What Haystax Technology does

Haystax Technology operates as the flagship solution within Secure Passage, Inc., a private Kansas City, Missouri-based company founded in 2012. The company delivers an "Operational Intelligence Control Plane" platform that fuses video, sensors, access control, biometric, behavioral, and device-level data (including license plates, MAC addresses, and system signatures) into identity-aware intelligence for real-time situational awareness. The platform comprises six integrated modules: Haystax (Hx) as the core operational intelligence control plane, Truman (Tr) for identity-aware behavioral monitoring, Dragon (Dr) for device and machine identity, Vigilant (Vg) for event correlation and situational awareness, Apex (Ap) for coordinated response with identity-aware alerting, and Behavioral Threat Assessment (Bt) for proactive threat identification, supplemented by Strategic Services for advisory and integration support.

Underlying technology includes AI-driven anomaly detection, computer vision, predictive analytics, process automation (e.g., automated policy pushes to access controllers), and a distinctive capability to monitor AI agent behavior in physical environments. The platform is designed to enhance existing security ecosystems rather than replace them, integrating with installed video, sensor, and access infrastructure.

Revenue is generated through a subscription-based SaaS model targeting nine vertical segments: Public Safety, Critical Infrastructure, Enterprise & Events, Principal Protection, Data Centers, Healthcare, Hospitality & Gaming, Finance, and Restricted Facilities. The go-to-market relies on an enterprise field sales motion via a consultative "Request a Demo" process, with SOC compliance and GSA Multiple Award Schedule (MAS) procurement enabling access to federal, state, and local government buyers as well as commercial enterprises. Pricing is not publicly disclosed. The platform is currently deployed across 274 active sites monitoring 1,842 identities with a reported 99.99% uptime SLA.

Name

Haystax Technology

Legal name

Secure Passage, Inc.

Website

https://haystax.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Haystax Technology operates as a solution within Secure Passage, Inc., providing an identity-aware operational intelligence platform that unifies physical and digital security data for government agencies, critical infrastructure operators, and enterprise customers across nine verticals.

Ownership category

akta.pro rank

Product category

Physical Security Intelligence Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Policy, Access & NAC Administration (AAA/802.1X) (HDAFAMAH)

akta.pro secondary industries

Industrial Endpoint Protection (PLC/HMI/Engineering Workstation EDR) (HDADAJAD), Network Analytics, AIOps & Root-Cause Correlation (HDAFAGAM)

Keywords

• Physical security software
• Operational intelligence platform
• Identity-aware security
• Threat assessment solutions
• Critical infrastructure protection

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS/Software Platform: Operational Intelligence platform delivered as a cloud-based solution with identity-aware monitoring capabilities. Revenue generated through software subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Haystax provides an Operational Intelligence Control Plane that unifies physical and digital world data — video, sensors, access control, biometrics, license plates, MAC addresses, and behavioral signals — into identity-aware, real-time situational awareness for security operations. The platform is sold as cloud-based SaaS with modules for behavioral monitoring, device/machine identity, event correlation, coordinated response, and threat assessment, supported by expert Strategic Services for advisory and integration.

Product overview

Secure Passage (parent company of Haystax) offers an Operational Intelligence Control Plane for the physical world—a platform-plus-modules architecture that unifies data from physical and digital worlds into real-time operational insight and action. The portfolio consists of six integrated solutions: Haystax (Hx) serves as the core operational intelligence control platform; Truman (Tr) provides identity-aware behavioral monitoring; Dragon (Dr) handles device and machine identity; Vigilant (Vg) delivers situational awareness and event correlation; Apex (Ap) enables coordinated response with identity-aware alerting; and Behavioral Threat Assessment (Bt) focuses on proactive threat identification. All solutions share a unified identity-aware intelligence layer that fuses video, sensors, access control, behavior, biometrics, license plates, and device signals. Strategic Services provides expert advisory and integration support to extend customer teams.

Differentiator

Problem solved

Functional benefit

Brands

• Haystax (Hx): A solution offering within the Secure Passage Operational Intelligence Control Plane, part of the unified physical and digital world security platform.

