Developer docs
API playgroundTry for free, no card

Search company profiles

Blessings in a Backpack

Full company profile

uuid0003uxr

Namestring
Blessings in a Backpack
Legal namestring
Blessings in a Backpack, Inc.
Company typeenum
Private
Founded yearint
2005
Descriptiontext

Blessings in a Backpack is a 501(c)(3) nonprofit organization headquartered in Louisville, Kentucky that mobilizes communities, individuals, and resources to provide weekend food assistance to school-aged children across America who rely on free and reduced-price school meal programs. Operating through more than 1,200 program locations organized into seven regional chapters, the organization distributed more than 3 million hunger-free weekends to children during the 2023-2024 school year, focusing on the gap between Friday dismissal and Monday return to school.

The organization's core product is a direct, physical weekend food bag distribution model delivered through community-led programs, regional chapters, and an affiliate network that any community in America can adopt. The technology footprint is minimal — there is no proprietary software platform, no app, and no API; operational delivery is executed by volunteers and staff, with website-based donation and volunteer coordination tooling. The organization does not develop technology, and its product surface is the logistics and community-coordinated delivery of weekend meals rather than a software offering.

The business model is donation-based, not commercial. Revenue is generated through individual donations, corporate contributions, foundation grants, and event fundraising. Two standardized donor products structure giving: a one-time/perpetual tier in which $175 sponsors one child for an entire school year of weekend meals, and a monthly subscription donor program branded "Join The Village" at $20/month, which includes access to a "Donor Perks" discount program with partner businesses. The organization holds a 4-star Charity Navigator rating and Platinum Guidestar rating, and operates with 11-50 employees across programming, fund development, marketing, food solutions, and accounting/analytics functions. EIN 26-1964620.

Short descriptiontext

Blessings in a Backpack is a Louisville-based 501(c)(3) nonprofit that mobilizes communities to provide weekend food bags to food-insecure school-aged children, operating 1,200+ program locations across seven regional chapters.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLouisville, United States
HQ citystring
Louisville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
weekend food assistance, child hunger programs, school meal support, community food charity, nonprofit hunger relief
Industry3 codes
1Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers)
CodeBPADAJAAPrimaryYes
2School Feeding & Child Nutrition Programs
CodeBPADAJADPrimaryNo
3School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.)
CodeEDADALALPrimaryNo
NAICS code1 code
  • Community Food Services624210
SIC code1 code
  • Services-Social Services8300
Product category
Nonprofit Child Hunger Relief Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Donations and Charitable Contributions
TypeSubscription Recurring
Description

As a registered 501(c)(3) nonprofit organization (EIN 26-1964620), Blessings in a Backpack generates revenue through donations from individuals, corporations, and foundations. Donations are tax-deductible.

blessingsinabackpack.org
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Supply Chain, Others
Pricing details2 tiers
1$175 can help feed a child every weekend of the school year
ModelOne time/ perpetual licenseBilling cadenceAnnual
Notes

$175 provides weekend food for one child for the entire school year

blessingsinabackpack.org
2$20/month monthly donor program (Join The Village)
ModelSubscriptionBilling cadenceMonthly
Notes

Monthly recurring donations with exclusive Donor Perks program featuring discounts with shopping, dining, entertainment, and travel options

blessingsinabackpack.org
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Blessings in a Backpack is a 501(c)(3) nonprofit that operates a nationwide Weekend Food Program, mobilizing communities to pack and distribute weekend food bags to school-aged children across America who rely on free and reduced-price school meal programs. Through more than 1,200 program locations organized under seven regional chapters and an affiliate network, the program ensures children have consistent nutrition from Friday through Monday, with $175 feeding one child every weekend of a school year and recurring monthly donations powering Join The Village with associated Donor Perks discounts.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Provided over 3 million hunger-free weekends for children nationwide during 2023-2024 school year
+1 more record
Product overview1 text field

Blessings in a Backpack is a 501(c)(3) nonprofit organization that operates a single, nationwide community-based program providing weekend meals to food-insecure school-aged children. The core offering is a weekend food distribution program operating through more than 1,200 program locations across seven regional chapters. The organization also offers a Donor Perks program providing discounts with partner businesses, and maintains a volunteer toolkit portal for program coordination. The organization does not operate a platform-plus-modules architecture; its product is the direct delivery of food assistance, supplemented by donor engagement tools.

