Claro Energy
Claro Energy is an Indian private solar energy company founded in 2011 that delivers decentralized solar irrigation pumps, rooftop solar, and energy storage systems to farmers, homeowners, and businesses across 18 Indian states, with a pioneering pay-per-use Irrigation-as-a-Service model.
- Company typePrivate
- Founded2011
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Claro Energy does
Claro Energy Limited is an Indian private company headquartered in New Delhi that designs, sells, installs, and services decentralized solar energy systems. Founded in 2011, the company focuses on high-power-deficit, diesel-dependent, agrarian regions of India and serves farmers, residential homeowners, and commercial and industrial customers. Its core product portfolio comprises solar irrigation pumps, residential rooftop solar, industrial rooftop solar, and energy storage systems, supplemented by government subsidy application assistance and remote monitoring services.
The company's go-to-market is a sales-led, feet-on-street field force backed by a regional office network spanning New Delhi, Mumbai, Jalna, Hyderabad, Badopal, Jaipur, and Bhopal, covering operations across 18 Indian states. It pioneered the world's first Irrigation-as-a-Service (IAAS) pay-per-use model in 2015, enabling farmers to access solar irrigation without upfront equipment costs, alongside India's first solar mini-grid for irrigation (2017), India's first mobile solar trolley (2016), and the world's highest solar pump installation at 13,800 ft in Spiti Valley (2019).
Revenue is generated through hardware sales of solar pumping systems, rooftop panels, and battery storage, professional installation and maintenance services, IAAS usage fees, and managed government subsidy facilitation under schemes such as PM-KUSUM. The company has delivered 60,000+ solar projects since inception, serves 1,10,000+ individuals, and reports 2,40,000+ acres of farmland under assured solar irrigation. Funding has come from angel investors (2013), a USAID Powering Agriculture grant of USD 500,000 and RBL Bank debt facility (2015), SIDBI Venture Capital Fund (2018), and Samridhi Fund (2019).
Claro Energy firmographics
Firmographics- Name
- Claro Energy
- Legal name
- CLARO Energy Limited
- Website
- https://claroenergy.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Claro Energy is an Indian private solar energy company founded in 2011 that delivers decentralized solar irrigation pumps, rooftop solar, and energy storage systems to farmers, homeowners, and businesses across 18 Indian states, with a pioneering pay-per-use Irrigation-as-a-Service model.
- Ownership category
- akta.pro rank
Claro Energy industry classification
Industry- Product category
- Distributed Solar Energy Solutions
- NAICS
- Water Supply and Irrigation Systems (221310), Solar Electric Power Generation (221114)
- SIC
- Agricultural Services (700), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Pump, Well & Booster System Service for Irrigation (HSAIAEAI), Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD)
Keywords
Where Claro Energy is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
Claro Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Solar Hardware Sales: Sale of solar photovoltaic systems including solar irrigation pumps, rooftop solar panels, and energy storage systems. Revenue generated from direct equipment sales to customers.
- Irrigation-as-a-Service (IAAS): Pay-per-use solar irrigation model where farmers pay for water consumed rather than purchasing equipment upfront. Enables access for farmers who cannot afford upfront costs.
- Installation and Professional Services: Solar system design, installation, and maintenance services. Includes annual maintenance contracts (AMC) and remote monitoring services.
- Government Subsidy Facilitation: Assistance with government subsidy applications for residential and agricultural solar installations. Subsidies adjusted as per prevailing government schemes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Solar Irrigation Pumps - Agricultural segment |
| Unit Pricing | Pay-as-you-go | Residential Rooftop Solar |
| Unit Pricing | Pay-as-you-go | Industrial Rooftop Solar |
| Unit Pricing | Pay-as-you-go | Energy Storage Systems |
| Usage-based | Pay-as-you-go | Irrigation-as-a-Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Claro Energy product offering
Product offeringCore offering
Claro Energy sells, installs, and services decentralized solar energy solutions across India, including solar irrigation pumps for farmers, rooftop solar systems for residential and commercial customers, and battery-based energy storage systems. The company pioneered the world's first Irrigation-as-a-Service (IAAS) pay-per-use model, enabling farmers without upfront capital to access solar-powered irrigation. Additional services include remote monitoring, government subsidy facilitation, and large-scale deployment for industrial clients.
