Wenda

What Wenda does

Wenda is an Italian B2B SaaS company (Wenda srl) founded in 2015 and headquartered in Castel Maggiore (Bologna) with an additional office in Milan. The company builds AI-powered software for logistics and supply chain operators, with its primary offering being the Wenda AI Data Entry Automation platform, which automates the capture and validation of structured data from transportation and trade documents such as Bills of Lading, CMR waybills, AWBs, and packing lists. The platform is positioned to replace manual data entry in freight forwarding, maritime logistics, retail distribution, and last-mile delivery workflows.

The product combines computer vision and natural language processing with ERP, TMS, and WMS integrations, and supports no-code workflow customization so that customers can adapt extraction rules to their own document templates. The company maintains a portfolio of sub-brands reflecting its evolution: Wenda Unique and Wenda AI for the current document automation business, and legacy IoT offerings jODYN IoT and MEMORvINO that originated in wine and food quality monitoring.

Wenda operates a subscription SaaS model with annual billing and quote-based enterprise pricing, selling primarily into mid-market and enterprise customers in Italy and selected international markets including Spain, China, Japan, and France. The company has secured backing from CDP Venture Capital, Digital Magics, Rockstart, and makanta GmbH, participated in the UniCredit Start Lab accelerator, and lists enterprise customers including Rhenus Logistics, K-N, Consorzio Agrario di Parma (with Le Village by Crédit Agricole), Sinergy, and several Italian logistics and food distribution firms.

Name

Wenda

Legal name

Wenda srl

Website

https://wenda-it.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wenda is an Italian B2B SaaS company that provides an AI-powered document data entry automation platform for logistics and supply chain operators, extracting structured data from BoLs, CMRs, and AWBs to integrate with ERP/TMS/WMS systems.

Ownership category

akta.pro rank

Product category

Logistics Document Automation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

Keywords

• Logistics document automation
• Supply chain AI
• Logistics data extraction
• Back-office automation
• Transport document AI

Headquarters

HQ city

Castel Maggiore

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Wenda operates as a SaaS (Software as a Service) provider, offering web-based software applications accessible via subscription. The General Conditions state services are provided 'in modalità SAAS' (SaaS mode) with annual or periodic fees. Users receive credentials for accessing software applications remotely via the internet.
2. Professional Services and Customization: Optional services including initial customization, training courses, and web or telephone support are available as add-ons to the core subscription. These one-time or additional services complement the recurring SaaS revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wenda provides an AI-powered cloud SaaS platform that automates data entry from logistics and transport documents (Bill of Lading, CMR/DDT, AWB, VGM, quotations, pickup requests, supplier invoices) received by email or scan, and inserts the extracted structured data directly into customers' ERP, TMS or WMS systems. The platform additionally enables IoT-based real-time monitoring, geolocation and traceability with blockchain integration for supply chain visibility, predominantly serving logistics, transport, food and beverage, and pharmaceutical supply chain operators in Europe.

Product overview

Wenda is a cloud-based supply chain automation platform that offers AI-powered data entry and document processing solutions alongside IoT monitoring capabilities. The core product is the Wenda AI Data Entry Automation platform, which uses proprietary AI to extract and structure data from logistics documents (Bill of Lading, CMR/DDT, invoices, AWB) and emails, automatically inserting them into customer's ERP, TMS, or WMS systems. The WMS module handles physical warehouse operations. Additionally, Wenda provides real-time IoT monitoring with geolocation and temperature tracking, integrated with Blockchain for enhanced supply chain transparency. The platform originally launched with IoT devices (Unique, jODYN) for wine and beverage quality monitoring and has evolved into a broader supply chain automation solution.

Differentiator

Problem solved

Functional benefit

Brands

• Wenda Unique: IoT solution for monitoring fine wine bottles, protecting high-value wines from producer to consumer
• jODYN IoT
• MEMORvINO
• Wenda AI

Products and services

• Wenda AI Data Entry Automation AI-powered cloud platform that automatically extracts and structures data from logistics documents (Bills of Lading, CMR/DDT, AWB, VGM, quotations, pickup requests, passive invoices) received via email or scan, and writes the structured data directly into customers' ERP, TMS or WMS systems, eliminating manual back-office data entry for logistics and supply chain operators.
• Wenda Cloud Platform Cloud-based platform that delivers supply chain automation, end-to-end visibility and cross-company collaboration by combining AI document processing, IoT monitoring, geolocation and customizable workflows for logistics, transport, food, wine and pharma supply chains.

