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NewsMatch

Full company profile

uuid0003qn9

Namestring
NewsMatch
Legal namestring
NewsMatch
Websiteurl
newsmatch.org
Company typeenum
Private
Founded yearint
2017
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersWashington, United States
HQ citystring
Washington
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
nonprofit fundraising campaigns, journalism funding programs, matching gift campaigns, newsroom donor support, philanthropic fundraising
Industry3 codes
1Public Media Fundraising & Membership (Pledge Drives, Major Gifts)
CodeMPABADAJPrimaryYes
2Investigative & Nonprofit News Organizations
CodeMPAJADAFPrimaryNo
3Public Charities & Grantmaking Intermediaries
CodeBPAGAKAEPrimaryNo
NAICS code2 codes
  • Grantmaking and Giving Services81321
  • Grantmaking and Giving Services8132
Product category
Nonprofit Journalism Fundraising
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Philanthropic Fundraising
TypeAffiliate Referral
Description

NewsMatch generates value through philanthropic investment rather than traditional revenue. The program mobilizes individual donations to nonprofit newsrooms through matching campaigns, with pooled funding from national and regional foundations. The model amplifies small individual contributions by matching them with foundation dollars, creating a multiplier effect for local philanthropy.

newsmatch.org
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

NewsMatch is an annual grassroots fundraising campaign run by the Institute for Nonprofit News that pools philanthropic match dollars from foundations and major donors and deploys them as matches for small-dollar gifts made by individual readers to participating nonprofit newsrooms. Outside the annual campaign, the program also operates Special Interest Funds and supplementary giving campaigns, and provides participating newsrooms with training, technical assistance, and tools to build sustainable reader revenue.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Nearly 600,000 first-time donors brought to the nonprofit news field since 2017
+2 more records
Product overview1 text field

NewsMatch is a single, unified program operated by the Institute for Nonprofit News (INN). It combines three core components: (1) a matching-gift campaign that inspires individual giving to nonprofit newsrooms in the INN Network, (2) tools, training, and resources to build long-term fundraising capabilities within news organizations, and (3) an awareness campaign to promote the value of independent, nonprofit newsrooms in the U.S. The program has facilitated $394 million in donations since 2017, with 407 newsroom participants in 2025.

Product and service5 records
1NewsMatch Annual Matching Gift Campaign
CategoryNonprofit journalism fundraising
Description

An annual pooled matching-gift campaign that matches grassroots reader donations to participating nonprofit newsrooms, supported by contributions from foundations and major donors. Designed for eligible US nonprofit news outlets and the individual readers who fund them.

2NewsMatch Special Interest Funds
CategoryNonprofit journalism fundraising
Description

Designated sub-funds within the broader NewsMatch effort that target matching dollars to specific subject areas or under-served communities. For participating nonprofit newsrooms and the donors who wish to direct their matching support to a particular beat or population.

3findyournews.org
CategoryReader donation platform
Description

A free public directory and donation portal run by NewsMatch / INN that lets individual readers discover participating nonprofit newsrooms across the United States and donate to them. For individual readers seeking to support nonprofit journalism.

4NewsMatch Year-Round and Supplementary Campaigns
CategoryNonprofit journalism fundraising
Description

Year-round fundraising campaigns and donor drives beyond the annual flagship, enabling ongoing reader support and additional matching opportunities for participating newsrooms. For participating nonprofit newsrooms and individual donors.

5NewsMatch Training and Resources for Newsrooms
CategoryCapacity building and training
Description

Training, technical assistance, peer learning cohorts, and operational resources offered to participating nonprofit newsrooms to build sustainable reader-revenue and donor engagement capacity. For participating nonprofit newsrooms.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Institute for Nonprofit News (INN)
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

NewsMatch is a program of the Institute for Nonprofit News. INN provides the organizational infrastructure, network of 500+ member newsrooms, and operational support for the NewsMatch campaign. The relationship is foundational to NewsMatch's existence and scale.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Google News Initiative
TypeBroad incumbent
Description

Google's global journalism funding and training program supporting newsroom sustainability and digital transformation. Comparable as a much larger incumbent funder competing for the same journalism-philanthropy dollars.

