MEQ Probe

Meat Quality Measurement Technologymeqsolutions.com

MEQ Solutions builds AI-powered hardware and cloud software that objectively measures red meat quality from live animal to carcase, selling subscription-based devices and analytics to processors, feedlots, and brand owners across Australia, New Zealand, the US, and Brazil.

Company typePrivate
Founded2016
HeadquartersMelbourne, Australia
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What MEQ Probe does

MEQ Probe Pty Ltd (doing business as MEQ Solutions) is an Australian AgTech company founded in 2016 and headquartered in Reservoir, Melbourne, that builds hardware and software infrastructure for objective measurement of red meat quality and yield. Its integrated product suite spans the entire supply chain: MEQ Probe is a hot-side handheld grading device deployed post-slaughter; MEQ Camera is a cold-side device using dual-camera computer vision combined with 3D depth sensing to measure marbling, ribeye area and rib fat; MEQ Live applies AI predictive modeling to ultrasound data captured from live animals to forecast carcase traits hundreds of days before slaughter; and MEQ Insights is a cloud-based analytics platform that aggregates data from all devices, integrates with USDA, MSA and AUS-MEAT grading systems, and offers API access for plant software integration.

The company generates revenue primarily through annual subscription contracts that bundle hardware devices, software, maintenance, training and unlimited data capture, supplemented by one-off hardware installation fees and optional premium add-ons (Camera+ and Enterprise) on the Insights platform. It sells direct to enterprise customers — major meat processors, feedlots, and brand owners — through a field sales motion across Australia, New Zealand, the United States and Brazil. Named customers include JBS Australia (national rollout), Kilcoy Global Foods, Gundagai Meat Processors, Harmony Agriculture & Food, Alliance Group NZ and Mishima Reserve. The company has raised approximately $38.8 million cumulatively, most notably a $23 million Series A led by Insight Partners in January 2026, and holds the distinction of being the first technology certified by the USDA for beef quality grading in 15 years.

MEQ Probe firmographics

Firmographics

Name: MEQ Probe
Legal name: MEQ Probe Pty Ltd
Website: https://meqsolutions.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 11–50 employees
Short description: MEQ Solutions builds AI-powered hardware and cloud software that objectively measures red meat quality from live animal to carcase, selling subscription-based devices and analytics to processors, feedlots, and brand owners across Australia, New Zealand, the US, and Brazil.
Ownership category
akta.pro rank

MEQ Probe industry classification

Industry

Product category: Meat Quality Measurement Technology
NAICS: Analytical Laboratory Instrument Manufacturing (334516)
SIC: Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823), Services-Testing Laboratories (8734)
akta.pro primary industry: Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)
akta.pro secondary industry: Sensors, MEMS & Imaging ICs (HDAHAAAG)

Keywords

Meat quality grading
Computer vision imaging
AI predictive analytics
Carcase measurement
Red meat supply chain

Where MEQ Probe is headquartered

Location

Headquarters

HQ city: Melbourne
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

MEQ Probe business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

Hardware Device Subscription: MEQ devices offered on a simple subscription model covering ongoing maintenance and support, training for plant and operations teams, hardware and software upgrades included as standard, and unlimited data capture across devices. Annual subscription fee with one-off hardware installation setup costs.
Software Platform Subscription: MEQ Insights delivered via subscription model with optional add-ons tailored to hardware configuration. Standard subscription includes grading dashboards, custom trait filtering, export tools, and device usage reporting. Premium add-ons include image comparison, user analytics, API access, and branded supplier portal.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Annual subscription covering all-inclusive data capture
Subscription	Annual	MEQ Insights with optional add-ons

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

MEQ Probe product offering

Product offering

Core offering

MEQ Probe (operating as MEQ Solutions) provides an integrated hardware-software platform for objective, real-time measurement of red meat quality and yield from live animal to carcase. The portfolio includes the MEQ Probe (hot-side grading device), MEQ Camera (cold-side computer vision device), MEQ Live (ultrasound-based prediction tool for feedlots), and MEQ Insights (cloud-based analytics platform). Solutions are sold via subscription to meat processors, feedlots, and brand owners.

Product overview

MEQ Solutions offers an integrated suite of four hardware devices and a cloud analytics platform for end-to-end red meat quality and yield measurement: MEQ Probe (hot-side grading device measuring IMF/marbling post-slaughter), MEQ Camera (cold-side handheld grading using computer vision and 3D imaging), MEQ Live (ultrasound-based prediction tool for feedlots), and MEQ Insights (cloud platform aggregating data from all devices for real-time supply chain visibility). The portfolio provides objective, traceable quality data from live animal to chilled carcase, with all devices syncing to the MEQ Insights platform for integrated reporting and analytics.

