What Crevo does

Crevo is a Tokyo-based video production services company founded in 2012 (originally as PurpleCow, renamed in February 2015) that produces animation, live-action, and 3DCG videos for corporate clients ranging from large enterprises to startups. The company operates a crowdsourced production model historically built on a global network of registered creators (10,000+ across 100 countries at peak, per the now-divested VideoWorks platform) and an online production management system (Crevo Base/Basecamp) that coordinates end-to-end workflows from planning through delivery. Following the June 2023 transfer of the VideoWorks marketplace platform, Crevo's current revenue base is concentrated in direct video production services across use cases including company introduction, product/service explanation, recruitment, sales enablement, trade shows, SNS short-form video, and TikTok recruitment, supplemented by video consulting and advertising operations services.

The business model is predominantly project-based, quote-driven services billed per engagement rather than subscription or SaaS. Published pricing tiers span from under 500,000 yen for simple promotional content up to 3,000,000 yen+ for enterprise-grade productions, with mid-tier ranges of 500K-1M yen (story-driven differentiation) and 1M-3M yen (expanded creative expression). Go-to-market is hybrid: enterprise clients are served through direct field sales with dedicated project teams; mid-market and SMB inquiries are handled by an inside sales team accessible via phone (050-1742-3575) and web forms; and partner referrals from advertising agencies, marketing firms, and HR service providers feed the lower end of the funnel. Marketing channels include the VIDEO SQUARE content media platform, organic social, industry events, webinars, and PR in Japanese business publications. The company is venture-backed (approximately 1.3 billion yen cumulative across seed through Series C rounds from 2013 to 2021) and remains private under President Mizuguchi Hitoshi, who assumed the role in April 2023 alongside Chairman Shibata Kensuke.

Name

Crevo

Legal name

Crevo株式会社

Website

https://crevo.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Crevo is a Tokyo-based video production services company that produces animation, live-action, and 3DCG videos for corporate clients ranging from large enterprises to startups, using a crowdsourced creator network and tiered project-based pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Project-based video production services covering animation, live-action, and 3DCG. Pricing ranges from ~50万円 to 300万円+ depending on complexity and requirements. Full-service from planning to delivery.
2. Video Consulting: Strategic consulting services for video marketing implementation and optimization.
3. Advertising Operations: Video advertising operation and management services including YouTube, Facebook, and other platform campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Crevo is a Tokyo-based video production services company offering animation, live-action, and 3DCG video creation for corporate clients across Japan. The company provides end-to-end video production spanning strategy, planning, production, and delivery, with specialized service lines for recruitment, sales, exhibition, website, and social media video content. Crevo serves enterprise, mid-market, and startup clients with tiered pricing ranging from under 500,000 yen to over 3,000,000 yen per project.

Product overview

Crevo operates as a video production services company with a network of approximately 5,000 domestic and international creators. The core offering is a comprehensive suite of video production services spanning animation, live-action, and 3DCG across diverse purposes (corporate promotion, recruitment, sales, social media) and industries. Crevo's services are organized by purpose (動画制作・映像制作サービス, 採用コンテンツ企画・制作サービス, SNSショート動画制作・運用サービス) and price tier (under 500,000 yen, 500,000-1 million yen, 1-3 million yen, 3 million yen+). Previously, Crevo operated the VideoWorks platform (video production marketplace), Collet (award-winning production platform), and various creator tools (Crevo Basecamp, VideoWorks Cloud, Crevo Jobs, Crevo Base, Crevo Backoffice) which have been discontinued or transferred. Current offerings center on direct video production services with strategic support including recruitment content solutions, sales video packages, advertising management, and the VIDEO SQUARE media platform.

Differentiator

Problem solved

Functional benefit

Brands

• VideoWorks: Video production platform that evolved from Crevo's original service, featuring a network of professional video creators
• Collet
• VIDEO SQUARE
• Crevo Lite
• Crevo Studio
• Crevo Basecamp
• Crevo Jobs
• Crevo Partners

