YMCA of South Florida

What YMCA of South Florida does

YMCA of South Florida is a 501(c)(3) nonprofit community organization operating seven Family Centers and one standalone Aquatic Center across Broward and Miami-Dade counties, with an Association Office headquartered in Fort Lauderdale, FL. The organization delivers mission-driven youth development, healthy living and social responsibility programming through a hub-and-spoke model anchored by its all-access YMCA Memberships (Individual, Couple, Family, Teen 16+, SilverSneakers), which unlocks group fitness, personal training, aquatics, sports leagues, summer camps, after-school care, special needs inclusion and the cultural-arts Victory Black Box Theatre. Approximately 5,001–10,000 employees, instructors and volunteers support an annual portfolio that includes ~67,500 summer camp opportunities, year-round youth sports leagues (basketball via Miami HEAT jr.HEAT, soccer, flag football, gymnastics, martial arts, T-ball/baseball, volleyball via Legacy, swim team via YSF Barracudas), swim lessons and the Swim for Jenny drowning-prevention program (10,000+ lives impacted since 2013).

The underlying technology stack is a consumer-facing WordPress/CMS website integrated with a Salesforce-based lead capture system, a Upace-powered native iOS/Android mobile app for class booking and membership management, and a member portal at ymcasfl.my.site.com. The organization monetizes through recurring membership dues (promotional $7.99 join with a $25 camp or swim voucher), per-transaction program fees (summer camps up to $225/week, Legacy Volleyball clinics $225/week or $50/day, Masters Swim $64–$99/month, birthday party rentals $250–$700), donations via OneCause-powered giving pages and capital campaigns, on-site partner services (Jaguar Therapy, SMS Physical Therapy), and corporate sponsorships from major partners including Nicklaus Children's Health System, Joe DiMaggio Children's Hospital, Florida Blue, Memorial Hospital Miramar, Publix Super Markets Charities, Spirit Airlines, Cleveland Clinic and Wells Fargo.

Growth is being driven by two major facility builds: the 60,000 sq ft KC Cross Family YMCA at Holiday Park in Fort Lauderdale (broke ground December 2025, opening 2027, co-developed with Broward Health which is adding a 12,000 sq ft Free-Standing Emergency Room on-site) and the Barbara and Philip Wong Aquatic Center at the South Dade YMCA (opening Summer 2026, projected 18,000+ lives annually). Distribution combines a self-serve digital storefront, the mobile app, school-based on-site programming at 30+ partner elementary, middle and high schools across both counties, and co-located healthcare infrastructure — embedded inside the national YMCA Nationwide Membership reciprocal network spanning 2,700+ Ys in 10,000 U.S. communities.

Name

YMCA of South Florida

Legal name

YMCA of South Florida

Website

https://ymcasouthflorida.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

YMCA of South Florida is a 501(c)(3) nonprofit operating seven Family Centers plus an Aquatic Center across Broward and Miami-Dade counties, delivering membership-based youth development, aquatics, sports and wellness programming to families, children, seniors and special-needs populations, supported by a mobile app and school-based partner sites.

Ownership category

akta.pro rank

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Membership Fees: Recurring membership dues for Individual, Couple, Family, Teen (16+) and SilverSneakers® tiers, providing all-access entry to all YMCA of South Florida locations and Nationwide Membership reciprocity at 2,700+ YMCAs.
2. Summer Camp Program Fees: Per-week camp fees (Traditional, Gymnastics, Aquatics, Leadership In Training, Legacy Volleyball Clinics) at YMCA Family Centers and school-site summer camps across Broward and Miami-Dade; ranges from FREE (subsidized sites) up to $225/week plus $50/day clinics.
3. Swim Lessons & Aquatic Programs: Paid swim instruction across all locations with monthly open-enrollment registration cycles; $125 provides 8 swim lessons for one child under the Swim for Jenny / aquatic financial assistance framework.
4. Youth Sports League & Academy Fees: Per-season league registration ($75 non-refundable deposit, e.g., flag football at $235 members / $300 non-members) plus monthly Sports Academy classes for basketball, soccer, volleyball, gymnastics, martial arts, T-ball/baseball, swim team and more.
5. Facility Rentals (Birthday Parties & Events): Birthday party rentals at the Pembroke Pines Aquatic Center ($250-$700) and Family Centers ($250-$350), plus Victory Black Box Theatre venue rentals for events and performances.
6. Donations, Grants & Fundraising Events: Charitable contributions collected via OneCause-powered giving pages for each Family Center, the 'Send a Kid to Camp' campaign creating ~67,500 camp opportunities annually, capital campaigns for the Barbara & Philip Wong Aquatic Center and KC Cross Family YMCA, plus the Beach Ball annual gala fundraiser.
7. Personal Training & Wellness Services: Paid 1:1 personal training, small group training, private Reformer Pilates and private yoga sessions, plus on-site partner services (Jaguar Therapy chiropractic, SMS Physical Therapy at South Dade).
8. Sponsorships & Corporate Partnerships: Sponsored programs and events from corporate and foundation partners including Nicklaus Health System, Joe DiMaggio Children's Hospital, Publix Super Markets Charities, Florida Blue, Spirit Airlines, Cleveland Clinic, Wells Fargo and others.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

