China Gold Group Gold Jewelry

What China Gold Group Gold Jewelry does

China Gold Group Gold Jewelry Co., Ltd. (中国黄金集团黄金珠宝股份有限公司, ticker 600916.SH) is a Beijing-headquartered, A-share-listed gold jewelry and precious metals enterprise operating under China Gold Group Co., Ltd., the only central state-owned enterprise (央企) in China's gold industry under SASAC oversight. Founded in 2006 and listed in February 2021 after a 2017 mixed-ownership reform that introduced strategic investors including CITIC Securities, JD.com, and Industrial Bank, the company has grown its registered capital from RMB 20 million to RMB 1.5 billion. As of early 2025 it employs over 1,300 people and operates the 'China Gold' retail brand through 30 regional brand service centers and more than 3,000 chain stores across China, supplemented by owned flagships in Beijing and Shanghai, airport retail at Capital Airport T3 and Daxing International Airport, and a multi-platform e-commerce presence on Tmall, JD.com, WeChat, and its direct online store.

Name

China Gold Group Gold Jewelry

Legal name

中国黄金集团黄金珠宝股份有限公司

Website

https://chnau99999.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

China Gold Group Gold Jewelry (600916.SH) is the only central SOE-affiliated gold jewelry and precious metals retailer in China, operating 3,000+ stores and selling mass-market jewelry, investment gold bars, corporate custom products, and cultural collectibles to retail and institutional consumers nationwide.

Ownership category

akta.pro rank

Product category

Gold Jewelry and Precious Metals

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Religious & Cultural Fine Jewelry (CRAKAAAH), Fine Jewelry & Precious Metal Repair (CRAKALAA)

Keywords

• Gold jewelry manufacturing
• Precious metals retail
• Investment gold bars
• Jewelry retail chain
• Custom gold products

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gold Jewelry Retail: Sale of gold jewelry products through owned and franchised retail stores across China. Products include gold bangles, necklaces, rings, and cultural jewelry series.
2. Corporate/Enterprise Custom Gold (企业商务定制): Bespoke precious metal products for corporate clients including gold bars, commemorative coins, medals, trophies, and custom jewelry. Clients include banks, insurance companies, and large enterprises. Services cover design, R&D, production, logistics, and after-sales.
3. Investment Gold Products (投资金条/理财): Investment-grade gold bars and wealth management products. Products include branded gold bars (沃德金条, 中信金条, 投资金条, etc.) sold to retail investors. Some products offer buyback arrangements tied to spot gold prices.
4. High-End Collectible Customization (高端典藏定制): Luxury collectible products based on Palace Museum (故宫) cultural relics, handmade with traditional craftsmanship. Includes items like the Imperial Gold Bowl (传家宝·金饭碗) and Auspicious Hundred-Deer Zun (吉祥百鹿尊) for high-net-worth collectors.
5. E-commerce Sales: Online retail through Tmall flagship store, JD.com flagship store, official WeChat store (微商城), and dedicated online store (store.chnau99999.com).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

China Gold Group Gold Jewelry designs, manufactures, and retails gold jewelry and precious metal products through company-owned stores, a 3,000+ franchise chain network, e-commerce platforms, and bank and corporate distribution channels. Its catalog spans mass-market gold jewelry (bangles, necklaces, rings), cultural and luxury collections (Zhen Ru Jin, Forbidden City Gold), investment gold bars, wedding and celebratory series, and bespoke corporate custom gold products, including high-end collectibles based on Palace Museum artifacts.

Product overview

China Gold Group Gold Jewelry (中国黄金集团黄金珠宝股份有限公司) operates a multi-category gold jewelry and precious metals platform consisting of: (1) High-end jewelry collections including the 高级珠宝 (Liao撩 series) and cultural jewelry lines; (2) Brand series covering Chengfu Gold (承福金), Linglong Gold (玲珑金), Kπ金, Palace Gold (故宫金), New Year Gold (贺岁金), Mulan (花木兰系列), Love Hug (爱的抱抱系列), and Gold Watches (黄金腕表); (3) Investment/wealth management products such as investment gold bars branded with partner institutions (沃德金条, 中信金条, 邮票金砖, 投资金条, 生肖金, etc.); (4) Wedding and longevity series including Xi Fu (囍福) and Dragon Phoenix (龙凤系列); (5) Gift collections including high-end collectibles (高端礼藏) and corporate gifts (企业礼品); (6) Sub-brands 珍·如金 (Zhen Ru Jin with 知性, 优雅, 忠于真我 lines) and 珍·尚银 (Zhen Shang Yin); (7) High-end custom services including Palace-style products (高端典藏定制) and enterprise gold customization (品牌金定制, 企业商务定制); (8) Precious metals recycling service (中国黄金回收平台). The portfolio spans from mass-market gold jewelry to premium investment-grade bars and bespoke cultural pieces.

Differentiator

Problem solved

Functional benefit

Brands

• 珍·如金 (Zhen Ru Jin): High-end luxury brand targeting affluent consumers seeking premium gold jewelry
• 珍·尚银 (Zhen Shang Yin)
• 承福金
• Kπ金
• 故宫金
• 国宝金系列
• 撩系列
• 囍福
• 龙凤系列

Products and services

• Liao Series Gold Jewelry (撩系列) High-end gold jewelry collection featuring contemporary design and artistic expression, positioned in the China Gold 'Advanced Jewelry' category.
• Chengfu Gold (承福金) Traditional Chinese craftsmanship line combining ancient goldsmithing techniques (古法金艺) with modern Oriental aesthetics, featuring subdued elegance and cultural significance for both wear and heritage gifting.
• Linglong Gold (玲珑金) Delicate and intricate gold jewelry collection under the China Gold brand series category.
• Kπ Gold (Kπ金) Innovative contemporary gold jewelry line targeting younger consumers with modern styling under the China Gold brand series.
• Forbidden City Gold (故宫金) Cultural jewelry collection inspired by artifacts from the Palace Museum, developed in collaboration with the Palace Museum as a brand series product.
• New Year Gold (贺岁金) Annual limited-edition gold jewelry collection released for Chinese New Year celebrations as a brand series product.
• Mulan Series (花木兰系列) Cultural jewelry collection inspired by the legendary heroine Mulan, blending traditional Chinese aesthetics with modern design under the China Gold brand series.
• Love Hug Series (爱的抱抱系列) Emotional expression jewelry series conveying warmth and affection, positioned in the China Gold brand series.
• Gold Watches (黄金腕表) Luxury timepieces incorporating gold design elements sold under the China Gold brand series category.
• Investment Gold Bars (投资金条) Investment-grade gold bars in various weights for wealth preservation and investment, including institutional branded bars such as Wode (沃德金条), CITIC (中信金条), Youpiao Gold Brick (邮票金砖), Investment Gold Bar (投资金条), and zodiac-themed Sheng Xiao Gold (生肖金), with spot-price-tied buyback available.
• Xi Fu Wedding Collection (囍福) Wedding jewelry collection featuring traditional auspicious designs for newlyweds in the Wedding and Longevity category.
• Dragon Phoenix Series (龙凤系列) Traditional Chinese wedding jewelry featuring dragon and phoenix motifs symbolizing marital harmony and prosperity in the Wedding and Longevity category.
• High-end Collectible Gifts (高端礼藏) Premium collectible gold and silver items for gifting and investment in the Gifts category of the China Gold portfolio.
• Corporate Gifts (企业礼品) Customized gold and silver corporate gift solutions for businesses in the Gifts category of the China Gold portfolio.
• Zhen Ru Jin - Intellectual (珍·如金-知性) Sophisticated jewelry line for professional women combining elegance with modern design, part of the Zhen Ru Jin (珍·如金) luxury sub-brand.
• Zhen Ru Jin - Elegant (珍·如金-优雅) Elegant jewelry collection targeting affluent female consumers seeking refined luxury within the Zhen Ru Jin (珍·如金) high-end sub-brand.
• Zhen Ru Jin - True to Self (珍·如金-忠于真我) Personal expression jewelry line within the Zhen Ru Jin (珍·如金) luxury sub-brand for individuals seeking authentic self-identity through jewelry.
• Zhen Shang Yin Silver Jewelry (珍·尚银) Silver jewelry sub-brand offering fast-fashion silver accessories at accessible price points within the Zhen Shang Yin (珍·尚银) mass-market sub-brand portfolio.
• High-end Collectible Customization Service (高端典藏定制) Bespoke high-end collectible gold items based on Palace Museum artifacts, handcrafted using traditional techniques. Service covers design, R&D, production, logistics, and after-sales for collectors and institutional gifting clients.
• Brand Gold Customization Service (品牌金定制) Corporate gold customization services including custom bars, medals, pendants, and commemorative items branded for banks, insurance firms, and enterprises.
• Corporate Business Customization Service (企业商务定制) Enterprise-focused precious metals customization combining brand identity with investment value, offered for corporate clients including banks and large enterprises.
• Jewelry Customization Service (首饰定制) Custom jewelry design and manufacturing services for personalized pieces, supporting consumer and corporate requests.
• China Gold Recycling Platform (中国黄金回收平台) Gold recycling and buyback service enabling customers to trade in old gold jewelry for cash or new products, supporting precious metal asset circulation through online channels.
• Auspicious Hundred-Deer Zun (吉祥百鹿尊) High-end collectible gold piece based on the Qing Dynasty Fencai Hundred Deer Double-Eared Zun (粉彩百鹿图双耳尊), made of 999-purity gold weighing 2,760g and symbolizing official success and good fortune.
• Heirloom Gold Rice Bowl (传家宝·金饭碗) Premium collectible gold bowl weighing 1,000g of 999-purity gold, featuring inlaid gemstones including rubies, sapphires, tourmalines, jade, and pearls, symbolizing prosperity for future generations.
• National Treasure Gold Series (国宝金系列) Cultural jewelry collection developed in partnership with the National Cultural Heritage Exchange Center (中国文物交流中心), featuring artifacts and replicas from museums across China with storytelling and historical narratives.
• Special Process Customization (特殊工艺定制) Bespoke gold and silver product services using specialized manufacturing techniques for unique jewelry pieces, complementing standard customization offerings.

