What Rentify does

Rentify (legal entity Rentify FZCO) is a UAE-based proptech and fintech company founded in 2024 that operates a unified rent infrastructure platform combining digital payments, rental workflow management, and AI-powered automation. The platform serves three primary segments: tenants who want monthly rent payment options instead of large upfront cheques; landlords who want guaranteed full annual rent disbursed upfront with no collection burden; and property managers who oversee large residential and commercial portfolios. The product stack centres on Rentify Pay, the core workflow engine, and includes Rentify Monthly (RNPL), a Sharia-compliant Rent Now Pay Later product underwritten by Mawarid Finance PJSC; Rentify Flex (Pay by Card); the BELONG loyalty programme that converts rent payments into rewards across 200+ partner brands; and Earn AI, an Arabic-native agentic AI platform that automates rent collection, lease renewals, and revenue optimisation for property managers.

The underlying technology combines Arabic-language NLP, predictive analytics on tenant payment behaviour, and process automation across the rental lifecycle. Earn AI operates as an agentic system that autonomously runs overdue-payment workflows and surfaces portfolio insights via natural-language queries. Rentify generates revenue through transaction fees on tenant payments (RNPL and card), subscription fees for the Earn AI Professional tier priced by portfolio size, and embedded rental insurance within the Earn AI offering. Distribution is mobile-app-led for tenants and landlords (iOS and Android), with an early-access enterprise sales motion for Earn AI targeting professional property managers.

As of the most recent disclosures, Rentify has raised $2.5 million in total funding across a $500,000 pre-seed round in 2025 and a $2 million seed round in June 2026. The company operates from Dubai, holds Sharia certification from Bahrain's Shariyah Review Bureau, and is integrated with the UAE Ejari and RERA regulatory systems. Five enterprise property manager customers are publicly disclosed on Earn AI, managing thousands of residential and commercial units collectively. Expansion into other GCC markets is stated as a near-term priority.

Name

Rentify

Legal name

Rentify FZCO

Website

https://gorentify.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Rentify is a UAE-based proptech and fintech company that provides a digital rent payment and rental workflow management platform for tenants, landlords, and property managers. It offers Sharia-compliant monthly payment options, an Arabic-native AI property management tool, and a loyalty rewards programme.

Ownership category

akta.pro rank

Product category

PropTech / Rental Payment Software

NAICS

Rental and Leasing Services (532)

SIC

Finance Lessors (6172)

akta.pro primary industry

Rent-to-Own (RTO) Consumer Leasing (FSAKANAE)

Keywords

• Rental payment platform
• Rent now pay later
• Proptech solutions
• AI property management
• Digital rental workflows

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Processing and Service Fees: Rentify charges transparent processing fees from tenants depending on payment method and plan. Fees are disclosed upfront before confirmation. No hidden charges.
2. RNPL Financing Revenue: Revenue generated from Rent Now Pay Later financing through partnership with Mawarid Finance PJSC. Banking partners conduct credit assessment and manage disbursement and repayment.
3. Earn AI Platform Subscription: Property managers and landlords pay for Earn AI platform access based on portfolio size. Early access is free; professional tier pricing built to scale with portfolio size.
4. Rental Insurance: Earn AI platform includes rental insurance as part of the offering for property managers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rentify is a UAE-based proptech and fintech company that provides an AI-powered digital rent payment and rental workflow management platform. Its core offering, Rentify Pay, replaces traditional annual cheque-based rent payments with monthly digital installments for tenants while delivering guaranteed upfront annual rent disbursement to landlords. The platform integrates Sharia-compliant financing (Rentify Monthly/RNPL, Rentify Flex), an Arabic-native agentic AI for property managers (Earn AI), a tenant rewards programme (BELONG), and digital Ejari-compatible tenancy agreements.

Product overview

Rentify (Rentify FZCO) is a UAE-based proptech and fintech company operating as a unified platform with multiple integrated modules. Its core product is Rentify Pay — an AI-powered rent infrastructure platform — which underpins the entire offering. Surrounding it are dedicated tenant (Rentify Monthly/RNPL) and landlord modules that enable monthly rent payments and guaranteed upfront disbursements, both structured as Sharia-compliant products. BELONG is the integrated rewards programme, while Earn AI is the separate Arabic-native agentic AI product for portfolio revenue management. Reni provides the conversational AI layer across the platform. Together these products serve tenants (monthly payments, rewards, digital agreements), landlords (upfront payments, zero collection stress), and property managers (automated workflows, portfolio analytics) across the UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Rentify Monthly: Rent Now Pay Later service allowing tenants to pay rent in monthly installments.
• Rentify Flex
• Rentify Pay
• Earn AI
• BELONG
• Reni

Quantifiable outcome

• Landlords recover 8-14% of annual rental income previously lost due to pricing delays, ineffective retention, and payment leakage
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Secure Payment GatewayscoreTechnology or IntegrationIndustry-standard encryption and security protocols protect every payment from initiation to settlement. Integrated with leading banking and payment partners for smooth secure transactions.
• BELONG Rewards Partner BrandsminorGTM or Marketing Partner200+ brands including Amazon, Noon, Zara, Nike, H&M, and local partners for dining, wellness, luxury car access, and exclusive experiences. Tenants earn and redeem BELONG Coins across partner network.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tabby: Leading MENA-based BNPL provider operating across UAE and Saudi Arabia with a similar transaction-fee revenue model on consumer instalments. Directly comparable as a regional BNPL competitor that could expand into housing rent instalments.
• Postpay: UAE-based BNPL provider offering consumer instalment plans via app-first onboarding. Comparable as a regional BNPL competitor with similar product-led growth motion in the UAE.
• Tamara: Saudi/UAE BNPL unicorn offering consumer instalment plans across retail and services. Closely comparable business model (consumer credit, Sharia-compliant structures, merchant/consumer two-sided marketplace) and a likely competitor if either expands into rent.
• Spotii: UAE-headquartered BNPL fintech serving consumers and merchants in the GCC with interest-free instalments. Comparable as a regional BNPL peer targeting similar UAE consumer demographics.

Emerging players

• Huspy: UAE proptech offering mortgage broking and home-buying services with strong Dubai presence. Comparable as a UAE proptech that intersects tenants, landlords, and property managers — adjacent vertical to rent payments.
• Cashee: UAE-based BNPL and teen banking app. Comparable as a regional consumer instalment provider, though more focused on younger consumers and retail rather than housing rent.
• Stake: UAE-based real estate investing platform allowing fractional ownership of rental properties. Comparable as a regional proptech serving landlords and investors with digital rental infrastructure.

Broad incumbents

• Bayut: Major UAE and GCC property listings platform owned by EMPG. Comparable as an incumbent property marketplace that connects tenants and landlords and could expand into payment or workflow services.
• Yardi: Global incumbent in property management software serving enterprise landlords and property managers with rent collection, lease management, and accounting. Comparable as the enterprise property software category leader that Earn AI competes against at the high end.
• Property Finder: Largest UAE real estate listings portal with deep relationships across landlords, agents, and tenants. Comparable as the incumbent property platform that could easily integrate rent payment or partner with a BNPL provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/rentifyllc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentify