Auro Technologies

What Auro Technologies does

Auro Technologies (operating as AURO-3D) is a Belgium-based audio technology company that develops and licenses an immersive three-dimensional audio format and the surrounding codec, processing, and content creation technology stack. The core AURO-3D format adds a height layer (Surround, Height, Top) above traditional surround sound and is implemented through two proprietary codecs — Auro-Codec for high-resolution PCM transport on Blu-ray and AURO-CX, a next-generation audio codec supporting up to 24 channels, 16 objects, and Ambisonics with adaptive bitrate streaming up to 192 kHz/24-bit — plus the Auro-3D Engine that aggregates decoding, upmixing (Auro-Matic Pro), binaural rendering (Auro-Headphones), and virtual speaker virtualization (Auro-Scene, Auro-Space) for AVRs, soundbars, smart speakers, and mobile devices. The company serves three distinct customer segments: consumer electronics OEMs licensing AURO-3D into their hardware (Denon, Marantz, Trinnov, StormAudio, Yamaha, McIntosh, Lyngdorf, Arcam, JBL-Synthesis, Datasat, AudioControl, Onkyo/Integra, Monolith, Pioneer), professional content creators using the AURO-3D Creative Tools Suite plugin bundle for DAWs (Pro Tools, Nuendo, Reaper, DaVinci Resolve, Pyramix, Logic Pro X, Cubase), and content distributors including major film studios (Sony Pictures) and music labels (Universal Music, Sony Music) plus dedicated streaming platforms (AuroMasters, Artist Connection, Pure Audio Streaming, KORG Live Extreme). Revenue is generated through a combination of OEM technology licensing and royalties, codec licensing to streaming platforms, subscription-based professional creative tools priced at $20–$78/month, rent-to-own perpetual conversion licenses for individual plugins ($30–$200/quarter), and content distribution. AuroMasters, launched in October 2025 and powered by AURO-CX, represents the company's move into a consumer-facing streaming service under a credit-based artist compensation model.

Name

Auro Technologies

Legal name

Goer Dynamics B.V.

Website

https://auro-3d.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Auro Technologies (AURO-3D) develops and licenses an immersive 3D audio format, proprietary codecs (Auro-Codec, AURO-CX), and creative tools, serving consumer electronics OEMs, professional audio studios, and content/streaming platforms worldwide.

Ownership category

akta.pro rank

Product category

Immersive Audio Technology

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ)

akta.pro secondary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Immersive audio codecs
• 3D audio technology
• Spatial audio processing
• Audio codec licensing
• Professional audio software

Headquarters

HQ city

Mol

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Technology Licensing to Hardware Manufacturers: Licensing of AURO-3D technology suite to AVR, soundbar, smart speaker, and car audio manufacturers for integration into their products. Creates recurring licensing revenue from device makers.
2. Streaming Platform Partnerships: AURO-CX powers third-party streaming services like AuroMasters, enabling adaptive bitrate immersive audio streaming. Revenue from codec licensing and technology partnerships.
3. Professional Creative Tools: Subscription-based and rent-to-own licensing for AURO-3D Creative Tools Suite targeting music producers, film studios, and broadcast professionals. Free tier with limited exports; paid tiers for encoding capabilities.
4. Content Distribution: Distribution of AURO-3D encoded content through streaming platforms (Artist Connection, Pure Audio Streaming, AuroMasters) and physical media (Blu-ray Discs).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Auro Technologies develops and licenses the AURO-3D immersive 3D audio technology suite, which includes proprietary codecs (Auro-Codec, AURO-CX), the AuroMax cinematic audio system, and the Auro-3D Engine for embedded consumer electronics. The company sells the AURO-3D Creative Tools Suite (CTS) of professional plugins for music production, broadcast, and cinema post-production, and licenses its rendering engines and codecs to hardware OEMs and streaming platforms.

Product overview

AURO-3D is an immersive 3D audio technology company whose core product is the AURO-3D immersive audio format — a three-dimensional sound format with a height layer above traditional surround sound. The technology portfolio consists of two audio codecs (Auro-Codec for Blu-ray/streaming and AURO-CX for next-generation adaptive streaming), the AuroMax cinematic system for cinema theaters, and the Auro-3D Engine that integrates all technologies into consumer products. On the production side, the AURO-3D Creative Tools Suite (CTS) provides professional plugins for DAWs (AAX, AU, VST3) including Auro-Panner, Auro-Matic Pro upmixers (2D/3D), Auro-Headphones binaural rendering, and AuroMax Export, along with the Encoder Service standalone software. Consumer-facing products include the Artist Connection streaming platform/app, the AuroMasters global streaming platform, Pure Audio Streaming, and KORG Live Extreme, all delivering AURO-3D content to home theater AVRs/processors, soundbars, headphones, smart speakers, car audio, and mobile devices. Content distribution spans Blu-ray Discs, streaming platforms, and downloads.