YMCA of South Florida operates a network of 7 Family Centers and an Aquatic Center across Broward and Miami-Dade counties, selling YMCA memberships that unlock access to fitness facilities, group exercise classes, swim lessons, youth sports leagues, summer camps, before/after-school care, and senior programming. It also generates revenue through donations, grants, corporate sponsorships, and facility rentals for events and birthday parties.

Product overview

YMCA of South Florida is a 501(c)(3) non-profit community organization operating a hub-and-spoke service portfolio anchored by its YMCA Memberships core offering. The membership unlocks access to seven Family Centers (and two aquatic facilities) plus a portfolio of program modules including Camp Y (Summer Camp), Youth Sports (basketball, soccer, volleyball, flag football, gymnastics, martial arts, T-Ball/baseball, swim team), Aquatics (swim lessons, Swim for Jenny, swim team, aquatic fitness), Health & Wellness (group fitness, personal training, small group training, Active Older Adults, SilverSneakers®), Special Needs Programs (Y MOST, Y STEP, Adaptive Recreation, Swim Buddies), After School Programs, Preschool, and the cultural-arts Victory Black Box Theatre. Two major facility launches extend the platform: the Barbara and Philip Wong Aquatic Center (Summer 2026) and the KC Cross Family YMCA at Holiday Park (2027, co-developed with Broward Health). All programs integrate with the YMCA Memberships tier, the member mobile app, and on-site partner services such as Jaguar Therapy and SMS Physical Therapy.

Differentiator

Problem solved

Functional benefit

Brands

• Victory Black Box Theatre: A 200-seat performing-arts venue located within the L.A. Lee YMCA / Mizell Community Center in Fort Lauderdale's Sistrunk community, offering cultural arts programming including Adult Game Night, Cinema on Sistrunk, Victory After Dark, ArtBeat, ArtSpeak, and youth arts workshops.
• Swim for Jenny
• Camp Y
• Legacy Volleyball
• Miami Heat Learn & Play Center presented by Florida Blue
• Hollywood YMCA Excel Gymnastics Team
• YSF Barracudas Swim Club

Products and services

• YMCA Memberships Core subscription offering providing access to all YMCA of South Florida locations, group fitness classes, Nationwide Membership (2,700+ YMCAs), state-of-the-art equipment, and member pricing on Camp Y. Join offer is $7.99 with a $25 camp or swim-lesson voucher.
• Camp Y (Summer Camp) Full-day summer day camp (ages 5-17) offered June 8 - August 7 across all YMCA Family Centers, Youth Development Broward (school-based), and Youth Development Miami-Dade (Camp Constellation). Includes weekly themes, swim every day, field trips, traditional, gymnastics, aquatics, dance, sports, nature explorer, and Leadership In Training (L.I.T.) tracks.
• Youth Sports Leagues and Academies Competitive and instructional youth sports leagues and academies including basketball (YMCA jr.HEAT league in partnership with Miami HEAT), soccer, volleyball (Legacy travel team), flag football, gymnastics (Hollywood Excel Team), martial arts, T-Ball/baseball, and swim team (YSF Barracudas).
• Aquatics and Swim Lessons Year-round aquatics programming including swim lessons (infants to adults), water safety education, lap swim, open swim, water aerobics, swim team, and drowning-prevention initiatives. Includes the Pembroke Pines YMCA Aquatic Center water park.
• Swim for Jenny Free Swim Lessons

