DLCG Mortgage Group
DLCG Mortgage Group (TSX: DLCG) is one of Canada's largest mortgage brokerage franchisors, operating the Dominion Lending Centres, Mortgage Centre Canada, and Mortgage Architects networks of more than 9,000 mortgage professionals across 500+ franchises. It generates revenue from franchise royalties, origination volume, and proprietary Velocity broker-lender connectivity technology.
- Company typePublic
- Founded2016
- HeadquartersPort Coquitlam, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DLCG Mortgage Group does
DLCG Mortgage Group (TSX: DLCG), operating through Dominion Lending Centres Inc. and headquartered in Port Coquitlam, British Columbia, is one of Canada's largest mortgage brokerage franchisors. The group comprises three franchise brands — Dominion Lending Centres, Mortgage Centre Canada, and Mortgage Architects — collectively employing more than 9,000 mortgage professionals across over 500 franchises nationwide. In the year ended December 31, 2025, the network originated $84.5 billion in funded mortgage volumes, an increase of 25% year-over-year.
The group's core technology is the Velocity platform, operated by wholly-owned subsidiary Newton Connectivity Systems Inc., which enables mortgage brokers to submit applications to multiple lenders through a single connectivity layer. Velocity achieved SOC 2 Type 2 certification in November 2024. DLCG has also licensed Pinch Financial's AI-powered mortgage qualification technology to support online borrower verification and pre-qualification within its network. The group has expanded into alternative residential lending through a 40% equity interest in Heartwood Financial Group (commenced operations June 2025) and a 50% interest in Dundarave Management Ltd.
DLCG's revenue model is built on recurring franchise fees and royalties from its 500+ franchisees, transaction-based revenue tied to funded mortgage origination volumes, and subscription-based revenue from technology services offered through Newton Connectivity Systems. The company generated $96.3 million CAD in 2025 revenue (up 25% YoY) and $48.8 million CAD in adjusted EBITDA (up 36% YoY), at a 51% EBITDA margin. Distribution is augmented by an exclusive marketing partnership with RE/MAX Canada (February 2025) and an exclusive referral agreement with Sonnet Insurance Company (December 2025) for cross-selling home and auto insurance products.
DLCG Mortgage Group firmographics
Firmographics- Name
- DLCG Mortgage Group
- Legal name
- Dominion Lending Centres inc.
- Website
- https://dlcg.ca
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DLCG Mortgage Group (TSX: DLCG) is one of Canada's largest mortgage brokerage franchisors, operating the Dominion Lending Centres, Mortgage Centre Canada, and Mortgage Architects networks of more than 9,000 mortgage professionals across 500+ franchises. It generates revenue from franchise royalties, origination volume, and proprietary Velocity broker-lender connectivity technology.
- Ownership category
- akta.pro rank
DLCG Mortgage Group industry classification
Industry- Product category
- Mortgage Brokerage Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Wholesale Mortgage Broker Networks / Master Brokers (FSALABAC)
Keywords
Where DLCG Mortgage Group is headquartered
LocationHeadquarters
- HQ city
- Port Coquitlam
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
DLCG Mortgage Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Franchise Fees and Royalties: Revenue generated from franchise fees and ongoing royalties paid by franchisees (mortgage brokerages) operating under the DLCG, Mortgage Centre Canada, and Mortgage Architects brands.
- Mortgage Origination Volume-Based Revenue: Revenue tied to funded mortgage volumes processed through the network. The company reported $84.5 billion in funded mortgage volumes for 2025, with revenue of $96.3 million.
- Technology Services: Revenue from Newton Connectivity Systems' Velocity platform services provided to brokers and lenders.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
DLCG Mortgage Group product offering
Product offeringCore offering
DLCG Mortgage Group operates one of Canada's largest mortgage brokerage franchisor networks, providing independent mortgage professionals with franchise affiliation, training, marketing, operational support, and access to its proprietary Velocity broker-lender connectivity platform. The group franchises three brands (Dominion Lending Centres, Mortgage Centre Canada, Mortgage Architects) and generates revenue through franchise fees, royalties, and technology services tied to funded mortgage volumes.
