Grace

What Grace does

GRACE is a Franco-Swiss insurtech company providing specialized insurance coverage for luxury items, including watches, jewelry, and handbags. The company operates a B2B2C distribution model, embedding its insurance offerings within luxury brand partner ecosystems and sourcing underwriting capacity from Chubb. Its primary customer segment is owners of high-value luxury possessions who find standard insurance policies inadequate, slow to settle, or poorly calibrated to the true value of luxury goods.

The company's core technology is an AI-enabled claims processing platform designed specifically for luxury item insurance assessments. The system automates claims workflows over text-based data to deliver faster resolution than traditional insurance processes, with ease-of-use and rapid claims handling positioned as the primary differentiators. The platform is designed to scale coverage toward a stated target of over 200,000 items by 2025.

GRACE generates revenue through insurance premiums paid by luxury item owners and partnership-related revenue from luxury brand partners. In April 2025, the company closed a €5.9 million seed funding round led by FinTech Collective with Speedinvest as co-investor. The company operates across France and Switzerland and does not yet have a publicly disclosed app, pricing schedule, or revenue figure.

Name

Grace

Legal name

GRACE

Website

https://meetgrace.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GRACE is a Franco-Swiss insurtech providing AI-enabled specialized insurance coverage for luxury items (watches, jewelry, handbags) through B2B2C partnerships with luxury brands and Chubb underwriting capacity.

Ownership category

akta.pro rank

Product category

Specialty Insurance (Luxury Item Insurance)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

OEM/Captive Warranty & Service Contract Programs (FSAJALAE)

akta.pro secondary industry

Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)

Keywords

• Luxury item insurance
• Specialty insurance coverage
• AI claims automation
• High-value asset insurance
• Personal property insurance

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance premiums: GRACE generates revenue through insurance premiums paid by luxury item owners for coverage of their valuable possessions
2. Partnership fees from luxury brands: Revenue derived from partnerships with luxury brands who offer GRACE insurance to their customers

Go-to-market motion1 record

Distribution channels1 record

Core offering

GRACE is a Franco-Swiss insurtech that issues specialized insurance policies covering luxury items such as watches, jewelry, and handbags. The policies are underwritten with capacity supplied by Chubb and distributed through partnerships with luxury brands, with claims handled via an AI-enabled processing system designed specifically for high-value possessions.

Product overview

GRACE is a Franco-Swiss insurtech company offering luxury item insurance as its core product. The company provides specialized coverage for luxury items with AI-enabled claims processing, and has partnerships with luxury brands and Chubb for coverage expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• GRACE Luxury Item Insurance Specialized insurance policies covering high-value luxury items (watches, jewelry, handbags, and similar possessions), with claims handled by an AI-enabled processing system and underwriting capacity provided by Chubb. Designed for owners of luxury goods seeking coverage beyond what standard insurance offers, with distribution via luxury brand partnerships.

Quantifiable outcome

• Target coverage expansion to 200,000+ items by 2025

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ChubbcoreStrategic or Co-development Partner · 4 April 2025Strategic insurance partner providing underwriting capacity and reinsurance for GRACE's luxury item insurance policies, enabling coverage at scale
• Luxury brandscoreChannel Partner/ Reseller/ Distributor · 4 April 2025Brand partners who integrate GRACE insurance offerings into their customer experience, offering coverage to purchasers of luxury goods

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Chubb: Global P&C insurer and GRACE's core underwriting partner. Chubb's Private Client division already serves HNW customers with personal articles and valuable items coverage, making it both a critical enabler for GRACE today and the most plausible direct competitor should it choose to go direct to luxury brand partners.
• AIG Private Client Group: AIG's Private Client Group provides specialty personal lines coverage for HNW customers, including valuable collections, jewelry, and watches. Overlaps with GRACE's product focus on high-value personal property and competes for the same end-customer.

Direct peers

• Pure Group (PURE): Member-owned insurer serving HNW households with high-value homeowners, jewelry, and collections coverage. Closely comparable to GRACE in product (specialty personal lines for valuable items) and customer base (HNW individuals), though distributed through brokers rather than embedded at luxury point of sale.
• Jewelers Mutual: Specialty insurer focused on jewelry and watches for both consumers and the jewelry industry. Direct overlap with GRACE on watches and jewelry insurance, with established brand recognition in the jewelry category that GRACE is leveraging through its luxury brand partnerships.
• Collectibles Insurance Services: US specialty broker providing scheduled personal property coverage for collectibles, jewelry, watches, and fine art. Direct overlap with GRACE on item-level specialty coverage for high-value personal property, and serves as a useful benchmark for distribution and underwriting approach.

Emerging players

• Lemonade: AI-native consumer insurance company known for fast, app-driven claims and a software-first operating model. Comparable to GRACE on the AI claims processing and digital-native distribution axes, but operating in mass-market personal lines rather than luxury specialty.
• Hippo Insurance: Insurtech providing modern homeowners insurance with embedded smart-home technology. Relevant comparable on technology-driven specialty personal lines, modern distribution, and partnership-led GTM, though focused on home rather than luxury valuables.
• Many Pets (Bought By Many): Specialty insurtech that built a category-leading pet insurance brand through better product design and digital UX. Comparable to GRACE in using a digital-first approach to win a previously underserved specialty insurance vertical, but in pet rather than luxury valuables.
• Marshmallow: UK-based insurtech using non-traditional data and a digital-first model to serve customers underserved by incumbents. Relevant comparable on insurtech playbook, digital claims, and serving customers whose needs are not well served by traditional insurers.

Regional players

• Luko: European insurtech offering modernized home insurance with a focus on prevention and a digital claims experience. Comparable on European insurtech positioning, AI-enabled claims, and mission-driven branding, though focused on home rather than luxury valuables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/meetgrace
• Facebookfacebook.com/meetgrace
• LinkedInlinkedin.com/company/meet-grace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace