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ORB Innovations

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uuid0003snt

Namestring
ORB Innovations
Legal namestring
ORB Innovations Ltd.
Websiteurl
orbinnovations.com
Company typeenum
Private
Founded yearint
2017
Descriptiontext

ORB Innovations Ltd. is a London-based deep tech digital health company founded in 2017 that has developed the ORB Smartguard, a custom-fit smart mouthguard designed for athletes in contact and combat sports. The device integrates optical heart rate monitoring (PPG), a 12-axis inertial measurement unit combining accelerometer, gyroscope, and magnetometer, and head impact detection into a single waterproof, wirelessly rechargeable oral wearable. Captured data is synced to a companion smartphone application and a limited set of third-party fitness platforms, enabling users and coaches to track physiological load, biomechanical load, and head impact exposure during training and competition.

The company operates a direct-to-consumer hardware model, selling the ORB Smartguard through its e-commerce storefront at orbsport.com. As of the available data, the storefront is in a waitlisted 'Coming Soon' pre-launch state, and revenue is generated through hardware unit sales with no disclosed subscription or services layer. ORB is led by co-founders Robert Paterson (CEO) and Thomas Quinn (CTO) and operates with 11-50 employees. The company is an alumnus of the Startupbootcamp IoT accelerator program (2019) and previously raised capital from SFC Capital and the London Co-Investment Fund (March 2019, approximately $332,712) and from Boost Fund and South East Angels (June 2022).

In May 2023, ORB Innovations was acquired by US-based Glidewell Dental Lab, a dental laboratory operator. The acquisition brings the company under a larger industrial parent with established clinical manufacturing and distribution infrastructure, and signals an intent to extend the underlying oral-wearable technology from contact and combat sports into broader sports and wellness verticals served by Glidewell's customer base.

Short descriptiontext

ORB Innovations Ltd. is a London-based deep tech company that has developed the ORB Smartguard, a custom-fit mouthguard tracking heart rate, head impacts, and movement for athletes in contact and combat sports, sold direct-to-consumer via orbsport.com. Acquired by Glidewell Dental Lab in May 2023.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
smart mouthguard devices, biometric wearable technology, sports performance tracking, head impact monitoring, athlete fitness monitoring
Industry2 codes
1Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.)
CodeCRACAQAHPrimaryYes
2Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs)
CodeCRAMANALPrimaryNo
NAICS code1 code
  • Electromedical and Electrotherapeutic Apparatus Manufacturing334510
SIC code2 codes
  • Electromedical & Electrotherapeutic Apparatus3845
  • Sporting & Athletic Goods, Nec3949
Product category
Smart Sports Wearables
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1ORB Smartguard Hardware Sales
TypeHardware Sales
Description

ORB Innovations generates revenue primarily through the sale of the ORB Smartguard smart mouthguard device. The product is available for purchase via their direct-to-consumer e-commerce storefront at orbsport.com. The device features wireless charging and a custom-fit design, sold directly to athletes in contact and combat sports.

orbinnovations.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 record
1ORB Smartguard
Description

The company's flagship smart mouthguard product that tracks heart vitals, movement, and head impacts for athletes in contact and combat sports.

orbinnovations.com
Core offering1 text field

ORB Innovations designs and sells the ORB Smartguard, a custom-fit smart mouthguard that combines optical heart rate (PPG) sensing, 12-axis 3D motion tracking (accelerometer, gyroscope, magnetometer), and head impact monitoring into a single waterproof oral wearable for athletes in contact and combat sports. The device syncs session data to a smartphone and compatible third-party fitness apps, eliminating the need for chest straps or separate wearables.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ORB Innovations offers a single unified product: the ORB Smartguard, a smart mouthguard that tracks physiology and biomechanics for athletes in contact and combat sports. The device monitors heart rate, head impacts, and movement (steps, distance, intensity) through built-in sensors, and syncs data to smartphones and compatible fitness apps. Users can select from 10 color options for personalization.

