Blue Lice
Blue Lice is a Norwegian aquaculture startup that develops a preventive technology solution against salmon lice (lakselus), selling directly to Norwegian fish farming companies to reduce sea lice infestations in salmon farming operations.
- Company typePrivate
- Founded2017
- HeadquartersStavanger, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blue Lice does
Blue Lice is a Norwegian aquaculture-technology startup founded in 2017 and headquartered in Stavanger, with additional offices in Nærbø, Oslo, and Trondheim. The company develops a preventive solution against salmon lice (lakselus) targeted at fish farming operations, primarily within the Norwegian salmon farming industry. Its product positioning centers on prevention rather than reactive treatment of sea lice infestations, addressing a well-documented economic and animal-welfare problem in salmon aquaculture.
The company's core offering is a single preventive technology solution against sea lice; the underlying technical mechanism and any proprietary components are not detailed in publicly available sources, and no patents, trademarks, certifications, or AI/ML components have been disclosed. Revenue mechanics are similarly opaque — pricing is not publicly disclosed and the company has not reported revenue — though its go-to-market is described as a sales-led B2B model selling preventive sea lice solutions directly to fish farming companies within Norway.
Blue Lice has operated as a venture-backed private company since founding, raising approximately 13 million NOK (~$1.27M USD) in a February 2023 round led by Strawberry Equities with participation from Ekko Invest, SeaGrow, and Westcon. Proceeds are earmarked for customer base expansion, further technology development, and international expansion. Headcount remains small at 1–10 employees and the leadership team consists of four co-founders (CEO, two COO/CTO roles, and CMO). At this stage the company is best characterized as an early-stage, pre-commercial-to-early-commercial specialist in a niche aquaculture vertical.
Blue Lice firmographics
Firmographics- Name
- Blue Lice
- Legal name
- Blue Lice
- Website
- https://bluelice.no
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Lice is a Norwegian aquaculture startup that develops a preventive technology solution against salmon lice (lakselus), selling directly to Norwegian fish farming companies to reduce sea lice infestations in salmon farming operations.
- Ownership category
- akta.pro rank
Blue Lice industry classification
Industry- Product category
- Aquaculture Technology
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (32532)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Mosquito & Vector Control for Farms & Rural Properties (AFACAGAN)
Keywords
Where Blue Lice is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Blue Lice business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Sea Lice Prevention Solutions: Blue Lice generates revenue through selling preventive solutions against sea lice to fish farming companies. The exact revenue model mechanics (recurring vs one-time, equipment vs treatment) are not specified in available sources.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Blue Lice product offering
Product offeringCore offering
Blue Lice provides a preventive technology-based solution against sea lice (salmon lice / lakselus) for the aquaculture industry, targeting salmon farming operations. The company develops and sells tools and systems that proactively address sea lice infestations, distinguishing its prevention-first approach from conventional reactive treatment methods.
Product overview
Blue Lice offers a single preventive solution against salmon lice for the aquaculture industry. The company provides a technology-based approach to combat sea lice, with plans for customer base expansion, technology development, and international expansion. The product portfolio consists of a core preventive solution designed to address the sea lice problem in salmon farming.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Lice Preventive Solution A preventive, technology-based solution against sea lice (salmon lice / lakselus) designed for fish farming and aquaculture companies, particularly salmon farm operators. It targets the prevention of sea lice infestations as an alternative to reactive treatment approaches.
Companies that use Blue Lice
Customer profileSegments1 record
Ideal customer profiles1 record
Blue Lice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Blue Lice partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Blue Lice competitors and assessment
Company assessmentDirect peers
- Stingray Marine Solutions: Norwegian developer of optical/laser sea lice removal systems deployed in salmon net pens. Direct competitor to Blue Lice in Norway, targeting the same salmon lice challenge with a hardware/detection-based solution.
- SalRobotics (SalmoRobotics): Norwegian startup developing autonomous robotic systems for sea lice removal in aquaculture cages. Direct competitor offering a technology-driven alternative to manual and chemical delousing in Norwegian salmon farms.
Broad incumbents
- Pharmaq (Zoetis): Global aquaculture-focused pharmaceutical brand (now part of Zoetis) that produces sea lice treatments including Slice and other anti-sea-lice medicines. Broad incumbent whose chemical-delousing products dominate the sea lice control category Blue Lice is positioning against.
- Benchmark Animal Health: Aquaculture genetics and health company offering sea lice control solutions (e.g., Salmosan bath treatment, CleanTreat water purification system). Broad incumbent in the salmon health/IPM space serving the same Norwegian and Scottish salmon farmer clients.
- Akva Group: Major Norwegian aquaculture equipment and technology supplier offering cages, sensors, feeding systems, and parasite/camera solutions. Broad incumbent in salmon farm technology with overlapping sea lice management hardware.
Emerging players
- OptoScale: Norwegian aquaculture technology company providing computer-vision biomass and welfare monitoring tools, including sea lice counting. Comparable as a Norwegian aquaculture-tech hardware vendor serving the same salmon farmer customer base.
- Cflow Solutions: Norwegian aquaculture-tech firm known for the FishLoose concept and salmon handling/welfare technology. Comparable as a Norwegian hardware vendor addressing sea-lice-related handling and welfare challenges for salmon farmers.
Others
- Mowi: World's largest Atlantic salmon farmer and a key potential customer in Norway. Comparable because Mowi is both a major target customer for sea lice prevention vendors and an active developer of in-house IPM and sea lice countermeasures, shaping the demand environment Blue Lice sells into.
- BioMar: Global aquaculture feed supplier with strong Norwegian presence and functional feeds targeting salmon health, including immune-function feeds historically positioned around sea lice resilience. Thematically adjacent as a Norwegian aquaculture input supplier where cross-selling or co-development with Blue Lice is plausible.
- Westcon Yards / Westcon Group: Norwegian marine construction and service company that is also an investor in Blue Lice. Comparable because Westcon supplies equipment and services to Norwegian fish farming and marine operators, providing both a sales channel signal and an investor-side adjacency to Blue Lice's customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Blue Lice social profiles
Digital presenceBlue Lice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Lice leadership team
Management profileNumber of profiles
Profiles4 records
Blue Lice funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Lice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Lice
What does Blue Lice do?
Blue Lice provides a preventive technology-based solution against sea lice (salmon lice / lakselus) for the aquaculture industry, targeting salmon farming operations. The company develops and sells tools and systems that proactively address sea lice infestations, distinguishing its prevention-first approach from conventional reactive treatment methods.
Is Blue Lice a public or private company?
Blue Lice is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blue Lice founded?
Blue Lice was founded in 2017. It employs 1 to 10 people.
Where is Blue Lice based?
Blue Lice is headquartered in Stavanger, Norway, in the Europe region.
How does Blue Lice make money?
One revenue line is on record: sea Lice Prevention Solutions.
Who are Blue Lice's main competitors?
Direct peers on record are Stingray Marine Solutions and SalRobotics (SalmoRobotics). Broad incumbents are Pharmaq (Zoetis), Benchmark Animal Health and Akva Group. Emerging players are OptoScale and Cflow Solutions. Others are Mowi, BioMar and Westcon Yards / Westcon Group.
Does Blue Lice have an API?
No public API is recorded for Blue Lice.
What industry is Blue Lice in?
Blue Lice's product category is Aquaculture Technology. Its primary akta.pro industry code is AFACAGAN, Mosquito & Vector Control for Farms & Rural Properties. Its NAICS code is 32532 and its SIC code is 2870.