Consuela
Consuela is a privately held Austin, Texas fashion accessories brand designing women's handcrafted bags, small leather goods, and jewelry from proprietary ConsuelaCloth™ and Diego Leather, made by Mexican artisans and sold direct-to-consumer online, in US retail stores, and via wholesale.
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Consuela does
Consuela is a privately held US designer fashion accessories brand, founded in 2005 and headquartered in Austin, Texas, operating as Consuela, LLC. The company designs and sells women's handbags, small leather goods, jewelry, and gift accessories built around two proprietary materials — ConsuelaCloth™ patterned fabric and signature Diego Leather — produced by artisan workshops in Mexico (including hand-painted paper mâché items from San Miguel De Allende, Guanajuato). Its product portfolio spans grab-n-go utility bags (from $40), crossbody and tote bags ($135-$545), the flagship Hola Classic Tote ($495), wallets, bag straps and charms, paper mâché stationery, and a jewelry line with price points up to $3,800 for fine pieces, including a co-branded collection with James Avery.
Consuela monetizes through a direct-to-consumer go-to-market: an owned Shopify e-commerce storefront (consuelastyle.com), company-operated US physical retail stores accessible via store locator, and a wholesale inquiry program for independent retailers. Pricing is unit-based across all SKUs, supported by a referral program (20% off), email capture (15% first-order), Shop Pay installment payments, a teacher discount, and gift-with-purchase promotions. The company also operates a peer-to-peer resale platform (resale.consuelastyle.com) and a branded content/community program ("Viva Babes," "It's Not About The Bag" blog). Its primary customer segment is women fashion consumers seeking distinctive, artisan-made accessories for everyday use, travel, and gifting. Leadership comprises Founder & CEO Conni Reed and President & CFO Matt Ballard; the company is independently owned with no disclosed outside investors, and reports 11-50 employees with 20 years of operating history and over 25,000 five-star customer reviews.
Consuela firmographics
Firmographics- Name
- Consuela
- Legal name
- Consuela, LLC
- Website
- https://consuelastyle.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Consuela is a privately held Austin, Texas fashion accessories brand designing women's handcrafted bags, small leather goods, and jewelry from proprietary ConsuelaCloth™ and Diego Leather, made by Mexican artisans and sold direct-to-consumer online, in US retail stores, and via wholesale.
- Ownership category
- akta.pro rank
Consuela industry classification
Industry- Product category
- Women's Handbags & Fashion Accessories
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Jewelry Retailers (458310), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industries
- Luxury Fashion Jewelry & Designer Accessories (Non-fine) (CRAAAFAM), Fashion Jewelry Sets & Giftable Collections (CRAKABAL), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)
Keywords
Where Consuela is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Consuela business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Product Sales - Bags & Accessories: One-time purchase model for leather handbags, crossbody bags, totes, wallets, and accessories. Products sold at various price points from $40 (mini bags) to $545 (city satchels).
- Jewelry Sales: Jewelry collection including rings, bracelets, necklaces, charms, and pendants at price points ranging from $46 to $3,800 for fine pieces.
- Gift Cards: Digital and physical gift cards available in denominations from $25 to $300.
- Consignment/Resale: Resale program allowing customers to sell used Consuela products (resale.consuelastyle.com).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Crossbody and Shoulder Bags |
| Unit Pricing | Pay-as-you-go | Tote Bags |
| Unit Pricing | Pay-as-you-go | Clutches and Tool Bags |
| Unit Pricing | Pay-as-you-go | Wallets and Small Leather Goods |
| Unit Pricing | Pay-as-you-go | Jewelry Collection |
| Unit Pricing | Pay-as-you-go | Grab N Go Bags |
| Unit Pricing | Pay-as-you-go | Gift Items (Stationery, Shakers, Accessories) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Consuela product offering
Product offeringCore offering
Consuela designs, sources, and sells women's designer handbags, jewelry, and fashion accessories built around proprietary ConsuelaCloth™ patterned fabric and Diego Leather, with products handcrafted in Mexico including hand-painted paper mâché items. The brand sells direct to consumers through its e-commerce site, U.S. retail stores, and wholesale to independent retailers, offering complementary services such as gift cards and a pre-owned resale program.