Product and service4 records
1Weekend Food Program
CategoryWeekend food assistance program
Description

A community-led, nationwide program that packs and distributes weekend food bags to school-aged children across America who qualify for free and reduced-price school meals, delivered through more than 1,200 program locations and seven regional chapters. The program targets children in food-insecure households who face weekend hunger between Friday and Monday.

2Join The Village Monthly Donor Program
CategoryMonthly recurring donor / membership program
Description

A $20/month recurring donation program for individual donors that funds a month of hunger-free weekends for a child and grants members exclusive access to the Donor Perks program featuring discounts with shopping, dining, entertainment, and travel partners. It is designed for individual consumers who want sustained, recurring impact.

3Donor Perks Program
CategoryDonor engagement / perks program
Description

A donor benefits program offering exclusive discounts with partner brands across shopping, dining, entertainment, and travel, available to Join The Village monthly donors as an incentive for sustained giving.

4Community-Led Programs and Volunteer Toolkit
CategoryCommunity program implementation and volunteer engagement
Description

A flexible, scalable program model and volunteer toolkit that any community in America can use to establish a local weekend food program, supported by the national office, regional chapters, and the affiliate network for schools and community organizations.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeGTM or Marketing Partner
Description

Shady Rays is a retail partner where every purchase from Shady Rays gives back to Blessings in a Backpack, helping ensure kids have food over the weekend when school meals aren't available.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
TypeDirect peer
Description

National campaign focused on ending childhood hunger in America through school meal programs and advocacy. Highly comparable mission targeting the same school-aged food-insecure population with significant brand recognition.

TypeBroad incumbent
Description

The largest U.S. hunger-relief nonprofit with a nationwide network of 200+ food banks. Comparable mission of feeding food-insecure Americans but operates a much broader, less-targeted food distribution model than Blessings' school/weekend focus.

TypeDirect peer
Description

National nonprofit working to eradicate poverty-related hunger in the U.S., with deep focus on federal school meal programs. Comparable advocacy and program focus on child food insecurity.

TypeBroad incumbent
Description

National nonprofit addressing senior hunger through community-based meal delivery. Comparable nonprofit, community-led food distribution model but targets elderly rather than school-aged children.

TypeDirect peer
Description

National nonprofit focused on improving food access and nutrition, particularly for children. Operates school and community-based healthy food programs overlapping with Blessings' weekend food mission.

TypeEmerging player
Description

National nonprofit dedicated to creating healthier school communities, including nutrition and feeding programs. Overlaps with Blessings' school-based feeding mission and corporate partnership model.

TypeDirect peer
Description

Nonprofit providing daily meals to schoolchildren in underserved areas. Operates a similar school-based feeding model with comparable mission targeting childhood food insecurity.

TypeBroad incumbent
Description

Corporate philanthropy program addressing hunger and food insecurity including school meal initiatives. Comparable cause-marketing model with corporate donation partnership structure.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Blessings in a Backpack

Nonprofit Child Hunger Relief Servicesblessingsinabackpack.org

Blessings in a Backpack is a Louisville-based 501(c)(3) nonprofit that mobilizes communities to provide weekend food bags to food-insecure school-aged children, operating 1,200+ program locations across seven regional chapters.

What Blessings in a Backpack does

Blessings in a Backpack is a 501(c)(3) nonprofit organization headquartered in Louisville, Kentucky that mobilizes communities, individuals, and resources to provide weekend food assistance to school-aged children across America who rely on free and reduced-price school meal programs. Operating through more than 1,200 program locations organized into seven regional chapters, the organization distributed more than 3 million hunger-free weekends to children during the 2023-2024 school year, focusing on the gap between Friday dismissal and Monday return to school.

The organization's core product is a direct, physical weekend food bag distribution model delivered through community-led programs, regional chapters, and an affiliate network that any community in America can adopt. The technology footprint is minimal — there is no proprietary software platform, no app, and no API; operational delivery is executed by volunteers and staff, with website-based donation and volunteer coordination tooling. The organization does not develop technology, and its product surface is the logistics and community-coordinated delivery of weekend meals rather than a software offering.

