Seaver

What Seaver does

Seaver is a French connected-equestrian technology company that designs, manufactures, and sells a proprietary ecosystem of IoT devices and software for competitive and amateur riders. Its product portfolio spans three hardware families unified by a free mobile application (iOS, Android, Apple Watch, Samsung SmartWatch): SAFEFIT mechanical airbag vests for rider fall protection, CEEFIT locomotion and jump sensors (with the CEEFIT Pulse & ECG add-on for cardiac monitoring), and CEECOACH Bluetooth intercom systems for coach-rider communication. Technical differentiators include 200ms airbag deployment with NF S72-800:2022 certification, ECG and Fitness Shape Test analytics co-developed with exercise physiologist Véronique Billat, trot-symmetry anomaly detection for early lameness identification, GPS and jump analysis, and the AS YOU ARE online configurator for personalized airbag styling. The recurring SAFERIDE subscription adds fall detection with geolocation alerts.

The company monetizes primarily through direct-to-consumer e-commerce hardware sales at €149-€629 price points (with premium SAFEFIT Crystal Rain and Victory variants), supplemented by accessories (CO2 cartridges, ECG gel, charging platforms, connection straps) and a free first-year SAFERIDE subscription intended to convert into recurring revenue. Go-to-market is product-led growth through a self-serve online storefront at seaverhorse.com, with localized versions in French, English, German, and Italian, app-store distribution, and installment financing via Younited Pay (4x and 10x plans from €50/month). Marketing is content-driven, relying on a blog, podcast, social channels, and an ambassador program featuring internationally ranked riders across show jumping (Harry Charles, Gregory Wathelet, Laura Rozier), eventing (Marie Charlotte Fuss, Libby Seed, Thomas Rousseau), and dressage (Paul Delforge, Corentin Pottier). The company is privately held (SAS, €36,900 capital), headquartered in Caen, France, with 1-10 employees, and was co-founded by CEO Zakaria Antar and CTO Pierre-Yves Lalo. Cumulative disclosed funding is approximately $3.77M across a 2017 round (Bpifrance, Crédit Agricole Normandie, GO CAPITAL, and business angels) and a 2020 strategic round from peikerCEE.

Name

Seaver

Legal name

SEAVFR

Website

https://seaverhorse.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Seaver is a French connected-equestrian technology company that designs and sells IoT hardware — including the SAFEFIT airbag vest, CEEFIT locomotion/ECG sensors, and CEECOACH Bluetooth intercoms — and a companion mobile app for competitive and amateur riders across show jumping, eventing, and dressage.

Ownership category

akta.pro rank

Product category

Equestrian Sports Technology

NAICS

Veterinary Services (54194)

SIC

Sporting & Athletic Goods, Nec (3949), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Equine Veterinary, Welfare & Anti-Doping Services (MPAEADAJ)

Keywords

• Equestrian safety equipment
• Horse performance monitoring
• Connected equestrian devices
• Rider airbag vests
• Equestrian IoT sensors

Headquarters

HQ city

Caen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales - SAFEFIT Airbag: One-time purchase of SAFEFIT airbag vest (€499) with included 1-year SAFERIDE subscription. Additional revenue from CO2 cartridges (€25), connection straps (€49), Allen key (€6), and Cleaner & Refresher (€45).
2. Hardware Sales - CEEFIT Sensors: One-time purchase of CEEFIT (€249) and CEEFIT Pulse & ECG (€149) sensors. Bundle option (CEEFIT + CEEFIT Pulse & ECG) available at €379 (reduced from €399). Accessories include ECG gel (€9.90) and charging platform (€14.90).
3. Hardware Sales - CEECOACH: CEECOACH Plus kit (€235-€449 depending on configuration: single/duo). CEECOACH 2 (€189) and CEECOACH 1 (€149) available for 6 participants, 500m range.
4. Financing Services: Partnership with Younited Pay for installment payment options: 4x and 10x payment plans. SAFEFIT available from €50/month or €124.75/month.
5. SAFERIDE Subscription: Annual subscription service for fall detection and geolocation alerting to family/friends. Offered free for 1 year with SAFEFIT purchase, then renewable.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Seaver designs, manufactures, and sells connected equestrian equipment for individual riders and their horses. Its core offerings are the SAFEFIT mechanical airbag safety vest, CEEFIT locomotion/jump sensor, CEEFIT Pulse & ECG health module, and CEECOACH Bluetooth intercom, all unified through a free mobile app providing training analytics, video synchronization, and the SAFERIDE fall detection service.

Product overview

Seaver is an equestrian technology company offering an integrated ecosystem of connected devices and services focused on rider safety and horse performance monitoring. The product portfolio centers on three core product lines: SAFEFIT (airbag safety vests with personalization options), CEEFIT sensors (with CEEFIT Pulse & ECG extension for health tracking), and CEECOACH communication devices. These are unified through the free Seaver mobile app available on iOS, Android, and SmartWatch. SAFEFIT Configurator enables personalization of airbags, while SAFERIDE provides connected fall detection with emergency alerts. Accessories include charging platforms, ECG gel, CO2 cartridges, connection cables, and maintenance products.

