Equity Rio Investimentos

What Equity Rio Investimentos does

Equity Rio Investimentos is a micro-venture capital and investment advisory firm headquartered in Barra da Tijuca, Rio de Janeiro, Brazil, founded in 2020 and operating with 1–10 employees. The firm functions as an investment office targeting early-stage Brazilian startups at pre-seed, seed, and Series A stages, with a stated focus on fintech, healthtech, and agro & foodtech verticals. Its primary product is the R50x investment vehicle — a Sociedade em Conta de Participação (SCP) fund that has deployed capital into 17 portfolio companies — supplemented by an Angel & Family Office portfolio covering pre-seed and angel rounds. Documented portfolio names include Mate Guayrá, Construconnect, Kria, Electy, Levilo, CustomerX, BeUni, NeuronLab, Vesti, and Flip Saúde, spanning energy, retail/F&B, AI, B2B services, e-commerce, and healthcare finance.

The firm generates revenue through two principal streams: (1) carried interest on equity stakes acquired in portfolio companies at pre-seed through seed stages, with returns realized upon exit events (no exits are publicly disclosed), and (2) advisory and consulting fees for fundraising support services offered to startup founders. Advisory offerings are tiered — a free 45-minute pitch session serves as the lead-generation entry point, while paid services include the Co-Piloto Fundraising Overview (30 min), the R$490 per-session Partner Consultation with founders Bruno and Léo, and extended Co-Piloto Fundraising Advisory engagements. Additional paid offerings in development include CFO As A Service (fractional CFO work for SMEs) and the forthcoming 'Radar de Ofertas' deal-radar matching service.

Equity Rio delivers advisory services exclusively through digital channels: founders submit pitch decks via WhatsApp or the firm's Wix-based online booking system, with sessions conducted via Zoom. The firm earned media coverage in O Globo (Capital), Revista PEGN, and Startupi for its R$5 million fundraise announcement in March 2021 and maintains active content marketing through its blog and social media presence on LinkedIn and Instagram. The management team is led by co-founders Bruno M. Pauletti and Leonardo M. Pauletti (Léo), who personally deliver individual mentorship, serve as the public-facing brand of the firm, and contribute most of the content on the website. There is no disclosed technology platform beyond the Wix website and booking system; the firm's core capability is human-relationship-driven investment curation rather than software.

Name

Equity Rio Investimentos

Legal name

EQUITY RIO INVESTIMENTOS LTDA

Website

https://equityrio.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Equity Rio Investimentos is a Rio de Janeiro-based micro-venture capital firm founded in 2020 that invests in pre-seed through Series A Brazilian startups across fintech, healthtech, energytech, and adjacent verticals, while charging founders for fundraising advisory services.

Ownership category

akta.pro rank

Product category

Early-Stage Venture Capital and Startup Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Micro-VC & Angel Funds (FSANAAAI)

akta.pro secondary industry

Early-Stage Venture Capital (Pre-Seed/Seed) (FSANAAAA)

Keywords

• Micro venture capital
• Startup investment advisory
• Early stage funding
• Fundraising mentorship
• Angel family office

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Returns (Carried Interest): Equity Rio generates returns through equity stakes acquired in portfolio companies at pre-seed, seed, and early stages. Returns are realized upon exits (acquisitions, IPOs, or secondary sales). The company operates as a micro-VC with a structured investment vehicle (R50x) that has invested in 17 startups to date.
2. Advisory and Consulting Fees: The company charges for certain advisory services: Partner Consultation with Equity Rio founders is priced at R$490 (1-hour Zoom call to validate investment thesis, adjust valuation, and prepare for investor meetings). Additional paid offerings include Co-Piloto Fundraising Overview and Co-Piloto Fundraising Advisory, with pricing not publicly disclosed.
3. Free Pitch Evaluation (Lead Generation): Free 45-minute pitch sessions are offered as a customer acquisition funnel. Founders receive professional feedback at no cost, with the goal of advancing qualified startups into the investment pipeline or paid advisory services. This serves as a primary demand-generation mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Equity Rio Investimentos operates a micro-venture capital platform that invests in pre-seed, seed, and early-stage Brazilian startups through two vehicles — an SCP fund for seed-to-Series A and an Angel & Family Office portfolio for pre-seed/angel — while offering startup founders a coordinated suite of advisory services including free pitch evaluation, fundraising co-pilot engagements, partner consultations, individual mentorship, educational workshops, and remote CFO services. The firm bridges startup founders seeking capital with traditional investors and family offices seeking curated access to Brazilian real-economy investment opportunities.