Quantifiable outcome

• 88% reduction in childhood drowning risk through formal swimming lessons
• +5 more outcomes

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Broward HealthflagshipStrategic or Co-development Partner · 1 December 2025Broward Health is a co-developer of the new KC Cross Family YMCA at Holiday Park in Fort Lauderdale, slated to open in 2027. The 60,000 sq ft YMCA will be co-located with a 12,000 sq ft Broward Health Free-Standing Emergency Room on the same campus. Broward Health will also provide health screenings and clinics at the new facility. Separately, Broward Health is expanding emergency care access in Broward County through three freestanding emergency departments in Sunrise, Lighthouse Point and Fort Lauderdale in partnership with the YMCA of South Florida and the City of Fort Lauderdale.
• City of Fort LauderdalecoreStrategic or Co-development PartnerThe City of Fort Lauderdale is a co-development partner on the KC Cross Family YMCA at Holiday Park project in East Fort Lauderdale, providing the Holiday Park site at the northeast corner of Federal Highway and NE 8th Street. The City also participates in the broader Broward Health free-standing emergency department collaboration announced in March 2026.
• Miami HEAT (NBA)flagshipGTM or Marketing PartnerCo-branded YMCA jr.HEAT Basketball League offered to boys and girls ages 6-17, featuring a guaranteed 1 practice and 2 games per week, exclusive jr.HEAT x YMCA jerseys, and select opportunities to attend a Miami HEAT game for free.
• Florida Blue (Blue Cross Blue Shield of Florida)coreGTM or Marketing PartnerFlorida Blue presents the Miami Heat Learn & Play Center at the South Dade YMCA Family Center — an activity center designed for youth and teens that complements the Y's basketball and youth sports programming.
• Memorial Hospital MiramarcoreGTM or Marketing PartnerMemorial Hospital Miramar serves as the presenting sponsor of the Pembroke Pines YMCA Family Center, supporting community health programming and the facility's operations.
• Jaguar TherapycoreImplementation/ SI/ Consulting PartnerJaguar Therapy — a preferred partner of the NFL providing therapeutic care for over 250 NFL players — operates on-site at the Hallandale Beach YMCA Family Center, offering chiropractic services and physical therapy/rehabilitation to YMCA members. Includes an exclusive partnership with the Miami Marlins for game-day chiropractic services.
• SMS Physical TherapycoreImplementation/ SI/ Consulting PartnerSMS Physical Therapy operates on-site at the South Dade YMCA Family Center, providing outpatient physical therapy led by a Board-Certified Orthopedic Physical Therapist. Modalities include electrical stimulation, heat/cold, compression, massage, cupping, scraping, blood flow restriction training and dry needling.
• Nicklaus Children's Health SystemflagshipGTM or Marketing PartnerNicklaus Children's Health System is a sponsor of the YMCA of South Florida's annual Healthy Kids Day on April 18, 2026 (hosted at 7 Y locations across Broward and Miami-Dade) and also sponsors the Swim for Jenny free swim lessons program and Aquatics programming.
• Publix Super Markets CharitiescoreGTM or Marketing PartnerPublix Super Markets Charities sponsors the YMCA of South Florida's annual Healthy Kids Day event featuring health, fitness and summer activity programming for children and teens.
• Spirit AirlinesminorGTM or Marketing PartnerSpirit Airlines sponsors the 'I Have a Dream Gallery' at the L.A. Lee YMCA / Mizell Community Center, designed and produced by Artist Niki Lopez, supporting the YMCA's annual Martin Luther King, Jr. Inspirational Weekend and rotating art exhibitions.
• Joe DiMaggio Children's HospitalcoreGTM or Marketing PartnerJoe DiMaggio Children's Hospital is a sponsor of the YMCA Swim Team ('Les Bons Rouler') presented by NCH (Nicklaus Children's Health System — note: presented-by is NCH per source). The hospital is also a named partner in the Broward Health freestanding emergency department network in Broward County.
• Broward County Public SchoolsflagshipStrategic or Co-development PartnerBroward County Public Schools is the primary partner for the YMCA's school-based youth development programming in Broward County, hosting elementary, middle and high school afterschool and summer camp sites across 30+ schools (Annabel C. Perry, Castle Hill, Charles Drew, Plantation, Rock Island, Walker, West Hollywood, Coral Springs Middle, Dillard 6-12, Lauderdale Lakes Middle, etc.).
