Chloe's Soft Serve Fruit Co.

What Chloe's Soft Serve Fruit Co. does

Chloe's Soft Serve Fruit Co. (DBA Chloe's Fruit) is a New York-based, privately held frozen novelty company founded in 2010 by Chloe Epstein, a former Manhattan Assistant District Attorney, and Michael Sloan. The company produces dairy-free, gluten-free frozen treats built around a minimal-ingredient formulation of fruit, water, and cane sugar, free from the top eight allergens and artificial ingredients. Its core product portfolio includes Fruit Pops (just fruit, water, and cane sugar), licensed character pops featuring Marvel and DC Universe IP, Mini Cookie Sandwiches, Dipped Pops, No Sugar Added Pops, and Oatmilk Pops — the latter introduced in 2020 as the first oat milk based frozen pop on the market.

The underlying technology is a soft serve fruit platform that delivers creamy frozen texture without dairy, leveraging simple recipes that double as a clean-label value proposition. The company has built a multi-channel distribution footprint of 10,000+ U.S. supermarkets supplemented by Amazon Fresh, GoPuff, and Fresh Direct online channels, and previously operated a direct-to-consumer mobile presence (Montauk summers 2015-2016) plus sales to camps, schools, and entertainment venues.

The business model is consumer packaged goods retail: one-time-purchase sales of branded frozen treats through grocery retail and online grocery platforms, supplemented by licensing royalty economics on character-themed SKUs. The company is privately held with no disclosed funding rounds in the recent period beyond approximately $6.7M raised cumulatively in 2015 and 2018, suggesting founder-led or bootstrapped growth alongside the Chobani Food Incubator selection in 2017. Primary customer segments are families with children and health-conscious consumers seeking better-for-you frozen indulgence, with secondary exposure to foodservice operators.

Name

Chloe's Soft Serve Fruit Co.

Legal name

Chloe's Fruit

Website

https://chloesfruit.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Chloe's Soft Serve Fruit Co. is a New York-based dairy-free frozen novelty brand selling fruit pops, oatmilk pops, licensed Marvel/DC character pops, and mini cookie sandwiches in 10,000+ U.S. grocery stores and online channels, serving families and health-conscious consumers.

Ownership category

akta.pro rank

Product category

Frozen Novelties

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152), Frozen Specialty Food Manufacturing (311412), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Ice Cream & Frozen Desserts (2024), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bakery Products (2050)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Frozen Bakery Products Manufacturing (AFAKAAAF), Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Frozen fruit pops
• Dairy-free frozen treats
• Oat milk pops
• Allergen-free desserts
• Frozen novelties

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Licensing

Revenue model

1. Frozen Treat Retail Sales: Sale of fruit pops, oat milk pops, mini cookie sandwiches, and dipped pops through grocery retail stores and online grocery platforms
2. Direct-to-Consumer: Direct sales of frozen treats to consumers through online ordering
3. Licensed Character Pops: Licensed pops featuring Marvel and DC Universe characters, sold in retail packaging

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Chloe's Soft Serve Fruit Co. manufactures and sells dairy-free frozen novelty products made primarily from fruit, water, and cane sugar. The company's portfolio includes fruit pops, oat milk based pops, dark chocolate dipped pops, no sugar added pops, licensed Marvel/DC superhero-themed pops, and mini cookie sandwiches. Products are free from the top eight allergens and are positioned as better-for-you alternatives to traditional ice cream and frozen yogurt.

Product overview

Chloe's Soft Serve Fruit Co. is a frozen treat company offering a portfolio of dairy-free frozen novelty products. The core offerings include Fruit Pops (simple frozen fruit, water, and cane sugar), licensed character pops (DC Universe and Marvel themed), and Mini Cookie Sandwiches (dairy-free cookies in Vanilla and Chocolate). The company also produced specialty items including Dipped Pops (dark chocolate covered), Oatmilk Pops, and No Sugar Added varieties. Products are positioned as better-for-you treats free from the top eight allergens, made with simple, recognizable ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruit Pops
• DC Universe Pops
• Marvel Pops
• Mini Cookie Sandwiches
• Oatmilk Pops
• Dipped Pops
• No Sugar Added Pops

Quantifiable outcome

• Available in over 10,000 supermarkets nationwide
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Chobani Food IncubatorcoreStrategic or Co-development PartnerChloe's was selected for the second cohort of the Chobani Food Incubator in 2017. Sharing in Chobani's mission of 'Better Food for More People,' Chloe's was recognized as a leading brand to disrupt and innovate the frozen treats category. The company continues to collaborate with Chobani and other category-changing brands from the Incubator to bring better-for-you innovations to market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/chloesfruit
• Facebookfacebook.com/chloesfruit
• Instagraminstagram.com/chloesfruit
• LinkedInlinkedin.com/company/chloesfruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chloe's Soft Serve Fruit Co.