Fractal
Fractal is a Web3 gaming platform and NFT marketplace where gamers discover free-to-play blockchain games, trade gaming NFTs across Solana, Polygon, and Ethereum, and compete in USD-prize esports tournaments. Founded in 2021 by Twitch co-founder Justin Kan, it serves Web3 gamers and indie game studios.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Fractal firmographics
Firmographics- Name
- Fractal
- Legal name
- Fractal Wagmi Inc.
- Website
- https://fractal.is
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fractal is a Web3 gaming platform and NFT marketplace where gamers discover free-to-play blockchain games, trade gaming NFTs across Solana, Polygon, and Ethereum, and compete in USD-prize esports tournaments. Founded in 2021 by Twitch co-founder Justin Kan, it serves Web3 gamers and indie game studios.
- Ownership category
- akta.pro rank
Fractal industry classification
Industry- Product category
- Web3 Gaming NFT Marketplace
- NAICS
- Amusement Arcades (71312)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
- akta.pro secondary industries
- Web3 Game Publishing & Distribution Platforms (FSAPAGAA), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)
Keywords
Where Fractal is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fractal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- NFT Transaction Fees: Fractal collects transaction fees on the sale of NFTs on its platform. Sellers receive gross amount less the Transaction Fee percentage as agreed when listing an NFT for sale.
- Secondary Sale Royalties: In certain cases, Fractal may collect some or all of the royalties payable on secondary sales of NFTs, which are programmed to be self-executing via blockchain network NFT standards.
- Event Sponsorship & Prize Pool Revenue: Fractal organizes and hosts esports tournaments with prize pools funded by the platform and/or partners, generating engagement and platform usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Genesis Mint for Defend the Kingdom |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fractal product offering
Product offeringCore offering
Fractal operates a Web3 gaming NFT marketplace platform where gamers can discover, trade, and play blockchain-based games. The platform supports multiple blockchains including Solana, Polygon, and Ethereum, providing a native wallet, NFT launchpad, secondary marketplace, and loyalty rewards. Game studios and developers use Fractal's FSTUDIO portal and Unity SDK to publish blockchain-based games, mint in-game NFT assets, and access distribution to the Fractal gamer community.
Product overview
Fractal is a Web3 gaming platform built as a unified marketplace and tournament ecosystem. The platform consists of a core product portfolio including: the Fractal NFT Marketplace with integrated Fractal Wallet for buying, selling, and transferring NFTs on Solana, Ethereum, and Polygon blockchains; the Fractal Launchpad enabling game developers to mint and sell new gaming NFTs; Games Discovery for browsing and playing web and mobile games; Events for competitive tournaments with prize pools; Craft for NFT creation through recipes; and Rewards (F-Points) for player engagement. For game studios, Fractal offers FSTUDIO for game submission and management, and Fractal Developer Solutions including the Fractal Unity SDK for wallet integration and on-chain transaction signing. The platform hosts over 40 games spanning genres including shooters, RPGs, tower defense, battle royale, trading card games, and survival games.
Differentiator
Problem solved
Functional benefit
Brands
- Fractal Unity SDK: Unity SDK designed to get Unity projects up and running with Fractal services, providing Client APIs for interacting with user's wallet including signing in with Fractal, reading user's coins and NFTs, and signing on-chain transactions.
Products and services
- Fractal Marketplace Platform Central online marketplace and gaming platform where Web3 gamers discover, play, and trade NFT-based games and in-game items across Solana, Polygon, and Ethereum networks.
- Fractal Wallet Integrated cryptocurrency and NFT wallet enabling users to buy, store, and trade in-game NFTs and digital assets across supported blockchains.
- Fractal Launchpad Launchpad service enabling game studios and creators to mint, debut, and distribute NFT collections and in-game assets to the Fractal community.
- FSTUDIO Developer Portal Self-service developer portal for game studios and indie developers to publish blockchain-based games on the Fractal platform, manage NFT minting, and access analytics.
- Fractal Unity SDK Software development kit for Unity-based game studios to integrate blockchain wallets, NFT assets, and marketplace functionality directly into their games.
- Fractal Craft Feature that allows gamers to combine owned NFT items to mint or craft new in-game assets and collectibles.
- Fractal Rewards Loyalty rewards program that awards F-Points to users for platform engagement, gameplay, and trading activity.
- Fractal Tournaments & Events Organized competitive gaming tournaments and community events with prize pools for Fractal platform gamers.
Quantifiable outcome
- Genesis Mint of Defend the Kingdom sold 990 NFTs to tournament participants and community members
- +2 more outcomes
Companies that use Fractal
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Fractal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Fractal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PolygoncoreFractal announced support for NFT-powered games on Polygon, launching with 30 Polygon-based games. Polygon provides the blockchain infrastructure for these games with support for activities like esports tournaments and NFT marketplaces.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fractal competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fractal social profiles
Digital presenceFractal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fractal leadership team
Management profileNumber of profiles
Profiles2 records
Fractal funding detail
Funding detailFunding overview
Funding rounds3 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fractal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fractal
What does Fractal do?
Fractal operates a Web3 gaming NFT marketplace platform where gamers can discover, trade, and play blockchain-based games. The platform supports multiple blockchains including Solana, Polygon, and Ethereum, providing a native wallet, NFT launchpad, secondary marketplace, and loyalty rewards. Game studios and developers use Fractal's FSTUDIO portal and Unity SDK to publish blockchain-based games, mint in-game NFT assets, and access distribution to the Fractal gamer community.
Is Fractal a public or private company?
Fractal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fractal founded?
Fractal was founded in 2021. It employs 1 to 10 people.
Where is Fractal based?
Fractal is headquartered in San Francisco, United States, in the North America region.
How does Fractal make money?
Three revenue lines are on record. NFT Transaction Fees are the primary driver. The others are secondary Sale Royalties and event Sponsorship & Prize Pool Revenue.
Does Fractal have an API?
Yes. Fractal provides an SDK for Unity game developers to integrate Fractal services into their games. The Fractal Unity SDK enables developers to interact with user wallets, including signing in with Fractal, reading user coins and NFTs, and signing on-chain transactions. Documentation and developer solutions are available at developers.fractal.is and docs.fractal.is. Developer documentation is at docs.fractal.is.
What industry is Fractal in?
Fractal's product category is Web3 Gaming NFT Marketplace. Its primary akta.pro industry code is FSAPAGAE, In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries), with a secondary code of FSAPAGAA, Web3 Game Publishing & Distribution Platforms. Its NAICS code is 71312 and its SIC code is 6200.