Baseload Power
Baseload Power is a privately held Canadian clean energy developer that develops, owns, and operates wind, solar, battery storage, and the AURA EV Charging network across Canada, serving utilities, landowners, businesses, and property owners with a 1 GW operating and 2 GW development pipeline.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Baseload Power does
Baseload Power is a privately held Canadian clean energy infrastructure developer headquartered in Toronto, with a regional office in Montreal. The company develops, owns, and operates three categories of sustainable electricity assets: utility-scale wind and solar generation facilities, grid-scale battery energy storage projects, and the AURA EV Charging network. Through its leadership's prior work at Northland Power and Gengrowth Renewables, the team has brought 1 GW of renewable generation into service across Canada, with approximately 2 GW of additional wind, solar, storage, and EV charging projects in active development, including a 650 MW Southwest Ontario energy storage project, a 325 MW East of GTA energy storage project, and solar facilities in Alberta. The AURA EV Charging sub-brand, launched in July 2022 in partnership with FLO, deploys cross-Canada fast-charging stations at strategic business and property owner locations, with a planned 126 additional fast chargers across Ontario, Quebec, and British Columbia funded by a November 2024 NRCan grant.
The business operates three revenue streams: long-term renewable energy sales (wind and solar generation sold to electricity consumers and the Ontario grid), development and operation of battery energy storage projects that provide grid flexibility and capacity, and transaction-based EV charging fees via the AURA network. Go-to-market relies on direct enterprise engagement with utilities, landowners, and grid stakeholders for renewable and storage assets, and on a capital-light channel-partner model with FLO for EV charging hardware and operating platform. The company is funded primarily through Canadian government programs, having received $12.945 million CAD in total NRCan grants across 2022 and 2024, with no disclosed institutional equity investment. Customer segments include utilities and electricity consumers (primary), businesses and property owners hosting EV charging (primary), landowners leasing sites for renewable installations (secondary), and local communities benefiting from project economics.
The operating model is asset-heavy but personnel-light, with a team of 1-10 employees, relying on outsourced execution, project-level partnerships, and government capital. The company carries no disclosed revenue figure, operates with no parent company, and has not pursued institutional equity financing in the available record. Strategic focus is on scaling the AURA EV Charging brand nationally and converting the 1.2+ GW storage pipeline into operating assets, positioning Baseload as a multi-asset Canadian clean infrastructure platform rather than a single-technology developer.
Baseload Power firmographics
Firmographics- Name
- Baseload Power
- Legal name
- Baseload Power Corporation
- Website
- https://baseloadpower.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baseload Power is a privately held Canadian clean energy developer that develops, owns, and operates wind, solar, battery storage, and the AURA EV Charging network across Canada, serving utilities, landowners, businesses, and property owners with a 1 GW operating and 2 GW development pipeline.
- Ownership category
- akta.pro rank
Baseload Power industry classification
Industry- Product category
- Renewable Energy Infrastructure
- NAICS
- Solar Electric Power Generation (221114), Wind Electric Power Generation (221115), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Wind Power Plant EPC (Onshore/Offshore) (EUAEAAAF), Energy Management Systems & Plant Controllers (PPC, AGC Participation, Curtailment Control) (EUAMAIAI), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK), Utility-Scale Power Generation Asset Management (EUAEAMAA)
Keywords
Where Baseload Power is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Baseload Power business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Renewable Energy Development and Ownership: Development, ownership and operation of wind and solar facilities. The company has developed 1 GW of in-service renewable electricity generation with another 2 GW in development.
- Energy Storage Solutions: Development and operation of battery energy storage projects that increase grid operational flexibility and robustness.
- AURA EV Charging Network: Operation of EV charging network across Canada, providing charging services to EV owners at strategic business locations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Baseload Power product offering
Product offeringCore offering
Baseload Power develops, owns and operates sustainable electricity assets including wind and solar facilities, battery energy storage projects, and a cross-Canada EV charging network (AURA EV Charging) delivered in partnership with FLO. The company handles site identification, permitting, grid interconnection, construction management, and long-term operation across renewable generation, storage, and EV charging infrastructure in Canada.
Product overview
Baseload Power is a privately held Canadian energy company operating as a unified platform across three core business lines: renewable energy generation (wind and solar facilities), energy storage solutions (battery storage projects), and EV charging infrastructure (Aura EV Charging brand). The company develops, owns and operates clean energy infrastructure assets, with over 1 GW of in-service renewable electricity generation completed and approximately 2 GW currently in development. The Aura EV Charging sub-brand leverages FLO's equipment and operating system to deploy EV charging stations across Canada.
Differentiator
Problem solved
Functional benefit
Brands
- AURA EV Charging: A network of best-in-class electric vehicle charging stations operated by Baseload Power across Canada, utilizing best-in-class EV charging equipment at strategic locations.
Products and services
- AURA EV Charging Network A cross-Canada network of EV charging stations deployed at strategic business and property owner locations, powered by FLO's equipment and operating system. Removes financial and technical burdens of EV charging installations from commercial hosts across Ontario, Quebec, and British Columbia.