Product overview
Claro Energy offers a portfolio of decentralized renewable energy solutions centered around four core solar products: Solar Irrigation Pumps for agricultural applications, Industrial Rooftop Solar for commercial facilities, Residential Rooftop Solar for homes, and Energy Storage Systems for backup power. The company also provides specialized service models including the world's first Irrigation-as-a-Service (IAAS) offering, enabling farmers to access solar irrigation without upfront costs. Supporting services include solar system monitoring, performance optimization, and assistance with government subsidy applications and net metering setup.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Irrigation Pumps
- Industrial Rooftop Solar
- Residential Rooftop Solar
- Energy Storage Systems
- Irrigation-as-a-Service (IAAS)
- Solar Mini-Grid for Irrigation
- Solar Drinking Water Pumps for Unelectrified Villages
Quantifiable outcome
- 274 million kgs of carbon emissions avoided every year
- +5 more outcomes
Companies that use Claro Energy
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Claro Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Claro Energy partnerships and signals
Strategic signalScale indicators11 records
Recent moves3 records
Expansion highlights6 records
Claro Energy competitors and assessment
Company assessmentDirect peers
- Oorja Development Solutions: India-based company offering solar irrigation-as-a-service and decentralized solar to smallholder farmers. Closest direct comparable to Claro's IAAS model in target market, customer (rural Indian farmers), and pay-per-use economics.
- Sun King (Greenlight Planet): Pay-as-you-go solar home systems company serving emerging markets including India. Comparable in distribution-led GTM, hardware + financing model, and rural last-mile salesforce, with overlapping farmer and off-grid customer segments.
- Freyr Energy: Indian rooftop solar installer serving residential and small commercial customers with subsidy-backed offerings. Directly competes with Claro's residential and C&I rooftop product lines in the same Indian market.
- Fourth Partner Energy: Indian distributed solar company specializing in C&I rooftop solar and solar PPA models. Comparable in Indian market focus, commercial rooftop offering, and EPC + services business model.
Broad incumbents
- Tata Power Solar Systems: Subsidiary of Tata Power, one of India's largest solar EPC and rooftop players. Overlaps with Claro across residential rooftop, C&I, and solar pump segments but at much greater scale, with broader portfolio including utility-scale.
- Adani Solar: Vertically integrated solar manufacturer and EPC operator within the Adani Group. Competes with Claro in residential, C&I, and utility-scale solar, with significantly larger balance sheet and panel manufacturing capability.
- Avaada Group: Indian renewable energy developer spanning utility-scale solar, distributed generation, and energy storage. Overlaps with Claro on the distributed solar and storage side but at significantly larger scale and broader scope.
Emerging players
- d.light: Pay-as-you-go solar provider serving off-grid households across Africa and Asia. Comparable in distributed solar + financing model and emerging-market customer focus, with growing India footprint that overlaps with Claro's residential segment.
Others
- Vikram Solar: Indian solar module manufacturer and EPC provider. Adjacent comparison — module supply chain and larger-scale EPC competitor rather than direct last-mile distributor of solar pumps to farmers.
- Waaree Energies: India's largest solar module manufacturer expanding into EPC and rooftop solutions. Upstream-adjacent peer; competes on rooftop solar panel supply and increasingly on turnkey installations in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Claro Energy social profiles
Digital presenceClaro Energy compliance and trust
Trust signalCompliance4 records
Claro Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claro Energy leadership team
Management profileNumber of profiles
Profiles4 records
Claro Energy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claro Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claro Energy
What does Claro Energy do?
Claro Energy sells, installs, and services decentralized solar energy solutions across India, including solar irrigation pumps for farmers, rooftop solar systems for residential and commercial customers, and battery-based energy storage systems. The company pioneered the world's first Irrigation-as-a-Service (IAAS) pay-per-use model, enabling farmers without upfront capital to access solar-powered irrigation. Additional services include remote monitoring, government subsidy facilitation, and large-scale deployment for industrial clients.
Is Claro Energy a public or private company?
Claro Energy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Claro Energy founded?
Claro Energy was founded in 2011. It employs 51 to 100 people.
Where is Claro Energy based?
Claro Energy is headquartered in New Delhi, India, in the Asia region.
How does Claro Energy make money?
Four revenue lines are on record. Solar Hardware Sales are the primary driver. The others are irrigation-as-a-Service (IAAS), installation and Professional Services and government Subsidy Facilitation.
Who are Claro Energy's main competitors?
Direct peers on record are Oorja Development Solutions, Sun King (Greenlight Planet), Freyr Energy and Fourth Partner Energy. Broad incumbents are Tata Power Solar Systems, Adani Solar and Avaada Group. d.light is listed as an emerging player. Others are Vikram Solar and Waaree Energies.
Does Claro Energy have an API?
No public API is recorded for Claro Energy.
What industry is Claro Energy in?
Claro Energy's product category is Distributed Solar Energy Solutions. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of AFABAHAI, Irrigation Automation & Controllers (Timers, Solenoids, Control Panels). Its NAICS code is 221310 and its SIC code is 700.