TWOTHIRDS
TWOTHIRDS is an online marketplace for clothing and accessories.
- Company typePrivate
- Founded2010
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What TWOTHIRDS does
TWOTHIRDS is a Barcelona-based, direct-to-consumer sustainable fashion brand founded in 2010, incorporated as TWOTHIRDS SLU. The company sells ocean-inspired, slow fashion apparel and accessories for men and women under its own e-commerce site (twothirds.com), supplemented by a B2B/wholesale program and physical pop-up shops in select markets. Its core technology is a proprietary PRE-ORDER system that produces only against confirmed demand, with 2-8 week delivery windows and up to 20% customer discounts; the company asserts this model reduces emissions by up to 20% relative to traditional e-commerce, validated by a cradle-to-doorstep carbon footprint study under the EU CRAFT-IT4SD initiative. Overproduction sits at 0-4% versus an industry average of 21%, and waste is 0% versus 4-9% in the industry.
The assortment spans women's and men's tops, shirts, pants, dresses, sweatshirts, denim, swimwear, and accessories, in a price range of roughly $52 to $292, made from organic cotton, linen, TENCEL Lyocell, LENZING ECOVERO Viscose, ECONYL, SEAQUAL, and Recover-derived recycled fibers. Production is fully European: Tier 1 and Tier 2 manufacturing in Portugal, Spain, France, and Italy, with the main Portuguese supplier delivering 58.3% of 2024 output via a 25km-radius textile network and a second supplier at 32.2%. The brand markets on sustainability as a functional benefit, targeting conscious consumers and the ocean/surf community, and maintains a 500k+ subscriber "Blue Community" newsletter. The company has been B Corp certified since 2022 and recertified at end-2025 with a score increase from 83.4 to 89.6.
The business model is primarily DTC one-time-purchase e-commerce, priced at full retail or a 20% PRE-ORDER discount, with a 10% first-order incentive for newsletter signups. Distribution is global (17+ countries across Europe, North America, APAC, Middle East, and Oceania) via direct shipping, with regional returns portals (Reveni in the EU, EziReturns in the US). Revenue is not publicly disclosed; the company has 11-50 employees and has raised one disclosed funding round of approximately $400,751 in December 2024. Strategic priorities visible in the data are circular-textile innovation (the 2025 Coleo collaboration), B2B/wholesale expansion, and continued ESG positioning through B Corp and conservation partnerships with Surfrider, Coral Guardian, and CRAM.
TWOTHIRDS firmographics
Firmographics- Name
- TWOTHIRDS
- Legal name
- TWOTHIRDS SLU
- Website
- https://twothirds.com/
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TWOTHIRDS is an online marketplace for clothing and accessories.
- Ownership category
- akta.pro rank
TWOTHIRDS industry classification
Industry- Product category
- Sustainable Apparel
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Knitwear & Sweaters Manufacturers (CRAAAAAJ), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
Keywords
Where TWOTHIRDS is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
TWOTHIRDS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: TWOTHIRDS sells directly to consumers through their e-commerce website (twothirds.com). They operate on a PRE-ORDER model where items are produced only after customers pre-order, with pieces taking 2-8 weeks to deliver. Customers receive a discount of up to 20% for PRE-ORDER purchases. The company also offers regular in-stock items alongside PRE-ORDER products.
- Wholesale/B2B: TWOTHIRDS has a B2B/wholesale program for retailers interested in carrying their sustainable fashion products. This provides an additional revenue stream through business-to-business sales.
- Pop-up Shop Sales: The company sells unsold items via physical pop-up shops, avoiding landfill or incineration of any finished products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PRE-ORDER pricing (up to 20% off) |
| One time/ perpetual license | Pay-as-you-go | Full Retail Price |
| Freemium | Pay-as-you-go | Newsletter signup incentive |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
TWOTHIRDS product offering
Product offeringCore offering
TWOTHIRDS designs, produces, and sells ocean-inspired sustainable clothing (women's, men's, and accessories) directly to consumers via its own e-commerce storefront using a proprietary PRE-ORDER system that manufactures items only after purchase. Garments are made in Europe (primarily Portugal and Spain) using sustainable materials such as organic cotton, linen, TENCEL Lyocell, LENZING ECOVERO Viscose, ECONYL, SEAQUAL, and Recover recycled fabrics. The brand operates four seasonal collections per year, ships globally, and sells unsold inventory through pop-up shops.