2Pulitzer Center
TypeOthers
Description

Nonprofit that funds and promotes in-depth global journalism and education programs. Comparable as an adjacent nonprofit that supports journalism sustainability and reporting capacity.

3Press Forward
TypeDirect peer
Description

Coalition of funders pooling philanthropic capital to support local news. Directly comparable pooled-funding model, and an active NewsMatch funder — a key adjacent coalition NewsMatch must coordinate with.

4LION Publishers
TypeDirect peer
Description

Membership organization for local independent online news publishers that provides training, resources, and sustainability programs. Highly comparable as a network-and-capacity-building peer supporting local independent journalism.

5Solutions Journalism Network
TypeOthers
Description

Nonprofit that trains and supports journalists in solutions-focused reporting. Comparable as an adjacent capacity-building organization serving the same nonprofit newsroom audience.

6Lenfest Institute for Journalism
TypeDirect peer
Description

Funds and supports the Philadelphia Inquirer and broader local news sustainability initiatives. Comparable mission of building durable revenue and capacity for local news organizations through philanthropic investment.

7Institute for Nonprofit News (INN)
TypeOthers
Description

Parent organization of NewsMatch, supporting 500+ independent nonprofit newsrooms. Comparable as the network operator whose membership is the underlying asset NewsMatch leverages, rather than as a competing program.

8American Journalism Project
TypeDirect peer
Description

Venture-style philanthropy that funds and builds local nonprofit newsrooms. Directly comparable mission of channeling philanthropic capital into the sustainability of local nonprofit news, often referenced alongside NewsMatch as part of the same ecosystem.

9Knight Foundation
TypeBroad incumbent
Description

Major journalism philanthropy funder and NewsMatch's largest disclosed single backer ($3.5M over three years). Comparable as a broader incumbent funder of the journalism sustainability space whose strategic priorities shape NewsMatch's funding.

10Report for America
TypeDirect peer
Description

Places emerging journalists in local newsrooms with matching host-newsroom funding. Comparable mission of sustaining local journalism through philanthropic matching dollars and capacity support.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

NewsMatch

Nonprofit Journalism Fundraisingnewsmatch.org

NewsMatch firmographics

Firmographics
Name
NewsMatch
Legal name
NewsMatch
Website
https://newsmatch.org
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

NewsMatch industry classification

Industry
Product category
Nonprofit Journalism Fundraising
NAICS
Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132)
akta.pro primary industry
Public Media Fundraising & Membership (Pledge Drives, Major Gifts) (MPABADAJ)
akta.pro secondary industries
Investigative & Nonprofit News Organizations (MPAJADAF), Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

  • Nonprofit fundraising campaigns
  • Journalism funding programs
  • Matching gift campaigns
  • Newsroom donor support
  • Philanthropic fundraising

Where NewsMatch is headquartered

Location

Headquarters

HQ city
Washington
HQ country
United States
HQ region
North America

Offices1 record

Markets served

NewsMatch business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Philanthropic Fundraising: NewsMatch generates value through philanthropic investment rather than traditional revenue. The program mobilizes individual donations to nonprofit newsrooms through matching campaigns, with pooled funding from national and regional foundations. The model amplifies small individual contributions by matching them with foundation dollars, creating a multiplier effect for local philanthropy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

NewsMatch product offering

Product offering

Core offering

NewsMatch is an annual grassroots fundraising campaign run by the Institute for Nonprofit News that pools philanthropic match dollars from foundations and major donors and deploys them as matches for small-dollar gifts made by individual readers to participating nonprofit newsrooms. Outside the annual campaign, the program also operates Special Interest Funds and supplementary giving campaigns, and provides participating newsrooms with training, technical assistance, and tools to build sustainable reader revenue.

Product overview

NewsMatch is a single, unified program operated by the Institute for Nonprofit News (INN). It combines three core components: (1) a matching-gift campaign that inspires individual giving to nonprofit newsrooms in the INN Network, (2) tools, training, and resources to build long-term fundraising capabilities within news organizations, and (3) an awareness campaign to promote the value of independent, nonprofit newsrooms in the U.S. The program has facilitated $394 million in donations since 2017, with 407 newsroom participants in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

  • NewsMatch Annual Matching Gift Campaign An annual pooled matching-gift campaign that matches grassroots reader donations to participating nonprofit newsrooms, supported by contributions from foundations and major donors. Designed for eligible US nonprofit news outlets and the individual readers who fund them.
  • NewsMatch Special Interest Funds Designated sub-funds within the broader NewsMatch effort that target matching dollars to specific subject areas or under-served communities. For participating nonprofit newsrooms and the donors who wish to direct their matching support to a particular beat or population.
  • findyournews.org A free public directory and donation portal run by NewsMatch / INN that lets individual readers discover participating nonprofit newsrooms across the United States and donate to them. For individual readers seeking to support nonprofit journalism.
  • NewsMatch Year-Round and Supplementary Campaigns Year-round fundraising campaigns and donor drives beyond the annual flagship, enabling ongoing reader support and additional matching opportunities for participating newsrooms. For participating nonprofit newsrooms and individual donors.
  • NewsMatch Training and Resources for Newsrooms Training, technical assistance, peer learning cohorts, and operational resources offered to participating nonprofit newsrooms to build sustainable reader-revenue and donor engagement capacity. For participating nonprofit newsrooms.

Quantifiable outcome

  • Nearly 600,000 first-time donors brought to the nonprofit news field since 2017
  • +2 more outcomes

Companies that use NewsMatch

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles2 records

NewsMatch technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

NewsMatch partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Institute for Nonprofit News (INN)flagshipStrategic or Co-development PartnerNewsMatch is a program of the Institute for Nonprofit News. INN provides the organizational infrastructure, network of 500+ member newsrooms, and operational support for the NewsMatch campaign. The relationship is foundational to NewsMatch's existence and scale.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

NewsMatch competitors and assessment

Company assessment

Broad incumbents

  • Google News Initiative: Google's global journalism funding and training program supporting newsroom sustainability and digital transformation. Comparable as a much larger incumbent funder competing for the same journalism-philanthropy dollars.
  • Knight Foundation: Major journalism philanthropy funder and NewsMatch's largest disclosed single backer ($3.5M over three years). Comparable as a broader incumbent funder of the journalism sustainability space whose strategic priorities shape NewsMatch's funding.

Others

  • Pulitzer Center: Nonprofit that funds and promotes in-depth global journalism and education programs. Comparable as an adjacent nonprofit that supports journalism sustainability and reporting capacity.
  • Solutions Journalism Network: Nonprofit that trains and supports journalists in solutions-focused reporting. Comparable as an adjacent capacity-building organization serving the same nonprofit newsroom audience.
  • Institute for Nonprofit News (INN): Parent organization of NewsMatch, supporting 500+ independent nonprofit newsrooms. Comparable as the network operator whose membership is the underlying asset NewsMatch leverages, rather than as a competing program.

Direct peers

  • Press Forward: Coalition of funders pooling philanthropic capital to support local news. Directly comparable pooled-funding model, and an active NewsMatch funder — a key adjacent coalition NewsMatch must coordinate with.
  • LION Publishers: Membership organization for local independent online news publishers that provides training, resources, and sustainability programs. Highly comparable as a network-and-capacity-building peer supporting local independent journalism.
  • Lenfest Institute for Journalism: Funds and supports the Philadelphia Inquirer and broader local news sustainability initiatives. Comparable mission of building durable revenue and capacity for local news organizations through philanthropic investment.
  • American Journalism Project: Venture-style philanthropy that funds and builds local nonprofit newsrooms. Directly comparable mission of channeling philanthropic capital into the sustainability of local nonprofit news, often referenced alongside NewsMatch as part of the same ecosystem.
  • Report for America: Places emerging journalists in local newsrooms with matching host-newsroom funding. Comparable mission of sustaining local journalism through philanthropic matching dollars and capacity support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

NewsMatch social profiles

Digital presence

NewsMatch financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NewsMatch leadership team

Management profile

Number of profiles

Profiles1 record

NewsMatch funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NewsMatch M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewsMatch

What does NewsMatch do?

NewsMatch is an annual grassroots fundraising campaign run by the Institute for Nonprofit News that pools philanthropic match dollars from foundations and major donors and deploys them as matches for small-dollar gifts made by individual readers to participating nonprofit newsrooms. Outside the annual campaign, the program also operates Special Interest Funds and supplementary giving campaigns, and provides participating newsrooms with training, technical assistance, and tools to build sustainable reader revenue.

