TheSqua.re
TheSqua.re is a London-headquartered global marketplace for premium serviced apartments, offering 500,000+ quality-checked properties across 900+ cities to individual travelers, corporate clients, TMCs, and housing associations.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What TheSqua.re does
TheSqua.re is a London-headquartered global marketplace and booking platform for premium serviced apartments, founded in 2008 and operating across more than 900 cities with access to over 500,000 properties that are subject to a 250-point quality check protocol. The company serves individual leisure travelers, corporate and business travelers, travel management companies, HR and global mobility teams, and institutional buyers including G15 housing associations, local authorities, landlords, and insurers requiring emergency accommodation. Platform technology includes a self-serve search and booking engine with advanced location, amenity, and stay-duration filters, 3D virtual tours, and AI-generated review summaries surfaced on property listings; a sub-brand called MySquare manages selected London properties directly.
The business operates a hybrid revenue model combining nightly booking economics and marketplace commissions paid by property operators, with pricing tiered by city, neighborhood, and stay length (for example, Canary Wharf apartments list from £140-£500 per night, Camden Town from £49 per night, Marylebone from £150-£650 per night). Go-to-market is multi-channel: direct-to-consumer website bookings, dedicated enterprise account management with quote-based corporate pricing, channel partnerships with travel management companies, and direct sales into housing associations and local authorities for emergency placements. The company claims 20+ years of industry experience, a 4.7/5.0 Trustpilot score across 822 reviews, more than 1-2 million nights booked cumulatively, and a corporate client base of over 300 organizations including named logos such as Barclays, Citigroup, and JPMorgan. No funding beyond a single $2 million round in January 2016 is disclosed, and the company remains privately held with no disclosed parent, M&A activity, or institutional investor relationships.
TheSqua.re firmographics
Firmographics- Name
- TheSqua.re
- Legal name
- TheSqua.re
- Website
- https://thesqua.re
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TheSqua.re is a London-headquartered global marketplace for premium serviced apartments, offering 500,000+ quality-checked properties across 900+ cities to individual travelers, corporate clients, TMCs, and housing associations.
- Ownership category
- akta.pro rank
TheSqua.re industry classification
Industry- Product category
- Serviced Apartments and Corporate Housing
- NAICS
- Traveler Accommodation (7211)
- akta.pro primary industry
- Extended-Stay & Monthly Rental Marketplaces (30+ Nights) (THAMALAG)
Keywords
Where TheSqua.re is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TheSqua.re business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Apartment Rental Bookings: Revenue generated from nightly rental rates of serviced apartments. Guests pay per night with rates varying by location, apartment type, and duration. Rates typically range from £49-£650 per night depending on property and market.
- Commission from Property Operators: The platform earns commission from property managers and operators whose apartments are listed on the platform, facilitating booking transactions between guests and property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Canary Wharf properties - £140 to £500 per night |
| Unit Pricing | Pay-as-you-go | City of London properties - £150 to £375 per night |
| Unit Pricing | Pay-as-you-go | Camden Town properties - from £49 per night |
| Unit Pricing | Pay-as-you-go | London Bridge properties - £140 to £420 per day |
| Unit Pricing | Pay-as-you-go | Marylebone properties - £150 to £650 per night |
| Unit Pricing | Pay-as-you-go | Shoreditch properties - £165 to £450 per night |
| Subscription | Multi-year contract | Corporate/Long-term rates - Quote-based pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
TheSqua.re product offering
Product offeringCore offering
TheSqua.re operates a global online booking platform and marketplace that aggregates over 500,000 quality-checked serviced apartments across 900+ cities, enabling both individual travelers and corporate clients to search, book and stay in furnished apartments with services such as housekeeping, concierge, airport transfers, grocery delivery and laundry. The platform also provides dedicated corporate housing, global mobility, emergency accommodation, and travel management company integration services with 24/7 support.
Product overview
TheSqua.re is a unified serviced apartment booking platform offering access to over 500,000 quality-checked properties across 900+ cities worldwide. The core platform provides individual consumers, corporate clients, and organisations with access to various property sub-brands (MySquare-branded properties including Canary Gateway, Lanterns Way, Lena Extended Stays, Talisman & Duckman Tower, Hoxton Apartments). The platform complements these properties with service offerings including Corporate Housing Solutions for business travel, Global Mobility Services for employee relocation, and Emergency Accommodation Solutions for housing associations. All properties offer amenities including housekeeping, concierge support, Wi-Fi, and flexible booking options.
Differentiator
Problem solved
Functional benefit
Brands
- MySquare: Property management brand used for individual apartment listings under TheSquare
Products and services
- TheSqua.re Booking Platform
- Holiday Travel Accommodation
- Corporate Housing Solutions
- Global Mobility Services
- Emergency Accommodation Solutions
- Travel Management Company Integration
Quantifiable outcome
- Trusted by 300+ corporate clients for employee housing needs
- +3 more outcomes
Companies that use TheSqua.re
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
TheSqua.re technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TheSqua.re partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
TheSqua.re competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TheSqua.re social profiles
Digital presenceTheSqua.re financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheSqua.re leadership team
Management profileNumber of profiles
Profiles1 record
TheSqua.re funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheSqua.re M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheSqua.re
What does TheSqua.re do?
TheSqua.re operates a global online booking platform and marketplace that aggregates over 500,000 quality-checked serviced apartments across 900+ cities, enabling both individual travelers and corporate clients to search, book and stay in furnished apartments with services such as housekeeping, concierge, airport transfers, grocery delivery and laundry. The platform also provides dedicated corporate housing, global mobility, emergency accommodation, and travel management company integration services with 24/7 support.
Is TheSqua.re a public or private company?
TheSqua.re is a private company. It is classified as unknown and is currently operating.
When was TheSqua.re founded?
TheSqua.re was founded in 2008. It employs 101 to 250 people.
Where is TheSqua.re based?
TheSqua.re is headquartered in London, United Kingdom, in the Europe region.
How does TheSqua.re make money?
Two revenue lines are on record. Apartment Rental Bookings are the primary driver. The others are commission from Property Operators.
Does TheSqua.re have an API?
No public API is recorded for TheSqua.re.
What industry is TheSqua.re in?
TheSqua.re's product category is Serviced Apartments and Corporate Housing. Its primary akta.pro industry code is THAMALAG, Extended-Stay & Monthly Rental Marketplaces (30+ Nights). Its NAICS code is 7211.