Product overview
TWOTHIRDS is a sustainable fashion brand offering ocean-inspired slow fashion clothing for women, men, and accessories. The product portfolio includes dresses (Balandra, Glen, Soneva), tops (Tullan, Bellamy, Kalaoa, The Organic Cotton Tee), shirts (Marinella, VenetikO, Gibbs, Feroe), pants (Sora, Marianne, Esme, Nanpu), sweatshirts (Hawi, Fethard, Dunmore), and denim (Haruku, Karri Dos). The core differentiator is the PRE-ORDER system that eliminates overproduction and reduces emissions by up to 20%, offering customers discounts of up to 20%. Products are made in Europe (Portugal and Spain) using sustainable materials including organic cotton, linen, TENCEL™ Lyocell, LENZING™ ECOVERO™ Viscose, ECONYL®, SEAQUAL, and Recover™ fabrics. Deadstock Limited Edition collections utilize excess materials from other brands' overproduction.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Apparel Collection Ocean-inspired slow fashion clothing for women including dresses, tops, shirts, pants, shorts, sweatshirts, knits, jackets, jumpsuits, skirts, swimwear, and underwear, made in Europe from sustainable materials. Sold directly to consumers via twothirds.com with PRE-ORDER and in-stock options.
- Men's Apparel Collection Ocean-inspired slow fashion clothing for men including t-shirts, shirts, pants, shorts, sweatshirts, knits, jackets, swimwear, and underwear, made in Europe from sustainable materials. Sold directly to consumers via twothirds.com.
- Accessories Collection Ocean-inspired accessories including socks, footwear, reusable bottles made from stainless steel and bamboo, bags, towels, and blankets, sold directly to consumers via twothirds.com.
- Gift Card Digital gift cards available for purchase on twothirds.com, redeemable across women's, men's, and accessories collections.
- Deadstock Limited Edition Collection Exclusive pieces and accessories created from excess yarn spools and ready-made fabric rolls sourced from European suppliers' deadstock, including knitwear, fleece, jersey, woven items, tote bags, scarves, and hats. Sold directly to consumers via twothirds.com.
- TWOTHIRDS X Coleo Textile-to-Textile Recycled Collection Collaboration collection with Coleo featuring textile-to-textile recycled outfits made from repurposed textile waste, designed to make recycled clothing mainstream and reduce textile-to-landfill waste.
- TWOTHIRDS x roadsurfer Travel Collection Collaboration content and apparel collection with roadsurfer tied to van life and winter surf travel experiences in southern Spain.
- B2B Wholesale Program Wholesale program for retailers interested in carrying TWOTHIRDS sustainable fashion line in their stores. Available via the wholesale page on twothirds.com.
Quantifiable outcome
- PRE-ORDER reduces carbon emissions by up to 20% compared to traditional e-commerce
- +5 more outcomes
Companies that use TWOTHIRDS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
TWOTHIRDS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
TWOTHIRDS partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Surfrider Foundation EuropecoreHold the Ocean collaboration between TWOTHIRDS and Surfrider Foundation Europe. Focuses on ocean conservation and cleaning initiatives. Part of TWOTHIRDS commitment to protecting the ocean.
- Coral GuardiancoreCollaboration with Coral Guardian on ocean protection and coral reef conservation efforts.
- CRAM (Centre de Recerca en Economia de la Mar)corePartnership with CRAM focused on marine research and conservation economics.
- IndosoleminorCollaboration with Indosole, a sustainable footwear brand. Match made in surf heaven according to company. Products made from recycled materials.
- GotBagminorPartnership with GotBag, a brand focused on sustainable bags potentially made from recycled ocean materials.
- ColeocoreCollaboration with Coleo, a local textile-to-textile recycler. TWOTHIRDS X Coleo collection aims to make textile-to-textile recycled outfits mainstream, addressing the fact that only 1% of European textile waste is recycled into new clothing.
- RecovercoreCollaboration with Recover, a textile-to-textile recycler. Recover takes fashion industry waste fabric cuts and ocean plastic, repurposing them into high-quality recycled fabrics.
- STANminorCollaboration with STAN brand.
- KASSIAminorCollaboration with KASSIA brand.
- AmistatminorCollaboration with Amistat.
- LavaterminorCollaboration with Lavater.
- B Corp (Colección Solidaria)coreColección Solidaria TWOTHIRDS x B Corp - a solidarity collection celebrating B Corp certification and community values.