Differentiator

Problem solved

Functional benefit

Brands

MEQ Probe: Hot-side grading device that delivers immediate, precise measurements of marbling, intermuscular fat and other traits for faster decisions and consistent sortation.
MEQ Camera
MEQ Live
MEQ Insights

Products and services

MEQ Probe Handheld grading device for the hot side of the abattoir that delivers immediate, precise measurements of marbling, intramuscular fat (IMF), and other carcase traits. Generates quality data integrated with plant systems and synced with MEQ Insights for faster sortation and branding decisions. Targeted at meat processors.
MEQ Camera Handheld cold-side grading device using advanced computer vision and dual-camera technology combining high-resolution imaging with 3D depth sensing to objectively capture marbling, ribeye area, rib fat, and other key traits. Creates verifiable, traceable records tied to carcase tickets for brand integrity. Targeted at meat processors and brand programs.
MEQ Live Proprietary ultrasound data capture and AI prediction tool for feedlot operators that predicts carcase quality and yield traits including marbling and ribeye area hundreds of days before slaughter using live animal data inputs and predictive modeling. Targeted at feedlots and progressive producers.
MEQ Insights Secure, cloud-based analytics platform that connects to all MEQ devices and existing plant software. Transforms grading data into clear, actionable insights delivered in real time across the supply chain, linking on-farm, in-plant, and brand data. Delivered via subscription with optional add-ons including image comparison, user analytics, API access, and branded supplier portal.

Quantifiable outcome

10x demonstrated ROI for customers
+2 more outcomes

Companies that use MEQ Probe

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles3 records

MEQ Probe technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature4 records

MEQ Probe partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

MEQ Probe competitors and assessment

Company assessment

Broad incumbents

Marel: Icelandic global leader in food processing equipment, including meat, poultry, and fish. Larger incumbent with broad portfolio spanning primary processing to value-added; offers sensor-based grading and inspection as part of wider plant solutions, competing with MEQ at the integrated-plant level.
Tomra: Norwegian sensor-based sorting and grading technology company with broad applications across food, recycling, and mining. Larger incumbent leveraging similar computer vision, near-infrared, and AI techniques; competes with MEQ in adjacent food quality grading use cases.
Cargotec / Cargotec Meat Industry Solutions: Through its Hiab and related brands (formerly VBG Group), Cargotec operates in meat processing weighing and classification. Larger incumbent offering integrated processing solutions that overlap with MEQ's hot-side grading focus.

Regional players

Ellab: Danish provider of validation, monitoring, and quality assurance solutions for food and pharmaceutical processes. Adjacent in food quality measurement but focuses on temperature and process validation rather than meat quality grading - serving similar meat processors with complementary instrumentation.

Direct peers

Frontmatec: Danish-headquartered supplier of processing equipment and vision systems for the meat industry. Direct competitor offering integrated camera-based grading, yield optimization, and automation solutions to meat processors globally - similar end-to-end plant strategy as MEQ.
E+V Technology: German-based provider of optical carcass classification and meat grading systems. Direct competitor to MEQ Probe and MEQ Camera with established installed base across European and global meat processors, focusing on objective video image analysis for beef and pork grading.
SFK Technology: Danish provider of vision-based carcass classification and meat grading solutions. Direct competitor in the hot-side and cold-side grading space, serving major European and global meat processors with objective quality measurement technology.

Others

Thermo Fisher Scientific: Global analytical instrument leader serving food safety, quality, and life sciences. Adjacent comparator in laboratory analytical instruments; relevant benchmark for MEQ's longer-term platform potential if the company expands into broader food quality analytics.
PerkinElmer: US-based analytical sciences company with food safety and quality testing instruments. Adjacent comparator in lab-grade analytical instrumentation; could compete if meat grading migrates from plant-floor devices toward centralized laboratory testing models.

Emerging players

CSB-System: German ERP and quality management software provider specializing in meat, food, and beverage industries. Comparable in addressing traceability, grading data integration, and supply chain visibility for meat processors, though software-only rather than hardware-enabled.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

MEQ Probe compliance and trust

Trust signal

Compliance2 records

MEQ Probe financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MEQ Probe leadership team

Management profile

Number of profiles

Profiles2 records

MEQ Probe funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MEQ Probe M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEQ Probe

What does MEQ Probe do?

Is MEQ Probe a public or private company?

MEQ Probe is a private company. It is classified as venture growth investor backed and is currently operating.

When was MEQ Probe founded?

MEQ Probe was founded in 2016. It employs 11 to 50 people.

Where is MEQ Probe based?

MEQ Probe is headquartered in Melbourne, Australia, in the Oceania region.

How does MEQ Probe make money?

Two revenue lines are on record. Hardware Device Subscription is the primary driver. The others are software Platform Subscription.

Who are MEQ Probe's main competitors?

Broad incumbents on record are Marel, Tomra and Cargotec / Cargotec Meat Industry Solutions. Ellab is listed as a regional player. Direct peers are Frontmatec, E+V Technology and SFK Technology. Others are Thermo Fisher Scientific and PerkinElmer. CSB-System is listed as an emerging player.

Does MEQ Probe have an API?

Yes. MEQ Insights offers API access for integration with internal systems. Users can pull raw data or connect to internal systems via API. The Insights platform also supports API access for integration (add-on feature available for Camera+ or Enterprise customers).

What industry is MEQ Probe in?

MEQ Probe's product category is Meat Quality Measurement Technology. Its primary akta.pro industry code is AFALAAAA, Food Testing Laboratories (Microbiological, Chemical, Allergen), with a secondary code of HDAHAAAG, Sensors, MEMS & Imaging ICs. Its NAICS code is 334516 and its SIC code is 3826.