OSP

Name

OSP

Legal name

OSP Co., Ltd.

Website

https://osppetfood.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Organic Pet Food & Companion Animal Feed (AFADAJAF)

akta.pro secondary industries

Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Life-Stage & Breed/Size-Specific Formulas (CRADAFAG), Custom & Private-Label Pet Food Manufacturing (AFADAFAO)

Keywords

• Organic pet food
• Pet food manufacturing
• OEM ODM services
• Pet nutrition products
• Premium pet food

Headquarters

HQ city

Nonsan

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. ODM/OEM Manufacturing: Contract manufacturing services for major Korean pet food brands including ANF (Wooriwa), Pulmuwon, and 11 other companies. Currently transitioning from ODM-dominant (over 90% of sales) to proprietary brand sales targeting 50% ratio.
2. Proprietary Brand (PB) Products: Own brand pet food products under INDIGO, Natural Signature, and HEXA brands sold through retail (Costco, E-Mart, SSG.com, Coupang) and direct-to-consumer channels. PB sales grew from 7% (2023) to 25% (2024), targeting 50%.
3. Export/International Sales: Export of pet food products to 7 countries including Vietnam, Hong Kong, Taiwan, Thailand, Mongolia, Bahrain, Malaysia, and recently Chile. Products registered on Amazon Japan, Shopee (Malaysia, Singapore, Philippines).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

OSP manufactures and distributes organic pet food products under its proprietary brands INDIGO, Natural Signature, and HEXA, spanning dry food, functional nutrition, supplements, and snacks for dogs and cats. In parallel, the company operates Korea's leading OEM/ODM contract manufacturing business, producing pet food for major Korean brands including ANF (Wooriwa), Pulmuwon, Dongwon F&B, and Cargill. Manufacturing capabilities include organic, natural, grain-free, and soft food formats with proprietary technologies such as vacuum coating, meat injection, and a patented animal-derived probiotic strain.

Product overview

OSP is an organic pet food manufacturing company offering both proprietary brands and OEM/ODM contract manufacturing services. Its own brand portfolio includes INDIGO (Indigo Paw) — a premium organic line with functional sub-lines Bio Nutrition and Age Nutrition, plus supplements like Pet Origin Probiotics — Natural Signature (premium natural food), and HEXA. The company serves as Korea's No. 1 pet food ODM manufacturer, producing ANF (Wooriwa), Pulmuwon (amio), and multiple other brands under contract. Products span organic, natural, grain-free, and soft food formats across life stages and health needs for dogs and cats.

Differentiator

Problem solved

Functional benefit

Brands

• INDIGO: Premium organic pet food brand with patented probiotic strains, including Bio Nutrition and Age Nutrition product lines
• INDIGO Paw
• Natural Signature
• HEXA
• Bowwow Korea (바우와우코리아)

Products and services

• INDIGO (Indigo Paw) Premium organic pet food brand featuring patented pet-derived probiotic strains, encompassing Bio Nutrition (functional health lines for joint, skin, weight, hairball, hypoallergenic, urinary, and kitten health), Age Nutrition (life-stage formulas), Indigo 7 premium kibble, and Pet Origin Probiotic supplements for dogs and cats.
• Natural Signature Premium natural pet food brand with clean-label formulations free from artificial additives, sold through retail and e-commerce channels in Korea and overseas.
• HEXA Premium pet food brand within OSP's own brand portfolio, positioned alongside INDIGO and Natural Signature for premium market segments.
• Bowwow Korea Premium Pet Snacks Premium pet snacks and treats manufactured through OSP's wholly-owned subsidiary Bowwow Korea, covering the full lifecycle of pets with snack and wet food categories.
• OEM & ODM Manufacturing Services Original Development Manufacturing services covering the full product lifecycle from concept, formulation, development, and production to shipment. Korea's No. 1 pet food ODM manufacturer by market share, serving major domestic brands including ANF (Wooriwa), Pulmuwon (amio), Dongwon F&B, Cargill Agrifurina, Yuhan Corporation, NH Hallwoo Chun, and Sajo Dong-A.