Quantifiable outcome

• 30 brand service centers and 3,000+ chain stores nationwide covering all major Chinese cities
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered notable and major.

• Nam Kwong Cultural Creative Industry Co., Ltd. (南光文化创意产业有限公司)notableStrategic or Co-development Partner · 1 November 2025China Gold Group Gold Jewelry signed a strategic cooperation agreement with Nam Kwong Cultural Creative Industry Co., Ltd. during the 8th China International Import Expo in November 2025, representing cross-sector cultural collaboration.
• Hainan Provincial Government (海南省)notableStrategic or Co-development Partner · 1 October 2025China Gold Group signed a strategic cooperation framework agreement with Hainan Provincial Government during the 2025 China Industrial Transfer Development Matchmaking Event (Hainan) in October 2025. Chairman Zhou Zhou and General Manager Yin Changbo attended and witnessed the signing.
• China Gold Group / Eldorado Gold Guizhou Jinfeng Mine (中国黄金收购埃尔拉多黄金公司贵州锦丰金矿82%股份)majorStrategic or Co-development Partner · 1 April 2016China Gold Group (parent company) acquired 82% equity of the Guizhou Jinfeng Gold Mine from Eldorado Gold (埃尔拉多黄金公司), Canada's fourth-largest gold producer. This was a landmark transaction marking China Gold's 'going out' strategy and establishing a model for international cooperation in the gold industry. The mine is located in Zhenfeng County, a key poverty alleviation partner region.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Tsui Wah Jewellery & Gold: Hong Kong-based heritage gold jeweler serving primarily Hong Kong and Macau markets. Comparable product mix in fine gold jewelry and wedding sets, but operates regionally rather than across Mainland China.

Direct peers

• Chow Tai Fook Jewellery Group: Hong Kong-based leading gold and jewelry retailer with extensive Mainland China store network. Directly comparable as a multi-brand gold jewelry retailer competing for the same Chinese mass-market and wedding gifting consumers.
• Lao Feng Xiang: Shanghai-headquartered heritage gold jewelry brand and one of China's oldest gold retailers. Directly competes with China Gold across fine gold jewelry, wedding sets, and cultural collections targeting similar Chinese consumers.
• Chow Tai Seng Jewellery: Shenzhen-based A-share listed gold jewelry retailer (002867.SZ) with strong franchise network across China. Directly comparable as a mass-market gold jewelry chain competing for similar franchise-driven retail volumes.
• Luk Fook Holdings: Hong Kong-listed gold and jewelry retailer with significant Mainland China presence. Comparable as a multi-brand gold jewelry retailer targeting similar gifting and personal-adornment use cases across Greater China.
• Caibai Jewellery: Beijing-based gold jewelry retailer specializing in investment gold bars and wedding gold products. Directly competes with China Gold in the same Northern China mass and investment-grade gold segment.
• Oriental Gold / Caifu Gold: Major Chinese A-share/H-share gold jewelry peers in the same segment. Comparable as direct competitors in fine gold retail across China with similar product mix and store footprints.
• Zhongjin Lingfeng / China Lingfeng Gold: Major Chinese gold jewelry manufacturer and retailer with strong franchise model. Comparable in vertically integrated gold jewelry operations from refining/manufacturing through retail.

Broad incumbents

• Yuyuan Inc. (Fosun's gold business): A-share listed conglomerate (600655.SH) controlling Lao Feng Xiang and other jewelry brands plus broader consumer goods. Comparable as a multi-brand gold and jewelry retail platform, though Yuyuan operates a wider portfolio beyond gold.
• Shanghai Yuyuan Tourist Mart (parent of Lao Feng Xiang): Parent group controlling multiple jewelry brands including Lao Feng Xiang with diversified consumer operations. Overlaps with China Gold in gold retail but operates more broadly across consumer categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Gold Group Gold Jewelry