Fi360
Fi360, a Broadridge business unit, provides fiduciary-centric SaaS tools, data analytics, and AIF/AIFA/PPC certification programs to financial advisors, RIAs, broker-dealers, asset managers, and custodians, serving 23,000+ users and $1.7T in retirement plan assets.
- Company typePrivate
- Founded1999
- HeadquartersPittsburgh, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Fi360 does
Fi360, founded in 1999 and headquartered in Pittsburgh, Pennsylvania, provides fiduciary-centric software tools, data analytics, and educational programs to financial advisors and the institutions that serve them. The company operates as the Broadridge Fiduciary Governance Solutions business unit following its 2019 acquisition by Broadridge Financial Solutions (NYSE: BR). Its core platform combines the Fi360 Platform (cloud-based investment evaluation, due diligence, and compliance monitoring), the proprietary Fi360 Fiduciary Score benchmarking system, Investment & Account Evaluation Tools, Data & Analytics aggregating 300+ data providers, the FirmPlus enterprise fiduciary management module, and the RFP Director proposal management tool, alongside the Prudent Practices handbook and AIF/AIFA/PPC fiduciary designation training programs.
The company sells primarily through SaaS subscriptions on annual billing, with three revenue streams: individual/firm subscription software licenses, enterprise/B2B bundles sized to firm headcount and service requirements, and certification/training fees for the AIF, AIFA, and PPC designations. Go-to-market combines direct enterprise sales with specialized fiduciary governance consultants, inside sales handling inbound inquiries, and a community-led motion centered on the 12,500+ designee certification ecosystem. Customers span financial advisors (primary), RIAs, broker-dealers, and bank trusts, plus asset managers, recordkeepers, custodians, and trust companies; the platform supports 23,000+ advisors and staff, 450,000+ aggregated retirement plans, and $1.7T in retirement plan assets under fiduciary oversight, with dedicated regional support across North America, EMEA, Australia, Hong Kong, and Singapore.
Fi360 firmographics
Firmographics- Name
- Fi360
- Legal name
- Broadridge Financial Solutions, Inc.
- Website
- https://Fi360.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fi360, a Broadridge business unit, provides fiduciary-centric SaaS tools, data analytics, and AIF/AIFA/PPC certification programs to financial advisors, RIAs, broker-dealers, asset managers, and custodians, serving 23,000+ users and $1.7T in retirement plan assets.
- Ownership category
- akta.pro rank
Fi360 industry classification
Industry- Product category
- Fiduciary Governance Software
- NAICS
- Trusts, Estates, and Agency Accounts (525920), Trusts, Estates, and Agency Accounts (52592)
- akta.pro primary industry
- Institutional Consultants & Fiduciary Management (Investment Consulting) (FSAAAGAJ)
- akta.pro secondary industries
- Fiduciary Investment Management (Trust Portfolios) (FSAEAKAI), Family Office Trust & Fiduciary Services (FSAEAKAF), Trust Administration & Fiduciary Accounting Services (FSAAANAF)
Keywords
Where Fi360 is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Markets served
Fi360 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Licenses: SaaS-based access to fiduciary governance platform, tools, and evaluation software. Pricing varies by user type and bundle, with subscription tiers for individual advisors, firms, and enterprise clients.
- Certification & Training Programs: Revenue from fiduciary education programs including AIF, AIFA, and PPC designations. Includes designation fees, training course fees, and continuing education credits.
- Enterprise/B2B Software Bundles: Customized solutions for RIAs, broker-dealers, bank trusts, asset managers, and custodians with bundled pricing based on firm size and service requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pricing varies by user type (advisor, firm, enterprise) and bundle of services selected |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Fi360 product offering
Product offeringCore offering
Fi360 provides a cloud-based fiduciary governance platform offering investment evaluation tools, data aggregation from 300+ providers, and compliance monitoring for financial advisors and institutions. The company also delivers professional fiduciary training and certification programs (AIF, AIFA, PPC) along with the Prudent Practices framework, enabling advisors to implement a documented fiduciary standard of care.