Product and service1 record
1ORB Smartguard
CategorySmart Sports Wearables / Wearable Sports Technology
Description

A custom-fit smart mouthguard designed for athletes in contact and combat sports (rugby, boxing, martial arts, hockey). It uses optical heart rate (PPG) sensing, 12-axis 3D motion tracking, and head impact monitoring to capture physiological and biomechanical data during training and competition, syncing to a smartphone app and compatible third-party fitness platforms without requiring additional wearables.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature10 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ORB Innovations

Smart Sports Wearablesorbinnovations.com

ORB Innovations Ltd. is a London-based deep tech company that has developed the ORB Smartguard, a custom-fit mouthguard tracking heart rate, head impacts, and movement for athletes in contact and combat sports, sold direct-to-consumer via orbsport.com. Acquired by Glidewell Dental Lab in May 2023.

What ORB Innovations does

ORB Innovations Ltd. is a London-based deep tech digital health company founded in 2017 that has developed the ORB Smartguard, a custom-fit smart mouthguard designed for athletes in contact and combat sports. The device integrates optical heart rate monitoring (PPG), a 12-axis inertial measurement unit combining accelerometer, gyroscope, and magnetometer, and head impact detection into a single waterproof, wirelessly rechargeable oral wearable. Captured data is synced to a companion smartphone application and a limited set of third-party fitness platforms, enabling users and coaches to track physiological load, biomechanical load, and head impact exposure during training and competition.

The company operates a direct-to-consumer hardware model, selling the ORB Smartguard through its e-commerce storefront at orbsport.com. As of the available data, the storefront is in a waitlisted 'Coming Soon' pre-launch state, and revenue is generated through hardware unit sales with no disclosed subscription or services layer. ORB is led by co-founders Robert Paterson (CEO) and Thomas Quinn (CTO) and operates with 11-50 employees. The company is an alumnus of the Startupbootcamp IoT accelerator program (2019) and previously raised capital from SFC Capital and the London Co-Investment Fund (March 2019, approximately $332,712) and from Boost Fund and South East Angels (June 2022).

In May 2023, ORB Innovations was acquired by US-based Glidewell Dental Lab, a dental laboratory operator. The acquisition brings the company under a larger industrial parent with established clinical manufacturing and distribution infrastructure, and signals an intent to extend the underlying oral-wearable technology from contact and combat sports into broader sports and wellness verticals served by Glidewell's customer base.

ORB Innovations firmographics

Firmographics
Name
ORB Innovations
Legal name
ORB Innovations Ltd.
Website
https://orbinnovations.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Short description
ORB Innovations Ltd. is a London-based deep tech company that has developed the ORB Smartguard, a custom-fit mouthguard tracking heart rate, head impacts, and movement for athletes in contact and combat sports, sold direct-to-consumer via orbsport.com. Acquired by Glidewell Dental Lab in May 2023.
Ownership category
akta.pro rank

ORB Innovations industry classification

Industry
Product category
Smart Sports Wearables
NAICS
Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
SIC
Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)
akta.pro primary industry
Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
akta.pro secondary industry
Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

Keywords

  • Smart mouthguard devices
  • Biometric wearable technology
  • Sports performance tracking
  • Head impact monitoring
  • Athlete fitness monitoring

Where ORB Innovations is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

ORB Innovations business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. ORB Smartguard Hardware Sales: ORB Innovations generates revenue primarily through the sale of the ORB Smartguard smart mouthguard device. The product is available for purchase via their direct-to-consumer e-commerce storefront at orbsport.com. The device features wireless charging and a custom-fit design, sold directly to athletes in contact and combat sports.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

ORB Innovations product offering

Product offering

Core offering

ORB Innovations designs and sells the ORB Smartguard, a custom-fit smart mouthguard that combines optical heart rate (PPG) sensing, 12-axis 3D motion tracking (accelerometer, gyroscope, magnetometer), and head impact monitoring into a single waterproof oral wearable for athletes in contact and combat sports. The device syncs session data to a smartphone and compatible third-party fitness apps, eliminating the need for chest straps or separate wearables.