Product overview
Consuela is a designer fashion accessories company specializing in women's bags, jewelry, and accessories. The company operates on a product portfolio model featuring multiple interconnected product lines: Bags (crossbody bags, tote bags, clutches, handbags, travel bags, grab n go bags) as the core category; Accessories (wallets, bag straps, bag charms, notebook covers, paper mâché stationery items); and a Jewelry Collection (rings, bracelets, necklaces, charms). Key product lines include the flagship Hola Classic Tote (celebrating 20 years), Uptown Crossbody and Downtown Crossbody collections, Tool Bags and Combis (wristlet wallets), Clear Collection (transparent bags with glitter accents), and the jewelry line featuring enamel rings, stacker rings, and birthstone pieces. Consuela also offers proprietary materials including ConsuelaCloth fabric and Diego leather. The company provides services including an e-gift card program, a resale marketplace for pre-owned bags, and a Viva Babe community initiative. Products range in price from $14 for paper mâché markers to $3,800 for jewelry pieces, with most bags priced between $135-$545.
Differentiator
Problem solved
Functional benefit
Products and services
- Designer Bags Collection Women's handbag collection including crossbody bags (Dezi Uptown $345, Clear Mona Midtown $135), tote bags (Hola Classic Tote $495, Dezi Classic Tote $365), handbags (up to $545), clutches, travel bags, and Grab N Go utility bags ($40-$70). Designed for women seeking stylish, functional everyday, travel, and gifting bags.
- Hola Classic Tote Consuela's signature tote priced at $495, featuring natural leather accents and Diego Leather components; positioned as an iconic 20-year bestseller.
- Jewelry Collection Women's jewelry including rings (enamel Consuela Red/Yellow/Pink Rose $89, stacker rings $89-$470, birthstone rings $220-$310), bracelets, necklaces, pendants, charms, and chains. Targeted at women seeking coordinated accessories across rings, bracelets, and necklaces.
- Consuela x James Avery Jewelry Collaboration Co-branded jewelry line combining Consuela's colorful patterns and motifs with James Avery's jewelry craftsmanship, sold under the CONSUELA X JAMES AVERY collection.
- Wallets and Small Leather Goods Women's wallets spanning Slim wallets ($75-$95), Essential wallets ($75-$115), Zippy wallets ($115-$175), and Combi wristlet wallets ($75-$125), available in Diego Leather and ConsuelaCloth exteriors.
- Bag Straps Crossbody and shoulder bag replacement straps including woven, webbing, and leather options in various colors with Consuela's signature logo claw hooks, priced from $55 to $125.
- Bag Charms Decorative charms used to personalize Consuela handbags, included with select collections such as the Thunderbird line.
- Paper Mâché Stationery Hand-painted paper mâché stationery and celebration items including permanent markers ($14), pens ($15), and celebration shakers ($22-$35) featuring colorful designs such as tiger, flamingo, citrus, and celestial themes; handcrafted by artisans in San Miguel De Allende, Guanajuato, Mexico.
- Notebook Covers Reusable composition notebook covers including Sophie ($45), Diego, Mona, and Gemma styles featuring ConsuelaCloth exterior with leather embossed reminders.
- E-Gift Cards Digital gift cards redeemable on consuelastyle.com in denominations from $25 to $300, intended for gifting occasions.
- Resale Program Pre-owned Consuela bag resale service operated at resale.consuelastyle.com, supporting circular fashion by enabling customers to resell used Consuela products.
Companies that use Consuela
Customer profileSegments1 record
Ideal customer profiles1 record
Consuela technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Consuela partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- James AverycoreConsuela has a collaboration line with James Avery, a jewelry brand, offering a joint Consuela x James Avery jewelry collection. This partnership combines both brands' aesthetic strengths in jewelry accessories, featuring shared design elements and cross-branding.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Consuela competitors and assessment
Company assessmentDirect peers
- Kendra Scott: Kendra Scott is an Austin, Texas-based women's jewelry and accessories brand with strong DTC, retail store, and wholesale presence and signature proprietary design language. Highly comparable to Consuela as a fellow Austin-based lifestyle brand extending beyond jewelry/bags into lifestyle and gifting with proprietary material branding.
