Wayne County Bank

What Wayne County Bank does

Wayne County Bank is a privately held community bank founded in 1914 and headquartered in Waynesboro, Tennessee, operating under holding company Wayne County Bankshares, Inc. The bank serves individual consumers, small and medium businesses, and agricultural operations across Wayne, Lewis, and Lawrence Counties through 8 branch locations and a multi-channel digital platform. Its product portfolio spans personal checking and savings (Kasasa Cash, Kasasa Cash Back, BaZing, Basic, Money Market, CDs, HSA, IRA), personal lending (mortgage, construction, home improvement, auto, personal term), and full business banking (checking, money market, commercial real estate, equipment, lines of credit, term loans, agriculture loans, and Visa credit cards).

The bank's underlying technology is built on Apiture's API-first digital banking platform (now part of CSI following the October 2025 acquisition), which provides mobile and online banking with mobile deposit, Touch ID, Zelle, real-time payments, and access to over 200 fintech partners through an open architecture. Treasury management for business customers is enabled through the same platform. The bank earns revenue primarily through net interest income on its loan and deposit portfolio, supplemented by transaction-based fees (overdraft fees at $25/item capped at $100/day, account service fees, wire transfer fees, ATM fees) and interchange from Visa debit and credit card programs. The Kasasa rewards ecosystem and BaZing benefits package are licensed through third-party partnerships rather than developed in-house.

Distribution is primarily through the 8-branch physical network supplemented by digital self-serve channels (mobile app, online banking, telephone banking, online account opening), with marketing centered on community presence, local decision-making, and a School Bank program running in local schools since January 1996. The bank received a $4,957,678 CDFI Fund award in April 2023 and selected the Apiture/CSI digital banking platform in April 2026, signaling both community-development orientation and continued investment in digital capabilities while preserving its relationship-based community banking model.

Name

Wayne County Bank

Legal name

Wayne County Bank

Website

https://waynecountybank.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

51–100 employees

Short description

Wayne County Bank is a privately held Tennessee community bank founded in 1914, operating 8 branches across Wayne, Lewis, and Lawrence Counties. It serves consumers, small businesses, and agricultural operations with deposit products, consumer and commercial lending, and a digital banking platform powered by Apiture/CSI.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Credit Card Issuing (52221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)

akta.pro secondary industry

Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Community banking services
• Personal checking accounts
• Commercial lending
• Agricultural financing
• Digital banking platform

Headquarters

HQ city

Waynesboro

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue stream from interest earned on personal loans (mortgage, auto, construction, personal term loans), business loans (commercial real estate, equipment, agriculture), and credit cards. The bank offers competitive rates on a wide range of loan products for both personal and business customers.
2. Interest Income from Deposits: Interest earned on deposit accounts including savings, money market accounts, CDs, and IRAs. The bank offers competitive rates including high-yield Kasasa Cash checking (up to 5.00% APY) and various money market account tiers.
3. Banking Fees and Service Charges: Fee income from various banking services including overdraft fees ($25 per item, max $100/day), monthly service fees on certain accounts (Basic Checking $7, BaZing $6, BaZing with Interest $6, etc.), ATM fees, wire transfer fees, and other service charges.
4. Digital Banking Services: Revenue from digital banking services including online banking, bill pay, mobile banking with mobile deposit, and related digital services. Premium features include customized debit cards ($10 fee).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Wayne County Bank is a community bank that provides deposit accounts (checking, savings, money market, CDs, IRAs, HSAs), consumer lending (mortgage, construction, auto, personal term), business lending (commercial real estate, equipment, lines of credit, term loans, agriculture), credit cards (personal and Visa business), and digital banking services through an Apiture-powered platform. The bank operates 8 branch locations across Wayne, Lewis, and Lawrence Counties in Tennessee, supported by mobile banking, online banking, telephone banking, and a Shazam/Presto! surcharge-free ATM network.