Quantifiable outcome

• 300% average growth in domestic market for INDIGO and Natural Signature brands (2023-2024)
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CP Group (APV)coreChannel Partner/ Reseller/ Distributor · 17 May 2024Partnership with Charoen Pokphand Group's subsidiary APV for Southeast Asia distribution network expansion. OSP is inviting ASEAN pet food import buyers to Korea through Korea Agro-Fisheries & Food Trade Corporation programs.
• Pet Prince (Vietnam)coreChannel Partner/ Reseller/ DistributorVietnamese distribution partner operating 30 local retail outlets. Invited to Korea headquarters for partnership strengthening and cooperation expansion activities.
• Wooriwa (ANF)coreChannel Partner/ Reseller/ DistributorMajor ODM customer for ANF pet food products. Manufacturing partnership for various product lines including MWO, 6 Free, and Double Meat product series.
• Woojin B&GcoreStrategic or Co-development PartnerParent company and strategic R&D partner. Joint development of proprietary animal-derived probiotic strain for pet health products. Woojin B&G is an animal pharmaceutical R&D company providing technological foundation for OSP's functional pet food development.
• Bowwow KoreacoreChannel Partner/ Reseller/ DistributorSubsidiary company for premium pet snack manufacturing. Acquired after KOSDAQ listing to expand product categories beyond dry food to wet food and snacks. Joint participation in pet expos and popup stores.
• Amazon Japan / Shopee MarketsminorChannel Partner/ Reseller/ DistributorOnline marketplace distribution partners for Japan, Malaysia, Singapore, and Philippines markets. Products registered and available for sale on these e-commerce platforms.
• KOTRA, aT, Trade AssociationminorGTM or Marketing PartnerGovernment trade promotion organizations providing support for overseas market expansion, export promotion, and international networking opportunities.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wellness Pet Company: US-based premium natural pet food manufacturer focused on natural and grain-free formulations. Closely comparable to OSP's Natural Signature and grain-free organic positioning.
• Diamond Pet Foods: Large private-label and contract pet food manufacturer serving multiple brands globally. Direct comparator to OSP's #1 Korea ODM contract manufacturing business model.
• Pulmuwon (amio): Korean food conglomerate with premium pet food brand amio; ODM-manufactured by OSP. Direct domestic peer competing in the same Korean premium/natural pet food category.
• Wooriwa (ANF): Korean pet food brand owner of ANF, manufactured by OSP under ODM. Direct customer-competitor dynamic in the Korean premium dry kibble segment.

Others

• Kemin Industries: Global ingredient manufacturer with pet food functional additives including probiotics and gut-health solutions. Comparable as an enabling technology partner in the functional pet nutrition space OSP is moving into.
• Cargill (Animal Nutrition): Global agribusiness and animal nutrition giant; also an ODM customer of OSP (Cargill Agrifurina). Comparable as a large-scale animal feed and pet nutrition platform with global reach.

Emerging players

• Nom Nom (Pet Honesty): Premium fresh/functional pet food brand with direct-to-consumer emphasis. Comparable as a smaller premium and functional pet nutrition challenger operating in adjacent geographies.

Broad incumbents

• Hill's Pet Nutrition: Colgate-Palmolive-owned premium/specialty pet food brand emphasizing science-backed nutrition and therapeutic diets. Comparable to OSP's functional Bio Nutrition and Hypoallergenic lines plus SQF-certified manufacturing ethos.
• CJ CheilJedang: Korean food conglomerate with growing pet food and animal nutrition business leveraging its food manufacturing and distribution scale. Comparable as a broad Korean incumbent in pet food.
• Royal Canin: Global premium pet food brand owned by Mars, focused on breed-, size-, and life-stage-specific nutrition. Highly comparable to OSP's premium, life-stage-targeted Indigo Age Nutrition and 6-Free formulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQJEyZht_bEYjzozlYpBSRg
• Facebookfacebook.com/OSP-pet_Singapore-103530435392744
• Instagraminstagram.com/naturalsignature_kr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSP