SampleServe
SampleServe is a cloud-based SaaS platform that digitizes environmental sampling workflows through digital chain-of-custody, mobile field data collection, and automated report generation, serving environmental consultants, municipal water utilities, and testing laboratories.
- Company typePrivate
- Founded2018
- HeadquartersTraverse City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SampleServe does
SampleServe is a cloud-based SaaS company founded in 2018 in Traverse City, Michigan, that digitizes environmental sampling and reporting workflows through a modular platform consisting of a web-based Project Management Tool, a mobile Field App (iOS and Android), a Lab App, and a Report Generator. The platform supports offline data collection with automatic sync, QR-coded bottle labels printed in the field on Zebra printers, and a patented digital Chain-of-Custody that captures signatures, selfies, timestamps, and GPS locations in real time. SampleServe's technology integrates sample planning, field collection, lab receiving, and regulatory report generation into a connected end-to-end workflow, with custom data exports for third-party databases such as Equis and LIMS integration via partnerships such as CloudLIMS and Eurofins.
The company operates a hybrid product-led and enterprise sales model. The core environmental sampling tier (groundwater, soil, soil vapor) is free for project planning and field collection; revenue is generated through a $5–$12 per-sample fee when users opt into reporting features, a small monthly per-facility subscription for drinking water and wastewater customers, hardware bundle sales and leases ($99/month per bundle), white-label licensing for labs and consulting partners, and contextual advertising on free plans. Customer segments span environmental consulting and engineering firms (Antea Group, Stantec), municipal water operators (Inframark), environmental testing laboratories (Eurofins), and white-label partners, with adjacent verticals addressed through dedicated SKUs including SampleH2O (drinking water), SampleSWR (wastewater surveillance), SampleTHC (cannabis), and a crime scene collection module.
SampleServe was founded by Russell Schindler, a Professional Geologist with 31 years of environmental industry experience who holds seven related patents. The company is founder-led, with Mike Franklin as CTO and Data Protection Officer. Strategic positioning targets the $5 billion+ in annual inefficiency costs the company attributes to antiquated pen-and-paper methods in environmental sampling, with documented customer outcomes including 20% field-staff efficiency gains and report graphics generated at 10–40% of traditional cost. Recent partnerships with CloudLIMS (May 2025) and Waterly (March 2026) and a stated AI roadmap for fate and transport modeling indicate ongoing platform expansion, while headcount of 1–10 employees and a single disclosed $2.9 million funding round in November 2018 indicate the company remains an early-stage, capital-efficient operator.
SampleServe firmographics
Firmographics- Name
- SampleServe
- Legal name
- SampleServe, Inc.
- Website
- https://sampleserve.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SampleServe is a cloud-based SaaS platform that digitizes environmental sampling workflows through digital chain-of-custody, mobile field data collection, and automated report generation, serving environmental consultants, municipal water utilities, and testing laboratories.
- Ownership category
- akta.pro rank
SampleServe industry classification
Industry- Product category
- Environmental Sampling Software
- NAICS
- Environmental Consulting Services (54162), Testing Laboratories and Services (54138)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Environmental Data Management Platforms (EHS/EMS, LIMS, ELN, Compliance Data Hubs) (EUAHAKAA)
- akta.pro secondary industries
- Groundwater Monitoring & Well Sampling (Monitoring Wells, Plumes) (EUAHACAE), Wastewater & Industrial Effluent Monitoring (NPDES/Permit Compliance) (EUAHACAD), Sampling Programs & Field Services (grab/composite sampling, chain-of-custody, logistics) (EUANAJAD)
Keywords
Where SampleServe is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SampleServe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-Sample Reporting Fees (Environmental): For environmental sampling (groundwater, soil, vapor, etc.), the project planning tool and field app are free. A per-sample fee of $5 to $12 is charged when users opt into reporting features and upload any lab data dated after the trial ends. Uploading historical lab data is free. No per-user fees, annual fees, or sign-up fees.
- Monthly Facility Subscription (Drinking Water & Wastewater): For drinking water and wastewater applications, SampleServe charges a small monthly fee per facility. This is a recurring subscription model tied to the number of facilities managed by the customer.
- Hardware Sales / Lease: SampleServe offers hardware bundles (tablets, printers, starter label sets) for purchase or lease ($99/month per bundle; after 18 months of lease payments, ownership transfers). Hardware is pre-configured and covered by a one-year manufacturer warranty.
- Enterprise / White-Label Licensing: White-label partnerships allow labs and consulting firms to add branded field sample collection, digital COCs, and regulatory output features for their end users. Platform customization and white-labeled applications represent a potential licensing/enterprise revenue stream.
- Contextual Advertising / Promotions: SampleServe may display contextual suggestions and contextual advertisements for third-party suppliers and services within the Services. These are based only on non-personal project attributes (project type, sampling workflow type, equipment model selections) and not on behavioral tracking. No personal data or Customer Content is used for ad targeting. Contextual ads can be disabled on paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Environmental Tier — Project Planning + Field App |
| Usage-based | Pay-as-you-go | Environmental Reporting Add-On — Per Sample Fee |
| Subscription | Monthly | Drinking Water & Wastewater — Monthly Per Facility |
| One time/ perpetual license | Pay-as-you-go | Hardware Bundle Purchase |
| Subscription | Monthly | Hardware Lease Program |
| Other | Multi-year contract | White-Label / Enterprise Partnerships |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
SampleServe product offering
Product offeringCore offering
SampleServe is a cloud-based modular SaaS platform for digitizing environmental sampling workflows. It combines a web-based Project Management Tool, a mobile Field App (iOS/Android) with offline data collection and field-printed QR-coded bottle labels, a Lab App for receiving COCs and uploading EDDs into LIMS, and a Report Generator producing professional graphics (box maps, contours, trend graphs) within minutes. The platform includes patented digital Chain-of-Custody technology capturing signature, selfie, timestamp, and GPS, and supports environmental, drinking water, wastewater, cannabis testing, wastewater-based epidemiology, and crime scene sampling applications.
Product overview
SampleServe is a modular digital sampling and reporting platform consisting of a core platform (SampleENV) with integrated modules for project management, field data collection (Field App), lab sample receiving (Lab App), and report generation. The platform specializes in environmental sampling (groundwater, soil, soil vapor), drinking water testing (SampleH2O), wastewater monitoring (SampleSWR), cannabis testing (SampleTHC), and crime scene forensics. The core environmental platform is free for project planning and field collection; charges apply only for reporting features. Specialized solutions address different industry verticals while sharing common digital chain-of-custody and data integration infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- SampleENV: Environmental sampling software platform for project management, field data collection, and reporting.
- SampleH2O
- SampleSWR
- SampleLOG
Products and services
- SampleENV Comprehensive environmental sampling and reporting platform combining project management, field data collection, and lab integration for environmental consulting firms and sampling professionals performing groundwater, soil, and soil vapor sampling workflows.
- SampleH2O Digital solution specifically for drinking water testing labs, streamlining Bac-T, E. Coli, Nitrites/Nitrates, Lead, and Copper testing workflows. Features branded labels, unique sample ID tracking, and automated report generation.
- SampleSWR COVID/Flu sewer effluent sampling application for monitoring viral loads in wastewater. Enables community or facility-level infectious disease screening with digital sample collection and chain-of-custody processes.
- Crime Scene Collection Specialized product for crime scene sample collection and documentation, extending SampleServe's environmental sampling technology to forensic applications.
- SampleTHC Cannabis testing solution for tracking and managing cannabis laboratory samples and regulatory compliance.
- Direct To Report Technology Technology enabling direct upload of electronic data deliverables (EDD) from laboratories to the reporting platform, streamlining data transfer from lab analysis to client reports.
- Waterly Samples (co-developed with Waterly) Co-developed cloud-based digital sample management product for the water and wastewater industry that combines SampleServe's core sampling technology with Waterly's government and water-quality enhancements. Targets rural water systems and large contract operators and is available as an add-on to existing Waterly Rounds subscriptions.
- Hardware Bundle (Tablet + Printer + Labels) Pre-configured hardware bundle consisting of a tablet, Zebra printer, and starter set of labels for field sampling workflows. Available for one-time purchase or monthly lease ($99/month per bundle, with ownership transferring to the customer after 18 months of lease payments).
Quantifiable outcome
- Field staff are 20% more efficient using SampleServe compared to pen-and-paper methods.
