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DName-iT

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uuid0003u2g

Namestring
DName-iT
Legal namestring
DName-iT Holdings Limited
Websiteurl
dnameit.com
Company typeenum
Private
Founded yearint
2014
Descriptiontext

DName-iT is a MedTech company that has developed a proprietary DNA-based molecular barcoding technology, DNames™, designed to provide end-to-end quality assurance for Next Generation Sequencing (NGS) workflows. Each biological sample (blood, saliva, or extracted DNA) is tagged at collection with a unique single-use molecular barcode generated via a patented 2-step PCR indexing method; the barcode persists with the sample through DNA extraction, library preparation, sequencing, and analysis. Companion DName™ Software separates barcode reads from patient reads, compares them against an expected barcode database, and automatically flags sample switches and cross-contamination events. The platform addresses a documented industry problem: approximately 2% of NGS specimens are affected by multi-stage handling errors, and pre-analytical errors account for 60-70% of all laboratory errors.

The company is a late-2014 spin-out from KU Leuven University founded by Prof Harry Cuppens, and is a portfolio company of EMV Capital / NetScientific Plc. Commercial focus begins with Non-Invasive Prenatal Testing (NIPT) laboratories and is planned to expand into Cancer Therapy Selection, with adjacent opportunities in blood collection tube manufacturers and healthcare systems/payers. DName-iT achieved UK and EU Class 1 medical device registration in September 2024 and received EU and US patent grant notices in December 2024 and January 2025. Revenue mechanics rely on consumable barcode product sales (blood collection devices, microtubes, microtiter plates) with companion subscription software, supplemented by accessory oligonucleotides and potential patent licensing of the 2-step PCR method. The company is in early commercial stage with European industry pilots underway and planned US expansion.

Short descriptiontext

DName-iT is a MedTech company that sells a proprietary DNA-based molecular barcoding platform (DNames™) and companion software to NGS laboratories, enabling automated detection of sample switches and cross-contamination across the full sequencing workflow.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersBelfast, United Kingdom
HQ citystring
Belfast
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
NGS quality assurance, DNA barcode labeling, specimen authentication, molecular barcoding, genetic testing controls
Industry4 codes
1Molecular Diagnostics (PCR/qPCR, NGS-based assays)
CodeHLAAALAAPrimaryYes
2Molecular Diagnostics (PCR/NAAT/NGS-based IVD)
CodeHLAHAAADPrimaryNo
3Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays)
CodeHLAGAIAFPrimaryNo
4Molecular Diagnostics & Genomics Laboratories
CodeHLAFAMAEPrimaryNo
SIC code1 code
  • In Vitro & In Vivo Diagnostic Substances2835
Product category
NGS Quality Assurance Software
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1DName™ Barcode Products
TypeHardware Sales
Description

Sale of proprietary DNA barcode products (DNames™) in various formats including blood collection devices, microtubes, and microtiter plates (96 well format). Available in three different concentrations depending on contamination detection requirements. Consumable product model with recurring revenue potential as laboratories require ongoing supply.

dnameit.com
2DName™ Software Platform
TypeSubscription Recurring
Description

Companion software for barcode data analysis and verification reporting. Software processes NGS results to authenticate samples and detect contamination. Platform includes DName™ Database for barcode comparison.

dnameit.com
3Accessory Oligonucleotides
TypeHardware Sales
Description

Accessory consumables for use with DName™ barcodes, sold as part of the product ecosystem for NGS quality assurance workflows.

dnameit.com
4Patent Licensing
TypeLicensing Royalties
Description

Potential licensing revenue from the underlying 2-step PCR patent already used in economical pooling of samples in NGS. The company may pursue out-licensing of core technology patents.

dnameit.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components2 values
Personnel, Technology or R&D
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

DName-iT is a MedTech company that has developed a proprietary DNA-based barcode labeling technology called DNames™ and a companion software platform for tracking patient specimens through Next Generation Sequencing (NGS) workflows. Unique molecular barcodes are embedded directly into biological samples (blood, saliva, or extracted DNA) at the point of collection and persist through DNA extraction, library preparation, sequencing, and analysis. The companion software compares obtained barcodes against expected barcodes in a database to automatically detect sample switching, cross-contamination, and other pre-analytical errors.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Approximately 2% of specimens are currently affected by multi-stage handling errors in NGS workflows
+3 more records
Product overview1 text field

