DraughtLab
DraughtLab (Lean Sensory Systems, Inc.) provides sensory evaluation software, consumer insights services, and lean training programs for food and beverage product teams. Its Pro Sensory platform supports trained panels with data collection, statistical analysis, and batch consistency tools.
- Company typePrivate
- Founded2016
- HeadquartersRochester, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DraughtLab does
DraughtLab, operating as Lean Sensory Systems, Inc., is a US-based private company founded in 2016 and headquartered in Rochester, New York, that builds sensory evaluation software and lean sensory methods for food and beverage product teams. Its flagship offering is Pro Sensory Software, a platform built for trained sensory panels that provides data collection, statistical analysis, and proprietary rapid sensory quality control reports designed to flag outlier batches and maintain product consistency without slowing production. The portfolio extends beyond software into Consumer Insights services that run lean consumer preference studies in days rather than weeks, Training & Workshops delivered online or onsite to upskill internal taste panels, and a Sensory Store e-commerce channel selling Flavor Maps, aroma kits, tasting glasses, sensory guides, and analysis tablets.
The company operates a sales-led go-to-market anchored by a 'Get a demo' call-to-action and a 'See if we're a fit' assessment page, with pricing kept private and quote-based across an annual subscription cadence for the software component. Distribution spans direct enterprise sales for larger engagements, self-serve access through pro.draughtlab.com for mid-market panels, and a direct-to-consumer e-commerce storefront at store.draughtlab.com. Customer segmentation is vertical-specific, targeting food and beverage product development teams, quality control and R&D functions, and to a lesser extent sales and marketing personnel who need to articulate flavor profiles; the firm claims to serve both small teams and global brands. The firm is led by four co-founders: CEO Matthew Conyer, CTO Chadwick McNab, CFO Michael Penza, and CSO Lindsay Barr, and operates with a headcount of 1-10 employees.
DraughtLab firmographics
Firmographics- Name
- DraughtLab
- Legal name
- Lean Sensory Systems, Inc.
- Website
- https://draughtlab.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DraughtLab (Lean Sensory Systems, Inc.) provides sensory evaluation software, consumer insights services, and lean training programs for food and beverage product teams. Its Pro Sensory platform supports trained panels with data collection, statistical analysis, and batch consistency tools.
- Ownership category
- akta.pro rank
Where DraughtLab is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DraughtLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Pro Sensory Software: Subscription-based software for trained sensory panels providing data collection, statistics, and quality control reporting for food and beverage product teams.
- Consumer Insights Studies: Lean research approach revealing consumer preferences and product comparisons, offered as a service where customers can send samples or receive tools to run their own studies.
- Training & Workshops: Product-specific training sessions offered flexibly online or onsite, tailored to unique flavor profiles, helping staff become expert taste panelists.
- Sensory Store Products: Flavor Maps, training tools, and practical resources sold through their e-commerce store at store.draughtlab.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing for Pro Sensory Software, Consumer Insights, and Training services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
DraughtLab product offering
Product offeringCore offering
DraughtLab provides sensory evaluation software (Pro Sensory Software) for trained sensory panels, along with consumer insights research, training and workshops, and practical sensory tools (Flavor Maps, aroma kits, tasting glasses) sold through its e-commerce Sensory Store. The offerings are aimed at food and beverage product teams that need to assess consumer preference, maintain batch consistency, train taste panelists, and validate product launch readiness. The company operates under the legal entity Lean Sensory Systems, Inc.
Product overview
DraughtLab (operated as Lean Sensory Systems, Inc.) offers a portfolio of tasting programs and software solutions for food and beverage companies to make better product decisions. The core product is Pro Sensory Software, a platform for trained sensory panels providing data collection and statistical analysis. This is complemented by Consumer Insights services for rapid consumer research, Training & Workshops for team capability building, and a Sensory Store offering practical tools including Flavor Maps, training resources, and evaluation equipment. The offering is delivered as an integrated suite of software, training, and sensory methods designed to fit real production environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Sensory Software Professional sensory evaluation software built for trained sensory panels, providing data collection, statistical analysis, and proprietary quality control reports to help food and beverage product teams make reliable product decisions.
