comparable mission of channeling philanthropic capital into the sustainability of local nonprofit news, often referenced alongside NewsMatch as part of the same ecosystem.
- Report for America: Places emerging journalists in local newsrooms with matching host-newsroom funding. Comparable mission of sustaining local journalism through philanthropic matching dollars and capacity support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NewsMatch social profiles
Digital presenceNewsMatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewsMatch leadership team
Management profileNumber of profiles
Profiles1 record
NewsMatch funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewsMatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewsMatch
What does NewsMatch do?
NewsMatch is an annual grassroots fundraising campaign run by the Institute for Nonprofit News that pools philanthropic match dollars from foundations and major donors and deploys them as matches for small-dollar gifts made by individual readers to participating nonprofit newsrooms. Outside the annual campaign, the program also operates Special Interest Funds and supplementary giving campaigns, and provides participating newsrooms with training, technical assistance, and tools to build sustainable reader revenue.
Is NewsMatch a public or private company?
NewsMatch is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NewsMatch founded?
NewsMatch was founded in 2017. It employs 1 to 10 people.
Where is NewsMatch based?
NewsMatch is headquartered in Washington, United States, in the North America region.
How does NewsMatch make money?
One revenue line is on record: philanthropic Fundraising.
Who are NewsMatch's main competitors?
Broad incumbents on record are Google News Initiative and Knight Foundation. Others are Pulitzer Center, Solutions Journalism Network and Institute for Nonprofit News (INN). Direct peers are Press Forward, LION Publishers, Lenfest Institute for Journalism, American Journalism Project and Report for America.
Does NewsMatch have an API?
No public API is recorded for NewsMatch.
What industry is NewsMatch in?
NewsMatch's product category is Nonprofit Journalism Fundraising. Its primary akta.pro industry code is MPABADAJ, Public Media Fundraising & Membership (Pledge Drives, Major Gifts), with a secondary code of MPAJADAF, Investigative & Nonprofit News Organizations. Its NAICS code is 81321.