Langly

What Langly does

Langly is a private EdTech company incorporated in Delaware in 2022 and headquartered at 16192 Coastal Highway, Lewes, USA, that operates an AI-powered, gamified English-language learning platform. The company targets individual learners, students preparing for high-stakes English proficiency exams (TOEFL, IELTS, Cambridge, OTE), working professionals seeking business English improvement, parents of teen learners, and English teachers. Distribution is product-led via native iOS and Android apps, a web platform at app.langly.ai, and app-store listings, with localized top-level domains covering at least eight countries: the United States, Romania, Moldova, Brazil, Peru, Colombia, Nicaragua, and Uzbekistan.

The product stack comprises the AI Speaking Coach (24/7 personalized pronunciation and fluency feedback using speech recognition and natural language processing), gamified lessons with points, daily challenges, unlockable levels, and virtual coins, an Oxford University Press-aligned curriculum starting at A2 with internationally recognized certificates, a visual progress-tracking system, and a non-redeemable in-app virtual-coin economy. Cited outcome evidence includes a nationwide pilot in which 55% of students showed significant proficiency gains. Langly claims CCPA compliance and references New York SHIELD Act / EEA data-transfer protections across its privacy disclosures.

Langly monetizes through a freemium subscription model: a 7-day free trial converts to either a $7/month or $60/year plan (currently with a 50% promotional discount on the annual rate), supplemented by in-app virtual-coin purchases for cosmetic engagement items. Disclosed funding totals approximately $173,000 across two non-dilutive ecosystem grants — $150,000 from Microsoft for Startups (March 2023) and $23,000 from Google (June 2024). There is no evidence of institutional venture or growth-equity capital, no disclosed revenue or ARR, and no parent company. Ownership is characterized as founder-held private equity pending further disclosure.

Name

Langly

Legal name

LANGLY INC.

Website

https://langly.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Langly is a Delaware-incorporated EdTech startup (founded 2022) offering an AI-powered, gamified English-language learning mobile and web app built on Oxford University Press curriculum, targeting exam-prep students, business professionals, teachers, and individual learners across five localized markets.

Ownership category

akta.pro rank

Product category

Language Learning Software

NAICS

Language Schools (61163), Exam Preparation and Tutoring (611691)

akta.pro primary industry

AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC)

akta.pro secondary industries

Online Language Learning Platforms (Self-Paced) (EDAMAFAC), Online/Hybrid Adult ESL & Language Learning Platforms (EDAAACAK), Pronunciation, Accent Reduction & Speaking Fluency (EDAAACAH)

Keywords

• Language learning app
• English language learning
• AI speaking coach
• Gamified education platform
• EdTech software

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Annual: Annual subscription billed at $60 per year ($5.00/month effective rate), representing 50% discount from monthly rate. Includes full access to all features and content.
2. Subscription - Monthly: Monthly subscription at $7.00/month, providing full access to all features with no commitment. Includes 7-day free trial before billing begins.
3. Virtual Coins (In-App): Virtual coins that can be earned through app usage or purchased via in-app purchases. Coins are used within the app environment for virtual items and services and are non-refundable and not redeemable for monetary value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Langly is an AI-powered English language learning platform that delivers gamified lessons, a 24/7 AI Speaking Coach providing real-time pronunciation and fluency feedback, and a curriculum aligned with Oxford University Press methodology. The offering is delivered via iOS/Android mobile apps and a web app under a freemium-to-subscription model, with features including exam preparation (TOEFL, IELTS, Cambridge), progress tracking, and internationally recognized certificates from A2 level.

Product overview

Langly is a gamified AI-powered English language learning platform consisting of multiple integrated components: the AI Speaking Coach for 24/7 personalized pronunciation and fluency feedback, Gamified Language Lessons with points and unlockable levels, the Oxford-aligned Curriculum for structured learning with certifications, Progress Tracking System for visual skill development monitoring, and Virtual Coins for gamified engagement. The platform is accessible via web app and mobile applications (iOS/Android) and focuses on speaking confidence and real-world fluency through engaging, game-like lessons.

Differentiator

Problem solved

Functional benefit

Products and services

• Langly AI Speaking Coach An AI-powered personal speaking coach available 24/7 that delivers instant, detailed feedback on pronunciation and fluency, acting as a private, non-judgmental tutor for English conversation practice. Targeted at individual learners, professionals preparing business English, and exam candidates needing oral practice.
• Gamified Language Lessons Game-like English lessons where users unlock new levels, complete daily challenges, earn points, and progress through structured skill development. Designed to make language learning a daily, addictive habit for students, professionals, and exam candidates.
• Oxford-Aligned English Curriculum Structured English language curriculum aligned with Oxford University Press methodology, covering reading, writing, listening, and speaking skills from A2 level onward. Includes exam preparation tracks for TOEFL, IELTS, OTE, and Cambridge certifications with internationally recognized certificates.

Quantifiable outcome

• 55% of students showed significant proficiency gains in nationwide pilot program
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Oxford University PresscoreStrategic or Co-development PartnerLangly partnered with Oxford University Press to integrate their world-renowned methodology and curriculum into the Langly platform. This partnership provides the educational framework and content structure for the language learning experience, ensuring lessons are aligned with proven educational standards. The Oxford methodology ensures structured and effective learning paths toward real-world fluency.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Babbel: Babbel is a leading subscription-based language learning app with a methodology-driven curriculum, targeting adult learners seeking structured, real-world conversation skills. Competes with Langly on mobile subscriptions and business English use cases.
• Busuu: Busuu is a subscription language learning platform combining self-paced courses with community feedback and AI-powered review. Competes directly with Langly in self-paced English learning and structured curriculum delivery.
• Duolingo: Duolingo is the dominant AI-powered gamified language learning platform with 500M+ users. It directly competes with Langly in English learning for consumers, gamified daily lessons, and now offers AI conversation features that overlap with Langly's Speaking Coach.
• Cambly: Cambly provides on-demand English conversation practice with native tutors, often used by professionals and international students. It overlaps with Langly's business English and speaking confidence value proposition.
• Memrise: Memrise is a gamified vocabulary and conversation-focused language learning app. It competes with Langly on gamification mechanics, mobile-first delivery, and consumer subscription pricing.
• Preply: Preply is an online language tutoring marketplace combining AI tools with human tutors. It competes with Langly's business English positioning and exam prep, particularly for learners seeking personalized speaking practice.
• ELSA Speak: ELSA Speak is an AI-powered English pronunciation coach that provides real-time speech feedback. It is the most direct competitor to Langly's AI Speaking Coach feature, targeting accent reduction and professional English speaking.

Emerging players

• Cake: Cake is a short-form video-based English learning app (acquired by ByteDance) targeting casual mobile learners. It overlaps with Langly's gamified, mobile-first English learning for consumers in emerging markets.
• Speak: Speak is an AI-driven English speaking tutor that emphasizes conversational practice and pronunciation feedback. It overlaps with Langly's Speaking Coach positioning as an emerging AI-native alternative for serious speaking practice.

Broad incumbents

• Rosetta Stone: Rosetta Stone is a long-established, broad language learning incumbent offering immersive self-study programs. It competes with Langly for serious adult English learners but does not focus specifically on AI-driven speaking feedback.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/langlyapp
• LinkedInlinkedin.com/company/langly
• Instagraminstagram.com/langly.app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Langly