Storbie
Storbie is a Wellington, New Zealand-based vertical SaaS company that provides independent and multi-store pharmacies in ANZ and the US with HIPAA-compliant websites, online bookings, omnichannel ecommerce, and AI-powered patient intake, distributed direct and via the RedSail Technologies/PioneerRx pharmacy software ecosystem.
- Company typePrivate
- Founded2007
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Storbie does
Storbie is a Wellington, New Zealand-based vertical software company that sells a 'Pharmacy Operating Cloud' to independent and multi-store pharmacies in Australia, New Zealand, and the United States. The platform combines branded website management, omnichannel ecommerce, online bookings, and digital forms, with a centralized product database that gives every customer site access to tens of thousands of pharmacy SKUs. Its go-to-market is primarily direct-to-pharmacy via web-based sales motions, supplemented by a preferred-provider partnership with RedSail Technologies that distributes the platform through PioneerRx and other US pharmacy software ecosystems, and an additional Veterinary module extends the same workflow to vet practices.
Storbie firmographics
Firmographics- Name
- Storbie
- Legal name
- Storbie International Limited
- Website
- https://storbie.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Storbie is a Wellington, New Zealand-based vertical SaaS company that provides independent and multi-store pharmacies in ANZ and the US with HIPAA-compliant websites, online bookings, omnichannel ecommerce, and AI-powered patient intake, distributed direct and via the RedSail Technologies/PioneerRx pharmacy software ecosystem.
- Ownership category
- akta.pro rank
Where Storbie is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Storbie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based platform fees for access to Storbie's Pharmacy Operating Cloud, with tiered plans for Pharmacy Pro, Retail+, Care+, AI+, and Group Cloud modules
- Marketing+ Services: Additional fee for managed Google Ads campaigns including setup, quarterly campaign creation, monthly monitoring, and landing page creation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on pharmacy size and modules selected |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Storbie product offering
Product offeringCore offering
Storbie provides a Pharmacy Operating Cloud — a SaaS platform purpose-built for pharmacies that combines branded website management, omnichannel OTC ecommerce, online appointment scheduling, AI-powered patient intake and triage, and POS synchronization. The platform is offered through modular solutions (Retail+, Care+, AI+, Group Cloud, Marketing+, Pharmacy Pro) and integrates with major pharmacy point-of-sale systems.
Product overview
Storbie is a Pharmacy Operating Cloud platform providing a comprehensive suite of integrated modules for independent and multi-store pharmacies. The core platform includes foundational capabilities for website management, ecommerce, and integrations, which are extended through specialized modules: Retail+ for omnichannel commerce, Care+ for scheduling and care pathways, AI+ for AI-powered patient intake and chatbot assistance, Group Cloud for multi-store marketplace management, and Marketing+ for digital advertising. Additional features include Pharmacy AI Assist (AI chatbot), POS Integrations, Bookings, Supplier Network (product database), Analytics, Forms, and Click & Collect. The platform is purpose-built for pharmacy operations with HIPAA compliance woven into every component, and supports veterinary practices through a dedicated module.
Differentiator
Problem solved
Functional benefit
Brands
- Retail+: Omnichannel pharmacy commerce solution enabling unified checkout for products and services.
- Care+
- AI+
- Group Cloud
- Marketing+
- Pharmacy Pro
- Pharmacy Operating Cloud
Products and services
- Pharmacy Pro Essential website solution for independent pharmacies that provides a modern, user-friendly, performing pharmacy-specific website with built-in ecommerce, bookings, forms and HIPAA-compliant foundations.
- Retail+ Omnichannel commerce module for pharmacies that unifies services and OTC product purchases into a single checkout, with real-time inventory and pricing synced from the pharmacy POS.
- Care+ Online booking and care-pathway module for pharmacies, providing multi-resource scheduling, capacity-aware slots, automated reminders, and digital intake forms that reduce no-shows and administrative workload.
- AI+ AI module that automates patient intake, triage and guided navigation through a pharmacy chatbot grounded in approved healthcare sources, handling prescription refills, appointment booking, and patient questions 24/7.
- Group Cloud Multi-store marketplace module for pharmacy banner groups, providing unified search, inventory federation across locations, intelligent routing, centralized brand control, and group-level analytics.
- Marketing+ Done-for-you digital advertising service that sets up, manages and reports on Google Search, Display, and Shopping campaigns for individual pharmacy locations.
- Veterinary Vertical-specific Storbie solution adapted for veterinary clinics and practices, providing online presence, appointment scheduling, and online retail for pet medications and products.
Quantifiable outcome
- 500+ vaccinations booked (single pharmacy, one flu season)
- +2 more outcomes
Companies that use Storbie
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Storbie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature8 records
Storbie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RedSail TechnologiescoreRedSail Technologies is a preferred provider partner. Storbie powers RedSail's pharmacy customer websites with branded websites, online ordering, appointment scheduling, and clinical forms. Everything syncs automatically with PioneerRx inventory and pricing.
- PioneerRxcoreIntegration partner for POS sync. Stock and pricing update online automatically. Storbie integrates with PioneerRx inventory and pricing systems, with RxLocal and BestRx integrations coming soon.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Storbie competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Storbie social profiles
Digital presenceStorbie compliance and trust
Trust signalCompliance3 records
Storbie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storbie leadership team
Management profileNumber of profiles
Profiles6 records
Storbie subsidiaries and ownership
Company hierarchySubsidiaries2 records
Storbie funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storbie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storbie
What does Storbie do?
Storbie provides a Pharmacy Operating Cloud — a SaaS platform purpose-built for pharmacies that combines branded website management, omnichannel OTC ecommerce, online appointment scheduling, AI-powered patient intake and triage, and POS synchronization. The platform is offered through modular solutions (Retail+, Care+, AI+, Group Cloud, Marketing+, Pharmacy Pro) and integrates with major pharmacy point-of-sale systems.
Is Storbie a public or private company?
Storbie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Storbie founded?
Storbie was founded in 2007. It employs 11 to 50 people.
Where is Storbie based?
Storbie is headquartered in Wellington, New Zealand, in the Oceania region.
How does Storbie make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are marketing+ Services.
Does Storbie have an API?
Yes. Storbie offers an External API that enables seamless integration with existing systems, applications, and third-party tools. The API allows customers to integrate Marketing+ services and other Storbie solutions with their existing systems to create a unified and efficient workflow.