Product overview

Equity Rio Investimentos is a micro-venture capital and investment advisory firm headquartered in Rio de Janeiro, Brazil. The firm operates two distinct investment vehicles — a Sociedad en Conta de Participación (SCP) fund for seed-to-Series A stage startups, and an Angel & Family Office portfolio for pre-seed and angel-stage companies — collectively backing 17+ investee startups across fintech, health tech, energy tech, retail tech, and other verticals. The firm's core product is its investment and advisory platform, which connects startup founders seeking capital with traditional investors seeking curated access to high-growth private companies. Service offerings are delivered as a coordinated suite: the free PITCH session serves as an entry touchpoint for founder leads; the Co-Piloto Fundraising Overview and paid Consulta Sócios service provide escalating advisory depth; Mentoria Individual and the two workshops (Data Room, Investindo além da Bolsa) build founder capability; CFO As A Service addresses financial management needs; Radar de Ofertas (in preparation) is the matching layer for investors; and the Blog serves as an educational content hub reinforcing the platform's authority. The product architecture is advisory-and-connection focused rather than a self-service software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• PITCH para a EquityRio - Sessão Gratuita A free 45-minute online Zoom session where startup founders present their pitch deck and receive professional feedback from the Equity Rio team. Used as the primary lead generation funnel for both investment pipeline and paid advisory services.
• Co-Piloto Fundraising Overview A 30-minute paid Zoom consultation providing an overview of the fundraising process and strategic guidance for startup founders preparing for investment rounds. Entry-level paid advisory tier.
• Consulta Sócios Equity Rio A 1-hour paid Zoom consultation with Equity Rio partners (Bruno and Léo Pauletti) priced at R$490, designed to validate the founder's investment thesis, adjust valuation, and prepare the founder for investor meetings.
• Mentoria Individual com Bruno e Léo Individual 1:1 mentorship sessions with Equity Rio co-founders Bruno and Léo Pauletti, providing strategic guidance for startup founders on fundraising, growth, and operations.
• Workshop "O Data Room que todo investidor quer ver" An educational workshop teaching startup founders how to build and organize data rooms that meet investor standards and expectations for due diligence processes.
• Workshop "Investindo além da Bolsa" An educational workshop on investment strategies beyond traditional stock-market instruments, covering alternative assets such as equity in startups, SMEs, and structured debt.
• CFO As A Service Remote CFO (Chief Financial Officer) advisory services for startups and SMEs, covering financial planning, investor reporting, and capital structure management.
• Portfolio SCP (Sociedade em Conta de Participação) Equity Rio's primary investment vehicle structured as a Sociedade em Conta de Participação (SCP) fund focused on startups in seed to Series A stages, with a fully deployed R50x portfolio of 17 investee companies spanning fintech, healthtech, retail tech, energytech, AI, and B2B services verticals.
• Portfolio Anjo & Family Office Angel and family-office investment portfolio managed by Equity Rio, targeting pre-seed and angel-stage startups across diverse sectors and providing traditional investors with curated access to early-stage deal flow.

Quantifiable outcome

• R$5 million raised fund to invest in startups
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• O Globo (Capital)minorGTM or Marketing Partner · 1 March 2021O Globo's Capital blog covered Equity Rio's R$5 million fundraise announcement in March 2021, providing earned media visibility. Coverage appeared on blogs.oglobo.globo.com as part of the publication's startup and investment coverage.
• Revista PEGN (Pequenas Empresas & Negócios)minorGTM or Marketing Partner · 1 March 2021PEGN (revistapegn.globo.com), a Brazilian business magazine focused on small businesses and entrepreneurship, covered Equity Rio's R$5 million capital raise for startup investment in March 2021.
• StartupiminorGTM or Marketing Partner · 1 March 2021Startupi (startupi.com.br), a Brazilian startup news platform, covered Equity Rio's R$5 million fundraise announcement, providing visibility within the Brazilian startup ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/equityrio
• Instagraminstagram.com/equityrio
• Facebookfacebook.com/equityrio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments16 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equity Rio Investimentos