Product overview
DLCG Mortgage Group operates as one of Canada's largest mortgage brokerage networks, comprised of three main franchise brands—Dominion Lending Centres, Mortgage Centre Canada, and Mortgage Architects—supported by its wholly-owned technology subsidiary Newton Connectivity Systems. Newton operates the Velocity platform, a proprietary broker submission and connectivity system that enables the network's mortgage professionals to submit applications to multiple lenders. The group has over 9,000 mortgage professionals and $84.5 billion in annual mortgage origination. Additionally, DLCG has licensed Pinch Financial's AI-powered mortgage qualification technology and holds a 40% equity interest in Heartwood Financial Group, a non-B20 residential mortgage lender.
Differentiator
Problem solved
Functional benefit
Brands
- Mortgage Centre Canada: One of Canada's largest mortgage brokerage networks providing mortgage origination services
- Mortgage Architects
- Velocity
- Newton Connectivity Systems
Products and services
- Dominion Lending Centres Franchise Network
- Mortgage Centre Canada Franchise Network
- Mortgage Architects Franchise Network
- Velocity Broker-Lender Connectivity Platform
- First Responder Mortgage Program
Quantifiable outcome
- $84.5 billion in funded mortgage volumes in 2025 (25% YoY growth)
- +2 more outcomes
Companies that use DLCG Mortgage Group
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
DLCG Mortgage Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature2 records
DLCG Mortgage Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- Sonnet Insurance CompanycoreExclusive referral agreement where DLCG promotes Sonnet's home and auto insurance products to its mortgage customers. This partnership allows DLCG to offer additional financial products to its customer base.
- Heartwood Financial GroupstrategicNon-B20 residential mortgage lender in which DLCG holds a 40% equity interest along with other institutional investors. Heartwood commenced lending operations in June 2025, expanding DLCG's alternative lending market presence.
- RE/MAX CanadacoreExclusive marketing partnership agreement making DLC the exclusive mortgage brokerage partner promoted at RE/MAX franchise events across Canada. RE/MAX has more than 900 offices in Canada, providing significant marketing reach for DLCG's franchise network.
- Pinch Financial IncorporatedcorePlatform licensing agreement for Pinch's AI-powered technology that verifies borrower information and qualifies potential mortgage applicants entirely online. This enhances DLCG's technology offerings to franchisees.
- Dundarave Management Ltd.strategicAcquisition of 50% interest in Dundarave Management Ltd. as part of $17.3 million in strategic investments and acquisitions to expand alternative lending market presence.
- Desjardins BankcoreDesjardins, one of the leading lenders in Quebec, was added as a submission lender on the Velocity platform, enhancing adoption with Quebec brokers and expanding lender network reach.
- True North MortgagecoreTrue North Mortgage selected Newton Connectivity Systems Inc. as its broker submission and connectivity platform. With over 100 agents across Canada and annual funded volumes exceeding $3 billion.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
DLCG Mortgage Group competitors and assessment
Company assessmentDirect peers
- M3 Mortgage Group: M3 Mortgage Group is a Canadian mortgage brokerage network serving independent mortgage agents, with a national footprint and franchise-style structure. A direct Canadian competitor to DLCG in aggregating brokers under a shared brand and technology platform.
- UWM Holdings (United Wholesale Mortgage): UWM is the largest wholesale mortgage broker in the United States, operating a broker-channel-only model that connects independent mortgage brokers to lenders via technology. Closest international analogue to DLCG's franchise-plus-Velocity model.
- Guild Mortgage (formerly Guild Holdings): Guild is a US mortgage company with a sizeable retail and partner-channel origination platform serving homebuyers through a distributed network of loan officers. Comparable in distributed-origination model, although more retail-weighted than DLCG's pure franchise approach.