The business model is donation-based, not commercial. Revenue is generated through individual donations, corporate contributions, foundation grants, and event fundraising. Two standardized donor products structure giving: a one-time/perpetual tier in which $175 sponsors one child for an entire school year of weekend meals, and a monthly subscription donor program branded "Join The Village" at $20/month, which includes access to a "Donor Perks" discount program with partner businesses. The organization holds a 4-star Charity Navigator rating and Platinum Guidestar rating, and operates with 11-50 employees across programming, fund development, marketing, food solutions, and accounting/analytics functions. EIN 26-1964620.

Blessings in a Backpack firmographics

Firmographics
Name
Blessings in a Backpack
Legal name
Blessings in a Backpack, Inc.
Website
https://blessingsinabackpack.org
Company type
Private
Founded year
2005
Operating status
Operating
Headcount range
11–50 employees
Short description
Blessings in a Backpack is a Louisville-based 501(c)(3) nonprofit that mobilizes communities to provide weekend food bags to food-insecure school-aged children, operating 1,200+ program locations across seven regional chapters.
Ownership category
akta.pro rank

Blessings in a Backpack industry classification

Industry
Product category
Nonprofit Child Hunger Relief Services
NAICS
Community Food Services (624210)
SIC
Services-Social Services (8300)
akta.pro primary industry
Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA)
akta.pro secondary industries
School Feeding & Child Nutrition Programs (BPADAJAD), School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL)

Keywords

  • Weekend food assistance
  • Child hunger programs
  • School meal support
  • Community food charity
  • Nonprofit hunger relief

Where Blessings in a Backpack is headquartered

Location

Headquarters

HQ city
Louisville
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Blessings in a Backpack business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

  1. Donations and Charitable Contributions: As a registered 501(c)(3) nonprofit organization (EIN 26-1964620), Blessings in a Backpack generates revenue through donations from individuals, corporations, and foundations. Donations are tax-deductible.

Pricing tiers

ModelBillingPrice
One time/ perpetual licenseAnnual$175 can help feed a child every weekend of the school year
SubscriptionMonthly$20/month monthly donor program (Join The Village)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Blessings in a Backpack product offering

Product offering

Core offering

Blessings in a Backpack is a 501(c)(3) nonprofit that operates a nationwide Weekend Food Program, mobilizing communities to pack and distribute weekend food bags to school-aged children across America who rely on free and reduced-price school meal programs. Through more than 1,200 program locations organized under seven regional chapters and an affiliate network, the program ensures children have consistent nutrition from Friday through Monday, with $175 feeding one child every weekend of a school year and recurring monthly donations powering Join The Village with associated Donor Perks discounts.

Product overview

Blessings in a Backpack is a 501(c)(3) nonprofit organization that operates a single, nationwide community-based program providing weekend meals to food-insecure school-aged children. The core offering is a weekend food distribution program operating through more than 1,200 program locations across seven regional chapters. The organization also offers a Donor Perks program providing discounts with partner businesses, and maintains a volunteer toolkit portal for program coordination. The organization does not operate a platform-plus-modules architecture; its product is the direct delivery of food assistance, supplemented by donor engagement tools.

Differentiator

Problem solved

Functional benefit

Products and services

  • Weekend Food Program A community-led, nationwide program that packs and distributes weekend food bags to school-aged children across America who qualify for free and reduced-price school meals, delivered through more than 1,200 program locations and seven regional chapters. The program targets children in food-insecure households who face weekend hunger between Friday and Monday.
  • Join The Village Monthly Donor Program A $20/month recurring donation program for individual donors that funds a month of hunger-free weekends for a child and grants members exclusive access to the Donor Perks program featuring discounts with shopping, dining, entertainment, and travel partners. It is designed for individual consumers who want sustained, recurring impact.
  • Donor Perks Program A donor benefits program offering exclusive discounts with partner brands across shopping, dining, entertainment, and travel, available to Join The Village monthly donors as an incentive for sustained giving.
  • Community-Led Programs and Volunteer Toolkit A flexible, scalable program model and volunteer toolkit that any community in America can use to establish a local weekend food program, supported by the national office, regional chapters, and the affiliate network for schools and community organizations.

