What Safepay does

Safepay is a Pakistan-based, State Bank of Pakistan-regulated Payment Service Operator and Provider (PSO/PSP) operating a unified payment infrastructure platform for domestic and cross-border merchants. Its product portfolio spans core payment processing (cards, digital wallets, and Pakistan's Raast instant bank-transfer rail), hosted and embedded checkout, no-code payment links, and subscription billing, augmented by an enterprise payment-orchestration layer with an AI-marketed rules engine, a tokenization service (Safepay Vault) with cross-merchant credential reuse, customizable UI components (Atoms), and a discount-campaign engine (Offers). The platform is built on Golang, TypeScript, and React with Kubernetes-based infrastructure handling over 1 million monthly API requests at 99.9% uptime and managing 400,000+ saved credentials. Pre-built plugins on Shopify (only approved Pakistani onsite payment app) and WooCommerce provide channel distribution.

Safepay monetizes primarily through transaction-based pricing: 2.9% plus PKR 30 for domestic card charges (plus 0.3% for international cards), 1.5% for wallet and Raast transactions, 1.5% of instant-payout volume, PKR 3,000 per dispute, PKR 5 per token under custom interchange, and a PKR 15,000 per month routing subscription. Enterprise contracts with multi-year terms and custom interchange pricing are negotiated for high-volume merchants. The go-to-market combines PLG (sandbox onboarding, documentation, payment links) with enterprise field sales and channel partnerships.

The company serves over 200,000 unique customers annually processing more than PKR 2 billion in payment volume, with named enterprise logos concentrated in Pakistani retail and fashion (D_local, Alfatah, Alkaram, Sapphire, Asim Jofa, Baroque, Nida Azwer, Misha Lakhani), plus healthcare (Marham) and grocery (Fresh Basket, Habitt, TPL). Vertical segmentation extends to SaaS, BNPL, e-learning, health/wellness, and B2B. Headquartered in Karachi, the company operates with approximately 25–30 employees across engineering, business, operations, and finance functions, and is backed by Y Combinator (first Pakistani fintech graduate, 2020) and Stripe (lead investor in the 2021 round).

Name

Safepay

Legal name

Safepay (Private) Limited

Website

https://getsafepay.pk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Safepay is a Pakistan-based, SBP-regulated PSO/PSP offering unified payment infrastructure—cards, wallets, Raast instant transfers—alongside payment orchestration, tokenization (Vault), and customizable checkout (Atoms) for Pakistani e-commerce, retail, SaaS, and B2B merchants.

Ownership category

akta.pro rank

Product category

Payment Processing and Payment Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199), Services-Prepackaged Software (7372)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF), Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Online payment processing
• Payment gateway platform
• Payment orchestration
• Merchant payment acceptance
• Recurring billing infrastructure

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing - Cards: Transaction-based revenue from processing credit and debit card payments. Domestic cards charged at 2.9% + Rs 30 per successful charge. International cards charged at additional 0.3% above domestic rates.
2. Payment Processing - Wallets: Transaction-based revenue from digital wallet payments at 1.5% per successful charge.
3. Payment Processing - Raast: Transaction-based revenue from instant bank transfer payments via Raast at 1.5% per successful charge.
4. Payment Orchestration / Routing: Monthly subscription for routing service at Rs 15,000 per month providing access to entire suite including plugin in existing gateway and configure rules for payment forwarding.
5. Instant Payouts: Additional fee of 1.5% of Instant Payouts volume for accessing funds within minutes using bank account.
6. Dispute/Chargeback Management: Fee of Rs 3,000 per dispute for card transaction disputes (chargebacks) including dashboard resolution and specialist consultation.
7. Custom Enterprise Pricing: Custom pricing packages for businesses with large payment volumes or unique business models, negotiated through sales team.
8. Tokenization - Custom Interchange: Rs 5 per token provisioned for accounts with custom interchange pricing (currently only applies to Visa and MasterCard).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Safepay provides a unified payment infrastructure platform for Pakistani merchants to accept online payments via cards, wallets, and the Raast instant payment rail, offered through hosted/embedded checkout, payment links, subscriptions, and payment orchestration. The platform processes over Rs 2 billion annually for 200,000+ customers with 99.9% uptime, supports 8 currencies, and is PCI-DSS compliant under a full State Bank of Pakistan commercial license.

Product overview

Safepay is a Pakistan-based payment infrastructure platform offering a unified ecosystem of payment acceptance, revenue protection, and financial control products. The portfolio includes four core products: Payments (API-based processing), Checkout (hosted/embedded forms), Payment Links (no-code invoicing), and Subscriptions (recurring billing). The platform is enhanced by innovation modules: Payment Orchestration (multi-gateway routing with AI rules engine), Offers (discount campaigns), Atoms (customizable UI components), and Vault (tokenization). Raast integration provides instant bank transfer rails. Quicklinks 2.0 delivers branded checkout for invoices and links. All products connect through a single API integration.

Differentiator

Problem solved

Functional benefit

Brands

• Quicklinks: Streamlined payment links for quick invoice payments and sharing across channels
• Atoms
• Vault
• Safepay Raast

Products and services

• Payments Core API-based payment processing platform enabling merchants to accept online payments on websites and in apps, supporting global payment methods, multiple currencies, and local payment options including cards, digital wallets, and bank transfers.
• Checkout Prebuilt payment form optimized for conversion for one-time and recurring payments, available as hosted checkout (redirect) or embedded checkout (in-site integration), supporting domestic and international payment methods with built-in conversion optimizations.
• Payment Links (Quicklinks) No-code solution for creating custom sharable invoices and payment links across any channel including social media, WhatsApp, email, SMS, and call centers, supporting multi-currency invoicing in 8 currencies and B2B invoice integration.
• Subscriptions Recurring payment solution supporting subscription models with auto-debit functionality, enabling multiple plan creation, free trials, and promotional offers, and supporting BNPL, SaaS, memberships, and health and wellness services.
• Payment Orchestration Enterprise-grade payment routing solution allowing merchants to connect multiple payment gateways and route payments through custom rules, featuring an AI-powered rules engine that automatically selects the optimal gateway based on success rates and transaction costs.
• Offers Discount campaign management system enabling customizable promotional codes, bank-specific BIN discounts, percentage or fixed-amount discounts, and minimum spend thresholds, with real-time performance analytics.
• Atoms Customizable UI component library for building tailored payment experiences, providing embeddable payment blocks with accessibility, error handling, input masking, autofill, and mobile-responsive design, reducing PCI compliance burden through client-side tokenization.
• Vault Tokenization service for secure storage of payment credentials, replacing sensitive card data with unique tokens to enable one-click checkout and cross-merchant payment credential reuse, with PCI-DSS compliant infrastructure supporting cards, bank accounts, digital wallets, and Google Pay.
• Raast Integration of Pakistan's instant payment system operated by the State Bank of Pakistan, enabling real-time interbank transfers using mobile numbers, IBANs, or Raast IDs with immediate settlement, lower fraud risk, and reduced chargeback exposure compared to cards.
• Quicklinks 2.0 Brand-first, accessible checkout experience for invoice and payment link payments, featuring merchant-branded pages, deadline countdown timers, split layout with clearer information hierarchy, and improved accessibility including focus states and contrast, built with Safepay Atoms components.
• Shopify Onsite Payment App Approved Shopify onsite payment app offering both hosted checkout (redirect) and onsite embedded checkout for Shopify merchants, providing native card acceptance on Shopify without redirects.

Quantifiable outcome

• Businesses using Safepay's Atoms saw 9.9% more revenue on average
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• State Bank of PakistancoreStrategic or Co-development PartnerRegulatory body that granted Safepay its Full Commercial License in 2025 after rigorous evaluation and successful pilot operations. Safepay operates as a regulated PSO/PSP under SBP oversight. SBP approved Safepay for pilot test in August 2022 and granted initial approval in June 2021.
• VisacoreTechnology or IntegrationMajor payment network enabling credit and debit card processing. Safepay supports Visa payments through its platform with 2.9% + Rs 30 domestic rate and additional 0.3% for international. Tokenization supported for Visa cards.
• MastercardcoreTechnology or IntegrationMajor payment network enabling credit and debit card processing. Safepay supports Mastercard payments through its platform with standard transaction rates. Tokenization supported for Mastercard.
• Raast (State Bank of Pakistan's Instant Payment System)coreTechnology or IntegrationPakistan's instant payment system operated by State Bank of Pakistan enabling immediate interbank transfers using aliases. Safepay integrated Raast as a first-class payment method, offering real-time bank transfers with webhook notifications and automatic reconciliation.
• ShopifycoreTechnology or IntegrationFirst and only Pakistani payment platform with an approved Shopify onsite payment app. Provides both hosted checkout (redirect) and onsite checkout (embedded) integrations. Available through Shopify App Store.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Stripe: Global payments infrastructure giant that is both a strategic backer and a comparable payment platform. Comparable as a developer-first, API-led PSP serving online merchants with cards, wallets, and orchestration-style routing capabilities.
• Adyen: Global unified payments platform combining gateway, acquiring, and orchestration in one stack. Comparable as a broad incumbent whose unified model and routing sophistication set the benchmark Safepay's orchestration product is aiming at.
• Checkout.com: Global payment processor offering gateway services, acquiring, and intelligent routing to merchants. Comparable as a developer-led PSP serving enterprise merchants with multi-rail acceptance — same category Safepay targets at the upper end of its market.
• PayPal: Global digital payments incumbent serving consumers and merchants with checkout, subscriptions, and payment links. Comparable as a broad incumbent whose hosted checkout and recurring billing features overlap with Safepay's Checkout and Subscriptions products.

Direct peers

• Razorpay: India-based payment gateway and orchestration platform serving online merchants with cards, UPI, net banking, and wallets. Closest direct peer: emerging-market PSP with developer-first APIs, payment links, subscriptions, and routing — a near-mirror of Safepay's product set in the South Asian context.
• Payfast: Pakistan-based payment gateway serving local online merchants with cards and bank transfers. Direct domestic competitor offering similar merchant onboarding and integration options; most relevant geographic peer for Safepay.

Emerging players

• Flutterwave: Africa-focused payment infrastructure platform supporting cards, mobile money, and bank transfers across multiple countries. Comparable emerging-market PSP with API-first design, payment links, and merchant onboarding similar to Safepay.
• Paymob: Egypt-based payment gateway serving online and in-person merchants across MENA with cards, mobile wallets, and installments. Comparable emerging-market PSP with developer-first APIs and a similar segment focus on SMB and mid-market merchants.

Regional players

• JazzCash: Pakistan's largest mobile wallet, operated by Mobilink/Jazz, supporting peer-to-peer transfers, bill payments, and merchant payments. Comparable as a domestic Pakistan payment rail whose wallet acceptance Safepay integrates; also a partial substitute for card payments.
• Easypaisa: Major Pakistani mobile wallet operated by Telenor/PTCL, offering P2P transfers, bill payments, and merchant payments. Comparable as a dominant domestic payment rail integrated into Safepay's checkout alongside cards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/safepayhq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safepay