DName-iT offers a unified molecular barcoding platform for NGS quality assurance, consisting of four integrated components: DName™ Barcodes (the core proprietary molecular barcoding technology), Accessory Oligos (for targeted enrichment), the DName™ Database (for expected barcode storage), and DName™ Software (for bioinformatics analysis and reporting). Together these components provide an end-to-end molecular identity layer that persists with patient samples throughout the NGS workflow, enabling automated detection of sample switching and cross-contamination. The platform is designed for laboratories, blood collection tube manufacturers, and healthcare systems seeking quality assurance for genetic testing.

Product and service3 records
1DName™ Barcodes
CategoryCore molecular barcoding consumable
Description

Proprietary molecular DNA barcode labels (DNames™) added to biological samples (blood, saliva, or extracted DNA) to enable continuous traceability through the entire NGS workflow. Available in formats including blood collection devices, microtubes, and microtiter plates (96-well format), and in three different concentrations depending on contamination detection requirements. Sold as consumables with recurring-revenue potential for genetic testing laboratories.

2Accessory Oligos
CategoryAccessory consumable for NGS workflows
Description

Specialized accessory oligonucleotides directed toward DNames™ that are added during the enrichment process in NGS workflows. They enable simultaneous enrichment and subsequent detection of DName™ barcodes alongside target genomic regions, sold as consumables for laboratories using the DName™ platform.

3DName™ Software
CategoryBioinformatics verification software
Description

Companion bioinformatics software for NGS workflows that separates DName™ barcode sequence reads from patient sequence reads, compares obtained barcodes against the DName™ Database of expected barcodes, automatically flags sample mismatches, identifies contamination barcodes and contamination levels, and generates verification reports for quality assurance and workflow improvement. Offered alongside DName™ Barcodes as part of the NGS specimen authentication platform.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierMinorTypeChannel Partner/ Reseller/ DistributorAnnounced on2023-06-30
Description

DName-iT is building go-to-market partnerships with laboratory equipment vendors to extend reach into target laboratories. These partnerships are intended to drive adoption of the verification platform through established vendor distribution channels and customer relationships.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2014-01-01
Description

DName-iT is a spin-out company from KU Leuven University (established late 2014). The company exploits IP and know-how generated by founder Prof Harry Cuppens. The Gemma Frisius Fund is a joint venture involving KU Leuven, providing ongoing connection. Paul van Dun, General Manager of KU Leuven R&D, expressed support for the collaboration.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Major supplier of oligonucleotides and NGS reagents, including custom DNA barcodes and adapters used in NGS library prep. Comparable as an established oligo and NGS consumables vendor serving the same customer workflows.

TypeDirect peer
Description

Specialist in molecular diagnostic and clinical lab QC products, including blood collection tubes and stabilization/QC consumables used in clinical and NGS workflows. Closely comparable as a niche QC consumables vendor in regulated diagnostics.

TypeDirect peer
Description

Synthetic DNA and NGS sample-preparation provider supplying custom oligos, target enrichment, and molecular reagents to NGS labs. Directly comparable as a supplier of molecular biology consumables used in NGS workflows.

TypeEmerging player
Description

NIPT and oncology NGS testing services operator with proprietary sample identity and QC methods embedded in its lab workflows. Comparable as a NIPT and oncology NGS player that is also a potential DName-iT customer or partner for QC integration.

TypeBroad incumbent
Description

Global provider of sample preparation and molecular diagnostics solutions, including NGS library prep kits and QC reagents. Comparable as an incumbent supplier of consumables into the same molecular diagnostics and NGS lab value chain.

TypeDirect peer
Description

Provider of molecular diagnostic reference materials and QC products (formerly SeraCare). Directly comparable as a supplier of QC and identity tools used by clinical genomics and NGS laboratories.

TypeBroad incumbent
Description

Established life-science tools and clinical diagnostics company with molecular biology reagents, qPCR/digital PCR systems, and QC products serving the same molecular diagnostics and NGS lab customer base as DName-iT.

