Grace
GRACE is a Franco-Swiss insurtech providing AI-enabled specialized insurance coverage for luxury items (watches, jewelry, handbags) through B2B2C partnerships with luxury brands and Chubb underwriting capacity.
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Grace does
GRACE is a Franco-Swiss insurtech company providing specialized insurance coverage for luxury items, including watches, jewelry, and handbags. The company operates a B2B2C distribution model, embedding its insurance offerings within luxury brand partner ecosystems and sourcing underwriting capacity from Chubb. Its primary customer segment is owners of high-value luxury possessions who find standard insurance policies inadequate, slow to settle, or poorly calibrated to the true value of luxury goods.
The company's core technology is an AI-enabled claims processing platform designed specifically for luxury item insurance assessments. The system automates claims workflows over text-based data to deliver faster resolution than traditional insurance processes, with ease-of-use and rapid claims handling positioned as the primary differentiators. The platform is designed to scale coverage toward a stated target of over 200,000 items by 2025.
GRACE generates revenue through insurance premiums paid by luxury item owners and partnership-related revenue from luxury brand partners. In April 2025, the company closed a €5.9 million seed funding round led by FinTech Collective with Speedinvest as co-investor. The company operates across France and Switzerland and does not yet have a publicly disclosed app, pricing schedule, or revenue figure.
Grace firmographics
Firmographics- Name
- Grace
- Legal name
- GRACE
- Website
- https://meetgrace.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GRACE is a Franco-Swiss insurtech providing AI-enabled specialized insurance coverage for luxury items (watches, jewelry, handbags) through B2B2C partnerships with luxury brands and Chubb underwriting capacity.
- Ownership category
- akta.pro rank
Grace industry classification
Industry- Product category
- Specialty Insurance (Luxury Item Insurance)
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- OEM/Captive Warranty & Service Contract Programs (FSAJALAE)
- akta.pro secondary industry
- Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)
Keywords
Where Grace is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Grace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance premiums: GRACE generates revenue through insurance premiums paid by luxury item owners for coverage of their valuable possessions
- Partnership fees from luxury brands: Revenue derived from partnerships with luxury brands who offer GRACE insurance to their customers
Go-to-market motion1 record
Distribution channels1 record
Grace product offering
Product offeringCore offering
GRACE is a Franco-Swiss insurtech that issues specialized insurance policies covering luxury items such as watches, jewelry, and handbags. The policies are underwritten with capacity supplied by Chubb and distributed through partnerships with luxury brands, with claims handled via an AI-enabled processing system designed specifically for high-value possessions.
Product overview
GRACE is a Franco-Swiss insurtech company offering luxury item insurance as its core product. The company provides specialized coverage for luxury items with AI-enabled claims processing, and has partnerships with luxury brands and Chubb for coverage expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- GRACE Luxury Item Insurance Specialized insurance policies covering high-value luxury items (watches, jewelry, handbags, and similar possessions), with claims handled by an AI-enabled processing system and underwriting capacity provided by Chubb. Designed for owners of luxury goods seeking coverage beyond what standard insurance offers, with distribution via luxury brand partnerships.
Quantifiable outcome
- Target coverage expansion to 200,000+ items by 2025
Companies that use Grace
Customer profileSegments1 record
Ideal customer profiles2 records
Grace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Grace partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ChubbcoreStrategic insurance partner providing underwriting capacity and reinsurance for GRACE's luxury item insurance policies, enabling coverage at scale
- Luxury brandscoreBrand partners who integrate GRACE insurance offerings into their customer experience, offering coverage to purchasers of luxury goods
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Grace competitors and assessment
Company assessmentBroad incumbents
- Chubb: Global P&C insurer and GRACE's core underwriting partner. Chubb's Private Client division already serves HNW customers with personal articles and valuable items coverage, making it both a critical enabler for GRACE today and the most plausible direct competitor should it choose to go direct to luxury brand partners.
- AIG Private Client Group: AIG's Private Client Group provides specialty personal lines coverage for HNW customers, including valuable collections, jewelry, and watches. Overlaps with GRACE's product focus on high-value personal property and competes for the same end-customer.
Direct peers
- Pure Group (PURE): Member-owned insurer serving HNW households with high-value homeowners, jewelry, and collections coverage. Closely comparable to GRACE in product (specialty personal lines for valuable items) and customer base (HNW individuals), though distributed through brokers rather than embedded at luxury point of sale.
- Jewelers Mutual: Specialty insurer focused on jewelry and watches for both consumers and the jewelry industry. Direct overlap with GRACE on watches and jewelry insurance, with established brand recognition in the jewelry category that GRACE is leveraging through its luxury brand partnerships.
- Collectibles Insurance Services: US specialty broker providing scheduled personal property coverage for collectibles, jewelry, watches, and fine art. Direct overlap with GRACE on item-level specialty coverage for high-value personal property, and serves as a useful benchmark for distribution and underwriting approach.
Emerging players
- Lemonade: AI-native consumer insurance company known for fast, app-driven claims and a software-first operating model. Comparable to GRACE on the AI claims processing and digital-native distribution axes, but operating in mass-market personal lines rather than luxury specialty.
- Hippo Insurance: Insurtech providing modern homeowners insurance with embedded smart-home technology. Relevant comparable on technology-driven specialty personal lines, modern distribution, and partnership-led GTM, though focused on home rather than luxury valuables.
- Many Pets (Bought By Many): Specialty insurtech that built a category-leading pet insurance brand through better product design and digital UX. Comparable to GRACE in using a digital-first approach to win a previously underserved specialty insurance vertical, but in pet rather than luxury valuables.
- Marshmallow: UK-based insurtech using non-traditional data and a digital-first model to serve customers underserved by incumbents. Relevant comparable on insurtech playbook, digital claims, and serving customers whose needs are not well served by traditional insurers.
Regional players
- Luko: European insurtech offering modernized home insurance with a focus on prevention and a digital claims experience. Comparable on European insurtech positioning, AI-enabled claims, and mission-driven branding, though focused on home rather than luxury valuables.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Grace social profiles
Digital presenceGrace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grace leadership team
Management profileNumber of profiles
Grace funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grace
What does Grace do?
GRACE is a Franco-Swiss insurtech that issues specialized insurance policies covering luxury items such as watches, jewelry, and handbags. The policies are underwritten with capacity supplied by Chubb and distributed through partnerships with luxury brands, with claims handled via an AI-enabled processing system designed specifically for high-value possessions.
Is Grace a public or private company?
Grace is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grace founded?
Grace was founded in 2015. It employs 11 to 50 people.
Where is Grace based?
Grace is headquartered in Santa Monica, United States, in the North America region.
How does Grace make money?
Two revenue lines are on record. Insurance premiums are the primary driver. The others are partnership fees from luxury brands.
Who are Grace's main competitors?
Broad incumbents on record are Chubb and AIG Private Client Group. Direct peers are Pure Group (PURE), Jewelers Mutual and Collectibles Insurance Services. Emerging players are Lemonade, Hippo Insurance, Many Pets (Bought By Many) and Marshmallow. Luko is listed as a regional player.
Does Grace have an API?
No public API is recorded for Grace.
What industry is Grace in?
Grace's product category is Specialty Insurance (Luxury Item Insurance). Its primary akta.pro industry code is FSAJALAE, OEM/Captive Warranty & Service Contract Programs, with a secondary code of CRAKAFAM, Luxury Retail & Clienteling (Boutiques/Omnichannel). Its NAICS code is 5242 and its SIC code is 6411.