Product overview

Wayne County Bank is a community bank offering a comprehensive suite of personal and business banking products. The bank's product portfolio centers on Digital Banking as the primary delivery channel, supplemented by 8 branch locations across Tennessee. Personal banking includes reward checking products (Kasasa Cash, Kasasa Cash Back, BaZing, BaZing with Interest, Basic Checking), savings options (Regular, Student, Christmas Club, Money Market, CDs, HSA, IRA), and lending (Home Mortgage, Construction, Home Improvement, Auto, Personal Term Loans). Business banking encompasses checking accounts (Basic Business, Business Interest, Business Money Market), credit products (Business Credit Cards, Commercial Real Estate, Equipment, Business Lines of Credit, Business Term Loans, Agriculture Loans). Account services include Mobile Banking with deposit, Surcharge-Free ATMs through Shazam/Presto! networks, Custom Debit Cards via MyPic Studio, Overdraft Protection, and Treasury Management through the Apiture API-first platform. The April 2026 Apiture partnership enabled Zelle, real-time payments, AI-driven personalization, and access to 200+ fintech partners.

Differentiator

Problem solved

Functional benefit

Brands

• Kasasa Cash: No-fee rewards checking that pays high interest up to 5.00% APY on balances up to $15,000
• Kasasa Cash Back
• BaZing Checking
• School Bank
• WCB Mobile

Products and services

• Digital Banking Apiture-powered online and mobile banking for Wayne County Bank customers, offering 24/7 account access, e-statements, fund transfers, bill pay, mobile deposit, Touch ID login, and alerts.
• Kasasa Cash Checking No-fee personal rewards checking account paying up to 5.00% APY on balances up to $15,000 when monthly qualifications are met (direct deposit and 12+ debit card purchases).
• Kasasa Cash Back Checking No-fee personal checking account that returns 3.00% cash back on up to $250 in debit card purchases monthly, with unlimited nationwide ATM withdrawal fee refunds when monthly qualifications are met.
• BaZing Checking Personal checking account with BaZing benefits including cell phone protection (up to $400/claim, $800/year), identity theft protection, roadside assistance (up to $80), accidental death insurance ($5,000), pharmacy/vision/hearing savings, and local/national retailer discounts for a $6 monthly service fee.
• BaZing with Interest Checking Interest-bearing personal checking account with full BaZing benefits package; $6 monthly fee waived with $1,000 minimum balance.
• Basic Checking Entry-level value personal checking with limited BaZing benefits; $7 monthly fee waived with $100 minimum balance or e-statement enrollment.
• Money Market Accounts Personal interest-bearing money market savings accounts with check writing and debit card access (Insured Prime Money Market tier).
• Regular Savings Account Basic personal savings account with competitive interest; $3 monthly fee waived with $100 minimum balance.
• Student Savings Account Savings account for students up to 12th grade with no transaction limits and weekly bonus opportunities ($1–$10) at participating schools from September through May.
• Christmas Club Account Savings account dedicated to holiday expenses, accepting deposits anytime; funds automatically released on the first Tuesday in November.
• Certificates of Deposit (CDs) Fixed-rate CDs with terms from 3 months to 2 years; $1,000 minimum deposit, $100,000 minimum for Jumbo CDs.
• Health Savings Account (HSA) Triple-tax-advantaged HSA for qualified medical expenses, with tax-deductible contributions, tax-free growth, and tax-free qualified withdrawals.
• Individual Retirement Accounts (IRAs) Retirement savings accounts available in Traditional and Roth options with competitive interest, no setup or monthly fees, and standard tax advantages.
• Home Mortgage Loans Fixed-rate, ARM, FHA, and VA mortgage loans for home purchase and refinance across primary residences, second homes, vacation homes, and investment properties.
• Construction Loans Home construction financing with interest-only payments during the build and staged draws based on completed work.
• Home Improvement Loans Fixed-term financing for home improvement projects at competitive rates.
• Auto Loans Vehicle loans for new and used cars, trucks, and motorcycles, plus recreational vehicle loans for ATVs, RVs, boats, and personal watercraft.
• Personal Term Loans Fixed-term personal loans for emergency vehicle repairs, education, personal projects, and debt consolidation, with optional automatic payments.
• Personal Credit Cards Visa-branded personal credit cards available in Rewards Platinum and Cash Rewards Platinum variants with worldwide purchasing power.
• Business Credit Cards No-annual-fee Visa business credit cards with rewards points, free employee cards, travel benefits, fraud monitoring, zero fraud liability, and EMV chip protection.
• Basic Business Checking Basic business checking with online banking and bill pay; $25 minimum deposit to open.
• Business Interest Checking