TypeOthers
Description

Laboratory automation and NGS sample-prep workstation vendor serving the same clinical and NGS lab customer base. Comparable as an adjacent ecosystem participant whose installed base could be a channel for DName-iT's barcode consumables.

TypeBroad incumbent
Description

Diversified life-science tools provider with a molecular diagnostics reagents portfolio (including Asuragen for diagnostic QC). Comparable as a supplier of consumables and QC reagents used in molecular diagnostic and NGS workflows, though far broader in scope than DName-iT.

TypeDirect peer
Description

Through its Horizon Discovery business, Revvity supplies genomic reference standards and molecular diagnostic QC tools used in NGS and clinical lab workflows. Directly comparable as a QC consumables supplier to NGS laboratories.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

DName-iT

NGS Quality Assurance Softwarednameit.com

DName-iT is a MedTech company that sells a proprietary DNA-based molecular barcoding platform (DNames™) and companion software to NGS laboratories, enabling automated detection of sample switches and cross-contamination across the full sequencing workflow.

What DName-iT does

DName-iT is a MedTech company that has developed a proprietary DNA-based molecular barcoding technology, DNames™, designed to provide end-to-end quality assurance for Next Generation Sequencing (NGS) workflows. Each biological sample (blood, saliva, or extracted DNA) is tagged at collection with a unique single-use molecular barcode generated via a patented 2-step PCR indexing method; the barcode persists with the sample through DNA extraction, library preparation, sequencing, and analysis. Companion DName™ Software separates barcode reads from patient reads, compares them against an expected barcode database, and automatically flags sample switches and cross-contamination events. The platform addresses a documented industry problem: approximately 2% of NGS specimens are affected by multi-stage handling errors, and pre-analytical errors account for 60-70% of all laboratory errors.

The company is a late-2014 spin-out from KU Leuven University founded by Prof Harry Cuppens, and is a portfolio company of EMV Capital / NetScientific Plc. Commercial focus begins with Non-Invasive Prenatal Testing (NIPT) laboratories and is planned to expand into Cancer Therapy Selection, with adjacent opportunities in blood collection tube manufacturers and healthcare systems/payers. DName-iT achieved UK and EU Class 1 medical device registration in September 2024 and received EU and US patent grant notices in December 2024 and January 2025. Revenue mechanics rely on consumable barcode product sales (blood collection devices, microtubes, microtiter plates) with companion subscription software, supplemented by accessory oligonucleotides and potential patent licensing of the 2-step PCR method. The company is in early commercial stage with European industry pilots underway and planned US expansion.

DName-iT firmographics

Firmographics
Name
DName-iT
Legal name
DName-iT Holdings Limited
Website
https://dnameit.com
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
1–10 employees
Short description
DName-iT is a MedTech company that sells a proprietary DNA-based molecular barcoding platform (DNames™) and companion software to NGS laboratories, enabling automated detection of sample switches and cross-contamination across the full sequencing workflow.
Ownership category
akta.pro rank

DName-iT industry classification

Industry
Product category
NGS Quality Assurance Software
SIC
In Vitro & In Vivo Diagnostic Substances (2835)
akta.pro primary industry
Molecular Diagnostics (PCR/qPCR, NGS-based assays) (HLAAALAA)
akta.pro secondary industries
Molecular Diagnostics (PCR/NAAT/NGS-based IVD) (HLAHAAAD), Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays) (HLAGAIAF), Molecular Diagnostics & Genomics Laboratories (HLAFAMAE)

Keywords

  • NGS quality assurance
  • DNA barcode labeling
  • Specimen authentication
  • Molecular barcoding
  • Genetic testing controls