- Renewable Energy (Wind and Solar Facilities) Development, ownership, and operation of utility-scale wind and solar facilities across Canada, including wind farms (South Kent 270 MW, Hilda 100 MW, Thames River 90 MW) and solar farms (Kingston 100 MW, Southgate 50 MW, Arnprior 20 MW, Elmsley 20 MW, Picture Butte 80 MW). Portfolio represents approximately 5% of all wind and solar energy currently operating in Ontario.
- Energy Storage Solutions Large-scale battery energy storage projects delivered as standalone storage or combined with solar generation, designed to increase grid operational flexibility and robustness. Current development pipeline exceeds 1.2 GW across Ontario, including the 650 MW Southwest Ontario and 325 MW East of GTA projects.
Quantifiable outcome
- 1 GW of in-service renewable electricity generation developed across Canada
- +3 more outcomes
Companies that use Baseload Power
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Baseload Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Baseload Power partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FLOcoreBaseload Power partners with FLO, a Quebec-based public charging network operator and EV charger manufacturer and supplier, for the delivery and operations of the AURA EV Charging network. FLO provides equipment and operating system for Aura EV Charging stations, providing customers with a high-quality charging experience and premium service. The companies collaborate on deploying Aura EV Charging stations across Canada.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Baseload Power competitors and assessment
Company assessmentDirect peers
- Innergex Renewable Energy: Canadian independent power producer with an operating portfolio spanning hydroelectric, wind, solar, and battery storage across Canada and internationally. Directly comparable to Baseload's model of developing, owning, and operating utility-scale renewable and storage assets.
- Boralex: Quebec-headquartered renewable IPP with wind, solar, hydroelectric, and battery storage assets across Canada, the US, and France. Closely mirrors Baseload's renewable + storage development and operating model, with additional operating scale.
- Northland Power: Canadian independent power producer where Baseload's founder began his renewables career developing wind assets. Operates wind, solar, natural gas, and offshore wind assets with a similar Canadian-rooted platform structure.
- FLO: Quebec-based EV charger manufacturer and network operator that powers Baseload's AURA network. Direct comparable in the Canadian EV charging operations business and Baseload's primary technology/integration partner.
- EVgo: US public fast-charging network operator focused on DC fast chargers for retail and public use. Operates a comparable asset-light charger operating model with utility/site-partner relationships.
- ChargePoint: Largest independent EV charging network operator in North America, providing AC and DC charging hardware plus a software/operating platform. Comparable in the network operator/model layer, though at materially greater scale and capital base.
Broad incumbents
- Pattern Energy Group: North American renewable IPP with utility-scale wind, solar, transmission, and storage assets. Serves as a comparable developer/owner-operator of utility-scale clean energy assets at significantly larger scale.
- TransAlta: Large Canadian power generator with a portfolio spanning wind, solar, hydro, gas, and storage. Comparable as a diversified Canadian power operator, though at enterprise scale with legacy thermal assets.
- Capital Power: Edmonton-headquartered power generation company transitioning from coal/gas toward wind, solar, and storage. Comparable as a Canadian power developer pivoting into renewable generation and storage.
- Brookfield Renewable Partners: One of the world's largest renewable platforms with utility-scale wind, solar, and storage assets globally. Comparable in scale and asset mix to Baseload's long-term ambition, although operating at incomparably greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Baseload Power social profiles
Digital presenceBaseload Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baseload Power leadership team
Management profileNumber of profiles
Profiles6 records
Baseload Power funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baseload Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baseload Power
What does Baseload Power do?
Baseload Power develops, owns and operates sustainable electricity assets including wind and solar facilities, battery energy storage projects, and a cross-Canada EV charging network (AURA EV Charging) delivered in partnership with FLO. The company handles site identification, permitting, grid interconnection, construction management, and long-term operation across renewable generation, storage, and EV charging infrastructure in Canada.
Is Baseload Power a public or private company?
Baseload Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baseload Power founded?
Baseload Power was founded in 2014. It employs 1 to 10 people.
Where is Baseload Power based?
Baseload Power is headquartered in Toronto, Canada, in the North America region.
How does Baseload Power make money?
Three revenue lines are on record. Renewable Energy Development and Ownership is the primary driver. The others are energy Storage Solutions and AURA EV Charging Network.
Who are Baseload Power's main competitors?
Direct peers on record are Innergex Renewable Energy, Boralex, Northland Power, FLO, EVgo and ChargePoint. Broad incumbents are Pattern Energy Group, TransAlta, Capital Power and Brookfield Renewable Partners.
Does Baseload Power have an API?
No public API is recorded for Baseload Power.
What industry is Baseload Power in?
Baseload Power's product category is Renewable Energy Infrastructure. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUAEAAAF, Wind Power Plant EPC (Onshore/Offshore). Its NAICS code is 221114 and its SIC code is 4911.