Product overview

ORB Innovations offers a single unified product: the ORB Smartguard, a smart mouthguard that tracks physiology and biomechanics for athletes in contact and combat sports. The device monitors heart rate, head impacts, and movement (steps, distance, intensity) through built-in sensors, and syncs data to smartphones and compatible fitness apps. Users can select from 10 color options for personalization.

Differentiator

Problem solved

Functional benefit

Brands

  • ORB Smartguard: The company's flagship smart mouthguard product that tracks heart vitals, movement, and head impacts for athletes in contact and combat sports.

Products and services

  • ORB Smartguard A custom-fit smart mouthguard designed for athletes in contact and combat sports (rugby, boxing, martial arts, hockey). It uses optical heart rate (PPG) sensing, 12-axis 3D motion tracking, and head impact monitoring to capture physiological and biomechanical data during training and competition, syncing to a smartphone app and compatible third-party fitness platforms without requiring additional wearables.

Companies that use ORB Innovations

Customer profile

Segments1 record

Ideal customer profiles1 record

ORB Innovations technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

ORB Innovations partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

ORB Innovations competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

ORB Innovations social profiles

Digital presence

ORB Innovations financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ORB Innovations leadership team

Management profile

Number of profiles

Profiles2 records

ORB Innovations funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ORB Innovations M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORB Innovations

What does ORB Innovations do?

ORB Innovations designs and sells the ORB Smartguard, a custom-fit smart mouthguard that combines optical heart rate (PPG) sensing, 12-axis 3D motion tracking (accelerometer, gyroscope, magnetometer), and head impact monitoring into a single waterproof oral wearable for athletes in contact and combat sports. The device syncs session data to a smartphone and compatible third-party fitness apps, eliminating the need for chest straps or separate wearables.

Is ORB Innovations a public or private company?

ORB Innovations is a private company. It is classified as corporate owned and is currently operating.

When was ORB Innovations founded?

ORB Innovations was founded in 2017. It employs 11 to 50 people.

Where is ORB Innovations based?

ORB Innovations is headquartered in London, United Kingdom, in the Europe region.

How does ORB Innovations make money?

One revenue line is on record: ORB Smartguard Hardware Sales.

Does ORB Innovations have an API?

No public API is recorded for ORB Innovations.

What industry is ORB Innovations in?

ORB Innovations's product category is Smart Sports Wearables. Its primary akta.pro industry code is CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.), with a secondary code of CRAMANAL, Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs). Its NAICS code is 334510 and its SIC code is 3845.

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Contact sales
Live signals
openPR.comKey Factors and Emerging Trends Shaping the Smart Sports Fitness Trackers Market LandscapeThe smart sports fitness trackers market is projected to reach $100 billion by 2030, growing at a 13.4% CAGR, driven by AI-powered coaching platforms, biometric sensors, and rising consumer demand for personalized health insights. In May 2023, Glidewell Dental Lab (US) acquired ORB Innovations Ltd. (UK), a specialist in smart mouthguard fitness tracking technology, to expand into sports and wellness sectors. Samsung launched its Galaxy Fit 3 entry-level tracker in India in February 2024, featuring advanced health monitoring capabilities.AEGIS Dental NetworkGlidewell Acquires ORB Innovations for Development of Smart Oral DevicesCalifornia-based Glidewell has acquired U.K. startup ORB Innovations to integrate its patented physiological and biomechanical tracking technology into custom dental appliances. This transaction marks Glidewell's first investment in smart dental products, aiming to accelerate the launch of these wellness-focused oral devices in the U.S. market.OrbinnovationsORB Innovations Acquired by Glidewell (U.S.) forDevelopment of Smart Oral Appliances TechnologyUK-based ORB Innovations has agreed to be acquired by California-based Glidewell, a global leader in custom dental solutions. This acquisition aims to accelerate the launch of ORB's smart oral appliance technology in the U.S. and expand its research and development capabilities.