DName-iT
DName-iT is a MedTech company that sells a proprietary DNA-based molecular barcoding platform (DNames™) and companion software to NGS laboratories, enabling automated detection of sample switches and cross-contamination across the full sequencing workflow.
- Company typePrivate
- Founded2014
- HeadquartersBelfast, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DName-iT does
DName-iT is a MedTech company that has developed a proprietary DNA-based molecular barcoding technology, DNames™, designed to provide end-to-end quality assurance for Next Generation Sequencing (NGS) workflows. Each biological sample (blood, saliva, or extracted DNA) is tagged at collection with a unique single-use molecular barcode generated via a patented 2-step PCR indexing method; the barcode persists with the sample through DNA extraction, library preparation, sequencing, and analysis. Companion DName™ Software separates barcode reads from patient reads, compares them against an expected barcode database, and automatically flags sample switches and cross-contamination events. The platform addresses a documented industry problem: approximately 2% of NGS specimens are affected by multi-stage handling errors, and pre-analytical errors account for 60-70% of all laboratory errors.
The company is a late-2014 spin-out from KU Leuven University founded by Prof Harry Cuppens, and is a portfolio company of EMV Capital / NetScientific Plc. Commercial focus begins with Non-Invasive Prenatal Testing (NIPT) laboratories and is planned to expand into Cancer Therapy Selection, with adjacent opportunities in blood collection tube manufacturers and healthcare systems/payers. DName-iT achieved UK and EU Class 1 medical device registration in September 2024 and received EU and US patent grant notices in December 2024 and January 2025. Revenue mechanics rely on consumable barcode product sales (blood collection devices, microtubes, microtiter plates) with companion subscription software, supplemented by accessory oligonucleotides and potential patent licensing of the 2-step PCR method. The company is in early commercial stage with European industry pilots underway and planned US expansion.
DName-iT firmographics
Firmographics- Name
- DName-iT
- Legal name
- DName-iT Holdings Limited
- Website
- https://dnameit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DName-iT is a MedTech company that sells a proprietary DNA-based molecular barcoding platform (DNames™) and companion software to NGS laboratories, enabling automated detection of sample switches and cross-contamination across the full sequencing workflow.
- Ownership category
- akta.pro rank
DName-iT industry classification
Industry- Product category
- NGS Quality Assurance Software
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Molecular Diagnostics (PCR/qPCR, NGS-based assays) (HLAAALAA)
- akta.pro secondary industries
- Molecular Diagnostics (PCR/NAAT/NGS-based IVD) (HLAHAAAD), Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays) (HLAGAIAF), Molecular Diagnostics & Genomics Laboratories (HLAFAMAE)
Keywords
Where DName-iT is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DName-iT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- DName™ Barcode Products: Sale of proprietary DNA barcode products (DNames™) in various formats including blood collection devices, microtubes, and microtiter plates (96 well format). Available in three different concentrations depending on contamination detection requirements. Consumable product model with recurring revenue potential as laboratories require ongoing supply.
- DName™ Software Platform: Companion software for barcode data analysis and verification reporting. Software processes NGS results to authenticate samples and detect contamination. Platform includes DName™ Database for barcode comparison.
- Accessory Oligonucleotides: Accessory consumables for use with DName™ barcodes, sold as part of the product ecosystem for NGS quality assurance workflows.
- Patent Licensing: Potential licensing revenue from the underlying 2-step PCR patent already used in economical pooling of samples in NGS. The company may pursue out-licensing of core technology patents.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
DName-iT product offering
Product offeringCore offering
DName-iT is a MedTech company that has developed a proprietary DNA-based barcode labeling technology called DNames™ and a companion software platform for tracking patient specimens through Next Generation Sequencing (NGS) workflows. Unique molecular barcodes are embedded directly into biological samples (blood, saliva, or extracted DNA) at the point of collection and persist through DNA extraction, library preparation, sequencing, and analysis. The companion software compares obtained barcodes against expected barcodes in a database to automatically detect sample switching, cross-contamination, and other pre-analytical errors.
Product overview
DName-iT offers a unified molecular barcoding platform for NGS quality assurance, consisting of four integrated components: DName™ Barcodes (the core proprietary molecular barcoding technology), Accessory Oligos (for targeted enrichment), the DName™ Database (for expected barcode storage), and DName™ Software (for bioinformatics analysis and reporting). Together these components provide an end-to-end molecular identity layer that persists with patient samples throughout the NGS workflow, enabling automated detection of sample switching and cross-contamination. The platform is designed for laboratories, blood collection tube manufacturers, and healthcare systems seeking quality assurance for genetic testing.
Differentiator
Problem solved
Functional benefit
Products and services
- DName™ Barcodes Proprietary molecular DNA barcode labels (DNames™) added to biological samples (blood, saliva, or extracted DNA) to enable continuous traceability through the entire NGS workflow. Available in formats including blood collection devices, microtubes, and microtiter plates (96-well format), and in three different concentrations depending on contamination detection requirements. Sold as consumables with recurring-revenue potential for genetic testing laboratories.
- Accessory Oligos Specialized accessory oligonucleotides directed toward DNames™ that are added during the enrichment process in NGS workflows. They enable simultaneous enrichment and subsequent detection of DName™ barcodes alongside target genomic regions, sold as consumables for laboratories using the DName™ platform.
- DName™ Software Companion bioinformatics software for NGS workflows that separates DName™ barcode sequence reads from patient sequence reads, compares obtained barcodes against the DName™ Database of expected barcodes, automatically flags sample mismatches, identifies contamination barcodes and contamination levels, and generates verification reports for quality assurance and workflow improvement. Offered alongside DName™ Barcodes as part of the NGS specimen authentication platform.
