Target Housing
Target Housing is a UK registered social landlord and charity providing supported accommodation and trauma-informed wraparound services to homeless individuals, those with complex needs, asylum seekers, domestic abuse survivors, and other vulnerable populations across Yorkshire, the Humber, Nottinghamshire and Derbyshire.
- Company typePrivate
- Founded1993
- HeadquartersRotherham, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Target Housing does
Target Housing is a UK registered social landlord and charitable non-profit organisation headquartered in Rotherham, providing supported accommodation and wraparound services to vulnerable populations. Incorporated in 1993 to house and support ex-offenders, it has expanded over 30+ years to serve homeless individuals, people with multiple and complex needs, asylum seekers and refugees, domestic abuse survivors, people with mental health conditions and learning disabilities, women with complex trauma, and those in contact with the criminal justice system across Yorkshire, the Humber, Nottinghamshire and Derbyshire.
Service delivery is grounded in a proprietary Psychologically Informed Environment (PIE) approach combined with trauma-informed, strength-based, person-centred practices. The organisation operates a portfolio of named programmes including St Barts (10 units, Sheffield), THRIVE (permanent supported housing), First Steps Hostel (Rotherham), Elliot Court (30-bed tenancy support), Housing First (15 individuals, Rotherham, with SYHA), Sheffield SHAP, the LIFT Project, New Avenues (Hull), Morley Road (Doncaster), Safe Zones (Sheffield), Safer Options Project (Rotherham), Safe Haven Doncaster (25 bed spaces with IDAS), and South Yorkshire Care (CQC-registered domiciliary care).
The business model is government-commissioned social housing and support services funded primarily through multi-year contracts with local authorities (Sheffield City Council, Rotherham Council, Doncaster Council) plus partnerships with the National Probation Service, NHS trusts, and specialist voluntary sector organisations. Approximately 200 staff operate across multiple regional offices. The organisation has received three successive investments from Social and Sustainable Capital totaling approximately £8.9M between 2020 and 2022, and holds the Investors in Diversity Foundational Award and Disability Confident accreditation.
Target Housing firmographics
Firmographics- Name
- Target Housing
- Legal name
- Target Housing
- Website
- https://targethousing.org.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Target Housing is a UK registered social landlord and charity providing supported accommodation and trauma-informed wraparound services to homeless individuals, those with complex needs, asylum seekers, domestic abuse survivors, and other vulnerable populations across Yorkshire, the Humber, Nottinghamshire and Derbyshire.
- Ownership category
- akta.pro rank
Target Housing industry classification
Industry- Product category
- Supported Housing and Social Care Services
- NAICS
- Other Community Housing Services (624229), Temporary Shelters (624221)
- SIC
- Services-Social Services (8300), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)
- akta.pro secondary industries
- Housing Assistance & Homeless Services (BPAGAEAB), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Target Housing is headquartered
LocationHeadquarters
- HQ city
- Rotherham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Target Housing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Government Commissioned Services: Target Housing receives funding through commissioned contracts with local authorities, government bodies, and social services to provide accommodation and support services for vulnerable populations including homeless people, asylum seekers, and those with complex needs.
- Housing Management Services: Provision of tenancy support, accommodation management, and housing-related support services to individuals experiencing homelessness or at risk, funded through local authority commissioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Commissioned social housing and support services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Target Housing product offering
Product offeringCore offering
Target Housing is a registered social landlord that provides supported accommodation and tailored wraparound support services to vulnerable populations across Yorkshire, the Humber, Nottinghamshire and Derby. It operates distinct service lines covering homelessness, multiple and complex needs, domestic abuse, mental health and learning disabilities, asylum seekers, offender resettlement, women's services, and CQC-registered domiciliary care. Services are commissioned primarily by local authorities and delivered using a Psychologically Informed Environment (PIE) and trauma-informed, strength-based approach.
Product overview
Target Housing is a registered social landlord providing a portfolio of housing and support services across Yorkshire, the Humber, Nottinghamshire, and Derby. The organisation operates multiple service lines including Accommodation for People Experiencing Multiple Disadvantages (with programs like St Barts and THRIVE in Sheffield), Homelessness Services (including First Steps Hostel, Elliot Court, and Housing First in Rotherham, SHAP in Sheffield, and AST projects across the region), Domestic Abuse Services, Mental Health & Learning Disabilities Services (including LIFT Project and New Avenues in Hull), Asylum Services, Care Services (South Yorkshire Care), Women's Services (including GROWTH Project), and Offender Services. The services are delivered through various local authority areas using Psychologically Informed Environment (PIE) and trauma-informed approaches.
Differentiator
Problem solved
Functional benefit
Brands
- St Barts: A 10-unit service supporting individuals with enduring mental health conditions alongside severe multiple disadvantage and learning disability/ASD in Sheffield.
- THRIVE
- SHAP
- South Yorkshire Project (formerly Link)
- Safe Zones
- Safer Options Project
- Safe Haven Doncaster
- LIFT Project (formerly MHLD Project)
- New Avenues
- South Yorkshire Care
- GROWTH Project
Products and services
- Accommodation for People Experiencing Multiple Disadvantages
Quantifiable outcome
- Maintains Top 100 ranking among most inclusive workplaces by National Centre for Diversity
- +2 more outcomes
Companies that use Target Housing
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles2 records
Target Housing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Target Housing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- South Yorkshire Housing Association (SYHA)coreHousing First is delivered in Rotherham in partnership with SYHA. Target Housing provides accommodation and intense support to 15 individuals based on the principles of Housing First, working with partner agencies to provide wraparound support.