Differentiator

Problem solved

Functional benefit

Brands

• Auro-Codec: Premium immersive sound codec capable of embedding AURO-3D content in high-resolution, uncompressed carrier for transport up to 96 kHz and 24 bit
• AURO-CX
• AuroMax
• Auro-Matic
• Auro-Headphones
• Auro-Scene
• Auro-Space
• AURO-3D Engine
• AuroMasters
• Artist Connection
• Pure Audio Streaming

Products and services

• AURO-3D Creative Tools Suite (CTS) Professional suite of AURO-CX-native plugins and applications for music production, broadcast, and cinema post-production, designed for studios, broadcasters, and post-production facilities authoring immersive 3D audio content.
• Auro-Codec Proprietary immersive 3D audio codec licensed to hardware manufacturers and streaming platforms for encoding and decoding AURO-3D audio content.
• AURO-CX Next-generation AURO-3D audio codec designed for native immersive audio production and distribution, supported by AURO-3D Creative Tools Suite and consumer playback devices.
• Auro-3D Engine Immersive audio rendering engine licensed to consumer electronics OEMs for embedding AURO-3D playback in AV receivers, soundbars, mobile devices, and automotive infotainment systems.
• AuroMax Cinematic immersive audio rendering system deployed in commercial cinema auditoriums to deliver object-based immersive audio to cinema audiences.

Quantifiable outcome

• High-resolution audio support up to 192 kHz/24 bit
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability3 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core and strategic.

• AuroMasterscoreStrategic or Co-development Partner · 1 October 2025AuroMasters is a global immersive music streaming platform powered by AURO-CX adaptive bitrate technology. Founded by Wilfried Van Baelen, AuroMasters delivers studio-quality 3D audio using AURO-3D technology, marking a major deployment of AURO-CX in consumer streaming.
• DenoncoreOEM/ Whitelabel/ Licensing PartnerDenon integrates AURO-3D technology in their premium AV receivers including AVC-X8500HA, AVC-X6700H, AVC-X3800H, AVC-X4800H, AVR-A1H, and AVR-X6800H models.
• MarantzcoreOEM/ Whitelabel/ Licensing PartnerMarantz embeds AURO-3D in their home theater receivers and processors including SR8015, AV8805A, AV7706, Cinema 30/50/40, AV10, and AV30.
• TrinnovcoreOEM/ Whitelabel/ Licensing PartnerTrinnov includes AURO-3D decoding in their premium Altitude 16 and Altitude 32 home theater processors.
• StormAudiocoreOEM/ Whitelabel/ Licensing PartnerStormAudio integrates AURO-3D in their ISP Elite MK3, ISP Core 16, ISP Evo, and ISR Fusion 20 processors.
• YamahacoreOEM/ Whitelabel/ Licensing PartnerYamaha supports AURO-3D in their RX-A8A and RX-A6A AV receivers and TRUE X SURROUND 90A soundbars.
• McIntoshcoreOEM/ Whitelabel/ Licensing PartnerMcIntosh embeds AURO-3D in their MX 123 and MX 180 home theater processors.
• Sony PicturescoreChannel Partner/ Reseller/ DistributorSony Pictures releases movies with AURO-3D audio on Blu-ray Disc, with titles like Spider-Man: Homecoming, Ghostbusters, and Jumanji available.
• Universal Music GroupcoreChannel Partner/ Reseller/ DistributorUniversal Music publishes AURO-3D music content across their catalog of artists.
• Sony MusiccoreChannel Partner/ Reseller/ DistributorSony Music publishes immersive music content in AURO-3D format.
• Streamsoft Inc. (Artist Connection)coreTechnology or IntegrationArtist Connection streaming platform integrates AURO-CX decoding for immersive audio on iOS and Android devices up to 192 kHz. Partnership enables high-resolution AURO-3D streaming on NVIDIA SHIELD TV Pro.
• KORGstrategicTechnology or IntegrationKORG Live Extreme uses AURO-CX for live streaming of immersive audio performances. Demonstrates real-time adaptive bitrate streaming capability.
• Pure Audio StreamingcoreTechnology or IntegrationPure Audio Streaming platform delivers AURO-3D music in hi-res up to 7.1.4 at 24-bit/96 kHz plus stereo up to 24-bit/192 kHz. Founded by Stefan Bock (Pure Audio Blu-ray).
• Certified Mixing StudiosstrategicChannel Partner/ Reseller/ DistributorGlobal network of certified mixing studios including 2L Mastering (Norway), Abbey Road Institute Amsterdam, MSM Studios (Munich/Berlin), Northstar Recording Services (Netherlands), The Living Room Studios (Greece), High Tide Immersive Audio (Germany), and others.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dolby Laboratories: Dolby Laboratories develops Dolby Atmos, the dominant immersive/spatial audio format competing directly with AURO-3D. Dolby Atmos covers consumer electronics, cinema, streaming, and music production — the same verticals as AURO-3D — and is the primary alternative format offered on most AURO-3D-compatible hardware.
• Xperi (DTS): Xperi develops DTS:X, a direct competitor to AURO-3D and Dolby Atmos in immersive audio for home theater, cinema, and streaming. DTS:X is offered on competing AVR brands (often exclusively on certain models), competing for the same OEM licensing and content distribution deals as AURO-3D.
• Fraunhofer IIS (MPEG-H 3D Audio): Fraunhofer IIS developed MPEG-H 3D Audio, an immersive audio standard used in broadcast (ATSC 3.0, DVB) and streaming applications. It competes with AURO-3D and Dolby Atmos in next-generation audio broadcasting and is positioned as the open-standard alternative to proprietary immersive audio formats.