Quantifiable outcome
- Approximately 2% of specimens are currently affected by multi-stage handling errors in NGS workflows
- +3 more outcomes
Companies that use DName-iT
Customer profileSegments5 records
Ideal customer profiles4 records
DName-iT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
DName-iT partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Laboratory Equipment VendorsminorDName-iT is building go-to-market partnerships with laboratory equipment vendors to extend reach into target laboratories. These partnerships are intended to drive adoption of the verification platform through established vendor distribution channels and customer relationships.
- KU LeuvencoreDName-iT is a spin-out company from KU Leuven University (established late 2014). The company exploits IP and know-how generated by founder Prof Harry Cuppens. The Gemma Frisius Fund is a joint venture involving KU Leuven, providing ongoing connection. Paul van Dun, General Manager of KU Leuven R&D, expressed support for the collaboration.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
DName-iT competitors and assessment
Company assessmentBroad incumbents
- Integrated DNA Technologies (IDT, a Danaher company): Major supplier of oligonucleotides and NGS reagents, including custom DNA barcodes and adapters used in NGS library prep. Comparable as an established oligo and NGS consumables vendor serving the same customer workflows.
- QIAGEN: Global provider of sample preparation and molecular diagnostics solutions, including NGS library prep kits and QC reagents. Comparable as an incumbent supplier of consumables into the same molecular diagnostics and NGS lab value chain.
- Bio-Rad Laboratories: Established life-science tools and clinical diagnostics company with molecular biology reagents, qPCR/digital PCR systems, and QC products serving the same molecular diagnostics and NGS lab customer base as DName-iT.
- Bio-Techne: Diversified life-science tools provider with a molecular diagnostics reagents portfolio (including Asuragen for diagnostic QC). Comparable as a supplier of consumables and QC reagents used in molecular diagnostic and NGS workflows, though far broader in scope than DName-iT.
Direct peers
- Streck: Specialist in molecular diagnostic and clinical lab QC products, including blood collection tubes and stabilization/QC consumables used in clinical and NGS workflows. Closely comparable as a niche QC consumables vendor in regulated diagnostics.
- Twist Bioscience: Synthetic DNA and NGS sample-preparation provider supplying custom oligos, target enrichment, and molecular reagents to NGS labs. Directly comparable as a supplier of molecular biology consumables used in NGS workflows.
- LGC Clinical Diagnostics: Provider of molecular diagnostic reference materials and QC products (formerly SeraCare). Directly comparable as a supplier of QC and identity tools used by clinical genomics and NGS laboratories.
- Revvity (Horizon Discovery): Through its Horizon Discovery business, Revvity supplies genomic reference standards and molecular diagnostic QC tools used in NGS and clinical lab workflows. Directly comparable as a QC consumables supplier to NGS laboratories.
Emerging players
- Natera: NIPT and oncology NGS testing services operator with proprietary sample identity and QC methods embedded in its lab workflows. Comparable as a NIPT and oncology NGS player that is also a potential DName-iT customer or partner for QC integration.
Others
- Hamilton Company: Laboratory automation and NGS sample-prep workstation vendor serving the same clinical and NGS lab customer base. Comparable as an adjacent ecosystem participant whose installed base could be a channel for DName-iT's barcode consumables.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DName-iT social profiles
Digital presenceDName-iT compliance and trust
Trust signalCompliance2 records
DName-iT financial estimates
Financial estimateRevenue estimate
Valuation estimate
DName-iT leadership team
Management profileNumber of profiles
Profiles6 records
DName-iT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DName-iT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DName-iT
What does DName-iT do?
DName-iT is a MedTech company that has developed a proprietary DNA-based barcode labeling technology called DNames™ and a companion software platform for tracking patient specimens through Next Generation Sequencing (NGS) workflows. Unique molecular barcodes are embedded directly into biological samples (blood, saliva, or extracted DNA) at the point of collection and persist through DNA extraction, library preparation, sequencing, and analysis. The companion software compares obtained barcodes against expected barcodes in a database to automatically detect sample switching, cross-contamination, and other pre-analytical errors.
Is DName-iT a public or private company?
DName-iT is a private company. It is classified as venture growth investor backed and is currently operating.
When was DName-iT founded?
DName-iT was founded in 2014. It employs 1 to 10 people.
Where is DName-iT based?
DName-iT is headquartered in Belfast, United Kingdom, in the Europe region.
How does DName-iT make money?
Four revenue lines are on record. DName™ Barcode Products are the primary driver. The others are DName™ Software Platform, accessory Oligonucleotides and patent Licensing.
Who are DName-iT's main competitors?
Broad incumbents on record are Integrated DNA Technologies (IDT, a Danaher company), QIAGEN, Bio-Rad Laboratories and Bio-Techne. Direct peers are Streck, Twist Bioscience, LGC Clinical Diagnostics and Revvity (Horizon Discovery). Natera is listed as an emerging player. Hamilton Company is listed as an others.
Does DName-iT have an API?
No public API is recorded for DName-iT.
What industry is DName-iT in?
DName-iT's product category is NGS Quality Assurance Software. Its primary akta.pro industry code is HLAAALAA, Molecular Diagnostics (PCR/qPCR, NGS-based assays), with a secondary code of HLAHAAAD, Molecular Diagnostics (PCR/NAAT/NGS-based IVD). Its SIC code is 2835.