Differentiator

Problem solved

Functional benefit

Brands

• SAFEFIT: Airbag vest for equestrian riders providing protection in case of falls
• CEEFIT
• CEEFIT Pulse & ECG
• CEECOACH
• SAFERIDE
• AS YOU ARE

Products and services

• SAFEFIT Airbag
• CEEFIT Sensor Compact equestrian sensor that clips onto the girth via a silicone adaptor. Tracks locomotion, courses and jumps, GPS track and speed, training exercises, video analysis, SmartWatch connectivity, and fall detection. Provides 2 weeks of autonomy, 25 hours of training recording, and is shockproof and water-resistant.
• CEEFIT Pulse & ECG Equine health monitoring sensor that measures heart rate, performs ECG, delivers a Fitness Shape Test, assesses stress level, and tracks recovery time. Developed with expertise from human exercise physiology specialist Véronique Billat.
• CEECOACH Plus Bluetooth intercom kit for equestrian coaching sessions with full-duplex CEE Intercom Technology, up to 16 participants, 700m range, voice recognition, up to 18 hours battery life, and IP67-grade waterproof, dustproof, shock-resistant build.
• CEECOACH 2 Bluetooth intercom kit for smaller equestrian coaching groups, supporting up to 6 participants with a 500-meter range and wireless headphone compatibility.
• CEECOACH 1 Entry-level Bluetooth intercom kit for equestrian coaching, supporting up to 6 participants at 500 meters with wired earphone compatibility.
• SAFEFIT Crystal Rain Premium personalized version of the SAFEFIT airbag vest, featuring crystal and decorative elements for riders seeking an elegant look. Priced at €629.
• SAFEFIT Victory Personalized variant of the SAFEFIT airbag vest designed for a sophisticated, elegant look, priced at €569.
• Charging Platform Wireless inductive charging platform with LED indicators for charging CEEFIT devices from a wall outlet or USB port, priced at €14.90.
• ECG Neutral Gel Neutral conductive gel available as a single bottle or 5-pack, used to improve the accuracy of cardiac data measurement with the CEEFIT Pulse & ECG sensor.
• CO2 Cartridge Replacement CO2 gas cartridge compatible with the SAFEFIT airbag vest, required to rearm the system after deployment.
• Airbag Connection Strap Strap that connects the SAFEFIT airbag vest to the connection cable fixed on the saddle, required for proper triggering of the airbag on a fall.
• Connection Cable Cable that attaches the SAFEFIT airbag connection strap to the saddle's safety stirrup bars, completing the mechanical link required to trigger the airbag on rider separation.
• Cleaner & Refresher Care product kit for cleaning and refreshing the SAFEFIT airbag vest, helping maintain the textile and mesh components between uses.
• SAFERIDE Subscription Service Subscription service within the Seaver mobile app that detects falls and sends alerts with the rider's geolocation to pre-registered family or friends. Included for one year with a SAFEFIT purchase, then renewable annually.
• Seaver Mobile App Free mobile application for iOS, Android, and SmartWatch that organizes workouts, tracks progress, and provides an exercise library, GPS tracking, speed and pace distribution, real-time data, video synchronization, and the SAFERIDE fall detection service. Usable with or without Seaver equipment.

Quantifiable outcome

• SAFEFIT deploys in 200ms before impact
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Véronique BillatminorStrategic or Co-development PartnerExercise physiology specialist who contributed to development of the Fitness Shape Test feature in CEEFIT Pulse & ECG after one year of R&D.
• Martine AntysminorStrategic or Co-development PartnerEquine veterinarian specializing in electrocardiograms who appears on Seaver Podcast to educate about cardiac monitoring importance for horses.
• Brain FactoryminorImplementation/ SI/ Consulting PartnerDigital agency that designed and developed the Seaver website, including design, graphic charter, and applications.
• Diagonale ParisminorOthersSport-study program that helps young rider Allister Muriel balance education with equestrian training and competitions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HORSEWARE Ireland: Large established Irish equestrian brand (Rambo, Rhino, Amigo). Comparable as a broader equestrian-goods incumbent with international distribution Seaver is building toward, though not directly in the airbag or sensor category.
• CWD: Premium French saddlery and rider equipment maker. Comparable as an aspirational, design-forward equestrian brand serving the same high-end rider customer that Seaver targets with personalised SAFEFIT variants.

Direct peers

• Equisense: French company selling connected girth sensors (Care, Motion) that analyse horse gait, locomotion symmetry, and recovery. Direct sensor-product competitor to CEEFIT Pulse & ECG with similar use cases and customer base.
• Arioneo: French equestrian technology company producing connected sensors (e.g., Move, Canteriz) that monitor horse locomotion, recovery, and performance. Direct overlap with CEEFIT's horse-monitoring positioning and shared French equestrian-tech origin.
• Epona Biotec: Develops equine-health monitoring technology including ECG and remote cardiac telemetry. Overlaps with CEEFIT Pulse & ECG's cardiac-monitoring and horse-welfare positioning.
• Helite: French maker of mechanical airbag vests for equestrian, motorcycling, and skiing. Direct competitor to SAFEFIT in the rider-airbag segment with comparable CO2-cartridge deployment technology and broader retail distribution.
• Freejump: French equestrian brand offering airbag vests (Airbag) alongside stirrups and safety equipment. Direct competitor to SAFEFIT in the premium French rider-safety category.
• Point Two Air Vests: Specialist manufacturer of equestrian airbag vests using mechanical CO2 deployment. Competes with SAFEFIT on certified mechanical-airbag technology and professional-rider endorsement.
• Hit-Air: Japanese-origin manufacturer of equestrian airbag vests widely distributed in Europe and the US. Competes head-to-head with SAFEFIT on rider protection, with a longer commercial track record and broader retail footprint.

Regional players

• Catago: Danish equestrian equipment brand with a broad saddle-pad, rug, and rider-gear portfolio. Compares as a regional (Nordic) equestrian brand rather than a direct airbag rival, useful for channel and pricing benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seaverhorse
• YouTubeyoutube.com/channel/PLUJJzzdaDWzS6rhI1xOHVVOES4GWpOj4r
• Facebookfacebook.com/Seaverhorse
• LinkedInlinkedin.com/company/seaverhorse
• Instagraminstagram.com/seaverhorse_fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seaver