Warrior Centric Health

What Warrior Centric Health does

Warrior Centric Health (WCH) is a population health management company founded in 2008 and headquartered in Ellicott City, Maryland, focused exclusively on the clinical, behavioral, and social needs of U.S. military veterans and their families. The company addresses a well-documented gap: civilian healthcare systems frequently fail to recognize veteran status or military-connected conditions (such as PTSD, traumatic brain injury, toxic exposure, and military sexual trauma), resulting in suboptimal care for a population with distinct health profiles. WCH serves hospitals, health systems, and academic medical centers seeking to identify, treat, and retain veteran patients with cultural and clinical competence. Co-founded by Ron Steptoe (CEO, a veteran) and Dr. Evelyn Lewis (CMO), the company was recognized in Forbes' Top 25 Veteran-Founded Startups in 2016.

Name

Warrior Centric Health

Legal name

Warrior Centric Health, LLC

Website

https://warriorcentrichealth.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Warrior Centric Health provides veteran and military-family-focused clinical training, credentialing, and population health analytics to hospitals, health systems, and academic medical centers.

Ownership category

akta.pro rank

Product category

Veteran Population Health Management Software

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLALALAI

Allied Health & Rehab Referral Platforms (PT/OT/SLP)

Healthcare & Life Sciences/Telehealth Platforms/Telehealth Marketplace & Referral Platforms

Keywords

• Population health management
• Veteran healthcare solutions
• Cultural competency training
• Healthcare analytics platform
• Hospital performance improvement

Headquarters

HQ city

Ellicott City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Healthcare Facility Subscriptions: Warrior Centric Health provides its Warrior Centric Solution Suite to hospitals and healthcare facilities on a subscription basis. The platform combines analytics, training, and outreach tools that facilities implement to serve their veteran patient populations. Pricing is quote-based, typically negotiated through Vizient GPO for member hospitals or directly with the company.
2. Professional Services: The company provides advisory and consultancy services including the 'YOU MUST KNOW ME TO TREAT ME' standard of care advisory service that aids analysis, management, and marketing for effective population health management. This includes implementation support and ongoing consulting for facilities adopting the WCH platform.
3. Licensing Royalties: The company licenses its brand, methodology, and training programs to healthcare facilities. Facilities that achieve WCH Authorization designation pay for access to the WCH methodology, training content, and the right to use the WCH designation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Warrior Centric Health sells the Warrior Centric Solution Suite, an integrated digital platform for hospitals and healthcare systems to identify, treat, and manage care for veteran patients and their families. The suite combines WarriorMark Analytics & Insights (population health data and ROI dashboards), Warrior-Centric Healthcare Training (CME/CE accredited clinical and cultural competency courses), and WarriorComm Outreach Tools (community engagement materials). It is anchored by the proprietary "YOU MUST KNOW ME TO TREAT ME" standard of care and backed by a WCH Authorization credentialing program for facilities that complete implementation.

Product overview

Warrior Centric Health offers the Warrior Centric Health® Platform, a comprehensive population health management solution designed to help healthcare facilities optimize care for Veterans, active-duty service members, and their families. The platform consists of the integrated Warrior Centric Solution Suite™ comprising three core modules: WarriorMark™ Analytics & Insights (data and decision science platform providing veteran population health data and demographics), Warrior-Centric Healthcare Training (WCHT)® (CME/CE accredited education and training for providers and staff), and WarriorComm™ Outreach Tools (outreach planning guides and communication materials). The solution is anchored by the proprietary YOU MUST KNOW ME TO TREAT ME® standard of care. Facilities that successfully implement the solution suite can earn Authorized Warrior Centric Health® Facility designation.

Differentiator

Problem solved

Functional benefit

Brands

• Warrior Centric Solution Suite: An integrated digital platform combining WarriorMark Analytics & Insights, Education & Training, and WarriorComm Outreach Tools to enable healthcare facilities to deliver optimal care to the Warrior Community.
• WarriorMark Analytics & Insights
• Warrior-Centric Healthcare Training (WCHT)
• WarriorComm Outreach Tools

Products and services

• Warrior Centric Health® Platform / Warrior Centric Solution Suite™ Integrated digital population health management platform for hospitals and healthcare systems, designed to help facilities identify, treat, and manage care for military Veterans, active-duty service members, National Guard, reservists, and their families. Combines WarriorMark Analytics & Insights, Warrior-Centric Healthcare Training (WCHT), and WarriorComm Outreach Tools under the proprietary "YOU MUST KNOW ME TO TREAT ME" standard of care.
• WarriorMark™ Analytics & Insights Data analytics and decision science platform that incorporates collected, vetted, and validated veteran population data sources, available 24/7. Provides dashboards for veteran population health and demographics, patient data analysis, ROI measurements, learning needs assessments, disease monitoring, intervention tracking, veteran patient volume, readmissions tracking, and veteran satisfaction measurement.
• Warrior-Centric Healthcare Training (WCHT)® CME/CE accredited education and training program developed with governmental, medical, and research university partners, designed around the "YOU MUST KNOW ME TO TREAT ME" standard of care. Courses cover cultural and clinical dimensions of warrior care for providers, support staff, and hospital executives, delivered online 24/7 using Moore's 7-Level Outcome Model.
• WarriorComm™ Outreach Tools Comprehensive outreach planning guides and customizable communication materials for hospitals, including strategy and planning guides for outreach to hospital staff, the warrior patient community, the warrior community outside the hospital, and the local community. Includes customizable press release, brochure, and newsletter article templates.
• Authorized Warrior Centric Health® Facility Credential Performance-driven credentialing designation awarded to healthcare facilities that successfully adopt the Warrior Centric Solution Suite, prove proficiency in optimizing clinical outcomes for the Warrior Community, enable greater provider autonomy, and improve warrior community patient satisfaction.