Broad incumbents

• Sony (360 Reality Audio): Sony's 360 Reality Audio is an object-based spatial audio format for music streaming that competes directly with AURO-3D in the immersive music segment. Sony has music label relationships (Sony Music) and hardware ecosystem (PlayStation, Sony headphones, select AVRs), positioning it as a broad incumbent competitor with vertically integrated music distribution.
• Bose Corporation: Bose develops immersive audio technologies (Bose Immersive Audio, AR glasses with spatial audio) for headphones, soundbars, automotive audio, and home theater. As a broad incumbent with vertical hardware integration, Bose competes with AURO-3D in the consumer immersive audio segment and represents the kind of vertically integrated audio company AURO-3D could become via Goerdyna Group.
• Apple (Spatial Audio): Apple's Spatial Audio with Dolby Atmos on AirPods, Apple Music, and Apple TV is the dominant mainstream spatial audio experience for consumers. Apple competes with AURO-3D in the consumer immersive music and video segment, with built-in platform advantages that make it difficult for competing formats to reach iOS users without AURO-3D-specific partnerships.

Emerging players

• Dirac Research: Dirac Research develops digital audio optimization and spatial audio technologies (Dirac Live, Dirac Virtuo) for automotive, home theater, headphones, and mobile. Its room correction and spatial upmixing capabilities overlap with AURO-3D's Auro-Matic, Auro-Scene, and Auro-Space technologies for consumer electronics and automotive audio.
• Audyssey (Sound United): Audyssey develops room correction and audio processing technologies (MultEQ, Dynamic EQ) embedded in Denon, Marantz, and other AV receivers. While focused on room calibration rather than immersive format creation, Audyssey's technology is often deployed alongside AURO-3D decoding in the same AVRs, making it an adjacent peer in the AVR audio processing stack.
• Sonos: Sonos develops premium wireless multi-room audio systems with spatial audio capabilities (Dolby Atmos support on Arc, Era 300). While Sonos relies primarily on Dolby Atmos rather than AURO-3D, it competes for the same premium home audio consumer market that AURO-3D's OEM partners serve, and represents an emerging home audio competitor with growing spatial audio ambitions.

Others

• Waves Audio: Waves Audio is a leading developer of professional audio plugins (e.g., Nx, Abbey Road Chambers) used in music production, post-production, and immersive audio mixing. While not a direct competitor to AURO-3D's codec technology, Waves competes with AURO-3D's Creative Tools Suite in the professional creator plugin market, particularly for spatial/immersive audio upmixing and binaural rendering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Auro3D

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auro Technologies