Omius
Omius Inc. designs and sells water-activated cooling caps for endurance athletes and outdoor fitness users, using proprietary graphite-based evaporative cooling technology sold direct-to-consumer online and through resellers.
- Company typePrivate
- Founded2013
- HeadquartersPalo Alto, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Omius does
Omius Inc. is a privately held, Delaware-incorporated consumer hardware company headquartered in Palo Alto, California, with manufacturing operations in Mexico. The company designs and sells cooling headwear for athletes, built around a proprietary water-activated evaporative cooling system that uses 20 thermally conductive graphite elements held flat against the forehead to pull heat from the skin through evaporation and airflow. Its current product line comprises three cap SKUs — the Reverse Cap ($234), Trail Cap ($239), and Breathe Cap ($234) — all machine washable and sold primarily direct-to-consumer.
The business operates a Shopify-based DTC storefront (omius.com) with a 30-day risk-free trial and full-refund policy, supplemented by a global reseller network accessed through a public store locator. Marketing is concentrated on endurance-sports communities: the company positions itself as 'Tested by the Best,' leveraging testimonials from World Champions, Olympians, and ultrarathon/triathlon competitors, and maintains an active presence on Facebook, Instagram, TikTok, YouTube, and email. Distribution and brand-building are anchored at endurance races via a dedicated events page.
Revenue is generated solely through one-time hardware unit sales with no subscription, leasing, or service layer. The company has raised approximately $986,209 via a single SEC Form D exempt offering under Rule 506(b) completed on March 19, 2023; no institutional investors, venture backers, or follow-on rounds are disclosed. Operating with 1–10 employees, Omius is a capital-light, niche consumer brand targeting endurance athletes and outdoor fitness users who train and compete in hot climates.
Omius firmographics
Firmographics- Name
- Omius
- Legal name
- Omius Inc.
- Website
- https://omiustech.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Omius Inc. designs and sells water-activated cooling caps for endurance athletes and outdoor fitness users, using proprietary graphite-based evaporative cooling technology sold direct-to-consumer online and through resellers.
- Ownership category
- akta.pro rank
Omius industry classification
Industry- Product category
- Athletic Cooling Headwear
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)
- akta.pro secondary industry
- Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
Keywords
Where Omius is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Omius business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Cooling Headgear Sales: One-time hardware sales of cooling caps, visors, and headbands. Direct-to-consumer e-commerce with 30-day risk-free trial policy. No subscription or recurring revenue model indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Reverse Cap - $234.00 |
| Unit Pricing | Pay-as-you-go | Trail Cap - $239.00 |
| Unit Pricing | Pay-as-you-go | Breathe Cap - Price not publicly listed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Omius product offering
Product offeringCore offering
Omius designs, manufactures, and sells smart cooling headgear (caps, visors, and headbands) for athletes. Its products integrate thermally conductive graphite cooling pieces that are water-activated and use evaporation combined with airflow to actively pull heat from the wearer's forehead during physical activity in hot conditions. The product line currently centers on three cap models (Reverse Cap, Trail Cap, Breathe Cap) sold through direct-to-consumer e-commerce at $234-$239 each with a 30-day risk-free trial.
Product overview
Omius is a technology company that offers a portfolio of cooling headgear products for athletes, including caps, visors, and headbands. The product line centers on a proprietary first-of-its-kind cooling technology that uses thermally conductive graphite elements to actively pull heat from the skin. The core products (Reverse Cap, Trail Cap, and Breathe Cap) share the same fundamental technology: 20 graphite cooling pieces that are water-activated and rely on evaporation and airflow to dissipate heat. All products are machine washable and come with a 30-day risk-free trial guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Reverse Cap with Cooling Pieces
Quantifiable outcome
- Enabled running further and faster in 100-degree Arizona heat
- +2 more outcomes
Companies that use Omius
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Omius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Omius partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Omius competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Omius social profiles
Digital presenceOmius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omius leadership team
Management profileNumber of profiles
Omius funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omius
What does Omius do?
Omius designs, manufactures, and sells smart cooling headgear (caps, visors, and headbands) for athletes. Its products integrate thermally conductive graphite cooling pieces that are water-activated and use evaporation combined with airflow to actively pull heat from the wearer's forehead during physical activity in hot conditions. The product line currently centers on three cap models (Reverse Cap, Trail Cap, Breathe Cap) sold through direct-to-consumer e-commerce at $234-$239 each with a 30-day risk-free trial.
Is Omius a public or private company?
Omius is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Omius founded?
Omius was founded in 2013. It employs 1 to 10 people.
Where is Omius based?
Omius is headquartered in Palo Alto, United States, in the North America region.
How does Omius make money?
One revenue line is on record: cooling Headgear Sales.
Does Omius have an API?
No public API is recorded for Omius.
What industry is Omius in?
Omius's product category is Athletic Cooling Headwear. Its primary akta.pro industry code is IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies), with a secondary code of IMAOAFAI, Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear). Its SIC code is 3949.