- +4 more outcomes
Companies that use SampleServe
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
SampleServe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
SampleServe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Enviro Sampling SolutionsminorEnviro Sampling Solutions appeared as a guest on SampleServe's Masterclass Series (January 17, 2024), discussing new and improved industry workflows. Sarup Chand of Enviro Sampling Solutions participated in a discussion about industry trends and partnership opportunities.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SampleServe competitors and assessment
Company assessmentOthers
- Eurofins Lancaster Laboratories: Part of the Eurofins network providing environmental and pharmaceutical testing services. Comparable as a sample-receiving counterparty that integrates with field-collection software like SampleServe.
- Eurofins Environment Testing: World's largest environmental testing laboratory network and a current SampleServe customer/partner. While not a software competitor, Eurofins' relationships with consulting firms influence which field-data platform gets specified into projects.
Direct peers
- CloudLIMS: Cloud-based Laboratory Information Management System purpose-built for environmental testing labs. Already integrated with SampleServe, the two compete for the same digital workflow between field collection and lab processing.
- Watershed: Water stewardship and quality management platform used by beverage, food, and consumer goods companies. Comparable to SampleServe's water and wastewater compliance offerings but oriented toward corporate sustainability rather than field sampling.
- eLogger: Environmental field data collection and reporting platform for groundwater and soil sampling projects. Most direct functional competitor to SampleServe's field app and reporting workflow for environmental consultants.
Broad incumbents
- Locus Technologies: Established SaaS provider of EHS and environmental data management software for industrial and consulting clients. Overlaps with SampleServe on environmental data management and compliance reporting but serves a broader enterprise portfolio.
- VelocityEHS: Large EHS, quality, and operational risk software platform. While broader in scope, its environmental compliance and incident modules overlap with SampleServe's compliance reporting workflows.
- Sphera (formerly Optera/Enablon): Enterprise EHS and operational risk management software suite owned by Blackstone. Targets the same industrial and environmental compliance buyer as SampleServe but at much larger enterprise scale.
- Trimble Unity (formerly Cityworks): Utility and asset management software suite with environmental compliance modules. Competes for municipal and utility customers SampleServe targets with its SampleH2O and wastewater offerings.
Regional players
- Quanterra (Eurofins TestAmerica): Environmental testing laboratory services operating primarily in North America, similar to the lab-network customers that adopt SampleServe's Lab App. Useful comparable for understanding the lab side of the sampling ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SampleServe social profiles
Digital presenceSampleServe financial estimates
Financial estimateRevenue estimate
Valuation estimate
SampleServe leadership team
Management profileNumber of profiles
Profiles2 records
SampleServe funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SampleServe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SampleServe
What does SampleServe do?
SampleServe is a cloud-based modular SaaS platform for digitizing environmental sampling workflows. It combines a web-based Project Management Tool, a mobile Field App (iOS/Android) with offline data collection and field-printed QR-coded bottle labels, a Lab App for receiving COCs and uploading EDDs into LIMS, and a Report Generator producing professional graphics (box maps, contours, trend graphs) within minutes. The platform includes patented digital Chain-of-Custody technology capturing signature, selfie, timestamp, and GPS, and supports environmental, drinking water, wastewater, cannabis testing, wastewater-based epidemiology, and crime scene sampling applications.
Is SampleServe a public or private company?
SampleServe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SampleServe founded?
SampleServe was founded in 2018. It employs 1 to 10 people.
Where is SampleServe based?
SampleServe is headquartered in Traverse City, United States, in the North America region.
How does SampleServe make money?
Five revenue lines are on record. Per-Sample Reporting Fees (Environmental) is the primary driver. The others are monthly Facility Subscription (Drinking Water & Wastewater), hardware Sales / Lease, enterprise / White-Label Licensing and contextual Advertising / Promotions.
Who are SampleServe's main competitors?
Others on record are Eurofins Lancaster Laboratories and Eurofins Environment Testing. Direct peers are CloudLIMS, Watershed and eLogger. Broad incumbents are Locus Technologies, VelocityEHS, Sphera (formerly Optera/Enablon) and Trimble Unity (formerly Cityworks). Quanterra (Eurofins TestAmerica) is listed as a regional player.
Does SampleServe have an API?
No public API is recorded for SampleServe.
What industry is SampleServe in?
SampleServe's product category is Environmental Sampling Software. Its primary akta.pro industry code is EUAHAKAA, Environmental Data Management Platforms (EHS/EMS, LIMS, ELN, Compliance Data Hubs), with a secondary code of EUAHACAE, Groundwater Monitoring & Well Sampling (Monitoring Wells, Plumes). Its NAICS code is 54162 and its SIC code is 8734.