Products and services

• Haystax (Hx) Operational Intelligence Control (OIC) platform solution that unifies physical and digital world data into real-time operational insight and action. Provides situational awareness and identity-aware intelligence for security operations across government, critical infrastructure, and enterprise environments.
• Truman (Tr) Identity-aware intelligence module that monitors behavior and activities across physical and digital environments, tracking human and machine activity with real-time situational awareness.
• Dragon (Dr) Device and machine identity monitoring solution that captures attributes from devices, applications, and machines including MAC addresses and system signatures for comprehensive asset visibility.
• Vigilant (Vg) Operational intelligence solution providing enhanced situational awareness, correlation of security events, and unified monitoring across physical security infrastructure.
• Apex (Ap) Comprehensive security intelligence solution that ties alerts to identity-aware sources of truth, unites operators and analysts around shared context, and enables faster coordinated response.
• Behavioral Threat Assessment (Bt) Specialized threat assessment solution designed to identify and evaluate potential behavioral threats, supporting security teams in proactive threat identification and mitigation.
• Strategic Services Expert consulting services including sourcing, advisory, and integration support tailored to customer environments, helping organizations gain clarity, optimize workflows, and maximize security investments.

Quantifiable outcome

• 99.99% platform uptime
• +2 more outcomes

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Genetec: Genetec is a major physical-security platform vendor offering unified video management, access control, and license plate recognition. It competes with Haystax in enterprise and critical-infrastructure deployments, where its Security Center platform bundles many of the capabilities Haystax provides as a unified intelligence layer.
• Motorola Solutions (Avigilon): Motorola Solutions, through its Avigilon and CommandCentral portfolios, delivers video surveillance, access control, and command-center software for public safety and critical infrastructure — the same verticals as Haystax. It is a deep-pocketed incumbent competing for similar federal and large-enterprise contracts.
• Palantir Technologies: Palantir's Gotham and Foundry platforms unify disparate data sources into operational intelligence for defense, intelligence, and critical-infrastructure customers — overlapping Haystax's identity-aware fusion capabilities at a much broader and more expensive scale.
• Axis Communications: Axis Communications is a leading manufacturer of network cameras and physical access control devices widely used in enterprise, government, and critical-infrastructure deployments. It is a key underlying technology supplier whose cameras and sensors Haystax integrates into its intelligence layer.
• Milestone Systems: Milestone Systems provides open-platform video management software used across critical infrastructure, healthcare, and public-safety deployments. It competes with Haystax at the VMS layer and represents an incumbent integration point for identity-aware analytics.

Direct peers

• Verkada: Verkada provides cloud-managed video security, access control, and environmental sensors with integrated AI analytics for enterprise customers. It directly overlaps Haystax's identity-aware physical-security positioning across enterprise, healthcare, and education segments, with a similar SaaS recurring-revenue model.
• BriefCam: BriefCam offers video analytics software that transforms raw surveillance footage into searchable, actionable intelligence — closely aligned with Haystax's identity-aware video fusion capability. It serves public-safety, retail, and critical-infrastructure customers with comparable AI-driven situational awareness use cases.
• Oosto (formerly AnyVision): Oosto provides AI-powered facial recognition and visual intelligence for physical-security and access-control use cases in enterprise, retail, and critical infrastructure. Its computer-vision capabilities overlap with Haystax's identity-aware video analytics, particularly for threat detection and behavioral monitoring.

Emerging players

• Ambient.ai: Ambient.ai applies AI to physical-security video and sensor feeds to detect threats in real time, similar to Haystax's anomaly-detection and contextual alerting. It targets enterprise and education segments and represents a comparable emerging intelligence-layer competitor.

Others

• SentinelOne: SentinelOne is a cybersecurity AI platform that, like Haystax, uses autonomous agents and behavioral analytics to detect and respond to threats. While primarily focused on endpoint/cyber rather than physical security, it represents an adjacent AI-driven security intelligence category and a comparable technology approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HaystaxTech
• YouTubeyoutube.com/@SecurePassage
• Facebookfacebook.com/haystax
• LinkedInlinkedin.com/company/3113560

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haystax Technology