Product overview
Fi360 (now part of Broadridge) offers a unified platform-plus-modules architecture for fiduciary governance and investment management. The core Fi360 Platform serves as the central hub, supplemented by specialized modules including Investment & Account Evaluation Tools for due diligence, Data & Analytics powered by 300+ data providers, Fiduciary Training & Certification including the AIF® designation, the Prudent Practices® handbook, FirmPlus for enterprise fiduciary management, and RFP Director for proposal management. The solution serves financial advisors, RIAs, broker-dealers, bank trusts, asset managers, recordkeepers, custodians, and trust companies, supporting 23K+ advisors, 450K+ aggregated retirement plans, and $1.7T in retirement plan assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Fi360 Platform
- Investment & Account Evaluation Tools
- Data & Analytics
- Fiduciary Training & Certification
- Prudent Practices
- FirmPlus
- RFP Director
Quantifiable outcome
- 92% of advisors report AIF designation has helped grow their business
- +2 more outcomes
Companies that use Fi360
Customer profileSegments3 records
Ideal customer profiles2 records
Fi360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fi360 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Broadridge Financial SolutionscoreFi360 was acquired by Broadridge in 2019, becoming Broadridge Fiduciary Governance Solutions. The acquisition combined Fi360's fiduciary expertise with Broadridge's data, analytics, and technology leadership, expanding Broadridge's retirement and workplace solutions portfolio.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Fi360 competitors and assessment
Company assessmentDirect peers
- Investment Metrics: Investment Metrics provides institutional investment performance analytics, reporting, and data services to consultants and asset owners, closely mirroring Fi360's data aggregation and benchmarking capabilities for institutional fiduciaries.
- Morningstar: Morningstar provides investment research, data, and analytics to financial advisors and institutions, directly overlapping with Fi360's investment due diligence, scoring, and benchmarking capabilities. Both serve RIAs, broker-dealers, and asset managers with fiduciary-relevant analytics.
- Envestnet: Envestnet's Tamarac platform provides portfolio management, reporting, and advisor analytics for RIAs and broker-dealers, competing directly with Fi360's fiduciary governance, compliance, and performance reporting tools. Both target the same advisor and institutional customer base.
- Orion Advisor Solutions: Orion offers portfolio accounting, performance reporting, and advisor technology with overlapping fiduciary compliance and investment analytics use cases to Fi360. Both sell subscription software to RIAs, broker-dealers, and enterprise wealth firms.
- RISA Tech: RISA provides retirement plan design, compliance testing, and fiduciary tools for advisors and plan sponsors, directly competing with Fi360's retirement plan oversight and fiduciary governance offerings for the retirement market.
Emerging players
- Riskalyze: Riskalyze provides risk tolerance and alignment tools for financial advisors, addressing adjacent fiduciary use cases around investment suitability and risk profiling. It overlaps with Fi360's investment evaluation and prudent-man-process workflows but focuses more narrowly on risk.
- Addepar: Addepar provides wealth management data aggregation, analytics, and reporting for RIAs and family offices, with growing overlap in investment analytics and reporting that competes for the same institutional and RIA customers as Fi360.
- YCharts: YCharts provides investment research, screening, and data visualization tools for financial advisors, offering a more accessible analytics alternative that overlaps with portions of Fi360's investment evaluation and benchmarking suite.
Broad incumbents
- SS&C Technologies: SS&C offers broad wealth and asset management technology (Advent, Black Diamond) including portfolio management, reporting, and analytics that overlap with Fi360's investment evaluation and compliance tools, though as part of a much larger portfolio.
- FactSet: FactSet provides portfolio analytics, performance attribution, and data feeds to advisors and institutions, with overlapping capabilities in investment research, benchmarking, and reporting used in fiduciary workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fi360 social profiles
Digital presenceFi360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fi360 leadership team
Management profileNumber of profiles
Profiles1 record
Fi360 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fi360 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fi360
What does Fi360 do?
Fi360 provides a cloud-based fiduciary governance platform offering investment evaluation tools, data aggregation from 300+ providers, and compliance monitoring for financial advisors and institutions. The company also delivers professional fiduciary training and certification programs (AIF, AIFA, PPC) along with the Prudent Practices framework, enabling advisors to implement a documented fiduciary standard of care.
Is Fi360 a public or private company?
Fi360 is a private company. It is classified as corporate owned and is currently operating.
When was Fi360 founded?
Fi360 was founded in 1999. It employs 51 to 100 people.
Where is Fi360 based?
Fi360 is headquartered in Pittsburgh, United States, in the North America region.
How does Fi360 make money?
Three revenue lines are on record. Subscription Software Licenses are the primary driver. The others are certification & Training Programs and enterprise/B2B Software Bundles.
Who are Fi360's main competitors?
Direct peers on record are Investment Metrics, Morningstar, Envestnet, Orion Advisor Solutions and RISA Tech. Emerging players are Riskalyze, Addepar and YCharts. Broad incumbents are SS&C Technologies and FactSet.
Does Fi360 have an API?
No public API is recorded for Fi360.
What industry is Fi360 in?
Fi360's product category is Fiduciary Governance Software. Its primary akta.pro industry code is FSAAAGAJ, Institutional Consultants & Fiduciary Management (Investment Consulting), with a secondary code of FSAEAKAI, Fiduciary Investment Management (Trust Portfolios). Its NAICS code is 525920.