Where DName-iT is headquartered

Location

Headquarters

HQ city
Belfast
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

DName-iT business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D

Revenue model

  1. DName™ Barcode Products: Sale of proprietary DNA barcode products (DNames™) in various formats including blood collection devices, microtubes, and microtiter plates (96 well format). Available in three different concentrations depending on contamination detection requirements. Consumable product model with recurring revenue potential as laboratories require ongoing supply.
  2. DName™ Software Platform: Companion software for barcode data analysis and verification reporting. Software processes NGS results to authenticate samples and detect contamination. Platform includes DName™ Database for barcode comparison.
  3. Accessory Oligonucleotides: Accessory consumables for use with DName™ barcodes, sold as part of the product ecosystem for NGS quality assurance workflows.
  4. Patent Licensing: Potential licensing revenue from the underlying 2-step PCR patent already used in economical pooling of samples in NGS. The company may pursue out-licensing of core technology patents.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

DName-iT product offering

Product offering

Core offering

DName-iT is a MedTech company that has developed a proprietary DNA-based barcode labeling technology called DNames™ and a companion software platform for tracking patient specimens through Next Generation Sequencing (NGS) workflows. Unique molecular barcodes are embedded directly into biological samples (blood, saliva, or extracted DNA) at the point of collection and persist through DNA extraction, library preparation, sequencing, and analysis. The companion software compares obtained barcodes against expected barcodes in a database to automatically detect sample switching, cross-contamination, and other pre-analytical errors.

Product overview

DName-iT offers a unified molecular barcoding platform for NGS quality assurance, consisting of four integrated components: DName™ Barcodes (the core proprietary molecular barcoding technology), Accessory Oligos (for targeted enrichment), the DName™ Database (for expected barcode storage), and DName™ Software (for bioinformatics analysis and reporting). Together these components provide an end-to-end molecular identity layer that persists with patient samples throughout the NGS workflow, enabling automated detection of sample switching and cross-contamination. The platform is designed for laboratories, blood collection tube manufacturers, and healthcare systems seeking quality assurance for genetic testing.

Differentiator

Problem solved

Functional benefit

Products and services

  • DName™ Barcodes Proprietary molecular DNA barcode labels (DNames™) added to biological samples (blood, saliva, or extracted DNA) to enable continuous traceability through the entire NGS workflow. Available in formats including blood collection devices, microtubes, and microtiter plates (96-well format), and in three different concentrations depending on contamination detection requirements. Sold as consumables with recurring-revenue potential for genetic testing laboratories.
  • Accessory Oligos Specialized accessory oligonucleotides directed toward DNames™ that are added during the enrichment process in NGS workflows. They enable simultaneous enrichment and subsequent detection of DName™ barcodes alongside target genomic regions, sold as consumables for laboratories using the DName™ platform.
  • DName™ Software Companion bioinformatics software for NGS workflows that separates DName™ barcode sequence reads from patient sequence reads, compares obtained barcodes against the DName™ Database of expected barcodes, automatically flags sample mismatches, identifies contamination barcodes and contamination levels, and generates verification reports for quality assurance and workflow improvement. Offered alongside DName™ Barcodes as part of the NGS specimen authentication platform.

Quantifiable outcome

  • Approximately 2% of specimens are currently affected by multi-stage handling errors in NGS workflows
  • +3 more outcomes

Companies that use DName-iT

Customer profile

Segments5 records

Ideal customer profiles4 records

DName-iT technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

DName-iT partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor and core.

  • Laboratory Equipment VendorsminorChannel Partner/ Reseller/ Distributor · 30 June 2023DName-iT is building go-to-market partnerships with laboratory equipment vendors to extend reach into target laboratories. These partnerships are intended to drive adoption of the verification platform through established vendor distribution channels and customer relationships.
  • KU LeuvencoreStrategic or Co-development Partner · 1 January 2014DName-iT is a spin-out company from KU Leuven University (established late 2014). The company exploits IP and know-how generated by founder Prof Harry Cuppens. The Gemma Frisius Fund is a joint venture involving KU Leuven, providing ongoing connection. Paul van Dun, General Manager of KU Leuven R&D, expressed support for the collaboration.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