- Consumer Insights Consumer research service for food and beverage product teams that delivers lean, real consumer feedback with clear recommendations in days rather than weeks, either by sending samples to DraughtLab or by providing tools and know-how to run their own studies.
- Training & Workshops Product-specific sensory training sessions delivered online or onsite, with panel leader guidance, helping food and beverage teams train on their own products to evaluate and sell them like expert taste panelists.
- Sensory Store E-commerce storefront selling practical sensory evaluation tools including Flavor Maps, training resources, aroma kits, tasting glasses, and analysis guides for food and beverage teams.
Quantifiable outcome
- Consumer insights delivered in a fraction of the time and budget compared to traditional research methods
- +1 more outcomes
Companies that use DraughtLab
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
DraughtLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DraughtLab partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
DraughtLab competitors and assessment
Company assessmentDirect peers
- Tragon Corporation: Tragon is a sensory and consumer insights consultancy offering trained-panel and quantitative research for food and beverage brands, overlapping directly with DraughtLab's Consumer Insights and sensory program services.
- Sensory Spectrum: Sensory Spectrum is a sensory science consultancy and software/services provider serving CPG and F&B companies with descriptive analysis and consumer research, competing head-to-head with DraughtLab's lean sensory approach and training workshops.
- Compusense Inc. Compusense provides sensory evaluation software (Compusense at-hand, sensory panel data collection, and analysis tools) for food and beverage R&D and QC teams, directly overlapping with DraughtLab's Pro Sensory software offering in trained-panel workflows.
- EyeQuestion (by ISI): EyeQuestion is a sensory data collection software platform used by trained panels in academic and industry settings, directly comparable to DraughtLab's Pro Sensory software for panel data capture and statistics.
- Sensory Link: Sensory Link provides sensory evaluation software and consulting services for food and beverage manufacturers, closely comparable to DraughtLab's combined software, panel training, and consulting offering.
- BioSensory Inc. BioSensory provides descriptive sensory analysis and consumer testing services for F&B companies, paralleling DraughtLab's lean sensory methodology and consumer-research offering for product development.
Broad incumbents
- Qualtrics (SAP): Qualtrics offers broad experience management and consumer research survey software that some F&B teams use for consumer testing, representing a broad-overlap alternative to DraughtLab's Consumer Insights service.
Emerging players
- FlavorActiV: FlavorActiV is a UK-based sensory training and reference standards provider for the beverage industry, comparable to DraughtLab's Flavor Maps, aroma kits, and tasting training offerings on a product/e-commerce basis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DraughtLab social profiles
Digital presenceDraughtLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
DraughtLab leadership team
Management profileNumber of profiles
Profiles4 records
DraughtLab funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DraughtLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DraughtLab
What does DraughtLab do?
DraughtLab provides sensory evaluation software (Pro Sensory Software) for trained sensory panels, along with consumer insights research, training and workshops, and practical sensory tools (Flavor Maps, aroma kits, tasting glasses) sold through its e-commerce Sensory Store. The offerings are aimed at food and beverage product teams that need to assess consumer preference, maintain batch consistency, train taste panelists, and validate product launch readiness. The company operates under the legal entity Lean Sensory Systems, Inc.
Is DraughtLab a public or private company?
DraughtLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DraughtLab founded?
DraughtLab was founded in 2016. It employs 1 to 10 people.
Where is DraughtLab based?
DraughtLab is headquartered in Rochester, United States, in the North America region.
How does DraughtLab make money?
Four revenue lines are on record. Pro Sensory Software is the primary driver. The others are consumer Insights Studies, training & Workshops and sensory Store Products.
Who are DraughtLab's main competitors?
Direct peers on record are Tragon Corporation, Sensory Spectrum, Compusense Inc., EyeQuestion (by ISI), Sensory Link and BioSensory Inc.. Qualtrics (SAP) is listed as a broad incumbent. FlavorActiV is listed as an emerging player.
Does DraughtLab have an API?
No public API is recorded for DraughtLab.