Soul Community Planet

What Soul Community Planet does

Soul Community Planet (SCP Hotels) is a privately held boutique hospitality company founded in 2018 and headquartered in San Juan Capistrano, California, operating a portfolio of approximately 9-10 distinctive hotel and lodge properties across California, Colorado, Hawaii, Oregon, and Costa Rica. The company targets individual travelers who prioritize personal wellness, social responsibility, and environmental stewardship, offering character-rich accommodations grounded in local immersion and nature rather than standardized hotel experiences. Core sub-brand offerings include Peaceful Rooms (wellness-oriented room design), SCP Commons (coworking and meeting spaces), SCP Fit (fitness amenities), Fair Trade Pricing (a guest-determined checkout pricing model), and the Every Stay Does Good sustainability program.

The business operates on a direct-to-consumer model with bookings via the company's own website (scphotel.com) and phone reservations; no third-party distribution channels or enterprise contracts are referenced in the available data. Revenue is generated primarily through nightly room stays using a Fair Trade Pricing mechanic where guests determine their final price post-stay based on perceived experience quality, supplemented by ancillary offerings such as farm-to-fork dining, memberships, and event spaces. The underlying technology stack is described as a hotel property management and guest experience platform without disclosed AI, API, or integration capabilities, and the company employs 11-50 people across its operations.

The platform-plus-module architecture unifies individual properties under a shared Soul/Community/Planet brand identity while allowing each location to retain its own character. Recent strategic activity has centered on launching the SCP WildFree vintage-inspired motel sub-brand (debuting in Colorado Springs) to address younger, value-driven mindful travelers, alongside continued geographic buildout and branded amenity expansion. Ownership and investor composition are not disclosed in available sources, though the company has reported two funding rounds (2019 and 2021).

Name

Soul Community Planet

Legal name

Soul Community Planet

Website

https://soulcommunityplanet.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Soul Community Planet (SCP Hotels) operates a portfolio of roughly nine to ten boutique hotels and lodges across California, Colorado, Hawaii, Oregon, and Costa Rica, serving individual wellness- and sustainability-oriented travelers through a direct-to-consumer model with guest-determined Fair Trade Pricing.

Ownership category

akta.pro rank

Product category

Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industry

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Boutique hotel accommodations
• Wellness hospitality services
• Sustainable hotel properties
• Regenerative travel lodging
• Hotel property management

Headquarters

HQ city

San Juan Capistrano

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodations: Core revenue from overnight hotel stays across their portfolio of boutique properties. Revenue is transactional, generated through nightly room rates with unique Fair Trade Pricing model where guests influence final pricing based on perceived value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Soul Community Planet (SCP Hotels) operates a portfolio of boutique hotel and lodge properties offering unique, intimate overnight accommodations and hand-crafted experiences grounded in wellness, local immersion, and nature. The company generates revenue primarily through nightly room rates across its properties in California, Colorado, Hawaii, Oregon, and Costa Rica, augmented by on-site farm-to-fork dining, fitness amenities, and coworking spaces, and uniquely allows guests to determine the final price they pay at check-out via its Fair Trade Pricing program.

Product overview

Soul Community Planet (SCP) Hotels is a collection of boutique hospitality properties operating under a unified wellness and sustainability-focused brand. The portfolio includes 10 distinct hotel/lodge properties across California, Colorado, Hawaii, Oregon, and Costa Rica, plus branded amenities and programs including Peaceful Rooms (wellness-focused accommodations), SCP Fit (fitness facilities), SCP Commons (coworking spaces), Fair Trade Pricing (guest-determined pricing model), and the Every Stay Does Good sustainability program. The brand operates on a platform-plus-module architecture where the core SCP brand and values unify the individual properties, each with its own character and local identity while sharing signature amenities and programs.