Is NewsMatch a public or private company?

NewsMatch is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was NewsMatch founded?

NewsMatch was founded in 2017. It employs 1 to 10 people.

Where is NewsMatch based?

NewsMatch is headquartered in Washington, United States, in the North America region.

How does NewsMatch make money?

One revenue line is on record: philanthropic Fundraising.

Who are NewsMatch's main competitors?

Broad incumbents on record are Google News Initiative and Knight Foundation. Others are Pulitzer Center, Solutions Journalism Network and Institute for Nonprofit News (INN). Direct peers are Press Forward, LION Publishers, Lenfest Institute for Journalism, American Journalism Project and Report for America.

Does NewsMatch have an API?

No public API is recorded for NewsMatch.

What industry is NewsMatch in?

NewsMatch's product category is Nonprofit Journalism Fundraising. Its primary akta.pro industry code is MPABADAJ, Public Media Fundraising & Membership (Pledge Drives, Major Gifts), with a secondary code of MPAJADAF, Investigative & Nonprofit News Organizations. Its NAICS code is 81321.

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Live signals
MinnPostThanks to the 65 donors who stepped up for Twin Cities DocumentersMinnPost thanked 65 donors who contributed last week to support its Twin Cities Documenters program, which raised just over $6,300, exceeding its $5,000 goal. The amount unlocked the full $5,000 match from NewsMatch and City Bureau, funding training and sending more neighbors to cover meetings.MinnPostSupport civic skill-building with Twin Cities DocumentersCity Bureau’s Twin Cities Documenters program is seeking donations to sustain and expand its civic skill-building initiatives, which train residents in journalism skills like active listening and fact-checking. The organization has raised over $2,000 this week, with contributions currently matched by NewsMatch.MinnPostDocumenters are making an impactMinnPost reports that its Twin Cities Documenters program has contributed notes to over 15 news stories since launching earlier this year, including seven at the outlet itself. The initiative has trained more than 60 community members to attend and report on city and county government meetings, fostering media literacy and civic engagement among participants. MinnPost is currently seeking donations to support the growth of this program, with matching gifts available from Newsmatch and City Bureau.MinnPostDouble your impact for Twin Cities DocumentersMinnPost launched a week-long fundraising campaign to raise $5,000 for its Twin Cities Documenters program, which utilizes community members to attend public meetings. NewsMatch and City Bureau are doubling donations up to that amount to support the initiative's goal of increasing transparency in local government.Knight FoundationKnight announces $3.5M investment in NewsMatch to support newsrooms that cover communities of color on Giving Tuesday – Knight FoundationThe John S. and James L. Knight Foundation announced a $3.5 million investment over three years to support NewsMatch, a national network providing matching funds to nonprofit newsrooms covering communities of color. This funding aims to boost local philanthropy and enhance financial sustainability for diverse journalism outlets across the United States. The initiative builds on previous success, having helped participating newsrooms raise over $47 million from individual donors in recent campaigns.PR NewswireREI Co-op announces two new efforts to bolster environmental and outdoor journalismREI Co-op announced it will launch a print magazine called 'Uncommon Path' this fall, produced in partnership with Hearst Magazines, replacing its full-price mail-order catalog and available at all 155 REI stores and select newsstands nationwide. The outdoor retailer also announced a partnership with NewsMatch to invest $100,000 in 2029 to support 10 local nonprofit newsrooms focused on environmental and outdoor journalism. The initiatives respond to research showing nearly 1,800 newspapers have closed since 2004 and a 45 percent decline in climate change coverage on major broadcast networks from 2017 to 2018.PR NewswireNewsMatch Raises $4.8 Million for Nonprofit NewsNewsMatch 2017 raised more than $4.8 million from individual donors and a coalition of foundations to support over 100 local and investigative nonprofit news organizations. The campaign, established as a partnership between the Democracy Fund, Knight Foundation, and the John D. and Catherine T. MacArthur Foundation, facilitated this fundraising through professional tools, technology, and national marketing efforts. This result marks the largest-ever grassroots fundraising campaign for nonprofit journalism, with over 202,000 individual donors contributing a total of $33 million during the year-end period.