• Miami-Dade County Public SchoolsflagshipStrategic or Co-development PartnerMiami-Dade County Public Schools partners with the YMCA of South Florida to host Youth Development summer camps at school sites across the county, including 21st Century Community Learning Centers (21st CCLC) sites under the Nita M. Lowey 21st CCLC funding program.
• City of Pembroke PinescoreStrategic or Co-development PartnerThe YMCA of South Florida and the City of Pembroke Pines collaborate to provide Adaptive Sports and Swim Buddies programs; the City is also a co-host for Special Olympics of Broward County programming through the Stars Athletes program.
• Special Olympics of Broward CountycoreStrategic or Co-development PartnerThe YMCA, Special Olympics of Broward County and the City of Pembroke Pines jointly operate the Stars Athletes program, offering year-round competitive sports to participants ages 8+ with and without disabilities.
• City of Hialeah Gardens / City of Hialeah / City of Miami Lakes / Town of Surfside / City of Bay Harbor Islands / City of Doral / North Bay VillageminorStrategic or Co-development PartnerMultiple South Florida municipal partners host or sponsor Youth Development Miami-Dade summer camp sites and programming, including Hialeah Gardens, Hialeah, Miami Lakes, Surfside, Bay Harbor Islands, Doral and North Bay Village.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• British Swim School: Franchise swim instruction operator with South Florida locations offering group and private lessons for all ages. Direct competitor to YMCA's paid swim lessons and Swim for Jenny drowning-prevention program.
• Goldfish Swim School: National franchise swim-instruction operator specializing in year-round paid lessons for infants through adults. Direct competitor for paid swim instruction and water-safety programming in South Florida.
• YMCA of Greater Boston: Large regional YMCA association operating a comparable hub of family centers, aquatics, summer camps, youth sports and membership-based community programming in a major U.S. metro. Direct operational peer in scale, facility portfolio mix, and 501(c)(3) nonprofit model.
• Boys & Girls Clubs of America (Miami/Broward affiliates): National youth-development nonprofit with South Florida affiliates offering afterschool, summer camp, sports and teen programming on a membership/donation-funded basis. Most direct mission-aligned peer for youth development, school partnerships and sliding-fee scale access.
• i9 Sports: National youth-sports league and clinic franchise offering flag football, basketball, soccer, volleyball, baseball and t-ball. Directly comparable to YMCA youth-sports academies and seasonal leagues on model, pricing and family-segment targeting.
• SafeSplash Swim School: Multi-site franchise swim school focused on lesson-based aquatic instruction. Competes head-to-head with YMCA swim lessons on quality, scheduling convenience and retail footprint.
• JCC Association (e.g., Jewish Community Services of South Florida): Community-center operators running family membership facilities with fitness, aquatics, youth sports, summer camps and senior programming on a dues-plus-donation model. Closest comparable in terms of multi-generational community recreation center economics.

Broad incumbents

• Life Time Fitness: Premium national fitness club chain with locations in South Florida offering group fitness, personal training, family and aquatics programming. Broader incumbent competing for higher-income wellness members rather than the Y's mission-driven base.

Others

• YMCA of the USA (National Office): National federation and brand owner of the YMCA movement in the United States. Affiliation/network counterpart rather than a competitor; enables Nationwide Membership reciprocity for YSF members and provides brand, standards and program frameworks.

Emerging players

• Kids R Kids / Primrose Schools (South Florida franchises): Private preschool and afterschool operators with locations in South Florida. Adjacent peer to YMCA's Allapattah preschool, school-site afterschool and youth development programming on customer and curriculum overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ymcasouthflorida
• Instagraminstagram.com/ymcasoflo
• Xx.com/ymcasoflo
• LinkedInlinkedin.com/company/ymca-of-south-florida

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries12 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of South Florida