- IDAS (Independent Domestic Abuse Services)corePartnership with IDAS to provide emergency temporary accommodation to people fleeing domestic abuse. In Sheffield, the South Yorkshire Project works in partnership with IDAS for the Safe Zones project supportingGBT+ male victims and single women with complex needs.
- Rotherham RisecoreIn Rotherham, the South Yorkshire Project works with Rotherham Rise, a support service for adults and children who have been affected by domestic abuse, to provide emergency temporary accommodation for domestic abuse survivors through the Safer Options Project.
- Rotherham Metropolitan Borough Council (RMBC)coreCollaborative partnership with RMBC on First Steps Hostel offering 24-hour support. RMBC Rough Sleepers Initiative Team, Adult Social Care, and Council's Enforcement Team are key stakeholders in providing integrated services.
- National Probation ServicecoreTarget Housing works with the National Probation Service as a key stakeholder and partner organisation, providing accommodation and support services for offenders and ex-offenders in Sheffield, Rotherham, and Doncaster.
- Community Mental Health TeamssecondaryMulti-agency approach includes working with Community Mental Health Teams as stakeholders and partner organisations to ensure comprehensive care for individuals with mental health needs.
- Drug and Alcohol ServicessecondaryPartnership with drug and alcohol services including Roads which provides weekly drop-in service at Elliot Court. Services are coordinated to support individuals with substance misuse issues.
- Sheffield City CouncilcoreReferrals for St Barts accommodation project must be made through Sheffield City Council via the Sheffield Housing Pathway. Sheffield City Council's RACMN panel meeting discusses housing of individuals with complex support needs.
- AuditelsecondaryIn 2023, Target Housing partnered with Auditel to begin their journey towards Net Zero emissions and reduce their carbon footprint across all properties and offices.
- City of Doncaster CouncilcoreJoint bid with IDAS for 25 bed spaces commissioned by The City of Doncaster Council. Target provides intensive housing management and IDAS provides specialist domestic abuse support.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Target Housing competitors and assessment
Company assessmentDirect peers
- St Mungo's: National UK homelessness charity providing supported housing, recovery, and move-on services for people sleeping rough or at risk. Closely comparable to Target Housing on mission, trauma-informed delivery, and local authority commissioning model.
- Crisis UK: National charity working to end homelessness through housing, education, and employment support. Comparable on supported housing delivery, multi-region footprint, and government-commissioned service model.
- Centrepoint: UK youth homelessness charity providing supported accommodation, health, and education services. Comparable on supported housing operations, local authority commissioning, and wraparound support methodology.
- Depaul UK: Charity supporting young people and adults experiencing homelessness across the UK with accommodation and outreach services. Comparable model of locally commissioned supported housing with multi-cohort intake.
- Emmaus UK: Charity supporting formerly homeless people through residential communities and social enterprise. Comparable charity status, supported housing operations, and reliance on commissioning and donations.
- South Yorkshire Housing Association: Regional housing association operating in South Yorkshire, an existing partner of Target Housing on Housing First. Comparable on geography, supported housing portfolio, and local authority commissioning.
- Look Ahead Care and Support: Provider of supported housing, mental health, and learning disability services across England. Comparable on supported housing for people with complex needs and multi-region local authority contracts.
Broad incumbents
- Home Group: Large UK housing association and supported housing provider with national footprint. Comparable on social landlord status, supported housing delivery, and complex-needs services, but operates at significantly greater scale.
- Together Housing: Northern England housing association providing general needs and supported housing. Comparable on regional footprint and supported housing portfolio, with broader landlord operations than Target Housing.
Regional players
- Hightown Housing Association: Housing association operating across Hertfordshire, Buckinghamshire, and Berkshire providing supported housing for vulnerable people. Comparable on supported housing operations and charity status, but focused on a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Target Housing social profiles
Digital presenceTarget Housing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Target Housing leadership team
Management profileNumber of profiles
Profiles11 records
Target Housing funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Target Housing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Target Housing
What does Target Housing do?
Target Housing is a registered social landlord that provides supported accommodation and tailored wraparound support services to vulnerable populations across Yorkshire, the Humber, Nottinghamshire and Derby. It operates distinct service lines covering homelessness, multiple and complex needs, domestic abuse, mental health and learning disabilities, asylum seekers, offender resettlement, women's services, and CQC-registered domiciliary care. Services are commissioned primarily by local authorities and delivered using a Psychologically Informed Environment (PIE) and trauma-informed, strength-based approach.
Is Target Housing a public or private company?
Target Housing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Target Housing founded?
Target Housing was founded in 1993. It employs 51 to 100 people.
Where is Target Housing based?
Target Housing is headquartered in Rotherham, United Kingdom, in the Europe region.
How does Target Housing make money?
Two revenue lines are on record. Government Commissioned Services are the primary driver. The others are housing Management Services.
Who are Target Housing's main competitors?
Direct peers on record are St Mungo's, Crisis UK, Centrepoint, Depaul UK, Emmaus UK, South Yorkshire Housing Association and Look Ahead Care and Support. Broad incumbents are Home Group and Together Housing. Hightown Housing Association is listed as a regional player.
Does Target Housing have an API?
No public API is recorded for Target Housing.
What industry is Target Housing in?
Target Housing's product category is Supported Housing and Social Care Services. Its primary akta.pro industry code is BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services, with a secondary code of BPAGAEAB, Housing Assistance & Homeless Services. Its NAICS code is 624229 and its SIC code is 8300.