Products and services

• Video Production Service (動画制作・映像制作サービス) Core video production service offering animation, live-action, and 3DCG video creation for corporate promotional, recruitment, sales, and marketing purposes. Clients range from SMEs to large enterprises and startups.
• Recruitment Content Planning/Production Service (採用コンテンツ企画・制作サービス) Comprehensive recruitment content solution including recruitment video production, company introduction sites, and TikTok recruitment support to help companies attract talent.
• Recruitment Video Production Service (採用動画制作サービス) Specialized video production for recruitment purposes, creating content that communicates company culture and appeal to potential candidates.
• Sales Video Production Service (営業動画制作サービス) Video production service designed to enhance sales efficiency by visually communicating product and service features.
• Exhibition Video Production Service (展示会動画制作サービス) Video production for trade shows and exhibitions, effectively communicating product/service appeal in short periods to attract visitors to booths.
• Website Production Service (Webサイト制作サービス) Website design and development services including landing pages, with integrated video content capabilities.
• Recruitment Website Production Service (採用サイト制作サービス) Specialized website production for recruitment purposes, creating compelling career pages.
• SNS Short Video Production/Operation Service (SNSショート動画制作・運用サービス) Short-form video production and management for social media platforms, creating engaging content that captures attention quickly.
• TikTok Recruitment Support Service (TikTok採用支援サービス) Recruitment support leveraging TikTok platform to reach younger demographics and enhance employer branding.
• Advertising Management Service (広告運用サービス) Video advertising planning and management across multiple platforms including YouTube, Facebook, Twitter/X, and TikTok.

Quantifiable outcome

• Industry top-class 2,000 companies and 10,000+ videos produced
• +1 more outcomes

Named customers11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fringe81 (Fringe81株式会社)coreStrategic or Co-development Partner · 1 October 2016Joint development of RAVO smartphone video advertising solution combining Crevo's creative production with Fringe81's ad delivery and measurement platform.
• Yuinchu (株式会社Yuinchu)minorStrategic or Co-development Partner · 1 September 2016Strategic partnership for studio location services supporting live-action production. Yuinchu operates rental spaces GOBLIN and Kojikiya Shikou for production use.
• Kaizen Platform (カイゼンプラットフォーム)minorStrategic or Co-development Partner · 1 June 2016Video ad package partnership enabling creative differentiation across TVCM, taxi ads, and social media formats.
• BOOSTER (by PARCO)minorStrategic or Co-development Partner · 1 October 2015Crowdfunding video production partnership supporting BOOSTER project owners with video content for better project understanding.
• NEXT (株式会社ネクスト / HOME'S)minorStrategic or Co-development Partner · 1 January 2015Joint research on YouTube video ad A/B testing. NEXT operates Japan's #1 real estate/housing portal HOME'S.
• Lancers (株式会社ランサーズ)minorChannel Partner/ Reseller/ Distributor · 1 January 2015Joint video landing page production service leveraging Lancers' 100,000+ client companies and Crevo's production capabilities.
• BENLY (株式会社BENLY)minorStrategic or Co-development Partner · 1 November 2014First in industry to provide integrated advertising operations support combining video planning, production with YouTube/Facebook marketing and measurement.
• Hulu Japan (HJ Holdings)coreChannel Partner/ Reseller/ Distributor · 1 July 2014Historic partnership producing Japan's first crowdsourced TV-CM for Hulu service in 2014, demonstrating platform credibility.
• LOCUS (株式会社LOCUS)coreStrategic or Co-development Partner · 1 April 2014Business partnership for live-action video production services. LOCUS provides production capabilities complementing Crevo's animation expertise.

Scale indicators7 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Genero: Global crowdsourced creative platform for video, design, and content production. Directly comparable in crowdsourced-creator model serving enterprise brand content needs.
• 99designs (VistaCreate): Crowdsourced design marketplace by Vista that connects clients with freelance designers globally. Comparable crowdsourced-creative model, with overlap in video-adjacent creative services.
• Tongal: US-based crowdsourced video production platform connecting brands with freelance creators. Closest analog to Crevo's divested VideoWorks platform and the original crowdsourced production model.
• CrowdWorks: Largest Japanese crowdsourcing platform matching enterprises with freelance talent. Directly comparable to Crevo's underlying marketplace/creator-matching model in the Japanese market.
• Lancers: Major Japanese crowdsourcing/freelance platform. Direct comparable in model; historical partner to Crevo (acquired designclue from Crevo in 2015) and overlap in enterprise-freelancer matching.

Broad incumbents

• Fringe81: Japanese digital advertising and ad-tech company. Historical strategic partner (joint RAVO product) with overlap in enterprise video advertising distribution and measurement.
• Kaizen Platform: Japanese CRO and video ad A/B testing platform. Historical partner for video ad packaging; broader incumbent in adjacent video-ad optimization category.

Others

• MotionElements: Asia-Pacific stock footage and creative asset marketplace. Historical campaign partner providing creator resources; adjacent supply-side infrastructure for video production.
• BENLY: Japanese digital advertising operations and platform partner. Historical partner for integrated YouTube/Facebook video ad operations; complementary services rather than direct competitor.
• PIXTA: Japan's largest stock photo and video marketplace. Adjacent supply-side asset ecosystem that complements rather than competes with Crevo's custom video production services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzSqjWs_6Gpi下去下来下去下去下来下去
• Facebookfacebook.com/crevo.jp
• LinkedInlinkedin.com/company/purplecow-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crevo