Welldone
Welldone is a Moscow-based food technology company that produces artificial and cultivated meat alternatives for consumers and food businesses in Russia, with plans to expand internationally following a 2021 Series A raise.
- Company typePrivate
- Founded2021
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Welldone does
Welldone is a Russian food technology company that develops and manufactures artificial/cultivated meat products as alternatives to conventional animal protein. Founded circa 2019 and headquartered in Moscow, the company operates as a single-product producer in the alternative protein sector, targeting both end consumers and food businesses in the Russian market with plans to expand internationally. Its core technology centers on cultivated or plant-based meat production methods, though proprietary technical details are not publicly disclosed.
The company's business model is built on the production and sale of physical artificial meat products, classified as hardware/goods sales. Pricing is not publicly disclosed, and Welldone follows a horizontal segmentation approach, serving a broad consumer base rather than a defined niche vertical. Its go-to-market is sales-led, with capital deployed toward building local brand awareness in Russia as the primary commercial focus.
In July 2021, Welldone closed a $1.5 million Series A funding round led by Phystech Ventures with participation from international investor Lever VC. The company is co-founded and led by CEO Alexander Kiselev. Use of proceeds is allocated to expanding production capacity, entering foreign markets, and promoting the brand locally to build consumer recognition in the Russian market.
Welldone firmographics
Firmographics- Name
- Welldone
- Legal name
- Welldone
- Website
- https://welldone.green
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Welldone is a Moscow-based food technology company that produces artificial and cultivated meat alternatives for consumers and food businesses in Russia, with plans to expand internationally following a 2021 Series A raise.
- Ownership category
- akta.pro rank
Welldone industry classification
Industry- Product category
- Plant-Based Meat Alternatives
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM)
Keywords
Where Welldone is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Markets served
Welldone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Artificial meat products: Production and sale of artificial/cultivated meat products targeting consumers and food businesses in Russia and international markets.
Go-to-market motion1 record
Welldone product offering
Product offeringCore offering
Welldone is a Russian food technology company that produces artificial meat products, specifically plant-based burgers and mince, as alternatives to conventional animal-based meat. The company leverages plant protein science to manufacture meat substitute products for consumer consumption in Russia and international markets.
Product overview
Welldone is a Russian artificial meat producer operating as a single-product food technology company. The company develops and manufactures cultivated or plant-based meat alternatives aimed at consumers seeking protein alternatives to conventional meat. No modular product architecture, add-ons, or multiple distinct product lines are mentioned in the available sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-Based Burgers Plant-based meat alternative burgers produced using Welldone's plant protein science, targeted at consumers seeking protein alternatives to conventional meat.
- Plant-Based Mince Plant-based minced meat alternative produced by Welldone, designed for consumer use in cooking applications that traditionally call for ground/minced meat.
Companies that use Welldone
Customer profileIdeal customer profiles1 record
Welldone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Welldone partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Welldone competitors and assessment
Company assessmentRegional players
- Hi! (Hi Protein Foods): Russian-origin plant-based meat brand selling burgers and other analogues locally. The closest direct regional competitor to Welldone in the Russian market.
Broad incumbents
- Quorn Foods: Mycoprotein-based meat alternative brand with broad European and international distribution. Comparable as an established alt-protein incumbent competing in similar categories.
- Gardein (Conagra Brands): Established plant-based brand under a major packaged-food owner, with broad SKU coverage in burgers, nuggets, and meat alternatives. Comparable as a competing brand for the same retail shelf and consumer occasion.
- MorningStar Farms: Long-standing plant-based brand owned by Kellanova with broad grocery distribution. Comparable as an established incumbent competing for the same alt-protein retail shelf space.
- Lightlife (Greenleaf Foods): Plant-based burgers, hot dogs, and deli slices owned by Maple Leaf Foods. Comparable category positioning and SKU overlap with Welldone's burger and nugget focus.
- The Vegetarian Butcher (Unilever): Plant-based meat brand under Unilever with European and global foodservice/retail presence. Comparable as a global alt-protein brand competing for the same consumer occasions.
Direct peers
- Beyond Meat: Largest pure-play plant-based meat company globally, selling burgers, nuggets, and sausages through retail and foodservice. Directly comparable to Welldone on product format, end-market, and alt-protein positioning.
- Impossible Foods: Plant-based burger and sausage maker competing head-to-head with Beyond Meat across retail and foodservice. Comparable on category, target consumer, and technology-driven product development.
Emerging players
- Eat Just: Alternative protein company with plant-based eggs and cultivated meat programs. Comparable as a venture-backed alt-protein peer pursuing both plant-based and cellular agriculture paths.
- Alpha Foods: Plant-based brand offering burgers, nuggets, and ready meals across retail and foodservice. Comparable on SKU mix and target channels for a smaller, growth-stage alt-protein brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Welldone social profiles
Digital presenceWelldone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Welldone leadership team
Management profileNumber of profiles
Profiles1 record
Welldone funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Welldone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Welldone
What does Welldone do?
Welldone is a Russian food technology company that produces artificial meat products, specifically plant-based burgers and mince, as alternatives to conventional animal-based meat. The company leverages plant protein science to manufacture meat substitute products for consumer consumption in Russia and international markets.
Is Welldone a public or private company?
Welldone is a private company. It is classified as venture growth investor backed and is currently operating.
When was Welldone founded?
Welldone was founded in 2021. It employs 11 to 50 people.
Where is Welldone based?
Welldone is headquartered in Moscow, Russia, in the Europe region.
How does Welldone make money?
One revenue line is on record: artificial meat products.
Who are Welldone's main competitors?
Hi! (Hi Protein Foods) is listed as a regional player. Broad incumbents are Quorn Foods, Gardein (Conagra Brands), MorningStar Farms, Lightlife (Greenleaf Foods) and The Vegetarian Butcher (Unilever). Direct peers are Beyond Meat and Impossible Foods. Emerging players are Eat Just and Alpha Foods.
Does Welldone have an API?
No public API is recorded for Welldone.
What industry is Welldone in?
Welldone's product category is Plant-Based Meat Alternatives. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals). Its NAICS code is 311 and its SIC code is 2000.