- Climate PartnercoreClimate Partner provides certified coastal ecosystem projects for offsetting TWOTHIRDS office and travel-related Scope 1/2 emissions. TWOTHIRDS calculates annual company carbon footprint and uses 100% green energy for offices.
- roadsurferminorPartnership with roadsurfer for van life and travel experiences. Includes winter surf in southern Spain and slow travel content featuring TWOTHIRDS clothing.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
TWOTHIRDS competitors and assessment
Company assessmentDirect peers
- Armedangels: German sustainable fashion brand offering organic and Fair Trade apparel for men and women through DTC and wholesale channels. Directly comparable to TWOTHIRDS in product categories, sustainable materials focus, European production, and target audience of conscious consumers.
- Ecoalf: Spanish sustainable fashion brand founded in Madrid using recycled materials including ocean plastics. Most direct peer given shared Spanish/European base, recycled-ocean-plastic materials (similar to ECONYL/SEAQUAL), and B Corp positioning.
- Thought Clothing: UK-based sustainable fashion brand offering natural and organic clothing for men and women. Comparable in slow fashion philosophy, sustainable materials (organic cotton, hemp, bamboo), DTC/wholesale mix, and minimalist timeless design.
- Nudie Jeans: Swedish sustainable denim and apparel brand with organic cotton sourcing, transparent supply chain, and lifetime repair guarantee. Comparable sustainable materials focus and European brand building, though concentrated in denim category.
- Kuyichi: Dutch sustainable fashion brand offering organic and fair-trade apparel with a transparent supply chain. Comparable in sustainable materials focus, European-based DTC model, and conscious consumer positioning.
- Veja: French sustainable footwear and accessories brand using organic and recycled materials. Comparable sustainable fashion brand with European production, transparent supply chain, and DTC/wholesale distribution.
- People Tree: Pioneer in sustainable and fair trade fashion, offering organic cotton apparel with transparent supply chain. Comparable slow fashion ethos, sustainable materials focus, and ethical production standards though with longer-established global wholesale presence.
- MUD Jeans: Dutch circular denim brand offering organic and recycled denim with leasing model. Comparable in sustainable fashion, European base, circular economy focus, and DTC approach to conscious consumers.
Broad incumbents
- Patagonia: Established US outdoor apparel brand with deep sustainability credentials, B Corp certification, and recycled materials programs. Overlaps with TWOTHIRDS on sustainability ethos and ocean/outdoor consumer segments, but operates at much larger scale with broader product portfolio.
- Stella McCartney: Luxury sustainable fashion brand with strict sustainability standards and use of recycled and organic materials. Overlaps with TWOTHIRDS on sustainable materials philosophy but operates in luxury price tier and broader global fashion context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TWOTHIRDS social profiles
Digital presenceTWOTHIRDS compliance and trust
Trust signalCompliance1 record
TWOTHIRDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
TWOTHIRDS leadership team
Management profileNumber of profiles
Profiles1 record
TWOTHIRDS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TWOTHIRDS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TWOTHIRDS
What does TWOTHIRDS do?
TWOTHIRDS designs, produces, and sells ocean-inspired sustainable clothing (women's, men's, and accessories) directly to consumers via its own e-commerce storefront using a proprietary PRE-ORDER system that manufactures items only after purchase. Garments are made in Europe (primarily Portugal and Spain) using sustainable materials such as organic cotton, linen, TENCEL Lyocell, LENZING ECOVERO Viscose, ECONYL, SEAQUAL, and Recover recycled fabrics. The brand operates four seasonal collections per year, ships globally, and sells unsold inventory through pop-up shops.
Is TWOTHIRDS a public or private company?
TWOTHIRDS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TWOTHIRDS founded?
TWOTHIRDS was founded in 2010. It employs 11 to 50 people.
Where is TWOTHIRDS based?
TWOTHIRDS is headquartered in Barcelona, Spain, in the Europe region.
How does TWOTHIRDS make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B and pop-up Shop Sales.
Who are TWOTHIRDS's main competitors?
Direct peers on record are Armedangels, Ecoalf, Thought Clothing, Nudie Jeans, Kuyichi, Veja, People Tree and MUD Jeans. Broad incumbents are Patagonia and Stella McCartney.
Does TWOTHIRDS have an API?
No public API is recorded for TWOTHIRDS.
What industry is TWOTHIRDS in?
TWOTHIRDS's product category is Sustainable Apparel. Its primary akta.pro industry code is CRAAAMAK, Sustainable & Certified Materials (Organic, Recycled, Traceable), with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 5600.