Differentiator

Problem solved

Functional benefit

Brands

• SCP Commons: Co-working spaces with ergonomic workspaces, high-speed WiFi, private conference rooms, Zen spaces, rooftops, library lounges and Wayfarer Clubs
• SCP Fit
• Peaceful Rooms
• Fair Trade Pricing
• Every Stay Does Good
• SCP WildFree

Products and services

• SCP Hotels (Soul Community Planet) Boutique Accommodations Core brand offering of unique, intimate boutique accommodations and hand-crafted experiences grounded in wellness, local immersion, and nature, sold directly to leisure travelers across the SCP Hotels portfolio in the U.S. and Costa Rica.
• Laguna Surf Lodge by SCP Hotels Coastal boutique property in Laguna Beach, California, offering beachfront overnight accommodations as part of the SCP Hotels portfolio.
• SCP Seven4One Boutique hotel property in Laguna Beach, California, serving coastal travelers within the SCP Hotels portfolio.
• SCP Mendocino Coast Lodge Lodge property in Albion, California, offering nature-immersive overnight accommodations along the Mendocino coast.
• SCP Mendocino Inn and Farm Inn and farm property in Little River, California, providing agritourism and wellness-focused overnight accommodations.
• SCP WildFree Colorado Springs Hotel Vintage-inspired motel property in Colorado Springs, Colorado, targeting modern, mindful travelers with overnight accommodations, an outdoor pool, fitness center, coworking spaces, and a provisions market with locally sourced products.
• SCP Hilo Hotel property in Hilo, Hawaii, offering tropical wellness-focused overnight accommodations on the Big Island.
• Salishan Coastal Lodge by SCP Hotels Coastal lodge property in Gleneden Beach, Oregon, offering nature-focused overnight accommodations with scenic Pacific Northwest experiences.
• SCP Depoe Bay Hotel property in Depoe Bay, Oregon, offering coastal overnight accommodations along the Oregon coast.
• SCP Redmond Hotel property in Redmond, Oregon, offering overnight accommodations with farm-to-fork dining at Terra Kitchen.
• SCP Corcovado Wilderness Lodge Wilderness lodge on the Osa Peninsula in Costa Rica, offering immersive nature and eco-tourism overnight accommodations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 1 Hotels: Mission-driven luxury boutique hotel brand with a sustainability and wellness focus. Closely comparable to SCP's values-led positioning and lifestyle boutique experience, operating in similarly nature-immersive destinations.
• Ace Hotel: Lifestyle boutique hotel brand targeting creative and values-driven travelers in urban and resort locations. Comparable to SCP's boutique positioning, sub-brand architecture, and community-led guest experience.
• Soho House: Membership-based hospitality community with a global portfolio of houses and hotels. Overlaps with SCP's Community pillar, SCP Commons coworking concept, and curated lifestyle positioning.
• Standard Hotels: Lifestyle boutique hotel brand with properties in major cities and resort destinations. Comparable as a design-forward boutique operator targeting culturally engaged, experience-seeking travelers.
• 21c Museum Hotels: Boutique hotel brand combining contemporary art, design, and culinary programming. Comparable as a multi-property independent boutique operator with a distinctive experience-led brand identity.

Broad incumbents

• Joie de Vivre Hotels: Boutique hotel collection now part of Hyatt. Comparable as a multi-property independent boutique operator with localized brand storytelling across each property.
• Moxy Hotels: Marriott's lifestyle/value-driven hotel brand targeting younger travelers with character-rich design. Comparable as the most direct competitor to SCP WildFree's value-conscious, millennial-leaning positioning.
• Kimpton Hotels & Restaurants: Long-established boutique hotel brand now part of IHG. Comparable boutique positioning and per-property F&B programming, but operates at much larger scale with IHG distribution leverage.
• Hersha Hospitality Trust: Multi-brand boutique and lifestyle hotel operator with a portfolio of independent properties across gateway US markets. Comparable as a portfolio operator aggregating boutique hotel assets with shared services.

Emerging players

• Six Senses: Luxury wellness and sustainability-focused resort brand (now part of IHG). Comparable wellness, sustainability, and regenerative-travel positioning, but at a higher price tier than most SCP properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scp-hotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Community Planet