Roll and Hill

What Roll and Hill does

Roll & Hill is a privately held American lighting and furniture manufacturer and curator, founded in 2010 and headquartered in Byron Center, Michigan, with a New York showroom at 3 Mercer Street. The company designs, produces, and sells original lighting fixtures (chandeliers, pendants, sconces, table and floor lamps, ceiling mounts, outdoor lighting), furniture (seating, tables, storage), and decor (mirrors, candle holders, wall hangings) across more than 70 lighting collections, 14 furniture lines, and 10 decor collections. Production is in-house in Michigan using brass, bronze, nickel, glass, ceramic, and wood, and the company operates under the tagline 'Made in Michigan. Collected Worldwide.'

The business is built on collaborations with 35+ named independent designers, including Jason Miller, Lindsey Adelman, Bec Brittain, Formafantasma, Philippe Malouin, Paul Loebach, Fort Standard, Karl Zahn, and others. Roll & Hill runs a dual go-to-market: direct-to-consumer e-commerce at rollandhill.com (supporting USD, AUD, EUR, and GBP) supplemented by a dedicated Trade Program offering architects, designers, and collectors exclusive pricing, online discount access, and dedicated sales support, with a physical New York showroom for project-based selling.

Revenue mechanics are one-time purchases of lighting, furniture, and decor, with custom piece capabilities for bespoke configurations. Pricing is quote-based for custom work and not publicly disclosed for standard SKUs. The company has 11–50 employees, is organized as Roll & Hill, LLC, and filed an SEC Form D in August 2025 for a $1.5 million equity exemption offering, with $650,000 already sold at filing, indicating a modest external capital raise to supplement working capital.

Name

Roll and Hill

Legal name

Roll & Hill, LLC

Website

https://rollandhill.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Roll & Hill is a privately held, Michigan-based manufacturer of designer lighting, furniture, and decor, selling original collections from 35+ independent designers globally through DTC e-commerce, a New York showroom, and a dedicated trade program for architects and designers.

Ownership category

akta.pro rank

Product category

Designer Lighting & Furniture Manufacturing

NAICS

Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro industry

PRIMARYCRAIAHAA

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers)

Consumer Products & Retail/Home & Furniture Retail/Lighting & Ceiling Fans Retail

SECONDARYCRAIAHAC

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck)

Consumer Products & Retail/Home & Furniture Retail/Lighting & Ceiling Fans Retail

Keywords

• Designer lighting fixtures
• Modern lighting collections
• Chandeliers and pendants
• Designer furniture collections
• American-made lighting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lighting and furniture sales: Direct sales of lighting fixtures and furniture through the company's e-commerce platform. Products are sold as one-time purchases with no subscription component. The company also offers custom pieces and has a trade program for professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Roll & Hill designs, manufactures, and sells original designer lighting fixtures, furniture, and home decor through its own e-commerce site, a New York showroom, and a dedicated trade program. Products include chandeliers, pendants, sconces, table and floor lamps, ceiling mounts, outdoor lighting, seating, tables, storage, mirrors, and candle holders, all made in Michigan with over 35 independent designer collaborations.

Product overview

Roll & Hill is a lighting and furniture company that operates as both curator and manufacturer, bringing together original designers, a wide material palette, and in-house production. The company produces lighting (chandeliers, pendants, sconces, floor/table lamps, ceiling mounts, outdoor lighting), furniture (seating, tables, storage), and decor (mirrors, candle holders). Their portfolio includes over 50 named lighting collections (Agnes, Apollo, Cloud, Endless, Humboldt, Modo, Veil, etc.), furniture lines (Carlton, Checa, Lexington, Monroe, Orbit, The Cain), and decor items (Knot mirrors, Paloma mirrors, Bugia candle holders). Products are made in Michigan and distributed worldwide. The company also operates a trade program for architects and designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Products Range of designer lighting fixtures including chandeliers, pendants, sconces, table lamps, floor lamps, ceiling mounts, and outdoor lighting, spanning 272 products across 70+ named collections such as Agnes, Apollo, Cloud, Endless, Humboldt, Modo, and Veil. Sold to architects, designers, and residential customers globally.
• Furniture Designer furniture collection of 35 pieces covering seating (chairs, benches, stools), tables (coffee, dining, occasional), and storage (credenza, dresser), including lines such as Carlton, Checa, Lexington, Monroe, Orbit, and The Cain. Targeted at residential and commercial interior projects.
• Decor Home decor accessories including mirrors (Knot, Paloma, Knob, Bend collections), candle holders (Bugia, Cache, Cross, Gambalunga, Moor, Orbit), and wall hangings, sold to design-oriented residential and trade customers.
• Bulbs and Parts Replacement bulbs and glass components for lighting fixtures, including A15, A19, CA8, G16.5, G25, G40, G4, and G9 bulbs in finishes such as clear, frosted, opal, and half mirror, sold as accessories to lighting customers.
• Trade Program Exclusive trade account service for architects, interior designers, and collectors providing discounted pricing, online access to discounts, dedicated sales support, faster ordering, and sample availability for project-based specification purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jason MillercoreStrategic or Co-development PartnerJason Miller is one of the key designers featured by Roll & Hill, with multiple product collections including Carlton, Knob, and Bauhaus-influenced lighting pieces. His work represents a significant portion of the company's lighting portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apparatus Studio: New York-based independent designer lighting and furniture studio selling high-end, handmade pieces direct to consumers and the trade. Closely comparable to Roll & Hill in aesthetic, price point, designer-collaboration model, and trade-channel focus.
• Workstead: Brooklyn-based designer lighting and furniture maker offering handcrafted, design-forward fixtures and interiors. Comparable to Roll & Hill on premium positioning, in-house American manufacturing, and DTC + trade go-to-market.
• Allied Maker: Long Island-based handmade lighting manufacturer selling premium designer fixtures direct-to-consumer. Directly comparable to Roll & Hill in handmade American production, materials (brass, glass), and DTC model.
• Schoolhouse Electric: Portland-based designer and manufacturer of lighting, furniture, and home goods sold direct-to-consumer. Comparable in American manufacturing, multi-category home assortment, and curated designer-led catalog.
• Cedar & Moss: Designer and manufacturer of lighting fixtures with a strong Made-in-USA ethos and DTC e-commerce focus. Comparable to Roll & Hill in materials, direct-to-consumer distribution, and trade/architect reach.

Broad incumbents

• Visual Comfort & Co. One of the largest US designer lighting companies, partnering with dozens of well-known designers (Thomas O'Brien, Kelly Wearstler, Aerin). Overlaps Roll & Hill's designer-collab model and trade channel but at significantly larger scale and broader assortment.
• Arteriors: Dallas-based lighting, furniture, and decor wholesaler serving interior designers and retailers. Competes with Roll & Hill in premium decorative lighting and trade showrooms but with a broader assortment and wholesale-led distribution.
• Flos: Italian heritage designer lighting manufacturer with iconic designer collaborations (Castiglioni, Starck). Comparable in design pedigree and designer collaborations but global manufacturing scale and broader architectural lighting portfolio.
• Restoration Hardware (RH): Luxury home furnishings retailer offering lighting, furniture, and decor across a broad assortment with galleries and source books. Competes for the same affluent customer and trade designer but at much larger scale and broader category footprint.

Emerging players

• Jamie Young Co. Designer and wholesaler of lighting, furniture, and home decor with a showroom and trade program. Comparable product categories and trade-channel focus to Roll & Hill, though more wholesale-leaning than DTC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rollandhill
• Pinterestpinterest.com/rollandhill

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roll and Hill