Quantifiable outcome

  • Provided over 3 million hunger-free weekends for children nationwide during 2023-2024 school year
  • +1 more outcomes

Companies that use Blessings in a Backpack

Customer profile

Named customers3 records

Segments1 record

Ideal customer profiles4 records

Blessings in a Backpack technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Blessings in a Backpack partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Shady RayscoreGTM or Marketing PartnerShady Rays is a retail partner where every purchase from Shady Rays gives back to Blessings in a Backpack, helping ensure kids have food over the weekend when school meals aren't available.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Blessings in a Backpack competitors and assessment

Company assessment

Direct peers

  • No Kid Hungry (Share Our Strength): National campaign focused on ending childhood hunger in America through school meal programs and advocacy. Highly comparable mission targeting the same school-aged food-insecure population with significant brand recognition.
  • Food Research & Action Center (FRAC): National nonprofit working to eradicate poverty-related hunger in the U.S., with deep focus on federal school meal programs. Comparable advocacy and program focus on child food insecurity.
  • The Food Trust: National nonprofit focused on improving food access and nutrition, particularly for children. Operates school and community-based healthy food programs overlapping with Blessings' weekend food mission.
  • Lunchbox Fund: Nonprofit providing daily meals to schoolchildren in underserved areas. Operates a similar school-based feeding model with comparable mission targeting childhood food insecurity.

Broad incumbents

  • Feeding America: The largest U.S. hunger-relief nonprofit with a nationwide network of 200+ food banks. Comparable mission of feeding food-insecure Americans but operates a much broader, less-targeted food distribution model than Blessings' school/weekend focus.
  • Meals on Wheels America: National nonprofit addressing senior hunger through community-based meal delivery. Comparable nonprofit, community-led food distribution model but targets elderly rather than school-aged children.
  • Chick-fil-A Foundation Shared Table: Corporate philanthropy program addressing hunger and food insecurity including school meal initiatives. Comparable cause-marketing model with corporate donation partnership structure.

Emerging players

  • GENYOUth: National nonprofit dedicated to creating healthier school communities, including nutrition and feeding programs. Overlaps with Blessings' school-based feeding mission and corporate partnership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Blessings in a Backpack social profiles

Digital presence

Blessings in a Backpack financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Blessings in a Backpack leadership team

Management profile

Number of profiles

Blessings in a Backpack funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Blessings in a Backpack M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blessings in a Backpack

What does Blessings in a Backpack do?

Blessings in a Backpack is a 501(c)(3) nonprofit that operates a nationwide Weekend Food Program, mobilizing communities to pack and distribute weekend food bags to school-aged children across America who rely on free and reduced-price school meal programs. Through more than 1,200 program locations organized under seven regional chapters and an affiliate network, the program ensures children have consistent nutrition from Friday through Monday, with $175 feeding one child every weekend of a school year and recurring monthly donations powering Join The Village with associated Donor Perks discounts.

Is Blessings in a Backpack a public or private company?

Blessings in a Backpack is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Blessings in a Backpack founded?

Blessings in a Backpack was founded in 2005. It employs 11 to 50 people.

Where is Blessings in a Backpack based?

Blessings in a Backpack is headquartered in Louisville, United States, in the North America region.

How does Blessings in a Backpack make money?

One revenue line is on record: donations and Charitable Contributions.

Who are Blessings in a Backpack's main competitors?

Direct peers on record are No Kid Hungry (Share Our Strength), Food Research & Action Center (FRAC), The Food Trust and Lunchbox Fund. Broad incumbents are Feeding America, Meals on Wheels America and Chick-fil-A Foundation Shared Table. GENYOUth is listed as an emerging player.

Does Blessings in a Backpack have an API?

No public API is recorded for Blessings in a Backpack.

What industry is Blessings in a Backpack in?