- Frye: Frye is a heritage American leather goods brand offering handbags, totes, crossbodies, and small leather goods alongside footwear. Direct peer to Consuela in the leather handbag and small leather goods category with overlapping price points and DTC-plus-retail distribution.
- Vera Bradley: Vera Bradley is a publicly traded women's lifestyle and accessories brand known for signature printed bags, totes, travel bags, and accessories sold through DTC, retail, and wholesale. Comparable to Consuela on women's accessories positioning, proprietary signature patterns, multi-channel retail, and giftable product orientation.
- Dooney & Bourke: Dooney & Bourke is a heritage American handbag and accessories brand selling leather handbags, crossbodies, totes, and wallets directly to women consumers through DTC, retail stores, and wholesale. Highly comparable to Consuela in product mix, price band ($100-$500), target customer, and omnichannel distribution model.
- Brahmin: Brahmin is a women's handbag and accessories brand specializing in leather handbags, crossbodies, totes, and wallets with proprietary signature prints and materials. Direct peer to Consuela given the shared focus on proprietary material differentiation, mid-luxury pricing, and women-focused direct-to-consumer plus wholesale distribution.
Broad incumbents
- Tory Burch: Tory Burch is an American luxury lifestyle brand offering handbags, accessories, footwear, and ready-to-wear with global DTC and wholesale presence. Comparable to Consuela in women's handbags and accessories, operating at a higher price tier but addressing the same aspirational female consumer.
- Coach: Coach (Tapestry) is a global luxury handbag and accessories house with broad product portfolio across handbags, small leather goods, and accessories. Broad incumbent competitor to Consuela in the women's handbag category, with significantly larger scale and broader price tiers, but overlapping customer segments.
- Kate Spade: Kate Spade (Tapestry) is a broad women's lifestyle and handbag brand with colorful, playful aesthetics similar to Consuela's. Overlaps in crossbody bags, totes, and small leather goods at accessible luxury price points, with global retail and wholesale distribution.
Emerging players
- Stoney Clover Lane: Stoney Clover Lane is a customizable accessories brand offering patches, pouches, bags, and travel goods targeting young women with a playful, colorful aesthetic. Comparable to Consuela on design-led accessories, bright proprietary patterns, and the crossbody/utility bag segment.
- Dabney Lee: Dabney Lee is an Austin, Texas-based women's accessories and lifestyle brand offering handbags, scarves, and gifts with a colorful, preppy aesthetic. Comparable to Consuela as a fellow Austin-based lifestyle accessories brand with similar target customer, giftable product range, and proprietary pattern identity.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Consuela social profiles
Digital presenceConsuela compliance and trust
Trust signalCompliance1 record
Consuela financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consuela leadership team
Management profileNumber of profiles
Profiles2 records
Consuela funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consuela M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consuela
What does Consuela do?
Consuela designs, sources, and sells women's designer handbags, jewelry, and fashion accessories built around proprietary ConsuelaCloth™ patterned fabric and Diego Leather, with products handcrafted in Mexico including hand-painted paper mâché items. The brand sells direct to consumers through its e-commerce site, U.S. retail stores, and wholesale to independent retailers, offering complementary services such as gift cards and a pre-owned resale program.
Is Consuela a public or private company?
Consuela is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Consuela founded?
Consuela was founded in 2005. It employs 11 to 50 people.
Where is Consuela based?
Consuela is headquartered in Austin, United States, in the North America region.
How does Consuela make money?
Four revenue lines are on record. Product Sales - Bags & Accessories are the primary driver. The others are jewelry Sales, gift Cards and consignment/Resale.
Who are Consuela's main competitors?
Direct peers on record are Kendra Scott, Frye, Vera Bradley, Dooney & Bourke and Brahmin. Broad incumbents are Tory Burch, Coach and Kate Spade. Emerging players are Stoney Clover Lane and Dabney Lee.
Does Consuela have an API?
No public API is recorded for Consuela.
What industry is Consuela in?
Consuela's product category is Women's Handbags & Fashion Accessories. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAAAFAM, Luxury Fashion Jewelry & Designer Accessories (Non-fine). Its NAICS code is 458 and its SIC code is 5600.