Quantifiable outcome

• Up to 5.00% APY on Kasasa Cash checking balances up to $15,000
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Apiture (acquired by CSI)coreTechnology or Integration · 1 October 2025Wayne County Bank selected Apiture's API-first digital banking platform to enhance payment capabilities and expand business banking offerings. The platform provides treasury management tools, integrated payment options including Zelle and real-time payments, and access to over 200 fintech partners through Apiture's open architecture. Following Apiture's acquisition by CSI in October 2025, this partnership adds Wayne County Bank to CSI's growing roster of digital banking clients.
• Shazam ATM NetworkcoreTechnology or IntegrationPartnership with Shazam for surcharge-free ATM access nationwide. Provides thousands of Shazam ATMs across the country for Wayne County Bank customers to access cash without surcharges.
• VisacoreTechnology or IntegrationPartnership with Visa for debit and credit card services including Visa Account Updater (VAU) for automatic payment updates. Custom debit card printing through Visa MyPic Studio program.
• KasasacoreTechnology or IntegrationLicensed rewards checking program offering Kasasa Cash (high-yield checking), Kasasa Cash Back (cash back rewards), and promotional tools. Provides competitive rates and rewards features for personal checking accounts.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Heritage Bank & Trust: Tennessee community bank serving consumers and small businesses with deposit accounts, mortgages, and commercial loans. Comparable community-bank scale, product offering, and customer profile.
• Wilson Bank and Trust: Tennessee community bank headquartered in Lebanon, TN, serving Middle Tennessee consumers and businesses with comparable deposit and loan products. Similar community-bank positioning and branch-based distribution model.
• Volunteer State Bank: Tennessee community bank serving consumers and small businesses with personal banking, mortgages, and commercial loans. Closely comparable product mix, customer segments, and branch-based community banking model.
• DeKalb Community Bank: Tennessee community bank serving rural Middle Tennessee communities with consumer and commercial banking products. Similar asset size, branch footprint, and community-bank positioning to Wayne County Bank.
• Macon Bank & Trust Company: Tennessee community bank serving Macon County and surrounding rural Tennessee counties with deposit and loan products. Closely comparable small-town Tennessee community bank with similar product mix and target customers.
• Citizens Bank (Tennessee): Tennessee-based community bank offering consumer and business banking in Middle Tennessee markets. Similar size, geographic focus on rural Tennessee, and full-service community banking product suite.

Broad incumbents

• First Horizon National Corporation: Large Tennessee-headquartered bank holding company serving retail, commercial, and wealth customers across the Southeast. A broad incumbent in the same Tennessee geography; competes with Wayne County Bank for commercial and consumer relationships in its footprint.
• Pinnacle Financial Partners: Tennessee-based regional bank with a strong presence in Nashville and surrounding markets, including Middle Tennessee counties adjacent to Wayne County Bank's footprint. A larger regional player competing for commercial and small-business relationships in overlapping service areas.
• Renasant Corporation: Mississippi-headquartered community-oriented bank operating across the Southeast, including Tennessee. A larger, geographically diversified incumbent whose small-business and consumer banking products overlap with Wayne County Bank's offerings.

Others

• Computer Services, Inc. (CSI): Provider of the Apiture digital banking platform that Wayne County Bank adopted in April 2026 following CSI's October 2025 acquisition. As a core technology vendor and digital infrastructure enabler, CSI is an ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/waynecountybank
• LinkedInlinkedin.com/company/citizens-bank-of-lewis-county

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne County Bank