ROSEFIELD Watches
ROSEFIELD Watches is a Dutch direct-to-consumer fashion brand founded in 2014 that designs and sells women's watches and jewelry through five regional e-commerce storefronts, serving fashion-conscious women and gift buyers in the US, UK, Europe, Canada, and Australia.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ROSEFIELD Watches does
ROSEFIELD Watches is a Dutch direct-to-consumer fashion brand founded in 2014 and headquartered in Amsterdam, specializing in women's watches and complementary jewelry. The company sells exclusively through five owned regional e-commerce storefronts (United States, United Kingdom, Europe, Canada, and Australia) with localized pricing, currencies, and shipping; no third-party retail, wholesale, or marketplace presence is disclosed. The brand is operated by a small team of 11-50 employees under co-founder and CEO Christiaan Bekker, with functional executives in operations, marketing, and finance.
The product portfolio spans 138+ watches across case shapes (Octagon, Circular, Square, Oval) and named collections (Octagon, Boxy, Studio, Small Edit, Ace, Heirloom, Gaia, Rose, Ivy, Gemme, Boxelle, Minis, Ovale), 359+ jewelry items across bracelets, necklaces, earrings, and rings, 76+ replacement watch straps in leather, stainless steel, and mesh, and pre-curated gift sets. Watches are priced $45-$189+ and jewelry $12-$189, with stainless steel, leather, and mesh materials, water resistance rated at 3 ATM, and personalization via engraving on select pieces. Notable technical differentiators include a 3D-facet polished glass treatment on the Octagon XS line and an interchangeable strap ecosystem.
The business model is one-time hardware sales via owned DTC e-commerce, supported by 2-year warranty, 60-day returns, and free standard shipping from $60. Customer acquisition is concentrated on organic social (Instagram, Facebook, YouTube, Pinterest) and email (10% first-order discount). Two primary segments are targeted: fashion-conscious women seeking stylish everyday and occasion timepieces, and gift buyers purchasing for birthdays, weddings, graduations, and Mother's Day. The company is privately held with no disclosed parent, institutional investors, or public listing.
ROSEFIELD Watches firmographics
Firmographics- Name
- ROSEFIELD Watches
- Legal name
- Rosefield Women's Watches & Jewelry
- Website
- https://rosefieldwatches.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ROSEFIELD Watches is a Dutch direct-to-consumer fashion brand founded in 2014 that designs and sells women's watches and jewelry through five regional e-commerce storefronts, serving fashion-conscious women and gift buyers in the US, UK, Europe, Canada, and Australia.
- Ownership category
- akta.pro rank
ROSEFIELD Watches industry classification
Industry- Product category
- Fashion Watches & Jewelry
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fashion Watches (CRAKADAD)
- akta.pro secondary industry
- Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
Keywords
Where ROSEFIELD Watches is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ROSEFIELD Watches business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Watch Sales: One-time purchase model for women's watches across multiple collections including Octagon, Boxy, Studio, Small Edit, Rose, Ivy, Gaia, Boxelle, Oval, Ace, and Heirloom. Watches priced between $45-$189+ with stainless steel, leather, and mesh strap options.
- Jewelry Sales: Jewelry category including bracelets, necklaces, earrings, and rings. Total of 359 jewelry products across collections. Jewelry priced from $12-$189 with gold, silver, and rose gold options.
- Watch Straps and Accessories: Replacement and accessory straps sold separately, with 76 total strap products across leather, stainless steel, and mesh materials.
- Gift Sets: Pre-curated gift bundles combining watches with straps or jewelry pieces, sold as one-time purchases at combined pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Watches (138 products) |
| Unit Pricing | Pay-as-you-go | Jewelry (359 products) |
| Unit Pricing | Pay-as-you-go | Gift Sets |
| Unit Pricing | Pay-as-you-go | Watch Straps |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ROSEFIELD Watches product offering
Product offeringCore offering
ROSEFIELD designs and sells women's fashion watches and complementary jewelry through direct-to-consumer e-commerce. The catalog spans 138+ watches in multiple case shapes (Octagon, Circular, Square, Oval) and 359+ jewelry items including bracelets, necklaces, earrings, and rings, priced between $12 and $189+, sold via five regional online storefronts.
Product overview
ROSEFIELD Watches is a women's watches and jewelry brand offering a diversified portfolio of products centered around its core watch collections and complementary jewelry lines. The watch offerings feature distinctive case shapes (Octagon, Square, Oval, Round) organized into multiple collections including Octagon, Boxy, Studio, Small Edit, Gemme, Boxelle, Oval, Ace, Heirloom, Gaia, Rose, Ivy, and Minis. Watch straps are available in Leather, Stainless Steel, and Mesh materials with various color options. The jewelry portfolio spans bracelets, necklaces, earrings, and rings, organized by style (Bangles, Chains, Charms, Hoops, Studs, Pendants) and collections (Essentials, Love, Crystals, Initial). The company also offers personalized/custom jewelry, pre-curated giftsets, and occasion-based gift selections. All watches come with a 2-year warranty and are sold with free standard shipping over $60 and a 60-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Watches Women's fashion watches offered in multiple case shapes (Octagon, Circular, Square, Oval) and strap materials (Leather, Stainless Steel, Mesh), organized into collections such as Octagon, Boxy, Studio, Small Edit, Boxelle, Oval, Ace, Heirloom, Gaia, Rose, Ivy, Minis, Gemme, and Ovale. Priced from approximately $45 to $189+.