Quantifiable outcome

• Pre- and post-test comparisons found statistically significant knowledge gains of 20 to 30 percentage points in participants' ability to identify examples of cultural backgrounds and their effects on communication
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• VizientflagshipChannel Partner/ Reseller/ Distributor · 1 January 2019Warrior Centric Health is an 'awarded supplier' to Vizient, the nation's largest healthcare performance improvement company and group purchasing organization. Vizient provides network-powered insights in clinical, operational and supply chain performance. Vizient members can access WCH solutions through a streamlined purchasing process with potentially significant financial rewards.
• American Hospital Association - Institute for Diversity (AHA-IFD)coreStrategic or Co-development Partner · 1 January 2016WCH and AHA-IFD joined forces in 2016 to address healthcare disparities and improve equity of care for veterans. The partnership has included joint publications, speaking engagements, and collaborative initiatives to advance diversity and health equity in healthcare settings.
• Rutgers Robert Wood Johnson Medical SchoolcoreStrategic or Co-development Partner · 1 January 2016Rutgers Robert Wood Johnson Medical School partnered with WCH for the development and implementation of Warrior-Centric Healthcare Training programs. The collaboration produced publications and training curricula addressing healthcare access for veterans, with the medical school recognizing the program in various publications.
• Walter Reed Army Medical CentercoreStrategic or Co-development Partner · 1 January 2010Walter Reed Army Medical Center was the first contract recipient for the WCH platform in 2010, marking the initial commercial implementation of the Warrior Centric Health methodology and training programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Health Catalyst: Health Catalyst provides a healthcare data and analytics platform with a strong population health management offering used by hospital systems. It is a broad incumbent in healthcare analytics, well outside WCH's veteran niche, but the closest analog for hospitals buying population-health + analytics + performance-improvement suites.
• Arcadia: Arcadia is a population health management and healthcare analytics platform sold to hospitals, IDNs, and payers, with similar data-driven workflow and benchmarking capabilities. Like WCH it focuses on helping providers manage defined patient cohorts, but at a much broader scale and without the veteran-specific content layer.
• Premier Inc. Premier is a healthcare performance improvement company and GPO that, like Vizient, bundles purchasing, analytics, and consulting for member hospitals. WCH sells partly through the Vizient GPO; Premier is the most natural GPO/incumbent comparator and offers overlapping capability in hospital performance improvement and analytics.
• MedeAnalytics: MedeAnalytics provides healthcare analytics, including population health, revenue cycle, and value-based care analytics to hospitals and payers. It overlaps with WarriorMark on the analytics/insights layer and is a broad incumbent comparison point.

Direct peers

• Lightbeam Health Solutions: Lightbeam Health Solutions sells population health management and analytics tooling to hospitals and ACOs, including risk stratification, care management, and outcomes reporting. It is one of the closest pure-play comparables to WCH's analytics + population health approach, though without WCH's accredited veteran-training layer.

Emerging players

• PatientPop (Tebra): Tebra (formerly PatientPop + Kareo) offers practice growth, patient engagement, and reputation tools to healthcare practices. It is comparable to WarriorComm Outreach Tools in its communications/engagement orientation, though focused on practices rather than hospital systems or veteran populations.
• Holon Solutions: Holon Solutions delivers patient-context and population health information to providers at the point of care via a "data liberation" layer for health systems. It is adjacent to WCH's role of surfacing veteran-specific data and insights into clinical workflows.

Regional players

• Cohen Veterans Network: Cohen Veterans Network provides mental health and counseling services specifically to veterans and their families via a network of clinics across the U.S. It targets the same veteran/military-family population WCH serves, but delivers direct clinical services rather than population-health SaaS, making it a thematic peer rather than a direct product competitor.

Others

• Wounded Warrior Project: Wounded Warrior Project is a major veteran-services nonprofit providing health, wellness, and engagement programs to injured veterans. It is thematically aligned with WCH's mission of improving veteran health outcomes, but operates on a nonprofit/grant model rather than as a B2B hospital SaaS vendor.
• Deloitte Health Equity / Hospital Consulting: Large consulting firms such as Deloitte, Accenture, and KPMG run health-equity and population-health advisory practices that hospitals also hire to support community benefit reporting and equity initiatives. They compete with WCH's advisory services revenue stream rather than with its software platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/warriorcentric
• Facebookfacebook.com/warriorcentric
• LinkedInlinkedin.com/company/warrior-centric-health-llc
• Instagraminstagram.com/warriorcentrichealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warrior Centric Health