Quantifiable outcome

• Increased productivity and reduced costs through automated data entry
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Santa Margherita Gruppo VinicoloflagshipStrategic or Co-development Partner · 1 October 2017Wenda was selected by Santa Margherita Gruppo Vinicolo as winner of the Premio Speciale Corporate Fast Track Marzotto 2017 for its MEMORvINO IoT service. This partnership in Open Innovation aims to connect producers and wine lovers during wine tasting events with platform and IoT device integration.
• ChainvinecoreTechnology or Integration · 1 September 2017Wenda and Chainvine signed a partnership agreement to integrate their respective Blockchain and IoT technologies within the wine delivery process. The partnership enables transparent and technologically advanced supply chain by connecting Chainvine's Block Chain ID/Asset Management platform with Wenda's IoT devices. This integration allows companies and individuals to make rapid strategic decisions for their goods at any point in the supply chain.
• Future Food InstituteminorStrategic or Co-development Partner · 1 September 2017Partnership with Future Food Institute for Wenda's participation in Smart Food For Smart Cities mission in Shanghai, China, as part of the Week of Italian Cuisine in the World.
• PERSEO&MEDUSAflagshipStrategic or Co-development Partner · 1 May 2017Important strategic and commercial agreement signed between Wenda and PERSEO&MEDUSA (Isola del Giglio, Tuscany). PERSEO&MEDUSA produces a rare heroic wine from Ansonica grapes with only 600 bottles per year. Wenda's Unique solution was selected to protect what became known as 'the most expensive wine in the world.' The partnership represents premium Made in Italy excellence.
• Fondazione Edmund Mach (FEM)coreStrategic or Co-development Partner · 1 August 2016R&D and cooperation agreement signed between Fondazione Edmund Mach and Wenda for 'Integrated use of environmental parameters sensors along with metabolomic characterization within studies aimed at redefining optimal food conditions and their possible applications.'

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• project44: project44 is a supply chain visibility platform providing real-time shipment tracking and transportation management connectivity for global enterprises. While not a direct document-processing peer, it addresses overlapping enterprise logistics digitization budgets and serves comparable customers (e.g., large shippers, 3PLs, freight forwarders).
• Nanonets: Nanonets provides AI-driven document extraction and workflow automation with similar document-to-system pipelines as Wenda. It is comparable as an emerging IDP player targeting finance, logistics, and supply chain use cases with API-first delivery.

Broad incumbents

• Tungsten Automation (formerly Kofax): Tungsten Automation is a long-established enterprise document capture and process automation vendor with strong presence in logistics, transportation, and supply chain document workflows. It competes with Wenda in automating data extraction from shipping and freight documents but operates at much greater scale and across many verticals.
• Descartes Systems Group: Descartes provides a broad logistics technology portfolio including document management, customs, and transportation management solutions for global shippers and 3PLs. It competes with Wenda in automating logistics document workflows but as part of a much wider enterprise software suite.
• ABBYY: ABBYY is a long-established document AI/OCR and intelligent document processing vendor serving enterprises globally. It competes broadly with Wenda in extracting data from logistics and shipping documents, but operates at much larger scale and across many verticals beyond supply chain.
• UiPath: UiPath is a leading enterprise RPA and automation platform whose document understanding capabilities directly overlap with Wenda's AI data entry automation use cases. UiPath serves a much broader automation portfolio but competes for the same back-office logistics document processing budget.
• Blue Yonder: Blue Yonder (formerly JDA Software) is a major supply chain and logistics software incumbent offering TMS, WMS, and end-to-end supply chain platforms. It addresses the same enterprise back-office automation opportunities that Wenda targets, although as part of a much broader portfolio rather than a document-AI specialist.

Direct peers

• Indico Data: Indico Data offers intelligent document processing focused on unstructured document automation for enterprise back-office workflows including logistics and insurance. It overlaps with Wenda's document extraction and process automation capabilities at a similar scale and target customer profile.
• Rossum: Rossum offers an AI-native intelligent document processing platform for transactional documents (invoices, bills of lading, POs), directly overlapping with Wenda's core product in document extraction and ERP integration. It serves a comparable enterprise customer base across logistics, finance, and supply chain.
• Hypatos: Hypatos is a direct competitor providing AI-powered document processing automation, with strong focus on finance and logistics back-office workflows. Like Wenda, it targets enterprise customers needing to automate structured data extraction from inbound documents, making it the closest comparable in product, customer profile, and go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wendasrl
• LinkedInlinkedin.com/company/wenda-srl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wenda