Active and Company
Active and Company is a Japanese HR consulting and SaaS firm providing HR system design, organizational strategy, talent management, training programs, and the sai*reco HR automation platform for mid-to-large Japanese enterprises.
- Company typePrivate
- Founded2006
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Active and Company does
Active and Company (アクティブ アンド カンパニー, AAC) is a privately held Japanese HR consulting and HR technology firm founded in 2006, headquartered in Tokyo with a branch in Osaka. The company positions itself as a client's "second HR department" (第二人事部), delivering end-to-end human capital services including HR system design, organizational strategy, talent management, human capital disclosure advisory, employee training, and organizational diagnostics (HCSurvey). Its consulting bench includes a published CEO, certified HR experts, and multiple consulting unit leaders.
The company's core technology product is sai*reco (サイレコ), a cloud-based HR automation system that centralizes personnel data, performance evaluations, electronic approvals, salary slip digitization, and workflow automation, with integrations to attendance platforms such as KING OF TIME. A second platform, Scholarship Bank (奨学金バンク), launched in December 2024, is positioned as Japan's first scholarship repayment-type job placement service linking job seekers with scholarship debt to employers. The offering is rounded out with a public training program (Activation College, ~88 sessions annually across 9 topics) and specialized curricula such as OODA Loop Training.
Revenue is generated through four streams: project-based HR consulting engagements, customized and public training programs (priced at 640K JPY/year per company for Activation College basic membership), recurring sai*reco SaaS subscriptions with implementation services, and transaction/service fees from the Scholarship Bank platform. Go-to-market is consultative enterprise field sales targeting mid-to-large Japanese companies, supplemented by content marketing through the President's column in Gentosha Gold Online and the firm's own media property 'Keieijin.' The company reported 51-100 employees and has a documented client base spanning 67+ case studies across manufacturing, retail, IT, hospitality, finance, and professional services.
Active and Company firmographics
Firmographics- Name
- Active and Company
- Legal name
- 株式会社アクティブ アンド カンパニー
- Website
- https://aand.co.jp
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Active and Company is a Japanese HR consulting and SaaS firm providing HR system design, organizational strategy, talent management, training programs, and the sai*reco HR automation platform for mid-to-large Japanese enterprises.
- Ownership category
- akta.pro rank
Active and Company industry classification
Industry- Product category
- HR Consulting and Management Solutions
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161), Employment Placement Agencies and Executive Search Services (56131), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Employment Agencies (7361)
- akta.pro primary industry
- HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)
- akta.pro secondary industries
- HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Employee Engagement, Surveys & EX (BPACAPAJ)
Keywords
Where Active and Company is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Active and Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- HR Consulting Services: Human resources consulting including HR system design, organizational strategy, and talent management advisory services provided to enterprise clients on a project/contract basis.
- Training and Development Programs: Public and customized training programs for HR, talent development, leadership, and management skills. Includes Activation College public programs (64万円/year per company) and bespoke corporate training.
- sai*reco HR System Subscription: Cloud-based HR automation system sai*reco provided on a subscription basis, including workflow automation, evaluation management, salary slip digitization, and personnel data management.
- Scholarship Bank Service: Scholarship repayment support platform connecting job seekers with scholarship debt to employers; revenue model involves employer subscription or service fees for placement support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Activation College - 64万円/年 (1企業1開催3名) |
| Unit Pricing | Pay-as-you-go | Activation College - Per session (2千円台/半日) |
| Subscription | Annual | Activation College - Value Plan (1開催5名枠) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Active and Company product offering
Product offeringCore offering
Active and Company is a Japanese HR consulting and HR technology firm that delivers end-to-end human resources solutions including HR strategy consulting, personnel system design, organizational diagnostics, employee training programs, and HR outsourcing. Its proprietary cloud-based HR automation system, sai*reco (サイレコ), handles employee data management, performance evaluation workflows, electronic approvals, and salary slip digitization for enterprise clients. The firm also operates Scholarship Bank, Japan's first scholarship repayment-type job placement service, linking scholarship-burdened job seekers with employers offering loan repayment support.
Product overview
Active and Company operates an integrated HR technology and consulting platform centered on its cloud-based HR automation system sai*reco (サイレコ), complemented by a portfolio of consulting services spanning HR systems design, talent management, organizational strategy, human capital management, and human resources development. The core sai*reco product handles employee data management, performance evaluation workflows, electronic approvals, and salary slip digitization, and integrates with the KING OF TIME attendance management system. The company's scholarship repayment support service Scholarship Bank (奨学金バンク) is positioned as Japan's first scholarship repayment-type job placement service, combining job placement with financial support for job seekers carrying scholarship debt. Adjacent to the SaaS platform, Active and Company offers consulting services including personnel systems construction, agile HR frameworks, corporate branding, MOONSHOT management strategy, diagnostic assessments (HCSurvey), talent management, and human capital management. The human resources development arm provides training programs including OODA Loop Training and Activation College, a multi-company public training program enabling cross-industry learning exchanges.
Differentiator
Problem solved
Functional benefit
Brands
- sai*reco (サイレコ): HR automation/organizational strategy cloud-based HR management system supporting HR data management and personnel information consolidation.
- Scholarship Bank (奨学金バンク)
Products and services
- sai*reco (サイレコ) HR Automation System Cloud-based HR automation system (HRオートメーションシステム) that centralizes employee information management, performance evaluation workflows, electronic approval routing, and salary slip digitization, with integration to KING OF TIME attendance management. Designed for HR departments of mid-sized and larger Japanese enterprises.
- Scholarship Bank (奨学金バンク) Job Placement Service Japan's first scholarship repayment-type job placement service (奨学金返済型人材紹介サービス) supporting job seekers with existing scholarship debt through employer-linked loan repayment assistance. For employers seeking differentiated recruitment branding and access to scholarship-burdened young talent.
- HR Consulting Services (人事コンサルティング) Strategic HR consulting covering organizational strategy, HR system design (grade/evaluation/compensation), talent management, and corporate philosophy formulation. Delivered on a project/contract basis to Japanese enterprises across industries.
- Activation College (アクティベーションカレッジ) Public Training Program A public human resources development program with approximately 88 annual training sessions across 9 topic areas covering all career levels (new graduates to management). Participants from multiple companies engage in group workshop training enabling cross-industry learning at 640,000 JPY/year per company for 3 participants per session.
- OODA Loop Training (OODAループトレーニング) Corporate training program teaching the OODA (Observe-Orient-Decide-Act) loop decision-making framework, originally from U.S. Air Force methodology, for rapid adaptation to changing business environments. For managers and leaders needing flexible response capability.
- HR System Development Consulting (人事制度構築コンサルティング) Comprehensive personnel system design consulting that diagnoses issues between ideal state and current reality, then designs grade systems, evaluation frameworks, and compensation structures aligned with client corporate philosophy. Delivered as bespoke consulting engagements.
- Policy & Strategy Formulation Services (方針・戦略策定領域) Policy and strategic formulation services including corporate branding (コーポレートブランディング) and MOONSHOT management consulting to help organizations shift from reactive change-following to proactive change-leading behavior and execute transformative strategies.
- HCSurvey Organizational Diagnostic (診断領域 - HCSurvey/人材マネジメント診断) Quantitative organizational diagnostic service including HCSurvey (人材マネジメント診断) that analyzes organizational climate and culture to identify strengths, weaknesses, and inform HR policy and welfare/evaluation policy decisions.
- Talent Management Consulting (タレントマネジメント) Consulting service guiding organizations in implementing talent management practices to identify, develop, and retain key personnel aligned with strategic objectives.
- Human Capital Management Advisory (人的資本経営) Advisory service supporting organizations in implementing human capital management practices, including disclosure steps and metrics for measuring and communicating the value of human resources to investors and stakeholders.
Quantifiable outcome
- Activation College: 88+ sessions per year across multiple programs; 640,000 JPY/year per company for unlimited program access (3 participants/session)
- +2 more outcomes
Companies that use Active and Company
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles3 records
Active and Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Active and Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Ever Blue (株式会社エバーブルー)coreEver Blue collaborated with Active and Company on昭和電工's uninhabited island team building program. Ever Blue provides organization regeneration consulting and team building education using the proprietary 'Bonfire Theory' (焚火理論), developed through doctoral-level academic research.