- Verico: Verico is one of Canada's largest mortgage brokerage networks, operating a similar franchise model connecting independent mortgage professionals across the country. Directly comparable to DLCG's Mortgage Centre Canada and Mortgage Architects brands in model, customer base, and broker services.
Broad incumbents
- First National Financial: First National is one of Canada's largest non-bank mortgage lenders and servicers, originating single-family and multi-unit residential mortgages via the broker channel. A key lender-counterparty in DLCG's broker network and a broader mortgage services peer.
- Rocket Companies: Rocket Companies is a large US mortgage and real estate services platform spanning direct-to-consumer and partner channels (Rocket Pro for brokers). Broader in scope and US-focused, but addresses the same mortgage origination value chain DLCG competes in.
- CMLS Financial: CMLS is a Canadian non-bank mortgage services provider offering origination, securitization, and servicing across residential and commercial segments. Comparable as a Canadian mortgage services peer with broker-channel exposure and complementary technology infrastructure.
Emerging players
- Home Trust Company: Home Trust is a Canadian alternative residential mortgage lender active in the broker channel, including non-prime segments. Comparable to Heartwood Financial Group in target borrower profile and broker distribution.
- Equitable Bank (EQB): EQB is a Canadian Schedule I bank with a sizable alternative and insured mortgage origination business distributed largely through brokers. Comparable to DLCG's strategic intent around Heartwood as a broker-distributed alternative lender.
Others
- Mortgage Professionals Canada (MPC): MPC is the national industry association representing Canada's mortgage broker industry, including lobbying and standards development. Not a competitor, but an enabling/ecosystem participant whose regulatory posture and standards shape DLCG's operating environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DLCG Mortgage Group social profiles
Digital presenceDLCG Mortgage Group compliance and trust
Trust signalCompliance2 records
DLCG Mortgage Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
DLCG Mortgage Group leadership team
Management profileNumber of profiles
Profiles5 records
DLCG Mortgage Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
DLCG Mortgage Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DLCG Mortgage Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DLCG Mortgage Group
What does DLCG Mortgage Group do?
DLCG Mortgage Group operates one of Canada's largest mortgage brokerage franchisor networks, providing independent mortgage professionals with franchise affiliation, training, marketing, operational support, and access to its proprietary Velocity broker-lender connectivity platform. The group franchises three brands (Dominion Lending Centres, Mortgage Centre Canada, Mortgage Architects) and generates revenue through franchise fees, royalties, and technology services tied to funded mortgage volumes.
Is DLCG Mortgage Group a public or private company?
DLCG Mortgage Group is a public company. It is classified as public and is currently operating.
When was DLCG Mortgage Group founded?
DLCG Mortgage Group was founded in 2016. It employs 11 to 50 people.
Where is DLCG Mortgage Group based?
DLCG Mortgage Group is headquartered in Port Coquitlam, Canada, in the North America region.
How does DLCG Mortgage Group make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are mortgage Origination Volume-Based Revenue and technology Services.
Who are DLCG Mortgage Group's main competitors?
Direct peers on record are M3 Mortgage Group, UWM Holdings (United Wholesale Mortgage), Guild Mortgage (formerly Guild Holdings) and Verico. Broad incumbents are First National Financial, Rocket Companies and CMLS Financial. Emerging players are Home Trust Company and Equitable Bank (EQB). Mortgage Professionals Canada (MPC) is listed as an others.
Does DLCG Mortgage Group have an API?
No public API is recorded for DLCG Mortgage Group.
What industry is DLCG Mortgage Group in?
DLCG Mortgage Group's product category is Mortgage Brokerage Services. Its primary akta.pro industry code is FSALABAC, Wholesale Mortgage Broker Networks / Master Brokers. Its NAICS code is 522310 and its SIC code is 6163.