Blessings in a Backpack's product category is Nonprofit Child Hunger Relief Services. Its primary akta.pro industry code is BPADAJAA, Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers), with a secondary code of BPADAJAD, School Feeding & Child Nutrition Programs. Its NAICS code is 624210 and its SIC code is 8300.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
The Times of IndiaIn 2005, Missy Hammerstrom gave a Louisville child her apple for the weekend; Blessings in a Backpack later provided 30 million hunger-free weekends to more than 1 million childrenMissy Hammerstrom's 2005 request to give a child her apple inspired Blessings in a Backpack, which now provides food to over 1 million children across the US. The program has distributed 30 million hunger-free weekends and 2.7 million bags of food during the 2024-2025 school year.Fort Wayne Business WeeklySept. 23: Blessings in a Backpack Fort Wayne announces new nameBlessings in a Backpack Fort Wayne is renaming itself Boundless Bags, reflecting its expanded programming and geographic reach. The change, expected by end of 2026, includes school-year, summer, and crisis support. Lassus will support the organization with its Love Thy Neighbor Campaign from Sept. 22 to Nov. 9.FinancialContent Business PageTwo Birds, One Mission: New, Pasture Raised Egg Brand Marks Industry First, Grows the Good With Each PurchaseTwo Birds, a pasture-raised egg brand, launches at Wegmans on September 21, donating a portion of each purchase to Blessings in a Backpack to feed children on weekends. The partnership aims to address the weekend hunger gap, with Blessings having provided over 2.7 million hunger-free weekends in 2025-2026.Business Wire BlogTwo Birds, One Mission: New, Pasture Raised Egg Brand Marks Industry First, Grows the Good With Each PurchaseTwo Birds, a pasture-raised egg brand, debuts in select grocery retailers starting September 21, with Wegmans as the first retailer. Each purchase donates to Blessings in a Backpack to feed children on weekends, addressing the weekend hunger gap. The brand expands to additional grocers in coming months.Beachtalkradionews3 Beach Restaurants Participating in Backpack Program - Beach Talk Radio NewsJWB Grill at Margaritaville, Coste Island Cuisine at DiamondHead, and Pinchers are participating in SizzleDining.com’s September promotion to raise funds for Blessings in a Backpack SWFL. For every meal purchased during the three-week event, each restaurant will donate $1.00 directly to the charity. This initiative builds on Sizzle Dining's four-year history of raising over $240,000 for the organization.PR NewswireUniting in Service: Charlotte Showcases How Veterans, Youth, and Business Leaders Can Lead Together for Community ImpactZeroMils, a service-disabled Veteran-owned social impact organization, is hosting 'Uniting in Service: Military Thriving Charlotte' on November 6, 2025, bringing together hundreds of Veterans, students, corporate leaders, and volunteers for a community service day that includes assembling 2,500 weekend meal kits for food-insecure children through Blessings in a Backpack. The event marks the final activation of a yearlong national service campaign that has already impacted nearly 8,000 underserved families across Dallas, Washington DC, and Minneapolis. The initiative aims to reframe Veterans as solution-driven leaders rather than individuals in need of assistance, while addressing declining military recruitment and youth disengagement from service pathways.PR NewswireAlair® Welcomes Alair North Naples, Strengthening Its Commitment to Southwest FloridaAlair North Naples, a new franchise location of Alair Homes, officially opened in Southwest Florida in April 2024, with Jeff Cramer joining as a partner alongside Barry VanWye. Rather than holding a traditional grand opening ceremony, the company marked its inauguration by partnering with two local charities—Blessings in a Backpack and St. Matthew's House—raising approximately $18,000 for childhood hunger relief and homelessness initiatives. The expansion underscores Alair Homes' strategy of embedding community engagement into its franchise growth model, with this being the latest addition to its Florida network that already includes locations in Old Naples, Bonita Springs, Sanibel, South Tampa, and Orlando.YahooShowing support has never been so deliciousSizzle Dining, a charity dining event, runs Sept. 7-27 with over 95 Southwest Florida restaurants offering two- or three-course meals at $19-$49. Each purchase donates $1 to Blessings in a Backpack, feeding 400 food-insecure students weekly. The event aims to boost tourism, local spending, and job creation amid rising costs.PR NewswireRed Robin Partners with Blessings in a Backpack to Fight Childhood HungerRed Robin Gourmet Burgers and Brews announced a partnership with Blessings in a Backpack on March 28, 2023, allowing guests at participating locations to donate $1, $5, or $10 to the nonprofit through tablet checkouts to support children in free-lunch programs on weekends and holiday breaks. Blessings in a Backpack provides food assistance to over 87,000 children across 44 states and Washington, D.C. Red Robin will also support the organization with national and local promotions throughout the year, building on its existing commitment to Make-A-Wish.PR NewswireMartin's Potato Rolls Brings Back "Lunchbox Heroes" to Fight Childhood HungerMartin's Famous Potato Rolls and Bread announced its second annual "Lunchbox Heroes" campaign in partnership with Blessings in a Backpack to fight childhood hunger, running through September 25, 2022. For each consumer nomination of favorite lunchbox sidekicks submitted at MyLunchBoxHero.com, Martin's will donate $5 to the nonprofit, up to a total of $20,000. The campaign aims to support Blessings in a Backpack's mission of providing hunger-free weekends for elementary school children across the United States.