DName-iT competitors and assessment

Company assessment

Broad incumbents

  • Integrated DNA Technologies (IDT, a Danaher company): Major supplier of oligonucleotides and NGS reagents, including custom DNA barcodes and adapters used in NGS library prep. Comparable as an established oligo and NGS consumables vendor serving the same customer workflows.
  • QIAGEN: Global provider of sample preparation and molecular diagnostics solutions, including NGS library prep kits and QC reagents. Comparable as an incumbent supplier of consumables into the same molecular diagnostics and NGS lab value chain.
  • Bio-Rad Laboratories: Established life-science tools and clinical diagnostics company with molecular biology reagents, qPCR/digital PCR systems, and QC products serving the same molecular diagnostics and NGS lab customer base as DName-iT.
  • Bio-Techne: Diversified life-science tools provider with a molecular diagnostics reagents portfolio (including Asuragen for diagnostic QC). Comparable as a supplier of consumables and QC reagents used in molecular diagnostic and NGS workflows, though far broader in scope than DName-iT.

Direct peers

  • Streck: Specialist in molecular diagnostic and clinical lab QC products, including blood collection tubes and stabilization/QC consumables used in clinical and NGS workflows. Closely comparable as a niche QC consumables vendor in regulated diagnostics.
  • Twist Bioscience: Synthetic DNA and NGS sample-preparation provider supplying custom oligos, target enrichment, and molecular reagents to NGS labs. Directly comparable as a supplier of molecular biology consumables used in NGS workflows.
  • LGC Clinical Diagnostics: Provider of molecular diagnostic reference materials and QC products (formerly SeraCare). Directly comparable as a supplier of QC and identity tools used by clinical genomics and NGS laboratories.
  • Revvity (Horizon Discovery): Through its Horizon Discovery business, Revvity supplies genomic reference standards and molecular diagnostic QC tools used in NGS and clinical lab workflows. Directly comparable as a QC consumables supplier to NGS laboratories.

Emerging players

  • Natera: NIPT and oncology NGS testing services operator with proprietary sample identity and QC methods embedded in its lab workflows. Comparable as a NIPT and oncology NGS player that is also a potential DName-iT customer or partner for QC integration.

Others

  • Hamilton Company: Laboratory automation and NGS sample-prep workstation vendor serving the same clinical and NGS lab customer base. Comparable as an adjacent ecosystem participant whose installed base could be a channel for DName-iT's barcode consumables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

DName-iT social profiles

Digital presence

DName-iT compliance and trust

Trust signal

Compliance2 records

DName-iT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DName-iT leadership team

Management profile

Number of profiles

Profiles6 records

DName-iT funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DName-iT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DName-iT

What does DName-iT do?

DName-iT is a MedTech company that has developed a proprietary DNA-based barcode labeling technology called DNames™ and a companion software platform for tracking patient specimens through Next Generation Sequencing (NGS) workflows. Unique molecular barcodes are embedded directly into biological samples (blood, saliva, or extracted DNA) at the point of collection and persist through DNA extraction, library preparation, sequencing, and analysis. The companion software compares obtained barcodes against expected barcodes in a database to automatically detect sample switching, cross-contamination, and other pre-analytical errors.

Is DName-iT a public or private company?

DName-iT is a private company. It is classified as venture growth investor backed and is currently operating.

When was DName-iT founded?

DName-iT was founded in 2014. It employs 1 to 10 people.

Where is DName-iT based?

DName-iT is headquartered in Belfast, United Kingdom, in the Europe region.

How does DName-iT make money?

Four revenue lines are on record. DName™ Barcode Products are the primary driver. The others are DName™ Software Platform, accessory Oligonucleotides and patent Licensing.

Who are DName-iT's main competitors?

Broad incumbents on record are Integrated DNA Technologies (IDT, a Danaher company), QIAGEN, Bio-Rad Laboratories and Bio-Techne. Direct peers are Streck, Twist Bioscience, LGC Clinical Diagnostics and Revvity (Horizon Discovery). Natera is listed as an emerging player. Hamilton Company is listed as an others.

Does DName-iT have an API?

No public API is recorded for DName-iT.

What industry is DName-iT in?

DName-iT's product category is NGS Quality Assurance Software. Its primary akta.pro industry code is HLAAALAA, Molecular Diagnostics (PCR/qPCR, NGS-based assays), with a secondary code of HLAHAAAD, Molecular Diagnostics (PCR/NAAT/NGS-based IVD). Its SIC code is 2835.

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