- JPNOC (日本人事アウトソース株式会社)minorGroup company providing payroll processing outsourcing services. Linked as a related service on Active and Company's website, indicating a referral/partnership relationship for integrated HR service delivery.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Active and Company competitors and assessment
Company assessmentDirect peers
- Mynavi: Mynavi is one of Japan's largest recruitment and HR services firms, also an existing investor in Active and Company. It competes across recruitment/staffing, new graduate hiring, and HR media — overlapping with Scholarship Bank and HR consulting.
- HRBrain: HRBrain is a Japanese HR Tech SaaS provider offering talent management, HR evaluation, and employee engagement tools — directly overlapping with sai*reco's evaluation management and HR analytics capabilities.
- SmartHR: SmartHR is a leading Japanese cloud HR and labor management platform serving SMBs and mid-market, directly competing with sai*reco in cloud-based HR data, employee record management, and HR workflow automation.
Broad incumbents
- freee K.K. freee provides cloud HR/payroll and accounting software for Japanese SMBs. It competes with sai*reco in cloud HR data management and payroll integration, though from a broader financial software angle.
- Pasona Group: Pasona is a large Japanese HR services group offering staffing, BPO, consulting, and HR tech. It overlaps with Active and Company's HR consulting, training, and HR outsourcing (payroll) businesses at enterprise scale.
- Recruit Holdings: Recruit Holdings is a global HR and marketing conglomerate operating Indeed, LinkedIn-adjacent services, and Japanese HR Media. It competes broadly in recruitment, staffing, and HR services, dwarfing Active and Company in scale and reach.
- SAP SuccessFactors: SAP SuccessFactors is a global enterprise HCM suite widely deployed in large Japanese enterprises. It competes with sai*reco and Active and Company's HR consulting in large-company HR system design and implementation.
- Workday: Workday is a global enterprise HCM cloud platform. It competes with sai*reco at the enterprise end of the Japanese market for unified HR, talent, and workforce management suites.
Emerging players
- KING OF TIME: KING OF TIME is a Japanese cloud attendance/HR management vendor and a current integration partner of sai*reco. It overlaps in attendance tracking and HR workflows and is a potential complement-or-competitor depending on product expansion.
- Wemake Corp. (HR): Wemake operates HR-related web services and consulting targeting SMBs and mid-market in Japan, overlapping with Active and Company's HR advisory, training, and digital HR tooling businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Active and Company social profiles
Digital presenceActive and Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active and Company leadership team
Management profileNumber of profiles
Profiles6 records
Active and Company funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active and Company M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active and Company
What does Active and Company do?
Active and Company is a Japanese HR consulting and HR technology firm that delivers end-to-end human resources solutions including HR strategy consulting, personnel system design, organizational diagnostics, employee training programs, and HR outsourcing. Its proprietary cloud-based HR automation system, sai*reco (サイレコ), handles employee data management, performance evaluation workflows, electronic approvals, and salary slip digitization for enterprise clients. The firm also operates Scholarship Bank, Japan's first scholarship repayment-type job placement service, linking scholarship-burdened job seekers with employers offering loan repayment support.
Is Active and Company a public or private company?
Active and Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was Active and Company founded?
Active and Company was founded in 2006. It employs 51 to 100 people.
Where is Active and Company based?
Active and Company is headquartered in Tokyo, Japan, in the Asia region.
How does Active and Company make money?
Four revenue lines are on record. HR Consulting Services are the primary driver. The others are training and Development Programs, sai*reco HR System Subscription and scholarship Bank Service.
Who are Active and Company's main competitors?
Direct peers on record are Mynavi, HRBrain and SmartHR. Broad incumbents are freee K.K., Pasona Group, Recruit Holdings, SAP SuccessFactors and Workday. Emerging players are KING OF TIME and Wemake Corp. (HR).
Does Active and Company have an API?
No public API is recorded for Active and Company.
What industry is Active and Company in?
Active and Company's product category is HR Consulting and Management Solutions. Its primary akta.pro industry code is BPAHAGAG, HR Technology (HRIS/HCM) Advisory & Implementation, with a secondary code of BPACAKAC, HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt). Its NAICS code is 541612 and its SIC code is 8742.