- Jewelry Women's jewelry line including bracelets (Bangles, Chains, Charms), necklaces (Chains, Pendants, Initials), earrings (Hoops, Studs), and rings in gold, silver, and rose gold finishes with crystal and pearl accents. Priced from $12 to $189.
- Watch Straps Replacement and additional watch straps available in Leather, Stainless Steel, and Mesh materials with various color options, enabling customers to customize their watches. Priced from $12 to $65.
- Gift Sets Pre-curated gift combinations pairing watches with jewelry or straps for gifting occasions such as birthdays, weddings, graduations, and Mother's Day. Ranging from $87.50 to $219.
- Personalized Jewelry Customizable jewelry items allowing customers to add personal engravings or initials, including engraved Octagon XS Gold watches.
- Octagon Watch Collection Signature octagonal watch case design available in multiple sizes (XS, S, M, L) with strap options in Gold, Silver, Rose Gold, Duotone, Black, Emerald, Burgundy, and Champagne finishes. Features 3D-Facet Polished Glass on the XS model.
- Curated Gifts Collection Curated gift selections for various occasions including Birthday, Wedding, Graduation, and Mom gifts, featuring watches, jewelry, and giftsets.
Companies that use ROSEFIELD Watches
Customer profileSegments2 records
Ideal customer profiles2 records
ROSEFIELD Watches technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ROSEFIELD Watches partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
ROSEFIELD Watches competitors and assessment
Company assessmentDirect peers
- Cluse: Dutch fashion watch brand also headquartered in the Netherlands offering minimalist women's watches at similar price points; direct comparable in DTC model, target customer (fashion-conscious women), and accessory-led merchandising.
- Daniel Wellington: Swedish-born DTC pioneer of the affordable fashion watch category; competes head-to-head with Rosefield on price ($100–$200 range), interchangeable straps, and Instagram-led marketing to women buyers.
- MVMT (by Movado): Direct-to-consumer fashion watch brand now owned by Movado; closely overlaps Rosefield in minimalist women's watches, accessible price points, and online-first distribution.
- Kapten & Son: German minimalist watch and jewelry brand with similar DTC model and Scandinavian-influenced design language; competes directly in European markets against Rosefield.
- Nordgreen: Copenhagen-based DTC watch brand targeting women with classic-modern designs at accessible prices; comparable on strap interchangeability, warranty terms, and watch-and-jewelry bundle merchandising.
- Olivia Burton: British fashion watch and jewelry brand focused on feminine designs (rose gold, florals, dials); directly comparable target market, price band, and gifting-led merchandising approach.
- TRIWA: Swedish fashion watch brand selling colorful, contemporary designs for women and men; comparable on DTC distribution, Scandinavian styling, and accessory extensions.
- Larsson & Jennings: London-based watch brand offering minimalist women's and men's watches at similar accessible price points; competes in the same DTC fashion-watch niche.
Broad incumbents
- Fossil Group: Larger established accessories conglomerate with broad fashion watch portfolio and multi-brand strategy; competes at the category level with Rosefield across multiple price tiers and channels.
- Michael Kors (Accessories): Global fashion house with significant women's watch and jewelry business; competes for the same fashion-conscious female buyer as Rosefield, though at a higher price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ROSEFIELD Watches social profiles
Digital presenceROSEFIELD Watches financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROSEFIELD Watches leadership team
Management profileNumber of profiles
Profiles4 records
ROSEFIELD Watches funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROSEFIELD Watches M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROSEFIELD Watches
What does ROSEFIELD Watches do?
ROSEFIELD designs and sells women's fashion watches and complementary jewelry through direct-to-consumer e-commerce. The catalog spans 138+ watches in multiple case shapes (Octagon, Circular, Square, Oval) and 359+ jewelry items including bracelets, necklaces, earrings, and rings, priced between $12 and $189+, sold via five regional online storefronts.
Is ROSEFIELD Watches a public or private company?
ROSEFIELD Watches is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROSEFIELD Watches founded?
ROSEFIELD Watches was founded in 2014. It employs 11 to 50 people.
Where is ROSEFIELD Watches based?
ROSEFIELD Watches is headquartered in Amsterdam, Netherlands, in the Europe region.
How does ROSEFIELD Watches make money?
Four revenue lines are on record. Watch Sales are the primary driver. The others are jewelry Sales, watch Straps and Accessories and gift Sets.
Who are ROSEFIELD Watches's main competitors?
Direct peers on record are Cluse, Daniel Wellington, MVMT (by Movado), Kapten & Son, Nordgreen, Olivia Burton, TRIWA and Larsson & Jennings. Broad incumbents are Fossil Group and Michael Kors (Accessories).
Does ROSEFIELD Watches have an API?
No public API is recorded for ROSEFIELD Watches.
What industry is ROSEFIELD Watches in?
ROSEFIELD Watches's product category is Fashion Watches & Jewelry. Its primary akta.pro industry code is CRAKADAD, Fashion Watches, with a secondary code of CRAKABAL, Fashion Jewelry Sets & Giftable Collections. Its NAICS code is 458310 and its SIC code is 5944.