Cabaia

What Cabaia does

Cabaia is a French direct-to-consumer brand that designs, manufactures, and sells modular bags, backpacks, luggage, and travel accessories. Founded in Paris in 2013 and active in product since 2015, the company targets style-conscious individual consumers — primarily urban commuters, students, and short-trip travelers — seeking durable, customizable, vegan carry solutions. Its product portfolio spans the Adventurer backpack family (XS to Large), Crossbody bags, Voyager backpacks for daily use, Duffle travel bags, soft-sided suitcases, and a growing array of accessories including vanity cases, wallets, reversible waist bags, and interchangeable front pockets.

The company's core technical differentiator is a proprietary MOLLE-compatible modular attachment system that allows consumers to interchange front pockets, side pouches, and accessories across the entire Cabaia product line. This system creates a cross-product accessory ecosystem in which a single front pocket purchased for one bag can be reused on another, driving repeat purchase behavior and lengthening customer lifetime value. Supporting features include wide-angle openings, water-repellent fabrics, vegan-certified materials (EVE VEGAN), 100% recycled polyester components with GRS certification, and BSCI/SMETA-compliant production. Cabaia also operates an AI-powered website personalization engine and an AI-driven bag configurator that allow consumers to customize products and reportedly lift quote rates, conversion rates, and revenue per visitor by 4–15%. The brand is B Corp certified (since 2022) and holds French Entreprise à Mission status (since 2021).

Cabaia operates a hybrid direct-to-consumer model with no wholesale or third-party retail dependency disclosed. It runs 8 owned retail boutiques across France (Paris Saint-Germain, Marseille, Namur, Caen, Montpellier, Rouen, Grenoble) and Germany (Dusseldorf), alongside a Shopify-powered e-commerce storefront at cabaia.fr that ships to 30+ countries in 6 languages and 6+ currencies. Products are sold at fixed unit prices ranging from €12 (modular front pockets) to €159 (4-wheel cabin suitcases), with a free-delivery threshold of €50 in France. The brand also runs a second-hand (seconde-main) collection to support circular-economy positioning, a loyalty program, weekly email newsletters, a blog (Cabaia Journal), and live shopping events as demand-generation channels. Headcount is reported at 51–100 employees, and the company has cumulatively donated €424,057 to partner associations through its endowment fund.

Name

Cabaia

Legal name

CABAIA

Website

https://cabaia.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

French DTC brand designing modular bags and backpacks built around a proprietary interchangeable MOLLE pocket system. Sells via 8 owned boutiques in France and Germany plus e-commerce to 30+ countries, serving style-conscious urban consumers seeking sustainable, vegan products.

Ownership category

akta.pro rank

Product category

Fashion Accessories and Luggage

NAICS

Luggage and Leather Goods Retailers (458320), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Modular backpacks
• Vegan travel bags
• Sustainable luggage
• Interchangeable bag accessories
• Recycled material handbags

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Cabaia generates revenue primarily through one-time sales of its bags, luggage, and accessories directly to consumers via its e-commerce platform and physical retail stores. Products are sold at fixed retail prices with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cabaia designs, manufactures, and sells a modular ecosystem of bags, luggage, and travel accessories built around a proprietary MOLLE-compatible interchangeable pocket system. The company retails direct to consumers through its own e-commerce platform and a network of owned boutiques in France and Germany, supported by live shopping, an AI personalization tool, and a loyalty program.

Product overview

Cabaia is a French bag and backpack brand offering a modular ecosystem of products centered on the Adventurer platform. The core product line includes the Adventurer backpack family (XS to Large sizes with interchangeable front pockets, side pouches, and accessories), the Voyager backpack for daily use, Crossbody bags (Small/Medium/Large with 100% vegan materials), and Duffle travel bags. The luggage collection features soft-sided suitcases in 2-wheel and 4-wheel configurations ranging from XS (27L) to Large (110L). Accessories include toiletries (Medium and Large with wide-angle opening), vanity bags, modular front pockets using the MOLLE system, wallets, and reversible waist bags. Services include live shopping and AI-powered bag customization. All products feature the modular MOLLE attachment system allowing cross-product compatibility. The brand emphasizes sustainability with B Corp certification, recycled materials (68.6% of products contain recycled plastic), and lifetime warranties.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 68.6% of products contain recycled plastic
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Indiana State MuseumminorStrategic or Co-development PartnerLimited edition collaboration featuring the Indiana State Museum design on Cabaia's front pocket accessory (Pochette avant medium). This represents a cultural/artistic collaboration bringing museum-inspired designs to fashion accessories.
• La SPA (Société Protectrice des Animaux)minorStrategic or Co-development PartnerPartnership with La SPA (Society for the Protection of Animals) reflecting Cabaia's commitment to animal welfare and vegan product philosophy.
• Wings of the OceanminorStrategic or Co-development PartnerEnvironmental partnership with Wings of the Ocean, an organization focused on ocean conservation, aligning with Cabaia's sustainability mission.
• Various Designer Artists (Limited Edition Collaborations)minorStrategic or Co-development PartnerCabaia collaborates with illustrators and artists (e.g., Olaf Hajek, Philosophie Studio, Didilanoli, Danii Pollehn) for limited edition pocket designs, creating exclusive co-branded accessories.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Mandarina Duck: Italian-designed bags, backpacks and travel accessories brand with a European DTC and department-store footprint. Comparable in product mix (backpacks, travel bags, small leather goods) and urban lifestyle positioning.
• Cabin Zero: Travel-focused bag brand specializing in cabin-size backpacks, duffles and suitcases sold DTC globally. Comparable to Cabaia's Voyager/Duffle/Crossbody lines in travel use-case targeting and DTC e-commerce-led distribution.
• Kipling: Global bags and backpacks brand with strong European retail presence and a focus on lightweight, functional, colorful bags — directly overlapping Cabaia's product range, price tier and direct-to-consumer store network.
• Delsey Paris: French heritage luggage brand offering suitcases, duffles and travel accessories. Directly comparable to Cabaia's soft-cabin-suitcase and duffle categories, with overlapping French retail distribution and travel-shopper customer base.
• Eastpak: European heritage backpack and luggage brand offering comparable everyday-carry backpacks, travel bags and accessories to a similar urban/student demographic. Competes with Cabaia on bag category, price band and retail/DTC distribution.
• Herschel Supply Co. Lifestyle backpack and accessories brand built around modular, design-led everyday bags sold through DTC and global retail. Closely comparable in target customer (style-conscious urban consumers), product mix and DTC-led growth strategy.
• Fjällräven: Swedish backpack and outdoor accessories brand known for Kånken and modular outdoor carrying systems. Comparable in modular product architecture (e.g., Kånken accessories), sustainability narrative and premium price positioning.

Regional players

• Lipault Paris: French luggage and travel accessories brand distributed across European department stores and DTC. Comparable to Cabaia's soft luggage and travel kit portfolio and shares the French premium-accessories positioning, though with broader department-store rather than boutique distribution.

Broad incumbents

• Samsonite: Global luggage and travel goods incumbent owning multiple brands across price tiers. Overlaps with Cabaia's luggage and travel-kit categories and competes for the same travel-shopper wallet, but at far broader scale and with a multi-brand portfolio.

Emerging players

• Baboon to the Moon: DTC challenger backpack brand selling colorful, durable bags direct-to-consumer online with a similar design-led, youth-targeting positioning to Cabaia's Adventurer line.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cabaiaofficiel

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabaia